Figure 6.1 How activities build up into events which in turn can build up into a festival. The numbers show a hypothetical example of how many activities and events are required within a festival: one festival could need 20 events, and each event could have 20 separate activities. Figure 6.2 Attitudinal groups. Figure illustrating the PAS (2011) data. Reproduced with permission of the UK Department for Business, Innovation & Skills. Figure 6.3 Ideas for getting started in public engagement. Figure 6.4 Planning steps involved in the design of a school or public event.