field report by: katherine collins, rebecca deitsch, austin gregorzek, tatania salazar
TRANSCRIPT
Field Report
By: Katherine Collins, Rebecca Deitsch, Austin Gregorzek, Tatania Salazar
The Phillips Center for the Performing Arts
Organization
Mission “To provide world-class and up-and-coming artists to Gainesville
and the surrounding communities, and to provide, promote and nurture this creative avenue of life to those who support its mission.”
Problems Slow economy Arts organizations historically have trouble making a profit
Opportunities Donor pool is growing Satisfied affiliates keep returning each season
Audiences
Affiliates $100 - $7,500 to the center
Local business owners willing to sponsor
Determined by people who become sponsors / affiliates Prioritized by size of donation
Agree Most likely public to donate are the ones who donated before People who attend performances are most likely to become first-
time donors
Robbie’s Background
Lived in NY for 10 yrs working for Columbia Artist Management Incorporated
Fell into PR Worked with UFPA director previously at CAMI
Experiences
PR Department
Michael Blachly – Director UFPA
Cindy Wall – Director of Development
Ann Chronic – Information Specialist
PR Department contd.
Roles are appropriate
Without donations the center could not exists
Some are geared toward programming and others are geared toward bringing in donations
Objectives
To increase money from donors & corporate sponsors
Stewardship Special treatment of donors Better seat position Making them feel like part of a club
Staying organized to minimize mistakes
Doing what is asked for
Objectives
Objectives and goals setters University of Florida Performing Arts Director -
Michael Blachly Director of Development - Cindy Wall Development Coordinator – Robbie Stevens
Goals and Objectives are reasonable Achievable Targeted to the correct people
Programming
Affiliate recruitment
Maintaining positive relationships w/ current affiliates
Getting sponsorships for performances
Programming contd.
Publication toolsAffiliate Newsletter – On StageFliers & BrochuresE-mails, letters, phone callsFace-to-face communication
Crisis Management
Poor sound quality, attendees could not hear performance Temporarily adjusted volume settings Management and road crew worked together to permanently fix
the problem
Crisis is solved according to the problem Do not follow a written plan Comp tickets for future performances
Effective response Problem was solved
Evaluation
Affiliates in constant communication with Robbie Affiliates vocal about their satisfaction Affiliates make suggestions
communication products by measuring response rate Affiliate donations increased by 58%
Department shows its value by brining in money
Proactive Robbie approaches affiliates rather than waiting to be approached
Additional Comment
Robbie really enjoys getting to know the affiliates and thinks they are nice people.