fhs attitudes

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Prepared by Stewart, Nazir and Swapnali

Attitude

Project on ATTITUDES

Foundation of human skill

Foundation of human skill 2

Index

What is attitude? Example of attitude Functions of attitudes Attitude formation Changing attitudes Work related attitudes Determinants of job satisfaction Errors In Judgment


It is the tendency to respond positively or negatively towards a idea ,person, object or situation.Attitudes are feelings and beliefs that an individual carries towards a particular object, place , thing or other person.This feeling can be positive or negative or can be pleasant or un pleasant.It can also be said as an intention to act.Attitudes is a little thing that makes a big difference.

What is ATTITUDE?

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There were Stone-cutters toiling on the roadside



When asked for their Responses, one replied with pains,

“ No choice! I have got to do this, Labour for my child”

Another said with pride,´Our roads are getting built;“I do it as Duty to my Nation”

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While the third calmly said,´ I do it as Worship of the Lordat the Temple that is being built.

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The Child of the first became A Stonecutter,

An Army Officer of the Second,

,And A Renowned Architect of the third.


They were doing the same job - Stonecutting-

But their

A T T I T U D Emade the whole difference

Attitudes can be both positive and negative it is person which attitude he

wants to accept.


Func

tions

of

At

titud

e

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Self-identity or self-expression function:

Attitudes are an expression of our central values and

beliefs.

Self-esteem function:Attitudes maintains or increases our feeling of

self worth.

Ego defensive function:

Attitudes also serve as an ego defensive

mechanism.

Knowledge function:Attitudes influence our perception and thought

about everything.



Development of Attitude

Social psychologists believe that the development of attitudes occurs in two different ways.

Social learning

They are influenced by genetic factors


SOCIAL LEARNING :ACQUIRING ATTITUDES FROM OTHERS.

Social learning is the process through which we acquire new information, forms of behavior, or attitude from other people.

There are four important process thatinfluence attitude formation.


Processes that influence attitude formation:

Classical conditioning

Instrumental Conditioning

Observational learning:

�Social Comparison

:


The role of genetic factors in attitudes

Research findings suggest that genetic factors play a small an important role in attitude formation.

According to social psychologists, genetic factors influence our general dispositions.

Such dispositions include our tendency to experience positive or negative emotions most of the time.


Changing Attitudes Attitudes are formed by individual experiences

over a long period of time. attitudes once formed are very difficult to

change , especially if they are uniformly positive or negative in nature.

Changing attitudes is much more easier if they are ambivalent in nature.

Attitudes can be changed by two ways :

Persuasion technique

Cognitive dissonance


The Persuasion Technique

Persuasion technique is defined as efforts to change others attitudes through the use of various kinds of messages.

In this technique the changes in attitude may take place when someone sends a powerful message to one or a group of people.

Important elements of persuasion technique are given in the next slide.

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Source/Communicator

Message/ Communication

Audience/Target

THE

PERSUASION

TECHNIQUE

CredibilityAttractionRapid seeker

ObjectiveDistraction in messageTwo sided approach

Self esteem Education


Cognitive dissonance

Cognitive dissonance is an unpleasant internal state that result when individuals notice inconsistency between two or more of their attitudes or between their attitudes & their behavior.

In simple words, cognitive dissonance is a state of discomfort that we experience when there is inconsistency between our attitudes or between our attitude & behavior


COGNITIVE DISSONANCE

Change attitude or behavior

New information

Trivialization


Work related Attitudes Work related attitudes are relatively lasting

feelings, beliefs and behavioral tendencies of an employee has towards various aspects of the job.

Negative attitudes are both a symptom and cause of future difficulties.

The impact of negative attitudes is seen in the form of:

1. Increased absenteeism from works2. High employee turnover3. Poor quality of products4. Poor customer service5. Theft by employees6. Disciplinary problems


Important work related

attitudes

Job involvement

Organizational commitment

Job satisfaction


Determinants of Job Satisfaction

A number of factors determine an employee’s attitude towards his work.

Hence job satisfaction is said to be multi-dimensional in nature.

The level of job satisfaction depends on a number of factors.

The factors related to job satisfaction are classified into three categories .

Determinants of Job Satisfaction

-Sex -Age

-Number of dependents

-Job experience-Intelligence-Personality-Education

-Fulfillment of personal needs

-Nature of jobSkill

-Occupational status

-Size of plant-Geographical

location and size of the city

-security-pay

-Fringe benefits-working conditions

Advancement opportunities-responsibility-co-workers

-communication and knowledge of

results

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Personal factors

Factors inherent in the job itself

Factors controlled by the management


Attitudes and errors in judgment

They are classified into two types:

Stereotypes : Stereotypes are the

beliefs to effect that all the members of specific

group share certain traits or characteristics.

Prejudice : Negative attitude

towards the members of the specific social group

based on their membership.

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