ffr11 capital appeal communication slide base 09.05.11
TRANSCRIPT
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Capital CampaignsFundraising & Communications
John Baguley & Francesca Mineo
International Fundraising Consultancy
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CASE STUDIES
• Medical Foundation -Treatment Centre €5m
• Royal Free Hospital – Feasibility study €20m
• Black Cultural Archives – Finishing appeal €7m
• Alton College – Engineering block €3m
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A TIME FOR PREPARATION?
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PREPARATION
• Leadership
• Options analysis
• Sustainability
• Architects
• Legal permissions eg planning permission
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PREPARATION
“The great advantage of not planning is that failure comes
without the horrid sensation of worry and panic before disaster
strikes”
John Harvey Jones
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INTERNAL AGREEMENT
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CAPITAL APPEAL STAGES
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FEASIBILITY STUDY
“FIRST WIN THE CAMPAIGN ON PAPER”
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FEASIBILITY STUDY
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FEASIBILITY STUDY
• Case for Support• Research: grant-
makers, major donors, foundations, companies etc.
• External & internal environment.
• Strategy.• Action plan.
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CASE FOR SUPPORT
“BE DISTINCT OR EXTINCT”
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THE CASE FOR SUPPORT
Appeal Brochure
•Great design•External quotes•The need•The project•Gift chart•Acceptance of funds•Naming
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GIFT CHART
People EUROS EUROS EUROS
1 1.0m 1.0m 1.0m2 750,000 1.5m 2.5m4 500,000 2.0m 4.5m6 250,000 1.5m 6m10 100,000 1.0m 7m14ETC 10m Euro
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SILENT PHASE
“THE MEDICAL FOUNDATION MADE 93% OF ITS APPEAL
INCOME IN THE SILENT PHASE”
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SILENT PHASE
• Appeal leadership• Patrons• Advisors• Case for support• Cultivation• Asking• Applying• Research
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PUBLIC PHASE
“CAPTURE THE MEDIA!”
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PUBLIC PHASE
• Prepare media.• Celebrities.• Public launch.• High profile events.• Community
fundraising.• Local groups.• Research.• Asking.
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STEWARDSHIP
“KEEP YOUR PROMISES”
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STEWARDSHIP
• Thanking.• Recognition.• Report back.• Keep in touch.• Cultivate again.• Ask again.
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CAPITAL APPEALS
“The problem is not how to get new ideas into your mind: it is how to get old ideas out”
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QUESTIONS?
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THANK YOU!
John BaguleyWWW.IFC.TC
Francesca MineoWWW.IFCITALY.IT
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