fighting washington for all americans

7/28/2019 Fighting Washington for All Americans

http://slidepdf.com/reader/full/fighting-washington-for-all-americans 1/31

FIGHTING WASHINGTON

AUGUST 2013DSTrcT wrk prD

pLANNNG kT ¬ pArT

FOR ALL AMERICANS

HUS rpUBLcAN cNFrNc



contents

Note rom Cathy...............................................................................

Sample Op-Ed.................................................................................

constituent Meetings & roundtablesConversation with Groups Potentially Targeted by the IRS.............

Conversation with Health Care Providers........................................

Meetup.............................................................................................

YouTube Live Roundtable #4Jobs...................................................

#YourTime Roundtable.....................................................................

Foums & vents

Innovative Energy Technology Forum..............................................Jobs Fair..........................................................................................

Millennial Health Care Forum...........................................................

ssue TousEnergy & Agriculture Tour................................................................

Energy Production Facility Tour.......................................................

Gas & Groceries Tour......................................................................

Higher Education Tour.....................................................................

Hospital or Health Care Facility Tour...............................................

Main Street Tour #4Jobs..................................................................

Red Tape Tour & Roundtable...........................................................

Senior Center Tour...........................................................................

Media Tous#CutWaste Drive Time Radio Tour..................................................

Editorial Board Meetings...................................................................

ObamaCare Media Tour..................................................................

Ton Hall MeetingsEmergency Health Care Town Hall..................................................

Emergency Town Hall: Stopping Government Abuse.....................

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http://slidepdf.com/reader/full/fighting-washington-for-all-americans 4/31GOP.gov 4

“Fighting Washington or You”

As we conclude another busy legislative session in Washington, I look orward to working hard at home or the month o August.Each day I am grateul or the opportunity to represent you in our nation’s capital because Washington is broken and needs to bexed. It spends too much, borrows too much, and takes too much. It targets people or what they believe and punishes them or theirpolitical ideologies. It chokes out jobs with more red tape, blocks new energy resources, and makes our health care crisis worse. Washington is out o control.

But every day I serve in Congress, I work to ght Washington. I’m ghting Washington to spur economic growth and create more jobs. I’m ghting Washington to hold government accountable to taxpayers. I’m working to dismantle ObamaCare and makeAmerica energy independent. I’m working to cut wasteul spending, expand educational opportunities, and rein in red tape. I’mghting Washington or you.

As I make plans or my time at home these several weeks, I want hear rom you about how we can work together to ghtWashington to stop government abuse and make sure government is making your lie easier – not standing in the way.

That’s why I will be travelling throughout the district in August on my “Fighting Washington or You” tour. This tour is anopportunity to have conversations about House Republicans’ alternative plan to Washington Democrat’s overreaching, out-o-control government. It’s about our plan or economic growth and jobs.

I you come to one o the events, you won’t hear another boring speech or more inside-the-beltway rhetoric. This tour isn’t aboutme. This eort is all about you.

I want to hear how decisions rom Washington are aecting you. Are you still struggling to nd a job in our stagnant economy?Have you had to put o school because student loan rates just doubled? Are you worried about your hours getting cut at workbecause o new health care regulations? Are you concerned about an abusive government taking away the rights o hardworkingtaxpayers?

I will be travelling rom one end o the district to the other, stopping at many dierent places – colleges, hospitals, senior centers,main streets, actories, and arms. I hope we have the opportunity to see each other.

Fighting Washington isn’t about creating more partisan gridlock, heated rhetoric, or Republicans versus Democrats. It’s aboutxing an out-o-control government or the moms and dads struggling to support their amilies, the recent college graduateslooking or jobs, the seniors relying on their benets, the most vulnerable in our communities, the veterans who served Americaand the brave men and women who protect us right now.

For more inormation about my “Fighting Washington or You” your, please visit my website or a schedule and updates along theway. I look orward to seeing you, talking with you, and continue to ght or you.

Samle -dAn eective way to launch the August district work period is to write an op-ed or local newspapers about the message you will communicate throughout the month. The op-ed should review the legislation House Republicans have acted on and are pursuing in Washington as well as a preview o the types o events you will hold in the district. Below is text or a sample op-ed.



cNSTTUNT MTNGS& rUNDTABLS



convesation ith Gous potentially Tageted by the rSHost inormational meetings with 501(c)3 and 501(c)4 groups that may have experienced diculty receiving tax-exempt status rom the IRS. It will give your Member the opportunity to hear frst-hand accounts o organizations that could have been targeted by the IRS

and explain how House Republicans are conducting oversight hearings to hold the Administration accountable and stop government abuse.

Ho it wos:• Invite local 501(c)3 and 501(c)4 group leaders

to your district oce to hear stories o how theycould have been targeted by the IRS.

• Hold a one-hour closed press meeting to listento their stories and discuss House Republicans’oversight eorts.

• Following the meeting, hold a press conerencewith local media.

Maximizing xosue:Beore the Event

• Send out a media advisory one week beore the meeting announcing thepress conerence and send a reminder the day beore.

• Start promoting on social media one week beore the meeting and pressconerence.

During the Event• Take photos and videos o the meeting or use on social media and in

your press release.

Ater the Event• Host a press conerence eaturing the meeting participants.

• Schedule local TV interviews or your Member based on the meeting andHouse Republicans’ oversight eorts.

• Send a press release immediately ollowing the event highlighting the

meeting.

• Submit an op-ed to local papers about the rampant overreach o powerby the Obama administration – and what House Republicans are doing tocombat it.

• Post photos and video to social media.

Holding Washington Accountable

Simpliying the Tax Code

Stopping Waste & Fixing Broken

Government

IRS Role in ObamaCare

Stopping Government Abuse

Invite those in the meeting to

attend and speak at the pressconerence.

Take one-minute videos o

attendees telling their stories andshare them over the course o themonth on social media.

Record attendee inormation andask or permission to share their

stories or press purposes.

Messaging Themes

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http://slidepdf.com/reader/full/fighting-washington-for-all-americans 7/31HOUSE REPUBLICAN CONFERChair Cathy McMorris R7

convesation ith Health cae povidesThis event acilitates a dialogue between Members and those on the ront lines dealing with President Obama’s health care law. Their perspective is imperative as the law begins implementation; and providers beneft rom the Members’ insights rom Washington.

Ho it wos:• Identiy a local doctor or hospital administrator to host

the orum.

• Work with this doctor or administrator to inviterepresentatives rom across the health care industry(doctors, nurses, administrators, medical devicemakers) to participate.

• Present the orum as an opportunity to update health

care proessionals on legislative developments inWashington and discuss their specic thoughts andconcerns on health care reorm.

• The Member should make introductory remarks, butthe majority o the session should be driven by Q&Aand discussion.

Maximizing xosue:Beore Forum

• Issue a press release announcing the orum, including select highlightedparticipants. Invite local press photographers to a photo spray asparticipants arrive and take their seats. The meeting should be closedpress.

• Promote the orum over the Member’s social media accounts.

During Forum• None. Rerain rom live-tweeting or otherwise compromising the

participants’ privacy.

Ater Forum• Release a statement (including a photo) praising the engaging and

productive discussion.

Lowering Health Care Costs &Bolstering Research

Fostering Innovation

Reining in Red Tape

Stopping Waste & Fixing BrokenGovernment

Hold the orum at a prominentand central location at or near ahospital or doctors who are oncall.

Make sure to collect contactinormation rom participants toemail legislative updates and/oruture health care outreach.

Messaging Themes

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MeetuA Meetup is a orum to ensure that the Member is engaging with all demographics in his/her district to discuss important issues acing America. Potential groups to organize Meetups around include women, Asian-Americans, Hispanic- Americans, and millennials. Meetups can be organized as roundtables or listening sessions.

Ho it wos:• District sta should reach out to local stakeholder organizations,

including churches, minority organizations, businesses, andcommunity leaders, to ask or their help in identiying invitees or theMeetup.

• To host the Meetup, secure a place to the orum to take place. Thiscould either be at a community center, a local coalition group’sheadquarter, or a church. The location depends on the size o theorum, as well as its availability.

• Two weeks prior to the event, create a welcome packet to share withparticipants upon their arrival. The packet could include a welcome

letter rom the member, agenda or the event, constituent servicesguide, and relevant legislation in which the group is interested.

• Two weeks prior to the event, create a detailed plan and agenda or the Meetup.What ormat will you use? Who will speak? How will questions be taken? Whatissues will be discussed? Will you share a video to set ocus o the event?

• One week prior to the event, complete a walkthrough at the location with relevant

oce sta and site employees.


• Issue a media advisory one week prior to the event. Send a reminder mediaadvisory one day beore the event.

• Schedule targeted local radio and TV interviews leading up to and on the day othe Meetup to promote the event and invite attendees. Choose media outlets thattarget the specic demographic with which the Member is meeting.

• Drat an op-ed to send the day ater the Meetup about the ideas and issuesdiscussed at the Meetup and the Member’s commitment to hear rom all o his/herconstituents.

During the Event

• Assign a sta member on location to live tweet the event with photos and Vines.Use and promote a consistent hashtag in order or others to participate.

• Take pictures and video during the Meetup to post on social media. Share the bestpictures and ootage with media or their use.

Ater the Event

• Hold a press conerence highlighting the conversation and the importance ohaving Meetups to hear rom distinct groups in the district. Invite participants o theMeetup to share about the experience at the press conerence.

• Post a photo album to Facebook and/or Flicker.

• Issue a press release immediately ollowing the event with photos and a video othe best moments o the town hall.

• Send an op-ed to relevant outlets. Be sure to consider specialized outlets.

• Send a ollow up email to participants thanking them or joining. Be sure to includelinks to social media posts and key takeaways rom the event.

Plan or Economic Growth & Jobs

Reorming Immigration and BorderSecurity

Invite at least 3-4 people with whomthe Member already has an established

relationship. This will strengthen theconversation and take it in a directionthat is most benecial to the Member’sgoal.

Position sta at registration tablesnear the entrance to help with sign-in.Collect all inormation rom participants,including names, addresses, phonenumbers and email addresses.

Give each attendee a comment card withspaces or names, addresses, phonenumbers and emails, including an opt-inbox to the Member’s e-mail list whichwill provide lists or uture targetedmailings.

Prepare a ew questions in advance incase the conversation slowly starts. Ameetup event should be closed press soeveryone eels comortable to candidlyspeak about the issues.

Include visuals in the room, such asa backdrop that includes appropriatehashtags or charts with statistics and

acts.

Messaging Themes

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YouTube Live roundtable #4JobsBring together local elected ocials, job creators, community leaders, and job seekers to talk about the economic outlook in the district and ways to work together on the House Republican plan or economic growth and jobs.

Ho it wos:• Reach out to local elected ocials, job creators,

community leaders, and job seekers to participate in aroundtable discussion to be broadcast on YouTube. TheYouTube roundtable can be streamed live or recordedand then uploaded to YouTube. For inormation aboutstreaming the roundtable live, contact Conerence.

• Secure a location at a local business or actory with astrong visual (customers coming in and out o a store, a

actory foor, etc.) or the broadcast.• Two weeks prior to the event, create a detailed plan

and agenda. Who will speak? Who will provideintroductions? How will questions be taken?

• One week prior to the event, complete a walkthrough at the location withrelevant oce sta and site employees.


• One day prior to the event, send an email with details about the event,encouraging constituents to tune in.

• Issue a media advisory one week prior to the event. Send a remindermedia advisory one day beore the event.

• Start promoting the roundtable on your social media platorms one daybeore the event.

During the Event• Take photos and video to later post on social media platorms.

• Assign a sta member on location to promote on social media during theevent with photos and the link encouraging people to watch.

Ater the Event• Issue a press release immediately ollowing the event with a link to the

video o the roundtable.

• Post photos and video to Facebook.

Plan or Economic Growth & Jobs

Make sure to use a camera on a

tripod.

Consider purchasing or renting

a microphone to improve soundquality.

Divide the video into shorter videosegments to make it easier towatch.

Ask the participants to distributethe video to their email lists and

over their social media accounts.

Create signs to be displayed inthe camera shot that reinorce the

theme o the roundtable.

Encourage participants to share

personal stories about whythe House Republican plan oreconomic growth and jobs helpsthem.

Messaging Themes

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#YouTime roundtableThis spring, House Republicans passed the Working Families Flexibility Act, which eliminates an outdated law to help give working moms and dads more choices to spend time with their amilies. This roundtable will give you the opportunity to meet with employees and employers who would beneft rom this legislation.

Ho it wos:• Identiy local businesses with hourly employeesand ask them to identiy employees who wouldbenet rom this legislation to participate in theroundtable.

• Once several businesses and employees arecommitted, secure a location or the roundtable ata place where working parents could spend timei they had more fexibility (a home, Little Leagueplaying eld, school auditorium, etc).

• Start the roundtable by explaining the legislationand asking businesses and their employees to tellwhether this legislation would be useul.

• Encourage participants to share how theywould use more fexibility with their time and toask questions about the myths created by thelegislation’s opponents.

• Open the conversation to talk about the broaderHouse Republican plan or economic growth and jobs.

• Two weeks prior to the event, create a details plan and agenda. Who will speak?How will questions be taken? Will you share a video to set ocus o the event?


• Schedule an exclusive interview about the event with a respected member o thelocal press.

During the Event

• Take photos and video o your boss answering questions and engaging withconstituents.

• Assign a sta member on location to live tweet the event with photos and Vines.Focus the posts on the personal stories o participants.

• Take photos and video or use on social media.

Ater the Event• Issue a press release immediately ollowing the event with photos and a video o

the best moments o the roundtable.

• Post a photos and videos to Facebook.

• Send a ollow up email to participants thanking them or joining you. Be sure toinclude links to social media posts and key takeaways rom the event.

Reining in Red Tape


Government

Plan or Economic Growth and Jobs

Schedule the roundtable at atime when those who wouldbenet rom having their parentsavailable with more exibility (kids,

grandchildren, aging parents, etc.)can attend as well.

Design a pocket card that detailsthe benets o the legislationwhich participants could distributeat their businesses and to other

riends who would benet rom thebill i it were law.

Prepare a ew questions inadvance in case the conversationslowly starts.

Messaging Themes

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FrUMS& NTS



nnovative negy Tehnology FoumFeature economists and experts in the technology feld to discuss specifc emerging energy technologies and the benefts o these devices to energy independence and new jobs.The audience should include businessmen and young proessionals with a desire to pursue

a career in technology.

Ho it wos:• Identiy local technology experts and economists to participate on the

panel.• Secure a location or the panel. I possible, choose a location that

corresponds with the theme like a tech startup.• Two weeks prior to the event, create a detailed plan o how the event will

run. What ormat will you use? Who will speak? How will questions betaken? Which issues will be discussed? Will you share a video to setocus o the event?

• Send invitations to local entrepreneurs, startup ounders, technologycompanies, and energy proessionals.


• Schedule a local TV/radio interview prior to the event to promote it andinvite constituents interested in technology and energy.

• Send an email to your list announcing the Innovative Energy Technologypanel.

• Send a media advisory one week prior to the event with details or theevent. Send a reminder one day beore.

During the Event• Take photos and videos o the panel to post on Facebook, Instagram,

Twitter, and Vine.

• Assign a sta member to promote the event in real time on social media.Be sure to use consistent hashtags.

Ater the Event

• Host a press conerence with participants rom the panel. Have panelistsand attendees share their experience.

• Submit a joint op-ed with a panelist to highlight the benets o new andinnovative energy technologies.

Energy Independence


Reining in Red Tape

Expanding Markets or

Manuacturers & SmallBusinesses

Include visuals in the room,such as a backdrop thatincludes appropriate hashtagsor charts with statistics andacts.

Give the attendees a commentcard with spaces or names,addresses, phone numbersand email addresses, includingan opt-in box to your e-maillist, which will provide lists oruture targeted mailings.

Messaging Themes

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Jobs FaiHost a local jobs air to connect unemployed and underemployed individuals with employers in your district.It is a helpul opportunity to talk to constituents about the House plan or economic growth and jobs.

Ho it wos:

• Invitations to this event should be sent district-wide (i a district-wide air is being held). Sendinvitations to arrive at least two weeks inadvance.

• Sta should contact local businesses as wellas district and state-based corporations tosolicit their partnership as exhibitors at the jobsair. Exhibitors may also be local municipalities,organizations, etc.

• Find a centrally located acility within the

district that is conducive to holding a jobsair. In choosing a space, consideration should be given to the setup otables or exhibitors, aisles or job seekers to navigate throughout theexhibition room, an entry area to set up check in tables, and side roomsor breakout sessions.

• Present at the air should also be organizations that provide resourcesto job seekers. For instance, dierent state and local workorcedevelopment groups can hold breakout sessions throughout the day toprovide tips on interviewing, résumé building, how to write cover letters,searching or jobs, etc.

• Create a Resource Guide to include a list o exhibitors present at the airas well as a schedule o breakout sessions. One list should organize theexhibitors based on the type o job sector. One list should alphabetize theexhibitors and will include contact, job and company inormation, etc. Thenal list will list the exhibitors in numerical order based on the numbersassociated with their respective tables. This list will correspond with amap o the exhibition space that should also be included in the ResourceGuide.

• Two weeks prior to the event, create a detailed plan and agenda or theair.


• One week prior to the event, hold a conerence call with exhibitors to walkthrough any details and provide check-in instructions.


• One week prior to the event, send an email to your list with details.

Plan or Economic Growth &Jobs

Target invitations to veteransand college students – two

groups o people struggling tond jobs.

Follow up with the companiesthat attended to see i they hiredanyone rom the job air. I so,reach out to the person that washired to learn more about his orher story.

Collect contact inormation at

the check-in table. Be sure toinclude the opportunity to opt-into your email list.

Identiy 3-4 times throughoutthe day or the Member oCongress to address attendees.

Work with local workorce trainingcenters, colleges, and universities

to promote the air.

Messaging Themes

Tis



• One day prior to the event,send a reminder email.

• Issue a media advisory oneweek prior to the event. Senda reminder media advisoryone day beore the event.

• Schedule radio interviews

the morning o the event onpopular shows to discuss the jobs air.

• Start promoting the air onyour social media platormsone week beore the event.

During the Event• Take photos and video o

participants.

• Assign a sta member on location to live-tweet with photos and Vines.Feature job seekers in the posts and use a consistent hashtag.

• Complete a tour during the event with members o the media who attend.

Ater the Event• Issue a press release immediately ollowing the event with photos and a

video o the best moments o the jobs air.

• Post photos and videos to social media platorms, especially Facebook.

• Send a ollow up email to participants thanking them or participating. Be

sure to include links to social media posts and key resources rom the event.



Millennial Health cae FoumAs young Americans brace or the implementation o ObamaCare and the “rate shock” that will accompany it, this roundtable event will allow Members to meet with millennials to discuss their concerns and the realities o the President’s health care law. This will give Members an opportunity to engage with young people about the ongoing and impending consequences o ObamaCare.

Ho it wos:• District sta should reach out to healthcare providers and

experts who are willing to urther educate millennials on thistopic, as well as answer questions concerning the issue.

• District sta should invite local millennials to the roundtable.Collect RSVPs or a general idea o attendees.

• Secure a location or the discussion to take place. The locationdepends on the number o participants, as well as availability.

• In conjunction with the special guest, create a 10-minute talk

on the issue and its eects on the specic demographic. Also,have questions prepared to acilitate the discussion.

• Place a comment card at each attendee’s spot, including an opt-in box to the Member’s email list, which will provide lists or uture targetedmailings.


• Issue a media advisory one week prior to the event. Send a reminder mediaadvisory one day beore the event.

• Drat an op-ed to send the day ater the roundtable about the ideas andissues discussed and the Member’s commitment to hear rom all o his/herconstituents.

During the Event• Assign a sta member on location to live tweet the event with photos

and Vines. Use and promote a consistent hashtag in order or others toparticipate as well.

• Take pictures and videos during the event to post on social media. Sharethe best pictures and ootage with media or their use.


video o the best moments o the discussion.

• Send an op-ed to relevant newspapers. Consider submitting a joint op-edwith a millennial – or using one o their stories to weave into your Member’sop-ed.

• Send a ollow up email to participants thanking them or participating in theevent. Be sure to include links to social media posts and key takeawaysrom the event.

• Send a round-up o social media highlights rom participants to local media.


Reining in Red Tape


Government

Include visuals in the room,such as a backdrop thatincludes appropriate hashtagsor charts with statistics andacts.

Select a health care providerwith the same stance on theissue as your boss.

Partner with a local youngproessionals’ organization tohost orum.

Incorporate digital mediasuch as videos and animatedgraphics into the presentation.

Messaging Themes

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SSUTUrS



negy & Agiultue TouEngaging with a crucial sector o America’s economy – agriculture – on energy issues is important. While Members with rural districts can tour arms and ranches, Members in more urban districts can conduct a similar tour visiting greenhouses, nurseries or other

agriculture-related businesses.Ho it wos:

• Select 3-4 arms and/or ranchesthroughout the district to visit in oneday.

• Invite armers and/or ranchers to thestop(s) closest them.

• Begin each stop with a tour o thehost arm or ranch.

• Ater the tour, have the Membermeet with the attendees who have gathered.

• Each stop should last approximately one hour.


• Issue a media advisory with ull schedule one week in advance. Send areminder the day beore.

• Invite local press to all stops, taking special care to notiy agriculture andenergy reporters.

• Arrange stops in dierent media markets.

During the Event• Use social media to upload photos and videos when possible. Try to tweet

at or between each stop.

• Interview participants about the intersection o agriculture and energy, andtheir day-to-day lives.

Ater the Event• Post an album o photos to Facebook.

• Focus the Member’s weekly column that week on agriculture and energy.

• Release a video with highlights rom the event including interviews romattendees and interactions with the Member.

Energy Independence


Reining in Red Tape

Expanding Markets orManuacturers & SmallBusinesses

Try to ensure that all orms oagriculture in the district arerepresented with a visit (dairy,sheep, pigs, bee, orchards,vineyards, etc.)

Work with local agriculturalgroups (Dairymen’s

Association, Cattlemen’sAssociation, Poultry GrowersAssociation, etc.) to help selectthe locations and make sureall area armers/ranchers areinvited.

Messaging Themes

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negy podution Faility TouAs Congress continues to debate an all-American energy plan, this event will eature the district’s own natural resources and highlight the innovation taking place at home. The Member will visit a local energy production acility, learn about the technology being utilized, and use the experience to promote a discussion on the jobs – and energy independence – that will be created by producing more domestic energy and promoting an “all-o-the-above” energy solution.

Ho it wos:• Identiy a local energy acility that is directly aected by

energy policy (i.e. an oil renery, coal mine, natural gasacility, electricity plant, hydropower dam, etc.).

• Conrm with the owners that they would be willing to host aMember o Congress and a press conerence at their acility.Secure the location and conrm the date and time.

• Have the Member tour the acility, meet the employees, andlearn about the technology. Follow the tour with a press

conerence – at or outside the acility – to highlight theimportance o securing new energy sources and achievingenergy independence.


• A week beore the event, send a media advisory to all local press with ulldetails about the energy tour and press conerence.

• Invite all local media (print, camera, radio, and bloggers) to attend thepress availability ollowing the tour.

• Make sure it is held directly outside the energy acility.

• Send a reminder advisory out one day prior to the event and collectRSVPs or a general idea o attendees.

During the Event• Post photographs and videos on Twitter, Facebook, Instagram and Vine

during the tour. Make sure to take photos o the new technology beingutilized at the acility to drive home the importance o achieving energyindependence.

• The press conerence should eature a compelling backdrop (i.e.pipelines or a dam, etc.).


video highlighting the best moments o the tour.

• The Member should continue to share the story o his/her tour on all TV/ radio interviews when asked about energy.

• Additionally, the Member can work with a local energy producer tocoauthor an op-ed on local energy production.

Energy Independence


Reining in Red Tape

Expanding Markets orManuacturers & SmallBusinesses

Encourage your Member topartake in the productionprocesses as much as possible

– wear a hard hat, learn howenergy production at thatparticular acility works, etc.

Post a creative Vine video oyour Member at the energyacility.

Prior to the event, identiy thepotential o that acility to createnew jobs.

Messaging Themes

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Gas & Goeies TouTour gas stations and grocery stores to discuss the rising cost o gas and groceries. While touring, help constituents pump gas and bag their groceries i possible.

Ho it wos:• Ensure that the owners o the gas stations

and grocery stores are comortable with theMember visiting their location, and conrm theyare comortable with the overall messagingtheme.

• Two weeks prior to the event, scout thelocations and create a detailed plan o how theevent will run.

• Visit 2-3 gas stations and grocery stores to talkwith constituents on the rising costs o gas andgroceries.

• Have any relevant materials (one-pager onHouse GOP plan or energy independence,House GOP plan or jobs, constituent servicesguides, etc.) available to hand out ater talking with constituents.


• Schedule local TV/radio interviews prior to the tour to promote the event

and invite constituents to run their errands that day.

• Send an email announcing the schedule or the tour.

• Send a media advisory one week beore the event with details or thetour. Send a reminder the day beore.

During the Event• Take photos and videos o your boss engaging with constituents. Also,

take pictures o the price people are paying or gas and groceries and avideo o the constituents’ reactions to the increased prices and how it hasimpacted them.

• Assign a staer to use social media (Facebook, Twitter, Instagram, Vine)in real time during the tour. Use a consistent hashtag.

Ater the Event• Host a press conerence addressing how the prices at the pump and

checkout are impacting people in the district. Include people you metduring the tour.

• Send a roundup o social media highlights using the hashtag.

• Package any press coverage into an ICYMI.


Energy Independence


Reining in Rep Tape

Wear clothes in which you eelcomortable doing ‘hands-on’work.

Give each person the Membertalks to a card with spacesor names, addresses, phonenumbers and email addresses,including an opt-in box toyour e-mail list, which willprovide lists or uture targetedmailings.

Messaging Themes

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Highe duation TouVisiting a community college or university provides a orum in which to discuss important issues acing college students, such as student loans, lack o available jobs, workorce training, and keeping education aordable.

Ho it wos:• Work with the institution’s public aairs oce to schedule

the event and get assistance on contacting with the bestopportunities.

• Plan to spend 3-4 hours on campus participating in dierentevents:

○ Campus tour with student ambassador and school ocials ○ Guest lecture a government or political science class ○ Roundtable discussion with student government leaders ○ Editorial board meeting with student paper

○ Speak to on-campus groups• Prior to the event, complete a walkthrough on campus with relevant sta

and institution employees.


• Issue a media advisory one week prior to the visit. Send a reminder mediaadvisory one day beore the visit.

• Coordinate with the institution’s media aairs department to issue a pressrelease rom the school.

• Invite select local press as well as reporters rom the college’s media outlets(newspapers, TV, radio, etc.)

• Promote the visit on social media platorms one week beore the event using aconsistent hashtag.

• Ask the classes, organizations, or students you will engage with to share aboutthe visit in advance on social media using the same hashtag.

During the Event

• Take photos and video o your boss at the various events to share on socialmedia. Use a consistent hashtag.

• Assign a sta member on location to live tweet the event with photos and Vines.

• Ask the school to use its social media platorms to promote the event as it ishappening.

• Sit down or an on-the-record meeting with the college’s media outlets.

Ater the Event

• Send around coverage rom student media outlets as ICYMI’s to other mediaoutlets.

• Post photos and videos to social media.

• Issue a press release immediately ollowing the event highlighting social mediainteractions with students during the tour.

Plan or Economic Growth andJobs

Expanding EducationalOpportunities




Use the visit on campus toengage with students, not justadministrators or proessors.

Take a photo outside o thestadium, arena, or amous spoton campus wearing the school’s

colors or team gear to promote onsocial media.

Record videos o studentsdiscussing the challenges theyace and concerns or our nation’suture.

Plan more than one highereducation visit in dierent parts o

the district.

Messaging Themes

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Hosital o Health cae Faility TouSchedule a tour o a local hospital to hear rom health care providers and administrators about the local, real-world detriments o the President’s health care law. The press availability will allow you to localize the health care debate by highlighting the impact o ObamaCare on a local hospital and the people or whom it provides care.

Ho it wos:• Identiy a local hospital or health care clinic in your district (i.e. Sacred Heart

Medical Center & Children’s Hospital, Spokane, WA) that is directly impactedby rising healthcare costs.

• Conrm with a hospital administrator that the group would be willing to host aMember o Congress and a press availability ollowing the tour. Conrm themessaging theme(s) in advance o the event.

• Have your Member o Congress tour the acility, meet health care providersand administrators, ask questions about the impacts o ObamaCare, andlearn about how the hospital and its patients have been aected. Take many

photographs and videos.


• A week beore the event, send a media advisory to all local press with ulldetails about the hospital tour and press availability.

• Invite all local media (print, camera, radio, and bloggers) to attend the press

availability ollowing the tour. Make sure it is held directly outside the hospitalor an eective visual.

• Feature medical providers and patients impacted by the health care debate

in the press conerence. Send a reminder advisory out one day prior to theevent and collect RSVPs or a general idea o attendees.

During the Event• Post appropriate photographs and videos on Twitter, Facebook, Instagram

and Vine during the tour. Ideal photos will include photographs with patients,

administrators, and health care providers.

• Film a video o the press availability and post it on your YouTube andFacebook pages. Make sure there are several people rom the hospital

– and the hospital sign – in the background, as well as a podium sign

conveying the theme.

Ater the Event• Your Member should share the story o his/her tour on all TV/radio interviews

while at home.

• Create a Facebook photo album with photos rom the tour and pressavailability.

• Submit a health care op-ed and weave the story o the hospital tour intothe overall narrative about the detriments o ObamaCare. Personalize and

localize health care by using real places and people that have been aected.



Reining in Red Tape


Choose a local hospital that isamiliar to many constituents inyour district. Alternatively, i your

Member represents a more ruralarea, rural hospitals are particularlyeective or this purpose.

Personalize your experience byusing a particular patient’s storyto highlight the impact o an

ineective health care system.

Optimize the use o your visualsand backdrops or the pressavailability and social media

photos/videos: make sure to hostit directly outside the hospital, andhave as many hospital employees

as possible join you.

Conduct proper research prior tothe event so the Member can ask

relevant questions during the visit.Make sure he/she knows how manypeople the hospital employs, whattheir economic situation is, and

whether or not they’re utilizingany new or innovative medicaltechnologies.

Utilize the new “Vine” app orthis tour: capture snippets o thetour or a 6-second video thatencapsulates the experience.

Messaging Themes

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Main Steet Tou #4JobsThis event allows the Member to interact inormally with constituents and local job creators.It involves a walk down a town’s main commercial street, or through a strip mall, stopping in each business and spending time talking with customers and employees.

Ho it wos:• Start at one end o the commercial area and

make your way to the other, stopping in ateach business along the way.

• The Member should introduce him/herselto customers and employees and ask howbusiness has been, what challenges they ace,and how Congress can help to spur growth.Talk to the owner/manager o the business ithey are available.

• The Member should mostly listen, allowingthe customers and employees to share theirconcerns.

• Ater 10-15 minutes, move on to the nextbusiness.

• Repeat until end o street/mall/area is reached.

Maximizing xosue:

Beore the Event• Inorm local papers in the town that the Member will be coming. Alertlocal bloggers and TV stations as well.

During the Event• Excellent opportunity or direct engagement over social media. Tweet at

or between every stop, using the Twitter handle o the business you’revisiting (i available) and consistent hashtag.

• Upload photos to Facebook and Instagram. Take short videos with Vine.

Ater the Event

• Publish an album o the best visit photos on the Member’s Facebookpage.

• Send a letter to local businesses thanking them or letting you stop by.

• Submit an op-ed with a more detailed account o the Member’sexperience “down Main Street.” Use examples and highlight localconsumers the Member met.


Keep sta minimal. One staerwith a decent camera phoneshould sufce. One-on-oneengagement is impeded by anentourage.

Be careul with press or thesame reason. Too manycameras and microphones

ollowing a Member may beound invasive by customersand business owners.

Don’t overstay your welcome.Don’t remain in one businessor too long and never intererewith their operations (i.e. don’tgo behind the counter unlessinvited).

Messaging Themes

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red Tae Tou & roundtableHost a “listening session” and roundtable discussion with local business owners whose excessive Washington-imposed regulations are hindering their ability to expand and hire more employees. This is an opportunity or the Member to have an honest and open dialogue with job creators in your district and discuss the many ways House Republicans are working to create a pro-growth economic climate.

Ho it wos:• Partner with the local Chamber o Commerce to identiy businesses

that are experiencing excessive regulations that are impeding theirgrowth – and invite their owners to a listening session.

• Identiy and secure a meeting location that is large enough toaccommodate all the participants o the discussion.

• Select our businesses to tour out o those participating in theroundtable.

• Have a staer advance each stop on the business tour to makesure the event runs smoothly.

• Two weeks prior to the event, ormulate an agenda to distribute

to all the participants and send a reminder email with the agendaattached the day beore the event.

• One week prior to the event, host a conerence call with theappropriate oce sta and logistical coordinators or the businesses you will be

visiting.


• One week beore the event, issue a media advisory about the listening session andtour. Send another reminder one day prior to the event.

• Invite trusted reporters to travel with you on the tour, but not to the listening

session.• Begin promoting the tour and listening session on social media one week in

advance.

• Schedule our preview interviews to ensure media attention to the event.

During the Event

• Take photos o the listening session to tweet and share on social media sites.• Have a staer live-tweet and take pictures and video o the tour.• Allow the press ten minutes to ask questions beore and ater each stop on the

business tour.

Ater the Event

• Host a press conerence immediately ollowing the session with business ownersand leadership teams that are comortable echoing the message that Washington-imposed regulations are crushing job creation.

• Send a press release immediately ollowing the tour with photos and video rom theevent.

• Schedule an exclusive interview with a local reporter on the details o the listeningsession.

• Write an op-ed that personalizes how these regulations aect local job creatorsand everyday employees.

• Schedule local drive time radio interviews to discuss the event. Use personalizedstories to highlight the experience.


Reining in Red Tape


Follow up with the attendeescontinually to update them on whatthe Member is doing to roll back

red tape in Washington and clearthe way or growth in the district.

Be prepared to discuss proposed

regulations and the Republicanplan to stop them.

Schedule each business visit withenough time on the ront and backends in case a stop runs over.

Conrm the status o regulationsat each local business and

make sure they are discussingregulations that have actually beenimplemented, not ones that “theyhave heard o.”

Messaging Themes

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Senio cente TouThis event is a tour o local senior centers, which will give the Member an opportunity to connect with senior citizens and hear about the challenges they ace and the concerns they have about the current health care system and an out-o-control government.

Ho it wos:• Identiy various senior centers in your district and conrm

with their administrators that they will allow a town hall in theirlocation.

• Work with the senior center on promoting the event.For example: hang fyers in appropriate areas, place anadvertisement in the newsletters, etc.

• Two weeks prior to the event, create a detailed plan and agenda

or the visits. What ormat will you use? Who will speak? Howwill questions be taken? Which issues will be discussed? Willyou share a video to set ocus o the event?

• Provide relevant materials (one-pagers, constituent services guides,welcome letters, and agendas) available or attendees to read beore theevent.


• Have the Member go on radio and TV beore corresponding stops on the

tour.

• Send a media advisory that provides details on the senior center tourstops.

During the Event• Take pictures and videos during the tour to post on Facebook, Twitter,

Instagram, Vine and YouTube. Share the best pictures and ootage withmedia or their use.

• Have a staer live-tweet interactions with seniors.

Ater the Event• Submit an op-ed to the local newspapers addressing the concerns that

were addressed by the seniors the Member met. Use their stories tohighlight how Republicans are ghting to stop an abusive governmentand protect seniors.

• Host a media call highlight the real-world input and the policy objectivesmoving orward.

• Send ollow-up notes to seniors the Member met.

Energy Independence



Controlling Spending

Reining in Red Tape


Give each attendee a comment

card with spaces or names,addresses, phone numbers andemails (opt-in checkbox). This isgreat or creating issue-specictargeted mailing lists in theuture.

Work with each senior centerto identiy the best time to visitwith built-in crowds.

Messaging Themes

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MDATUrS



#cutwaste Dive Time radio TouA drive time tour will allow the Member to deliver a message o responsible government to an audience listening to the radio during their commutes. In addition, by taking questions rom callers, Members can directly engage with constituents about wasteul spending.

Ho it wos:• Identiy the 3-5 most popular drive-time

radio shows in your media market(s).

• Reach out to program directors andset up a time or the Member to appearlive, in-studio on the show or via phoneor 15-20 minutes.

• Drive time is between 7-10 AM and5-7 PM. I scheduling permits, stagger

appearances at dierent stations inthese dierent blocks.

• In studio, the Member should give abrie update on what is happeningin Washington and how Congressis ghting to hold the governmentaccountable and control spending.

Maximizing xosue:

Beore the Event• On the day beore, tweet the time o the appearances to ollowers, using

the radio station’s Twitter handle.

• Use other social media tools to promote the tour as well.

During the Event

• Tweet about the Member’s appearance, with a link to listen live.

• I possible, take photos o the Member in studio and share on socialmedia as well.

Ater the Event

• Tweet the Member’s thanks to the radio station and those who called in.

• Obtain a recording rom studio i possible, and share that on social mediaas well as in a traditional press release, highlighting the Member’s bestquotes and caller interactions.


Reining in Red Tape


Government

Prepare a ew compelling soundbites ahead o time.

Understand that the host andcallers may ask o-topic questions.

Make sure to be prepared with an

on-message response.

Include specic examples ogovernment waste which has hurt

the district.

Be amiliar beorehand with thehosts and shows on which the

Member will appear - what aretypical topics, does the show havea recurring joke, etc.

Messaging Themes

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ditoial Boad MeetingsAugust is an excellent opportunity to schedule editorial board meetings throughout the district to provide a candid look at the latest rom Washington and all the Member is doing to fght on behal o the people at home.

Ho it wos:• Call your largest local newspapers and ask or the editor in charge o

setting up editorial board meetings.

• Schedule a date and time or your Member to meet with: a) the writer incharge o the issue(s) on which you’re ocusing, or b) the entire editorialboard. Note: Most small newspapers will invite their entire editorial boardto meet with the Member o Congress.

• Schedule at least one hour or the editorial board meeting.


Prior to the meeting, prepare theMember with a compilation otalking points on all importantnational and local issues.

Since each reporter will have adierent area o expertise, theMember should be prepared toanswer questions on a varietyo topics.

Lead several practice Q&Asessions with your Member inadvance o the editorial boardmeeting – make sure to preparehim/her with any difcultquestions that may come up.

Make a list o all the reporterswho will be participating and theissues they cover, amiliarizethe Member with those areas oexpertise, and be prepared todiscuss them in detail.

Read recent editorials the

newspaper has written to get anidea o where the editorial boardstands on various issues.

Treat the editorial boardmeeting like a conversation, notan interview.

Messaging Themes

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bamacae Media TouTo highlight the negative eects o the President’s health care law, the Member will engage with local businesses and employees that have been impacted by job cuts, urloughs, or the loss o health insurance. This event will promote local businesses and emphasize the need to repeal ObamaCare to protect employees, small businesses, and jobs.

Ho it wos:• Identiy a group o respected companies and businesses in your district

that have had to cut jobs and limit expansion because o the President’shealthcare law. Conrm that they all oer compelling real-world storiesto share. Choose the three best businesses and ask them i they wouldparticipate in a media tour with employees o their choosing who will beimpacted.

• Conrm the theme(s) prior to the event and make sure the participants willbe 100% on message. [Note: While they do not have to be Republicans,they need to be able to discuss the negative eects o ObamaCare on their

employees.

• Identiy the top radio and TV outlets and schedule live in-studio or phoneinterviews with each individual outlet to discuss ObamaCare’s impact withthe business owners and employees.


• The day beore the event, send an email to your list with ull details aboutthe scheduled media appearances.

• Post a schedule o the tour to your social media platorms.

During the Event• Post appropriately on Twitter, Facebook, Instagram and Vine during the

media tour – and be sure to include photos.

• Highlight compelling statements rom participants and encourage yourollowers to listen to the interviews i they are live.

Ater the Event• Following the media tour, send an ICYMI roundup o relevant stories that

resulted rom it.

• Submit a joint op-ed to highlight the real-world experiences rom people whoare on the ground, have been orced to cut health insurance, and have beenunable to hire new employees because o ObamaCare.

• Produce a video compilation o the highlights rom the interviews.



Reining in Red Tape


Choose a variety o businessesto highlight – a tech company,local restaurant, startuporganization, small business,department store, local grocerystore, etc. The local “mom andpop” shops would be especially

compelling.

Employees’ voices are crucial – invite at least 1-2 employeesto participate in the media tour.And weave their stories into theop-ed.

Post a question on Facebook/Twitter, asking constituentshow their jobs and/or health

insurance premiums havebeen aected by ObamaCare.Encourage engagement viasocial media by using the mediatour to jumpstart a dialogue.

Capture the audio and video othe media interviews to use in apost-event video.

Messaging Themes

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TwN HALLMTNGS



megeny Health cae Ton HallAn “Emergency” Health Care Town Hall will engage constituents o all backgrounds – seniors, young people, health care providers, patients, business owners and more – on the negative eects o ObamaCare and the House Republican plan to dismantle it.

Ho it wos:• Reserve a local space that is large enough to accommodate the expected

number o attendees and members o the press (shoot or 100-200 guests).Conrm the theme/message o the event with the owner o the building prior tothe event.

• The Member will host a one-hour town hall meting solely ocused on healthcare – addressing the myriad eects o ObamaCare on the people in yourdistrict (health care providers, seniors, patients, medical students, etc.).Your Member should deliver opening remarks and then spend at least 30-40minutes taking questions rom the audience.

• Two weeks prior to the event create a detailed plan and agenda. Who willspeak? How will questions be taken? Will you share a video to set ocus o theevent?

• One week prior to the event, complete a walkthrough at the location with

relevant oce sta and site employees.


• A week beore the event, send a media advisory with ull details about thehealthcare town hall. The town hall should be 100% open to the press. Makesure there is room or cameras in the back o the room. Send a reminder

advisory one day prior to the event.

• One week prior to the event, send an email with the details o the event as wellas a reminder the day beore. Collect RSVPs or a general idea o the numbero attendees.

• Start promoting the town hall on social media platorms one week beore theevent.

• Schedule an exclusive interview with a local reporter to rame the theme o theevent in advance.

During the Event• Post photographs and videos on Twitter, Facebook, Instagram and Vine during

the event. Photos should eature the Member talking directly with constituents.• Hold an impromptu media availability ater the event to rame the key

takeaways with your message.Ater the Event

• Issue a press release immediately ollowing the event with photos and video othe best moments o the town hall.

• The Member should use personal stories rom the town hall during local mediainterviews to highlight the negative eects o ObamaCare on the community.

• Send a ollow up email to participants thanking them or attending. Be sure toinclude links to social media posts and key takeaways rom the event.



Reining in Red Tape


Encourage attendees to sharetheir stories when called on – and

personalize the town hall by havingyour Member use their names and

reer to their experiences in his/herresponses.

Utilize appropriate visual aids duringthe town hall (background posters

with numbers – the number o jobs cutby ObamaCare, the number o people

who will lose their health insurance,the percentage by which average

premiums have increased, etc.).

Using a smart phone or small video

recorder, interview a ew attendeesater the Townhall to hear their stories.

Put together a longer video on howObamaCare aects real people – or

use snippets o your interviews to poston YouTube, Facebook and Vine.

Give each attendee a comment cardwith spaces or names, addresses,

phone numbers and emails, includingan opt-in box to your e-mail list which

will provide lists or uture targetedmailings.

Do not speak rom behind a podium ona stage above the audience. Engage

rom the oor and walk around withthe microphone to get questions.

Messaging Themes

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megeny Ton Hall: Stoing Govenment Abuse

Host a town hall event where constituents can ask questions and express their concerns about the out-o-control government in Washington, including wasteul spending, burdensome regulations, and the increasing size and scope o government. It is also an opportunity to highlight recent eorts by House Republicans to conduct oversight, hold Washingtonaccountable to taxpayers, and stop government abuse.

Ho it wos:• Identiy and secure a town hall space that is big

enough to hold the expected number o attendeesand press. Ideally, the space would correspondwith the theme o the town hall (i.e. a local businessthat is being negatively impacted by governmentregulation).

• Ensure the owner o the space is comortablehosting a town hall event on this theme.

• Two weeks prior to the event, create a detailed planand agenda. Who will speak? How will questionsbe taken? Will you share a video to set ocus o theevent?



• One week prior to the event, send an email with specic details to collectRSVPs.

• One day prior to the event, send a reminder email.• Issue a media advisory one week prior to the event. Send a remindermedia advisory one day beore the event.

• Schedule an exclusive interview with a local reporter to rame the theme othe event in advance.

• Start promoting the town hall on social media platorms one week beorethe event.

During the Event

• Take photos and video o the Member answering questions and engagingwith constituents.

• Assign a sta member on location to use social media to promote the event

in real time with photos and videos. Share questions being asked and howRepublicans are ghting Washington to solve problems.

• Hold an impromptu media availability ater the event to rame the key

takeaways with your message.Ater the Event

• Issue a press release immediately ollowing the event with photos and a

video o the best moments rom the town hall.

• Post a photo album to Facebook.

Holding Washington Accountable



Reining in Red Tape


IRS Role in ObamaCare


Place digital yers with the theme onscreens as a backdrop or the event.

Engage directly with the audience

by moving around the room andanswering the questions. Do not

stand behind a podium.

Using your smart phone, interview aew attendees ollowing the townhallevent to hear their stories and post on

social media.

Encourage attendees to share theiri d h h d k

Messaging Themes

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fighting washington for all americans

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