fiber x strategy

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« Entrepreneurship is the last refuge of the trouble making individual. » Mason Cooley, 1927–2002, American Teacher & Aphorist

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presentation done in Oct.2007, for the creation and launch of a consulting & training subsidiary at an existing distribution firm.

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Page 1: Fiber X Strategy

« Entrepreneurship is the last refugeof the trouble making individual. »

Mason Cooley, 1927–2002, American Teacher & Aphorist

Page 2: Fiber X Strategy

project « FiberX »FIBER OPTICS SKILLS FOR EVERYONE

DRAFT

PROPOS

AL

OCT.17

, 2007

Page 3: Fiber X Strategy

The purpose of a business isto create a customer.

Peter F. Drucker 1909-2005, American Management Consultant & Author

Page 4: Fiber X Strategy

Business has only two functions :marketing and innovation.

Peter F. Drucker 1909-2005, American Management Consultant & Author

Page 5: Fiber X Strategy

Our mission :help telcos to build & test

state-of-the-art fiber networks faster & better

Page 6: Fiber X Strategy

Our business :

Fiber Optics Networks Training& Consulting Services

Page 7: Fiber X Strategy

Our market segments :Fiber Optics Training Services

Fiber Networks Consulting ServicesFiber Networks Field Tests Services

Page 8: Fiber X Strategy

Fiber Optics Training Services :Hands-On Training CoursesTrain The Trainer Programs

Educational Products

Page 9: Fiber X Strategy

Fiber Networks Consulting Services :Network Design

Project ManagementFiber Plant Mapping & Documentation

Page 10: Fiber X Strategy

Fiber Networks Field Tests Services :Fiber Characterization Services

Fiber Network TestingFiber Network Troubleshooting

Page 11: Fiber X Strategy

Our customers :

Telecommunications Services ProvidersNetwork Equipment Manufacturers

Systems IntegratorsNetwork Design & Engineering Firms

Installation & Maintenance Contractors

Page 12: Fiber X Strategy

The problem :Lack of skilled technicians

Scarce resources @ every playerTraining as a cost, not as an investment

Page 13: Fiber X Strategy

Our solution :Innovative model (no “Me-Too”)

Supply all necessary support servicesMake training help faster ROI

Page 14: Fiber X Strategy

Our business model :Low-cost, pay-per-use

Annual subscription + “pay as you go” fees3-levels membership

TO BE

DISCUS

SED

Page 15: Fiber X Strategy

Our competitors :traditional Training firms

traditional Consultancy firmstraditional Distribution firms

TO BE

COMPLE

TED

Page 16: Fiber X Strategy

Our key differentiators :On-site training & coaching Train-The-Trainer programs

Educational productsFiber Plant mapping & documentation

servicesTest & Measurement real expertise

Page 17: Fiber X Strategy

The Winning Strategy :as defined by the Team

Page 18: Fiber X Strategy

“FiberX” by 2013 :a major player & reference

on the communications networks training & expertise markets

in Europe & French-speaking countries

Page 19: Fiber X Strategy

“FiberX” by 2013 :a major player & reference

Page 20: Fiber X Strategy

“FiberX” by 2013 :on the communications networks training

& expertise markets

Page 21: Fiber X Strategy

“FiberX” by 2013 :in Europe & French-speaking countries

Page 22: Fiber X Strategy

a role model is : a reference a no-brainer a template

Page 23: Fiber X Strategy

The (Reverse) Milestones

2013 : Role Model2011 : Market Leader

2009 : Market Disruptor

Page 24: Fiber X Strategy

The Roadmap

2008 : penetrate the marketwith disruptive solutions

Page 25: Fiber X Strategy

The Roadmap

2009-2010 : establish positionswith sustainable solutions

Page 26: Fiber X Strategy

The Roadmap

2011-2012 : lead the marketwith innovative solutions

Page 27: Fiber X Strategy

The Roadmap

2013 : create new marketsthanks to role model position

Page 28: Fiber X Strategy

2008 2009 2010 2011 2012 2013

penetrate the marketestablish positions

create

new markets

lead the market

Page 29: Fiber X Strategy

Question #1 : what is “market disruptor”in the training & consulting business ?

Page 30: Fiber X Strategy

Question #2 : how to ensure role-model position by 2013 ?

Page 31: Fiber X Strategy

Question #3 : how to become market leader by 2011 ?

Page 32: Fiber X Strategy

THE NICHES CLOUD

Safety

Home Networking

Test Gear Benchmarking

Contractors Database

Architects

Testing Tips & Tricks

Maghreb

Network Security

Comparative Tests

Benelux

DOM-TOM

Quebec

LebanonWebTV Go Carbon Zero

Aerospace

Audio Podcasts

Video Podcasts

« FiberCamp »

Page 33: Fiber X Strategy

“FiberX”, soon to a fiber near you !