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TRANSFORMING THE WORLD WITH 25¢

Global Food Imbalance

TABLE FOR TWO’s Mission

7 billion World Population

Excess Unhealthy Food

Global Food Imbalance

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USA : $ 159.18

Africa : $ 1.62

How it works

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HealthyTABLE FOR TWO meal

25¢ = 1 meal

Warm School Lunch

• 20 cents(80%): To be used to provide 1 school lunch

• 5 cents(20%): Stay at TFT for operation

Which one would you choose?

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Healthy TABLE FOR TWOChicken & vegetable soup

Burger, fries and coke..

or

1 School lunch!!

“This Side” of the Table

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Schools

Corporate Cafeterias

Move Beyond the Traditional Vending Machine

Effective Cause Marketing

Restaurants

Vending Machines

Effective & Highly Visible CSR

Students Lead the Way

Socially Conscious & Healthy Brand Image

Consumer Products

TFT i-phone application(automatically identify calories!)

“The Other Side” of the Table

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Africa

Uganda11,000

*# of students supported by the TFT school meal program

Rwanda621

Tanzania10,500

Kenya

On the other side of the table, children receive nutritious school meals.

Ethiopia17,000

North AmericaSupport to provide healthier school lunches

AsiaCreating change in Myanmar

Nutritious school meals transform education & the community

What is so special about TFT?

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1.Anyone can participate– Everyone eats lunch– Allows you to think and eat well while doing good for society

2.Win-Win– One does good for oneself and for another less fortunate– Helps companies promote healthy eating and aligns with wellness initiatives

3.Simple concept– One for one– $0.25 is sufficient to provide one school lunch

4.Easy to implement– Simply identify healthy menu items, designate and label these as TFT meals,

and keep track of the number of meals sold. – No cost for participating companies

Feb.

2008 20092007 2012

Japan Launch

Initiation of Metabolic Syndrome Check-Up

Requirement in Japan

600Corporations, Universities, Organizations, Restaurants

Partnering with TFT

Rapid Growth

Release of TFT President Masa

Kogure’s Best Seller

201320112010

Company, 222

School, 86

Public institution, 27

Hospital, 11

Other Corporation, Organization, 17

Reception, 5

Restaurant, Cafe, 71

Retail, Home De-livery 12

Other, 11

2011

2010

2009

2008

2007

5,986,08

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3,815,50

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21,22,62

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597,652

56,737 1.Donation amount (number of meal, yearly total)

Total 12,578,612 meals

2. TFT Partners by Industry(number of organization)

Total 462 Organizations

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TABLE FOR TWO: Donation amount, Number of Partners

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School• Thunderbird School of

Global Management• Columbia University• UC Davis• UC Berkeley• San Francisco State

University• University of San Francisco• Northwestern University• Bellamine College

Preparatory (High school)• San Diego Cooperative

Charter School …

TFT Partners (selected)Corporations• AIG/Chartis• Bank of Tokyo-Mitsubishi UFJ• P&G• Accenture• Toyota• IBM• Panasonic• GE Healthcare• Bank of America, Merrill Lynch• Caterpillar• Barclays capital• …

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• In April 2012, San Francisco State University (SFSU) launched the TFT program at Healthy U inside their bookstore.

• All meals sold are healthy and TFT-branded.

Full Implementation: San Francisco State University

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• Thunderbird – in partnership with Chartwells, a Compass Group company - joined TFT as its very first partner in the U.S in 2009. TFT is offered for lunch at the main hot entree station – one of the most popular stations at the cafeteria.

• The TFT meal consists of a well balanced meal of protein, ‐carbohydrates, and veggies and rotates daily.

Long-term success: Thunderbird

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• TABLE FOR TWO launched at the Gunrock Pub on April 2nd, 2012 in collaboration with UC Davis Dining Service/Sodexo and The Blum Center for Developing Economies.

• TFT Meal: Chicken Marrakesh $11.25 North African inspired spiced braised chicken breast with black olives, apricots, figs, brown sugar, red wine and crunchy pecans, served over a bed of local Rue and Forsman organic brown rice.

• Using ingredients from the local community

Academic Collaboration: University of California at Davis

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Large scale implementation: Toyota Serving TFT menu everyday at 16 canteens for +20,000 employees since June 2011 20yen donation per meal: 10yen from employee and 10yen from TOYOTA as a matching

donation Expected amounts of annual funds: $ 33,500

CEO, Mr. Akio Toyoda enjoyed TFT lunchTFT menu at HQ in Tokyo(Rice with a bowl of soup and three kinds of simple dishes)

CSR division actively promoted TFT program Lecture about TFT and social business

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Goal: Changing customer/students principle of behavior to choose TFT meals on a priority basis, making the world sustainable.• Increase the awareness of TFT at school

– Display information about TFT on campus– Participate and organize TFT events

• Implement TFT at school– Negotiate implementation with cafeterias– Select TFT menus– Monitor TFT performance

• Promote TFT to local restaurants, companies

TFT Student Activities

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TABLE FOR TWO around the world

New York

San FranciscoSan DiegoLos Angeles

Glendale

Italy

Norway

Hong Kong

Japan

Taiwan

Washington DC UKColumbu

s

Philippines

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Swiss

TFT Advisor:Professor Jeffrey Sachs, Sustainable Development at Columbia University

Uganda

Case Study: Ruhiira, Uganda

TABLE FOR TWO supports 21 schools, more than 10,000 students

In 2011,

5,986,089 meals were delivered to Africa.

0%

50%

100%

2007 2011

TFT Contribution

Community Contribution

The increase of the burden rate indicates that the community actively participates in the school meal program. We put great importance on the community operated meal program even after the completion of the TFT meal program.

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3. Increase of Continuation Rate from Elementary to Secondary School.

1. Grade7 Enrollment Rate(# of students)

2. Community Cooperation for the Meal Program

356

154

312147

156

59

76

119

82

2006 2010

In Uganda, every student takes an exam upon completing elementary school. The Grade 1 marks the best academic score, making the Grades 1 through Grade 3 continue on to secondary school.

In the years between 2005 and 2010, the number of students to take the final examination increased by 1.5 times. Grade 1 and 2 students who attain high scores increased by two times.

Burden rate for providing school meals (%)

444

682

Grade 1

Non-attendanceGrade 4（ fail ）

Grade 3

Grade 2

Academic score of the exam upon completing elementary school (Number of student)

There are many children who are unable to continue studies even after entering school. The meal program supports the children to pursue and continue their studies.

2005 2006 2007 2008 2009 2010

498

444

592

662677 682

School meal program started.

Effect of TFT Meal Program (Ruhiira area in Uganda)

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Schwab Foundation:Outstanding Social

Entrepreneur in Asia

Forbes Heroes of Philanthropy

Achievement - Award -

2013 Sustainable Entrepreneurship Award (Austria)2013 Social Entrepreneur of the Year, Asian Award (UK)

TABLE FOR TWO in San Diego

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Thank you!

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