figarofigaro’ ’’’s advocacys advocacy€¦ · negros, davao, sulu and basilan are...

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FROM CROP TO CUP: FROM CROP TO CUP: FROM CROP TO CUP: FROM CROP TO CUP: Figaro Figaro Figaro Figaro’s Advocacy s Advocacy s Advocacy s Advocacy Figaro Foundation Corporation & Figaro Coffee Company, Inc. The Origins of Our Passion The Origins of Our Passion The Origins of Our Passion The Origins of Our Passion… The Figaro Coffee Company was The Figaro Coffee Company was The Figaro Coffee Company was The Figaro Coffee Company was established in 1993 by a group established in 1993 by a group established in 1993 by a group established in 1993 by a group of seven friends, whose zeal for of seven friends, whose zeal for of seven friends, whose zeal for of seven friends, whose zeal for coffee was acquired from their coffee was acquired from their coffee was acquired from their coffee was acquired from their travels all over the world. travels all over the world. travels all over the world. travels all over the world. The name Figaro came from a The name Figaro came from a The name Figaro came from a The name Figaro came from a character in Gioacchino character in Gioacchino character in Gioacchino character in Gioacchino Rossini Rossini Rossini Rossini’s opera, The Barber of s opera, The Barber of s opera, The Barber of s opera, The Barber of Seville. Seville. Seville. Seville. This passion began as a This passion began as a This passion began as a This passion began as a hobby of brewing, tasting hobby of brewing, tasting hobby of brewing, tasting hobby of brewing, tasting and experimenting with and experimenting with and experimenting with and experimenting with many varieties of coffee many varieties of coffee many varieties of coffee many varieties of coffee from around the globe. It from around the globe. It from around the globe. It from around the globe. It soon grew into a business, soon grew into a business, soon grew into a business, soon grew into a business, with the purpose of sharing with the purpose of sharing with the purpose of sharing with the purpose of sharing the fine art of European the fine art of European the fine art of European the fine art of European coffee culture with as many coffee culture with as many coffee culture with as many coffee culture with as many people as possible. people as possible. people as possible. people as possible. The first Figaro Coffee The first Figaro Coffee The first Figaro Coffee The first Figaro Coffee Store formally opened in Store formally opened in Store formally opened in Store formally opened in November 1993, a November 1993, a November 1993, a November 1993, a simple kiosk located in one simple kiosk located in one simple kiosk located in one simple kiosk located in one of Manila's premiere malls of Manila's premiere malls of Manila's premiere malls of Manila's premiere malls (Glorietta Glorietta Glorietta Glorietta) known then as ) known then as ) known then as ) known then as the F Store. the F Store. the F Store. the F Store. Originally, Figaro offered Originally, Figaro offered Originally, Figaro offered Originally, Figaro offered a selection of specialty a selection of specialty a selection of specialty a selection of specialty coffees from around the coffees from around the coffees from around the coffees from around the world, always freshly world, always freshly world, always freshly world, always freshly brewed, as well as a variety brewed, as well as a variety brewed, as well as a variety brewed, as well as a variety of coffee and tea of coffee and tea of coffee and tea of coffee and tea paraphernalia. paraphernalia. paraphernalia. paraphernalia.

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Page 1: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

FROM CROP TO CUP:FROM CROP TO CUP:FROM CROP TO CUP:FROM CROP TO CUP:FigaroFigaroFigaroFigaro’’’’s Advocacys Advocacys Advocacys Advocacy

Figaro Foundation Corporation

&

Figaro Coffee Company, Inc.

The Origins of Our PassionThe Origins of Our PassionThe Origins of Our PassionThe Origins of Our Passion…………

The Figaro Coffee Company was The Figaro Coffee Company was The Figaro Coffee Company was The Figaro Coffee Company was established in 1993 by a group established in 1993 by a group established in 1993 by a group established in 1993 by a group of seven friends, whose zeal for of seven friends, whose zeal for of seven friends, whose zeal for of seven friends, whose zeal for coffee was acquired from their coffee was acquired from their coffee was acquired from their coffee was acquired from their travels all over the world.travels all over the world.travels all over the world.travels all over the world.

The name Figaro came from a The name Figaro came from a The name Figaro came from a The name Figaro came from a character in Gioacchino character in Gioacchino character in Gioacchino character in Gioacchino RossiniRossiniRossiniRossini’’’’s opera, The Barber of s opera, The Barber of s opera, The Barber of s opera, The Barber of Seville.Seville.Seville.Seville.

This passion began as a This passion began as a This passion began as a This passion began as a hobby of brewing, tasting hobby of brewing, tasting hobby of brewing, tasting hobby of brewing, tasting and experimenting with and experimenting with and experimenting with and experimenting with many varieties of coffee many varieties of coffee many varieties of coffee many varieties of coffee from around the globe. It from around the globe. It from around the globe. It from around the globe. It soon grew into a business, soon grew into a business, soon grew into a business, soon grew into a business, with the purpose of sharing with the purpose of sharing with the purpose of sharing with the purpose of sharing the fine art of European the fine art of European the fine art of European the fine art of European coffee culture with as many coffee culture with as many coffee culture with as many coffee culture with as many people as possible.people as possible.people as possible.people as possible.

The first Figaro Coffee The first Figaro Coffee The first Figaro Coffee The first Figaro Coffee Store formally opened in Store formally opened in Store formally opened in Store formally opened in November 1993, aNovember 1993, aNovember 1993, aNovember 1993, asimple kiosk located in one simple kiosk located in one simple kiosk located in one simple kiosk located in one of Manila's premiere malls of Manila's premiere malls of Manila's premiere malls of Manila's premiere malls ((((GloriettaGloriettaGloriettaGlorietta) known then as ) known then as ) known then as ) known then as the F Store. the F Store. the F Store. the F Store.

Originally, Figaro offered Originally, Figaro offered Originally, Figaro offered Originally, Figaro offered a selection of specialty a selection of specialty a selection of specialty a selection of specialty coffees from around the coffees from around the coffees from around the coffees from around the world, always freshly world, always freshly world, always freshly world, always freshly brewed, as well as a variety brewed, as well as a variety brewed, as well as a variety brewed, as well as a variety of coffee and tea of coffee and tea of coffee and tea of coffee and tea paraphernalia. paraphernalia. paraphernalia. paraphernalia.

Page 2: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

The seven friends The seven friends The seven friends The seven friends managed the Coffee managed the Coffee managed the Coffee managed the Coffee Store themselves, Store themselves, Store themselves, Store themselves, serving their customers serving their customers serving their customers serving their customers personally, and personally, and personally, and personally, and teaching them how to teaching them how to teaching them how to teaching them how to brew and enjoy their brew and enjoy their brew and enjoy their brew and enjoy their own coffee at home. own coffee at home. own coffee at home. own coffee at home.

This kind of This kind of This kind of This kind of personalized service personalized service personalized service personalized service endeared Figaro to its endeared Figaro to its endeared Figaro to its endeared Figaro to its customers, generating customers, generating customers, generating customers, generating a devout following of a devout following of a devout following of a devout following of deeply serious coffee deeply serious coffee deeply serious coffee deeply serious coffee drinkers. drinkers. drinkers. drinkers.

Corporate Mission Corporate Mission Corporate Mission Corporate Mission

We provide excellent coffee and gracious service We provide excellent coffee and gracious service We provide excellent coffee and gracious service We provide excellent coffee and gracious service creating a memorable experience for people who creating a memorable experience for people who creating a memorable experience for people who creating a memorable experience for people who appreciate high quality coffee and demand for appreciate high quality coffee and demand for appreciate high quality coffee and demand for appreciate high quality coffee and demand for exceptional service. exceptional service. exceptional service. exceptional service.

FigaroFigaroFigaroFigaro’’’’s distinctive store design, unique s distinctive store design, unique s distinctive store design, unique s distinctive store design, unique ambiance and style of service satisfies the ambiance and style of service satisfies the ambiance and style of service satisfies the ambiance and style of service satisfies the global customer. global customer. global customer. global customer.

Figaro creates longFigaro creates longFigaro creates longFigaro creates long----term term term term value for its owners and value for its owners and value for its owners and value for its owners and business partners through business partners through business partners through business partners through profitable operations and profitable operations and profitable operations and profitable operations and business sustainability and business sustainability and business sustainability and business sustainability and dignity of life for its dignity of life for its dignity of life for its dignity of life for its employees. employees. employees. employees.

Page 3: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

We will always practice good governance and actively We will always practice good governance and actively We will always practice good governance and actively We will always practice good governance and actively pursue the cause of sociopursue the cause of sociopursue the cause of sociopursue the cause of socio----cultural and environmental cultural and environmental cultural and environmental cultural and environmental concerns. concerns. concerns. concerns.

We will always give you quality service, quality We will always give you quality service, quality We will always give you quality service, quality We will always give you quality service, quality products & value for your money.products & value for your money.products & value for your money.products & value for your money.

Crismel F. VeranoChief Executive Officer

The Secret of Our BeansThe Secret of Our BeansThe Secret of Our BeansThe Secret of Our Beans…………Our Beans are Always Freshly Our Beans are Always Freshly Our Beans are Always Freshly Our Beans are Always Freshly Roasted.Roasted.Roasted.Roasted.

Coffee beans need to be roasted Coffee beans need to be roasted Coffee beans need to be roasted Coffee beans need to be roasted to bring out their irresistible to bring out their irresistible to bring out their irresistible to bring out their irresistible flavor and aromatics. However, flavor and aromatics. However, flavor and aromatics. However, flavor and aromatics. However, once they are roasted, they once they are roasted, they once they are roasted, they once they are roasted, they begin to deteriorate. This is begin to deteriorate. This is begin to deteriorate. This is begin to deteriorate. This is why, freshness is very why, freshness is very why, freshness is very why, freshness is very important. The sooner a roasted important. The sooner a roasted important. The sooner a roasted important. The sooner a roasted bean gets into a cup, the better bean gets into a cup, the better bean gets into a cup, the better bean gets into a cup, the better the flavor.the flavor.the flavor.the flavor.

At Figaro, we roast our beans At Figaro, we roast our beans At Figaro, we roast our beans At Figaro, we roast our beans here. That means, once roasted, here. That means, once roasted, here. That means, once roasted, here. That means, once roasted, they get to our shops right they get to our shops right they get to our shops right they get to our shops right away. They don't travel great away. They don't travel great away. They don't travel great away. They don't travel great distances or great time spans to distances or great time spans to distances or great time spans to distances or great time spans to get to you.get to you.get to you.get to you.

We also cook them in our very We also cook them in our very We also cook them in our very We also cook them in our very own roasters carefully watched own roasters carefully watched own roasters carefully watched own roasters carefully watched over by our roasting experts over by our roasting experts over by our roasting experts over by our roasting experts who make sure each bean is who make sure each bean is who make sure each bean is who make sure each bean is done perfectly.done perfectly.done perfectly.done perfectly.

Corporate VisionCorporate VisionCorporate VisionCorporate Vision…………

We will be the preferred brand of specialty coffee of We will be the preferred brand of specialty coffee of We will be the preferred brand of specialty coffee of We will be the preferred brand of specialty coffee of the international business traveler. Our products the international business traveler. Our products the international business traveler. Our products the international business traveler. Our products and unique style of service will leave a lasting and unique style of service will leave a lasting and unique style of service will leave a lasting and unique style of service will leave a lasting impression among our customers. impression among our customers. impression among our customers. impression among our customers.

We will be the investment of choice in the countries We will be the investment of choice in the countries We will be the investment of choice in the countries We will be the investment of choice in the countries where our brand is represented thereby providing where our brand is represented thereby providing where our brand is represented thereby providing where our brand is represented thereby providing attractive returns to all our shareholders. attractive returns to all our shareholders. attractive returns to all our shareholders. attractive returns to all our shareholders.

Page 4: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

We will be a model employer that inspires its We will be a model employer that inspires its We will be a model employer that inspires its We will be a model employer that inspires its stakeholders to be better than its leaders because the stakeholders to be better than its leaders because the stakeholders to be better than its leaders because the stakeholders to be better than its leaders because the opportunities for career and personal growth will drive opportunities for career and personal growth will drive opportunities for career and personal growth will drive opportunities for career and personal growth will drive them to excel. them to excel. them to excel. them to excel.

We will be the most admired training facility for coffee We will be the most admired training facility for coffee We will be the most admired training facility for coffee We will be the most admired training facility for coffee education making us the best training ground for those education making us the best training ground for those education making us the best training ground for those education making us the best training ground for those who want to establish a career or business on coffee andwho want to establish a career or business on coffee andwho want to establish a career or business on coffee andwho want to establish a career or business on coffee and…………

We will be remembered as a committed advocate of We will be remembered as a committed advocate of We will be remembered as a committed advocate of We will be remembered as a committed advocate of corporate social responsibility by championing the cause corporate social responsibility by championing the cause corporate social responsibility by championing the cause corporate social responsibility by championing the cause of coffee to help farmers live a better life.of coffee to help farmers live a better life.of coffee to help farmers live a better life.of coffee to help farmers live a better life.

To cater to the different taste preferences, Figaro offers a To cater to the different taste preferences, Figaro offers a To cater to the different taste preferences, Figaro offers a To cater to the different taste preferences, Figaro offers a wide selection of hot or cold coffee and tea concoctions, wide selection of hot or cold coffee and tea concoctions, wide selection of hot or cold coffee and tea concoctions, wide selection of hot or cold coffee and tea concoctions, accompanying pastries and savory meals. We accompanying pastries and savory meals. We accompanying pastries and savory meals. We accompanying pastries and savory meals. We recommend you try them all to encounter the unique recommend you try them all to encounter the unique recommend you try them all to encounter the unique recommend you try them all to encounter the unique delight each has to offerdelight each has to offerdelight each has to offerdelight each has to offer…………

Page 5: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

CORPORATE SOCIAL RESPONSIBILITYCORPORATE SOCIAL RESPONSIBILITYCORPORATE SOCIAL RESPONSIBILITYCORPORATE SOCIAL RESPONSIBILITY

� Definition of Corporate Social Responsibility Definition of Corporate Social Responsibility Definition of Corporate Social Responsibility Definition of Corporate Social Responsibility

� Importance of CSR for Figaro Importance of CSR for Figaro Importance of CSR for Figaro Importance of CSR for Figaro

� The Figaro Foundation CorporationThe Figaro Foundation CorporationThe Figaro Foundation CorporationThe Figaro Foundation Corporation

� Figaro's CSR Programs and ProjectsFigaro's CSR Programs and ProjectsFigaro's CSR Programs and ProjectsFigaro's CSR Programs and Projects

� My Role as a Figaro TalentMy Role as a Figaro TalentMy Role as a Figaro TalentMy Role as a Figaro Talent

What is Corporate Social Responsibility? What is Corporate Social Responsibility? What is Corporate Social Responsibility? What is Corporate Social Responsibility?

a concept whereby organizations consider the a concept whereby organizations consider the a concept whereby organizations consider the a concept whereby organizations consider the interests of society by taking responsibility for the interests of society by taking responsibility for the interests of society by taking responsibility for the interests of society by taking responsibility for the impact of their activities on customers, employees, impact of their activities on customers, employees, impact of their activities on customers, employees, impact of their activities on customers, employees, shareholders, communities and the environment in shareholders, communities and the environment in shareholders, communities and the environment in shareholders, communities and the environment in all aspects of their operations.all aspects of their operations.all aspects of their operations.all aspects of their operations.

FIGARO'S CORE BUSINESS STARTS AND ENDS WITH A CYCLE – similar to the coffee production cycle.

FIGARO SOURCES ITS COFFEE LOCALLYFIGARO SOURCES ITS COFFEE LOCALLYFIGARO SOURCES ITS COFFEE LOCALLYFIGARO SOURCES ITS COFFEE LOCALLY

FROM COMMUNITIESFROM COMMUNITIESFROM COMMUNITIESFROM COMMUNITIES

Coffee Coffee Coffee Coffee FarmersFarmersFarmersFarmers

Page 6: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

ENVIRONMENT ENVIRONMENT ENVIRONMENT ENVIRONMENT suitable for coffee suitable for coffee suitable for coffee suitable for coffee

growthgrowthgrowthgrowth

Proud to be Filipino is what Figaro Coffee Proud to be Filipino is what Figaro Coffee Proud to be Filipino is what Figaro Coffee Proud to be Filipino is what Figaro Coffee Company is all about. Conceptualized in 1993 Company is all about. Conceptualized in 1993 Company is all about. Conceptualized in 1993 Company is all about. Conceptualized in 1993 as a place where Filipinos can hang out and as a place where Filipinos can hang out and as a place where Filipinos can hang out and as a place where Filipinos can hang out and enjoy good coffee and conversation, Figaro enjoy good coffee and conversation, Figaro enjoy good coffee and conversation, Figaro enjoy good coffee and conversation, Figaro outlets serve the finest nativeoutlets serve the finest nativeoutlets serve the finest nativeoutlets serve the finest native barakobarakobarakobarako coffee with coffee with coffee with coffee with 72 stores (48 franchised and 24 corporate) 72 stores (48 franchised and 24 corporate) 72 stores (48 franchised and 24 corporate) 72 stores (48 franchised and 24 corporate) nationwide. Internationally, we have 4 stores nationwide. Internationally, we have 4 stores nationwide. Internationally, we have 4 stores nationwide. Internationally, we have 4 stores namelynamelynamelynamely---- China, Papua New Guinea, Saudi China, Papua New Guinea, Saudi China, Papua New Guinea, Saudi China, Papua New Guinea, Saudi Arabia & up and comingArabia & up and comingArabia & up and comingArabia & up and coming---- Malaysia.Malaysia.Malaysia.Malaysia.

Under a new management, Figaro continues to Under a new management, Figaro continues to Under a new management, Figaro continues to Under a new management, Figaro continues to grow with a variety of new offerings each grow with a variety of new offerings each grow with a variety of new offerings each grow with a variety of new offerings each month and stores continuing to open at an month and stores continuing to open at an month and stores continuing to open at an month and stores continuing to open at an average of 2 stores a month (domestic) with average of 2 stores a month (domestic) with average of 2 stores a month (domestic) with average of 2 stores a month (domestic) with plans to open offplans to open offplans to open offplans to open off----shore stores in Dubai, London, shore stores in Dubai, London, shore stores in Dubai, London, shore stores in Dubai, London, Jeddah and Toronto. Jeddah and Toronto. Jeddah and Toronto. Jeddah and Toronto.

Figaro coffee and pastries are proud to be served Figaro coffee and pastries are proud to be served Figaro coffee and pastries are proud to be served Figaro coffee and pastries are proud to be served onononon----board all Philippine Airline flights.board all Philippine Airline flights.board all Philippine Airline flights.board all Philippine Airline flights.

FIGARO FOUNDATION FIGARO FOUNDATION FIGARO FOUNDATION FIGARO FOUNDATION CORPORATIONCORPORATIONCORPORATIONCORPORATION

• founded in 1999 and founded in 1999 and founded in 1999 and founded in 1999 and formalized in 2000formalized in 2000formalized in 2000formalized in 2000

• implementer of Corporate implementer of Corporate implementer of Corporate implementer of Corporate Social Responsibility Social Responsibility Social Responsibility Social Responsibility (CSR)(CSR)(CSR)(CSR)

• Initiated programs to Initiated programs to Initiated programs to Initiated programs to revive the coffee industry revive the coffee industry revive the coffee industry revive the coffee industry andandandand

• helped sustain the helped sustain the helped sustain the helped sustain the livelihood of farmerslivelihood of farmerslivelihood of farmerslivelihood of farmers

PROGRAMS AND PROJECTSPROGRAMS AND PROJECTSPROGRAMS AND PROJECTSPROGRAMS AND PROJECTS

Basic PrinciplesBasic PrinciplesBasic PrinciplesBasic Principles…………

�Raise Public AwarenessRaise Public AwarenessRaise Public AwarenessRaise Public Awareness

�Help the coffee industry attain production Help the coffee industry attain production Help the coffee industry attain production Help the coffee industry attain production goalsgoalsgoalsgoals

�Share technical expertiseShare technical expertiseShare technical expertiseShare technical expertise

�Establish partnerships Establish partnerships Establish partnerships Establish partnerships

Page 7: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

� tree planting, coffee harvest and farm tours tree planting, coffee harvest and farm tours tree planting, coffee harvest and farm tours tree planting, coffee harvest and farm tours � trainings and seminars for farmers and coffee trainings and seminars for farmers and coffee trainings and seminars for farmers and coffee trainings and seminars for farmers and coffee

enthusiasts enthusiasts enthusiasts enthusiasts � propagation of coffee seeds nationwidepropagation of coffee seeds nationwidepropagation of coffee seeds nationwidepropagation of coffee seeds nationwide� involvement to CSR initiatives of various sectorsinvolvement to CSR initiatives of various sectorsinvolvement to CSR initiatives of various sectorsinvolvement to CSR initiatives of various sectors� linking with government and nonlinking with government and nonlinking with government and nonlinking with government and non----

government/corporate organizationsgovernment/corporate organizationsgovernment/corporate organizationsgovernment/corporate organizations� assist farmers in marketing and quality control assist farmers in marketing and quality control assist farmers in marketing and quality control assist farmers in marketing and quality control

(farm management)(farm management)(farm management)(farm management)� strengthen farmers; groups through cooperative strengthen farmers; groups through cooperative strengthen farmers; groups through cooperative strengthen farmers; groups through cooperative

developmentdevelopmentdevelopmentdevelopment

And its involvement with the community And its involvement with the community And its involvement with the community And its involvement with the community through the following programsthrough the following programsthrough the following programsthrough the following programs…………

PRESENT PROGRAMSPRESENT PROGRAMSPRESENT PROGRAMSPRESENT PROGRAMS

FIGARO FOUNDATION FARMERS' PROGRAMFIGARO FOUNDATION FARMERS' PROGRAMFIGARO FOUNDATION FARMERS' PROGRAMFIGARO FOUNDATION FARMERS' PROGRAM� tree planting and farm tours tree planting and farm tours tree planting and farm tours tree planting and farm tours � trainings and seminars for farmers and coffee trainings and seminars for farmers and coffee trainings and seminars for farmers and coffee trainings and seminars for farmers and coffee enthusiastsenthusiastsenthusiastsenthusiasts� propagation of coffee seeds nationwidepropagation of coffee seeds nationwidepropagation of coffee seeds nationwidepropagation of coffee seeds nationwide� involvement to CSR initiatives of the various sectorsinvolvement to CSR initiatives of the various sectorsinvolvement to CSR initiatives of the various sectorsinvolvement to CSR initiatives of the various sectors� linking with sectoral groupslinking with sectoral groupslinking with sectoral groupslinking with sectoral groups� direct to farm buying direct to farm buying direct to farm buying direct to farm buying � cooperative development projectcooperative development projectcooperative development projectcooperative development project�Involvement in sports and lifestyle activities as well as Involvement in sports and lifestyle activities as well as Involvement in sports and lifestyle activities as well as Involvement in sports and lifestyle activities as well as other environmental and cause oriented programs. other environmental and cause oriented programs. other environmental and cause oriented programs. other environmental and cause oriented programs.

The Cooperatives Development Authority

is an agency under the Office of the President

that assists farmers nationwide.

PROGRAM PARTNER

Page 8: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

TREE PLANTING TREE PLANTING TREE PLANTING TREE PLANTING AND HARVEST AND HARVEST AND HARVEST AND HARVEST

TOURSTOURSTOURSTOURS

Tree Planting in Alfonso, CaviteTree Planting in Alfonso, CaviteTree Planting in Alfonso, CaviteTree Planting in Alfonso, Cavite( 05 Nov. 2011 )( 05 Nov. 2011 )( 05 Nov. 2011 )( 05 Nov. 2011 )

Harvest Tour in Tagaytay, Cavite Harvest Tour in Tagaytay, Cavite Harvest Tour in Tagaytay, Cavite Harvest Tour in Tagaytay, Cavite with Philam Foundationwith Philam Foundationwith Philam Foundationwith Philam Foundation

( 05 Nov. 2012 )( 05 Nov. 2012 )( 05 Nov. 2012 )( 05 Nov. 2012 )

TRAININGS AND SEMINARSTRAININGS AND SEMINARSTRAININGS AND SEMINARSTRAININGS AND SEMINARS

Page 9: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

COFFEE SEED COFFEE SEED COFFEE SEED COFFEE SEED PROPAGATIONPROPAGATIONPROPAGATIONPROPAGATION

INVOLVEMENT INVOLVEMENT INVOLVEMENT INVOLVEMENT TO CSR TO CSR TO CSR TO CSR

INITIATIVESINITIATIVESINITIATIVESINITIATIVES

LINK UP WITH LINK UP WITH LINK UP WITH LINK UP WITH SECTORAL SECTORAL SECTORAL SECTORAL GROUPSGROUPSGROUPSGROUPS

Did you know thatDid you know thatDid you know thatDid you know that…………� The production and export of coffee was once a The production and export of coffee was once a The production and export of coffee was once a The production and export of coffee was once a

major industry in themajor industry in themajor industry in themajor industry in the Philippines, which 200 years Philippines, which 200 years Philippines, which 200 years Philippines, which 200 years ago was the fourth largest coffee producing nation. ago was the fourth largest coffee producing nation. ago was the fourth largest coffee producing nation. ago was the fourth largest coffee producing nation. Today, however, the Philippines produces only Today, however, the Philippines produces only Today, however, the Philippines produces only Today, however, the Philippines produces only .012% of the world's coffee supply..012% of the world's coffee supply..012% of the world's coffee supply..012% of the world's coffee supply.

� Figaro is 100% Filipino owned! Unlike the other Figaro is 100% Filipino owned! Unlike the other Figaro is 100% Filipino owned! Unlike the other Figaro is 100% Filipino owned! Unlike the other coffee companies, the money earned is reinvested in coffee companies, the money earned is reinvested in coffee companies, the money earned is reinvested in coffee companies, the money earned is reinvested in the Philippines rather than being remitted back to a the Philippines rather than being remitted back to a the Philippines rather than being remitted back to a the Philippines rather than being remitted back to a foreign parent company thus preventing foreign parent company thus preventing foreign parent company thus preventing foreign parent company thus preventing ““““leakageleakageleakageleakage””””of much needed revenue for research, development, of much needed revenue for research, development, of much needed revenue for research, development, of much needed revenue for research, development, awareness and propagation. awareness and propagation. awareness and propagation. awareness and propagation.

Thus benefitingThus benefitingThus benefitingThus benefiting…………

� 57 farmers and their families or approximately 688 persons 57 farmers and their families or approximately 688 persons 57 farmers and their families or approximately 688 persons 57 farmers and their families or approximately 688 persons benefit yearlybenefit yearlybenefit yearlybenefit yearly

� Coffee harvested from nearly 115 hectares of coffee farms are soCoffee harvested from nearly 115 hectares of coffee farms are soCoffee harvested from nearly 115 hectares of coffee farms are soCoffee harvested from nearly 115 hectares of coffee farms are sold ld ld ld yearlyyearlyyearlyyearly

� An estimated amount of 4 million pesos is generated from the An estimated amount of 4 million pesos is generated from the An estimated amount of 4 million pesos is generated from the An estimated amount of 4 million pesos is generated from the purchase of coffee from farmers YEARLYpurchase of coffee from farmers YEARLYpurchase of coffee from farmers YEARLYpurchase of coffee from farmers YEARLY

� More children are sent to school, more families are enabled to bMore children are sent to school, more families are enabled to bMore children are sent to school, more families are enabled to bMore children are sent to school, more families are enabled to buy uy uy uy food, medicines and earn more savingsfood, medicines and earn more savingsfood, medicines and earn more savingsfood, medicines and earn more savings

� Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Negros, Davao, Sulu and Basilan are integrated into the supply Negros, Davao, Sulu and Basilan are integrated into the supply Negros, Davao, Sulu and Basilan are integrated into the supply Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. chain of Figaro.

Figaro buys all domestically grown Filipino coffee from Figaro buys all domestically grown Filipino coffee from Figaro buys all domestically grown Filipino coffee from Figaro buys all domestically grown Filipino coffee from local communities and farmers nationwide at an average local communities and farmers nationwide at an average local communities and farmers nationwide at an average local communities and farmers nationwide at an average of 39 tons or 39,000 kilograms of coffee every year!of 39 tons or 39,000 kilograms of coffee every year!of 39 tons or 39,000 kilograms of coffee every year!of 39 tons or 39,000 kilograms of coffee every year!

Page 10: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

FIGARO TALENT

AS A FIGARO TALENT, HOW CAN I PRACTICE AS A FIGARO TALENT, HOW CAN I PRACTICE AS A FIGARO TALENT, HOW CAN I PRACTICE AS A FIGARO TALENT, HOW CAN I PRACTICE CORPORATE SOCIAL RESPONSIBILITY?CORPORATE SOCIAL RESPONSIBILITY?CORPORATE SOCIAL RESPONSIBILITY?CORPORATE SOCIAL RESPONSIBILITY?

� Internalize the FIGARO CSR Vision and Internalize the FIGARO CSR Vision and Internalize the FIGARO CSR Vision and Internalize the FIGARO CSR Vision and MissionMissionMissionMission

� Speak of: our company, coffee as a major Speak of: our company, coffee as a major Speak of: our company, coffee as a major Speak of: our company, coffee as a major product, farmers and the environmentproduct, farmers and the environmentproduct, farmers and the environmentproduct, farmers and the environment

� ServiceServiceServiceService----orientedorientedorientedoriented

� Volunteer to the Figaro FoundationVolunteer to the Figaro FoundationVolunteer to the Figaro FoundationVolunteer to the Figaro Foundation’’’’s CSR s CSR s CSR s CSR activities: tree planting and nursery/seedactivities: tree planting and nursery/seedactivities: tree planting and nursery/seedactivities: tree planting and nursery/seed----bed bed bed bed makingmakingmakingmaking

� Save the environment and save costs: Save the environment and save costs: Save the environment and save costs: Save the environment and save costs: Segregate wastes, conserve energy and waterSegregate wastes, conserve energy and waterSegregate wastes, conserve energy and waterSegregate wastes, conserve energy and water

The next time you have that next cup of coffee think The next time you have that next cup of coffee think The next time you have that next cup of coffee think The next time you have that next cup of coffee think about your Filipino farmerabout your Filipino farmerabout your Filipino farmerabout your Filipino farmer…………

Your cup of coffee is your contribution to the Your cup of coffee is your contribution to the Your cup of coffee is your contribution to the Your cup of coffee is your contribution to the development of our country and its industrydevelopment of our country and its industrydevelopment of our country and its industrydevelopment of our country and its industry…………

Savor the goodnessSavor the goodnessSavor the goodnessSavor the goodness…………

Savor patriotismSavor patriotismSavor patriotismSavor patriotism…………

Savor freedomSavor freedomSavor freedomSavor freedom…………

Proudly Pinoy!Proudly Pinoy!Proudly Pinoy!Proudly Pinoy!

VALLEY GOLF CLUB:

Then & Now

What was once the Hacienda Benito in the rolling hills of Antipolo, Rizal is now the Valley Golf & Country Club,

Inc., a private and non-profit club organized in 1958 by a group of businessmen headed by the late Don Celso S.

Tuason and some avid golf afficionados .

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Valley Golf ( beginning ) Valley Golf ( today )

Valley Golf ( today ) Executive Course (North Course)

Page 12: FigaroFigaro’ ’’’s Advocacys Advocacy€¦ · Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. chain of Figaro. chain of Figaro. Figaro buys

One of the first

Mahogany trees planted during the

reforestation.