fiber optical cable

8/4/2019 Fiber Optical Cable

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Groups Members:

Ziauddin Ahmed Siddiqui

Reg #: 51310

Muhammad Zeeshan

Reg #: 54535

Submitted To:Sir.FarhanA. Sherazi

Dated:19-05-2011

Table of Contents

S. NOINSIDESPAGE NO1Acknowledgement32o About Companyo Statement On Business Ethics443o The Scope of Marketingo What is marketingo What is marketed?5554Marketing Plan65What is the need of channels for the product and services of the Z276o Latent Demand of Optical Fibero Core competencieso Macro-Environment8887o Visiono Mission10108Z2 Technology Strategy119o Z2 Technology Core Values

o Objectiveso Standard Warrantyo Standard Warranty Term and Conditions1212121210Problem Statement1311Competitors of Fiber Optics & Equipment1412Types of Cables1513Color Coding1614Optical Fiber Products1815Fiber Optic Ordering Information2116SWOT Analysis of Others Competitors2317Survey Questionnaire Form2418Conceptual Overview of CLV2819Pricing of Z2 Technology2920Conclusion30

ACKNOWLEDGEMENT

The special thank goes to our helpful friend, Mr. Muhammad Asif. A big c

ontribution and hard work during the completion of our project report is very great indeed.

All projects during the program would be nothing without the enthusiasm andimagination from both of you. Besides, this report make us realized the value ofworking together as a team and as a new experience in working environment, which challenges us every minute.

Finally, yet importantly, we would like to express my heartfelt thanks to our teacher for their and our friends/classmates for their help and wishes forthe successful completion of this project.

Ziauddin A. Siddiqui Muhammad ZeeshanRed.# 51310 Reg.# 54535


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ABOUT THE COMPANY? Z2 Technology, an operating company of extensive resources and global reach todevelop and deliver Domestic and International communications solutions for Carriers & Enterprise.

STATEMENT ON BUSINESS ETHICS* A business organization can only command public confidence and respect by conducting its affairs with integrity. In all its activities, Z2 Technology is committed to the highest standards of ethical conduct.* This statement is addressed to all people working in Z2 Technology and appliesto all activities in the company. It is supplemented and amplified by Companypolicies and guidelines on specific issues.* All employees are expected to comply with this statement of policy and to conduct their activities on behalf of the company accordingly. If additional guidance is required, employees should seekhelp from their managers.

CUSTOMER SERVICE

To meet your application needs, or visit our Web site at:www.Z2Technology.comZ2 Technology is dedicated to customer service and satisfaction. Call our teamOf professionally trained sales associates at 111-111-111 with any questions

THE SCOPE OF MARKETINGWhat is marketing?Through Marketing we can identify and meeting human and social needs, due to deep understanding of the market needs and customer requirements, our company reali

zed that Pakistani economy is rapidly growing and Fiber Optic Cables creating amarket image throughout the Pakistan. So in our market already many manufacturers and suppliers captured a market share, but now their product sales going downbecause of Latent Demand, consumers are not willing to purchase old products with them, our organization Z2 Technology introducing a new technology in fiber optic cables and equipment with their after sales and services.What is Marketed?Z2 Technologyis marketing 10 types of entities:GOODSZ2 Technology offer a wide selection of fiber optic equipment, our main areas including: fiber optic cable, optical transmitter, EDFA, optical receiver, fiber optical media converter, interface converter, fiber optic modem, PDH optical multiplexer, fiber optic patch-cord, fiber optic pigtail, fiber optic attenuator, opt

ical adaptor, optical coupler, fiber optic splice closure, fiber optic termination box, ODF, patch panel, fiber opticfusion splicer,fiber cleaver, fiber optic toolkit, OTDR, fiber optical light source, optical power meter, optical fiber identifier, visual fault locator, optical talk set, signal level meter, GEPON, OLT, ONU, PLC Splitter, WDM etc.SERVICESZ2 Technology first mission is to provide 24hours after sales service on our product and equipment to our valuable customers.

Our customers can attest to our outstanding response time duringfiber optic emergenciesand our restoration efficiency. Our experienced personnel have been in almost every cut cable situation imaginable and can assist in restoration planning. When called upon our personnel are the fastest and the most qualified.EVENTSZ2 Technology promotes time-based events such as major trade shows and company anniversaries.EXPERIENCESZ2 Technology is organizing several services and goods for creating stage and market experiences.

We are providing online services for ordering, fastest delivery, quick complaintsolutions, video conferencing via SKYPE for further betterment and improvement


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of services and quality of our product with our valuable customers.

(This is all because of past experience of difficulties)

PERSONIn new era many companies and organizations market their products via popular celebrities and gain a high market share.

We are also trying to become a strong brand name our-self.PLACEZ2 Technology marketers are continuously involved to sale our products in differ

ent areas of Pakistan and are attracting the customers through some spur like (1-Month Credit Policy).PROPERTIESZ2 Technology also provide warrantee, until the warrantee is animate the productproperty is lying under the Z2 Technology, but if warrantee is expire after giving period then property will be shifted to customer, company only provide services for maintenance.ORGANIZATIONZ2 Technology is trying to become a strong organization, to create a unique image in the mind of their target customers. Promotion will be the result of the intensive market research programs.INFORMATIONZ2 Technology consists of Fiber Optic Cables that is used as a backbone of information technology.IDEASZ2 Technology has a basic idea of Ensuring Reliability of Secure Data,Get Idea .. !

MARKETING PLANNEED:

What type and grade of fiber is required?

The marketing personal identify the optical fiber that is requiredfor current market.

What cable construction is needed?

Develop brochures of product for advertising point of view.

Mention the product name and its information for attraction of customers Mention benefits and effectiveness of product Describe unique characteristics of product which is different from other competi

tors products in same categories. Check effectiveness of your product which satisfies customer need.

WANTS:If optic products satisfied the need of customer they become their wants.DEMAND:Target the demanding customer for their product & select the area which is suitable at the time of launching of product.Demand for optical fiber cable is forecast to grow almost 32% between 1999 and 2006, from US$10.4 billion to US$13.7 billion. This represents a very respectableannual average market growth of around 4%. Optical fiber is the type of cable most associated with high tech, and a number of manufacturers and analysts had unre

alistic expectations about the sectors potential. Demand has been especially strong in North America, and there is significant growth potential within other regi

ons. The largest consuming region is North America accounting for 46% of world consumption, while Asia accounts for 30%.

WHAT IS THE NEED OF CHANNELS FORTHE PRODUCT AND SERVICES OF THE Z2?

Firm Point Of View1- Easy availability of product and services to the customers2- Easy availability for providing basic services and value added services3- Easy complaint handling4- To cover target market

Customers Point Of View1- Easy availability of Product and Services


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2- Time and Money saving3- Fast Service System and Resolve Conflict

LATENT DEMAND OF OPTICAL FIBEROur organization is providing an existing product as a Fiber Optic Cables, which is already available in entire market of Pakistan, where consumer may share a str

ong need that cannot be satisfied by an existing product, therefore our organization comes in the line of Latent Demand

Latent demand allocated to a city may or may not represent real sales. Latent demand is clearly observable in sales.

Our organization allocated latent demand across areas of dominant influence based on the relative economic importance of cities within country and within its regions. Since some cities have higher economic wealth than others within the samecountry, a citys population is not generally used to allocate latentdemand.

CORE COMPETENCY

Z2 Technologycore competency is providesthe complete engineering infrastructurefor designing and installation of fiber optic networks.

MACRO-ENVIRONMENT

Needs & Trends

The Fiber Optic Cable (FOC) market needs for more compact, smaller size, highervalue and higher performance.

Z2 Technologyplay a keyrole in successfully addressing the industry needs and the cable design trends.

Todays, Information Technology has become the life blood of industry, and is fast becoming a way of life. Optic Fiber Cables are keys to high speed data transmissions.

Vision Statement

VISION STATEMENT

* To become a world class supplier in a communication medium* "Provides a set of products and services to consumer and small business customers using a model of customer intimacy that will build strong relationships based on trust and value to the customers"

MISSION STATEMENT

* We are dedicated to providing technical excellence and exceptional quality atthe best value for our extrusion and optical fiber systems. We strive to supplythe optical fiber and cable industries with efficient systems and timely serviceat reasonable prices. Every one of our customers is treated as a partner with the expectation of a long-term relationship. We encourage our customers' input and do our best to interpret their requirements and incorporate them into our syst

em designs.

* Providers of high quality, economical fiber optic products and components for


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the CATV, FTT(X), PON, Telecom, Data-communication, Networking, Military, Labandprovide related technologies for advancing new and better communications solutions.

* We provide fiber optic products and equipment, allowing a devoted inventory for fast delivery, economical prices and the ability to dedicate our expertise andquality to this market.

Z2 TECHNOLOGY STRATEGY

Businesses that find themselves in a situation that involves neither new marketsnor new products are forced to grow through a Market Penetration Strategy, a strategy that is designed to give the business a greater percentage of market shares. This type of strategy usually seeks to gain a competitive edge based upon one or more of the 4 Ps of marketing:-

* Product

* Price* Place* Promotion

Market penetration can be achieved with frequent messages containing incentives;reaching out to best potential new customers.

Our organization Z2 Technology is following Market Penetration Strategy becausewe are introducing a Fiber Optic Cable & Equipment with additional feature and services.

Z2 TECHNOLOGY CORE VALUES* Honesty* Mannerism* Simplicity* Sacrifice* Discipline* Knowledge* Hardwork

OBJECTIVES

* Provide the best quality of fiber optics cable & there equipment

* Sell our product in lowest price to compete the market and gain high market share.* Being aware of the new technologies and demand for new services and convergednetwork* To provide an infrastructure required to meet its objectives and to support the organization objectives.

STANDARD WARRANTYZ2 Technology offers a one-year limited cable warranty for Data-com products. Products covered are Voice and Data Communications cables, including Category 3 cable and higher, Fiber Optic Cables, Central Office Cables (e.g., Switchboard Cable), Terminating Cable and Distribution Frame Wire.

STANDARD WARRANTY TERM AND CONDITIONSZ2 Technology warrants that its product will conform to its applicable Specifica


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tions and will be otherwise free from defects in material and Workmanship for aperiod of 12 months from the date the product is shipped from its factory (the Warranty Period).

Z2 Technology must be given immediate written notice of any defect and the Opportunity to inspect the product to determine whether a breach of warranty has occurred. This warranty covers only products installed at the original Installation

location. All repairs or replacements covered by this warranty will be shipped to the destination point specified in the original order. The defective Product will, at Z2 Technology option, be either scrapped or returned to Z2 Technology atits expense and per its shipping instructions.

PROBLEM STATEMENT

Along with the passage of time optical fiber are becoming the widely used communication channel all over the globe as they provide a better solution to reliability and bottle neck bandwidth issues.

A major issue behind every communication channel is the protection of data overthe channel. Splicing fiber optic cable for repair requires high quality bare fiber end faces to achieve high performance. Anomalies to the end faces can causehigh loss and degraded optical performance.

Current tools to cleave optical fiber require a high degree of skill to master and need constant maintenance/ calibration to perform properly. This makes them inappropriate for use in harsh environment settings such as those found on military platforms

Problems Encountered: The client requests a detection device to measure horizontal monkey eye movement

in a functional Magnetic Resonance Imaging (fMRI) environment Maintaining a steady reflection across the surface Accurate angle measurement Keeping the cables fixed in one position

Termination and SplicingFree-space CouplingFiber FuseElectric Power Transmission

COMPETITORS OF FIBER OPTICS& EQUIPMENT

1Alcatel Pakistan2Nayatel3Nova IT Pakistan4Power Link5Carrier Telephone Industries Pakistan (owned by Siemens Pakistan)6PTCL7Hilite International (Karachi)8UCP Pakistan Pvt Ltd.9Hamza& Brothers Telecommunication Services10Team International11A&J Wholesalers12UNIFIED VENTURES PVT LIMITED13Mahasa Pakistan14First Engineering Private Limited15Real Time Solutions (Pvt) Ltd16L. T. Engineering & Trade Services (Pvt.) Ltd

CABLE TYPES* OFC:Optical fiber, conductive* OFN:Optical fiber, nonconductive* OFCG:Optical fiber, conductive, general use* OFNG:Optical fiber, nonconductive, general use* OFCP:Optical fiber, conductive, plenum* OFNP:Optical fiber, nonconductive, plenum* OFCR:Optical fiber, conductive, riser* OFNR:Optical fiber, nonconductive, riser* OPGW:Optical fiber composite overhead ground wire* ADSS:All-Dielectric Self-Supporting

COLOR CODINGBuffer/Jacket ColorMeaningYellowSingle-mode optical fiberOrangeMulti-mode optical fiberAqua10 gig laser optimized 50/125 micrometer multi mode optical fiberGreyOutdated color code for multi mode optical fiberBlueSometimes used to designate polarization maintaining optical fiberConnector BootMeaningCommentsBluePhysical contact (PC), 0Mostly used for single mode fiber; some manufacturers use this for polarization


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maintaining optical fiberGreenAngle Polished (APC), 8Not available for multimode fiberBlackPhysical Contact (PC), 0GreyBeigePhysical Contact (PC), 0Multimode fiber ConnectorsWhitePhysical Contact (PC), 0

MULTI FIBER CABLESPositionJacket ColorPositionJacket Color1Blue2orange3Green4Brown5Slate6White7Red8Black9Yellow10Violet11Rose12Aqua

COLOR CODING OF PREMISE FIBER CABLE

Fiber Type / ClassDiameter (m)Jacket ColorMultimode 1a50/125OrangeMultimode 1a62.5/125SlateMultimode 1a85/125BlueMultimode 1a100/140GreenSinglemodeIVaAllYellowSinglemodeIVbAllRed

OPTICAL FIBER PRODUCTS

Optical Fiber Cable

Optical Fiber Connectors, Couplers and Adapters

Optical Fiber Cable Assemblies

Optical Fiber Data Center/SAN

Optical Fiber Rack Mount Enclosures and Accessories

Optical Fiber Wall Mount Enclosures and Accessories

Optical Fiber Tools

FIBER OPTIC ORDERING INFORMATION

We strive to have a variety of cables in stock for immediate delivery to our customers. Should the cable not be in stock, it will be manufactured to your specifications.

To choose a fiber optic cable, you need to know the following:

1) What type and grade of fiber is required?

The system designer will have identified the fiber that is required for the network. Find the fiber type that is needed from the Fiber Specification and Selection Guide. Use the two-digit Z2 Technology Fiber Type code to identify the fiber.This code becomes the first two digits of the catalog part number, replacing the XX notation.

2) How many fibers are required?

The system designer will also have identified the number of fibers that will bein each cable. Fibers are usually cabled in groups of 6 or 12.

3) What cable construction is needed?

The cable construction that is needed is based on a variety of factors. We havea full range of products for premises, outside plant and indoor/outdoor to solvenearly every application need. Using the catalog as a guide, identify the cable


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type and construction that is needed.

SWOT ANALYSIS OF OTHERS COMPETITORS

STRENGTH

PTCL * Largest operational network and infrastructure within ICT (Information & Communication Technologies) segment* Competitors still depend on PTCLL.T. Eng. * LT Engineering is the leading and fastest growing Optical fiber based companyin Pakistan* Continuous technical support during and after completion of the project.* Customized product / solution design* LTE understands the market needs and respond accordingly as a market leader* ISO 9001:2008 certified from PSR.

WEAKNESSPTCL * Slow decision making including external interferences* Lacking of technical staff.* Recruiting their employeesL.T. Eng. * no inventory controlling system* Less skills persons

OPPORTUNITIESPTCL * Partnership with new entrants in a deregulated environment* Scope for efficient/cost effective operations

L.T. Eng. * Purchase advance software system* Well-positioned for Govt. business* Boom in construction industry

THREATSPTCL * Exposure to market competition* Reduction in International Settlement RatesL.T. Eng. * Increased competition from players in the wider region* Regulatory complexity

SURVEYQUESTIONNAIREFORMContact InformationNameCompanyAddressCityState/ProvZipMobile NumberEmail ID:

LASER TO FIBER COUPLER CHARACTERISTICSComplete this section to better identify the best laser to fiber coupler (launcher) for your laser.

1. Which style of coupler would you prefer?* Receptacle Style Coupler* Pigtail Style Coupler


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* No Preference / Please Recommend2. What connector type do you prefer?* FC Connector* Adjustable FC Connector* SC Connector* LC Connector* ST Connector

* E2000 Connector* High Power SMA 905 Connector* SMA 906 Connector* I don't know / Please recommend

3. What Connector Finish do you prefer?* Flat* Super PC* Ultra PC* Angled PC (APC)* Angled Flat (AFC)* I don't know / Please recommend

* Other (Specify)4. Identify which of the following accessories, if any, you would like added toyour coupler* Adjustable Focus* X-Y Positioning Stage* Manual Variable Attenuator* Isolator* Shutter* Motorized Variable Attenuator* Temperature Control

FIBER PATCH-CORD PROPERTIESComplete this section to better select the fiber patch-cord to use in your system

.1. What type of fiber are you using in your system?* Single-mode* Multimode* Polarization Maintaining* Not sure/Recommend2. What type of cabling do you want on the fiber?* 0.25 mm Acrylate coating* 0.4 mm Acrylate coating* 0.9 mm OD tight buffer jacket* 0.9 mm OD loose tube hytrel tubing* 2 mm & 3 mm OD kevlar reinforced cable

* 3 mm OD nylon coated armored cable* 3 mm OD all stainless steel armored cable* 5 mm OD nylon coated armored cable* Not sure / Please recommend3. What type of connectors do you want on the ends of the cable?* Flat* Super PC* Ultra PC* Angled PC (APC)* Angled Flat (AFC)* I don't know / Please recommend* Other (Specify)

OUTPUT OPTICSComplete this section to choose output optics for your system. To help understandthe concepts and issues involved with fiber optic collimator and focuser assemb


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lies

1. Do you need a collimator or focuser assembly for the output end of the system?* Yes* No2. Do you require a fiber optic?

* Collimator* Focuser3. Do you prefer a:* Pigtail style assembly* Connector receptacle style assembly

PLEASE RANK THE FACTORS WHICH YOU PREFERIN PURCHASE OF THE PRODUCT

FACTORSRANKSAfter Sales Service? Excellent ? Very Good ?Good? Average ? PoorQuality of Product? Excellent ? Very Good ?Good? Average ? PoorBrand Image? Excellent ? Very Good ?Good? Average ? PoorAttitude towards Price? Low ? Medium ? High ? AffordableFeatures? Excellent ? Very Good ?Good? Average ? PoorHow favorable is the overall reaction about this product? Poor ? Fair ? Good ? ExcellentIs there any upcoming project in your organization? Yes ? NoIf yes, please mention the period of updating?? Within 1-Month ? 2-3 Months ? 4-6 Months ? 7-12 MonthsBased on this description, how interested you are in purchasing this product? Not at all interested ? somewhat interested? not very interested ? not sure ? very interested

CONCEPTUAL OVERVIEW OF CUSTOMER LIFE-TIME VALUE (CLV)

Marketing managers todays are collecting more information about their customer base than ever before. Managers can capitalize on the value of this information byapplying a simple formula to determine the lifetime value of a customer. Customer lifetime value (CLV) is formula that helps a marketing managers arrive at thedollar value associated with the long-term relationship with any given customer, revealing just how much a customer relationship is worth over a period of time

.

The CLV tool will not only help you determine the value of customer, it will also allow you to modify assumptions regarding the input variables in the formula.As you modify these assumptions, you will understand how each impacts the CLV result. The CLV enables you to identify different valuations for customers with different characteristics. Moreover, you may ultimately be able to influence the behavior of certain customers consequently change their Long Term Value.

PRICING OF Z2 TECHNOLOGY

Fiber optic cable prices are different based on the different cable types, evenfor the same structure fiber optic cables, the prices may be different because of the different fiber strands numbers inside the cable and other factors such asfire resistant rates. Generally, China suppliers have the most competitive fiber cable prices compared with suppliers from other places of the world.

Fiber optic cables are single mode type and multimode types, and there are various kinds of the fiber optic cables used indoor or outdoor. Indoor fiber cables are used for cabling like in FTTx projects or for making cable assemblies, like various kinds of fiber patch cables. Outdoor fiber cables are used as backbones in the fiber optic communications, they are usually with strong PE jacket and large cable diameter. Outdoor use cables are generally more expensive than indoor u

se cables.

Fiber optic cable prices from different suppliers are not same, sometimes they m


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ay be quite different, even you are asking about the same structure cable, thismay be because of the quality, but brand names may also affect the fiber cable prices.

CONCLUSION

We have concluded that Z2 Technologyis a developing organization. It is progressing at a high speed so that by acquiring market penetration strategy its gaininghigh market shares and value. In future it will be at the place where we want to see it.

fiber optical cable

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