field campaign for 2014 story of the battle kirk serpes sam dyson
TRANSCRIPT
Field campaign for 2014Story of the Battle
Kirk SerpesSam Dyson
Summary• Our story• Where we are now• Purpose Driven Campaign• Organising
Where we are now• 10,000 members• 200 active volunteers• 1000 target
• 2 offices - 1 in Auck, 1 in Welly• 3+ media stories per week• First in NZ in online organising tools• First NZ NGO to use Obama-style field
campaigns• Priority stakeholders in local govt policy• Success in cycling funding• On bus lanes• On Unitary Plan
Purpose Driven CampaigningCoreVolunteersSupportersAudienceCommunity
Purpose Driven Campaigning
• Purpose and culture• Never bring the coffee to your event– Creating well defined replicable tasks– Clear targets and goals– Using the best tech
• Values– Ambition, innovation, hard work and
love
Types of organisingOnline
organising• Large lists• Numbers
game• Distributed
actions• Fast &
reactive
Community organising
• Power together
• Influential leaders
• Bottom up• Slow &
strategic
Field organising
• Grassroots teams
• Volunteer driven
• Top down• Election
focused
Saul AlinskyUnited Farm workers unions
Election campaigns
Battle of the Story
Story of the Battle
Field Campaign Objectives 1. Demonstrate public
support for political action on climate change
2. Get out the Youth Vote
SpeakOut!
Purpose Driven CampaigningCoreVolunteersSupportersAudienceCommunity
Gen Zero Field PlanPhase 1 Phase 2 Phase 3 Phase 4
Building core team
Regional field trainings
Training volunteer
leaders
Engaging supporters as
volunteers
Voter Pledge #RockEnrol
GenZero - NationBuilder
Youth Summits
Events Online
Community
Gen Zero- NationBuilder
Volunteers
Voting Plans
Scorecards
Voting Plan Follow up
E-Day voting parties