fiib research as intellectual competence-kbc saxena

Research as Intellectual Competence for Sustainable Business Education in Digital

Economy

K.B.C. SaxenaFortune Institute of International Business,

New Delhi21 September 2012

Seminar presentation given to Jaipuria Institute of Management, NOIDA faculty

Do we know as ‘management faculty’, which economy our business environment is in?

• Agrarian economy• Industrial economy• Service economy• Information economy• Experience economy (Pine, 1986)

• Knowledge economy• Attention economy (Davenport, 1998)

• Digital economy (Aldrich, 1997)

Research as Intellectual Competence 2

Digital Economy

An economy based on electronic goods and services produced by an electronic business and

traded through electronic commerce; i.e. a business with electronic production and

management processes and that interacts with its partners and customers and conducts its

transactions through Information Technology.

In this new economy, digital networking and communications infrastructure provide a global platform over which people and organizations

devise strategies, interact, communicate, collaborate and search for information.

High velocity turbulent, hypercompetitive business environment

3Research as Intellectual Competence

Need for Research in Contemporary Environment

• In stable business environments, organisations could afford to respond slowly to changes.

• In today’s high velocity, hypercompetitive digital economy, the organisations need to be adaptive to remain competitive and persist as a business over time.


Dynamics of Managing Knowledge in Digital Economy

The faster the rate of change The faster the rate of knowledge obsolescence The faster must be the rate of knowledge creation


New knowledge is created by Research!


Research (as defined in the context of FIIB)

In FIIB, research is defined as a broad spectrum of intellectual work ranging from academic research (involving new knowledge creation), to applied (practice-oriented) research (involving improving management practices), to pedagogical research (involving creation of new learning methodologies and tools).


• Sustaining – it helps sustain people, communities and ecosystems.

• Tenable – it is ethically defensible, working with integrity, justice, respect and inclusiveness.

• Healthy – it is itself a viable system, embodying and nurturing healthy relationships and emergence at different system levels.

• Durable – it works well enough in practice to be able to keep doing it.

Sustainable Business Education


FIIB as Adaptive Business School

`

Sense

Respond

Learn


Research Environments

Business

Knowledge

Education

Sense

Sense Sense

Respond

Respond Respond

Learn

Learn Learn

10

Adaptive Research Environments

Research as Intellectual Competence


Knowledge Creation

Knowledge Dissemination

Knowledge Impact

Research Value Chain in a Business School

Research Value-adding Cycle


Knowledge Creation


Knowledge Impact

Research Types, Audiences, Outputs & Impacts

Academic ResearchAudience: academic

peers, research students

Outputs: papers, conf. publications, monographs, dissertations

Impact: journal impact factor, citations, funding support/ awards

Applied ResearchAudience: management

practitioners, consulting clients, students

Outputs: papers/articles, reports/studies, books/monographs

Impact: industry adaptation/best practice, IP creation, consulting practice


Pedagogical ResearchAudience: trainers,

students, teachers, MDP participants

Outputs: management cases, business games/simulations, innovative courses

Impact: academic adaptation, IP creation

From Practice-oriented to Academic Research


Descriptive Research

(What is going on?)

Descriptive Research – Theory testing(Why is it going on whatever is going on?)

Prescriptive Research – Theory building

(Why is it going on whatever is going on?)


Asian Management Research Quality

“…most of the research effort has simply scratched the surface, largely limited to simplistic comparisons that provide no insight into underlying processes. The result is a lack of theory development, which in turn leads to low levels of contribution to management research and practice. Questions of similarities and differences – comparative research using both replications and in-study comparisons – have clearly been the dominant concern of researchers focused in Asia. The comparisons, however, are normally benchmarked to US contexts, and they have been largely limited to understanding the differences as opposed to examining the processes that give rise to these differences.”

- White, S. “Skimming the Surface: Rigor and Relevance in Asian Management Research”, INSEAD Working Paper.

Key to Scholarship


Observe the phenomenon &

think

Towards Thought-leadershipO A A S

ObserveAnalyse

AnalogiseSynthesise


Research Opportunity in the Digital Economy


Activity

Information

Knowledge

Informate activityInfer/ Learn

from Activity

Apply Knowledge/ Innovate

The LIKA Paradigm of Research at FIIB

Listen

Informate

Knowledgeate

Activate

`

Observe/ contextualise

Infer/ learn

Theorise/ solution design

Apply theory/ solution


Research comes from Scholars, but where are they?


`

Knowledge Acquisition


Knowledge Processing

Knowledge Development

Reader

Writer

Processor

Thinker Scholarship

Building FIIB as a Research-based Institution!


Depth of Research

Breadth of Research

Pedagogical

Applied

Academic

Few Faculty Members Most Faculty Members

FIIB


Engaged Scholarship Framework for Research Growth

Reality

Theory

Model

Solution

Problem Form

ulation

Theory BuildingResearch

Design

Problem SolutionEngage those who experience and know the problem.

Understand context and formulate the problem.

Engage knowledge experts in relevant disciplines.

Create, elaborate and justify a theory by abduction, deduction and induction.

Engage research experts for collaborative/ doctoral research project.

Develop research methodology to study theory.

Engage intended audience to understand and use solution through training/consulting.

Communicate, interpret findings with intended audience.

Using Students for Practice-oriented Research

• Organisational studies as student projects in electives

• Organisational study through Course of Independent Studies (CIS)

• Organisational studies through doctoral students’ supervision

• Use of FIIB as the organisation for study by students


Research as Intellectual Contribution• Research and scholarship of a business school faculty in the form of

intellectual contributions are essential to:– Contribute to the advancement of knowledge of management theory,

practice, and/or learning/pedagogy– Ensure intellectual vibrancy across and among faculty members

contributing to the currency and relevancy of management education programs

– Ensure the business school contributes and is an integral part of an academic community of scholars across all disciplines within an institution and in a larger context.

-“Accreditation Standards”, AACSB• Research excellence of a business school contributes to the brand

recognition of the school, to its capacity to attract high quality faculty and good students, to the quality of its programmes, to its capacity to attract funding, and to its ability to provide usable knowledge to its corporate clients.

-Standards & Criteria for Accreditation, EQUIS


Categories of Intellectual Contributions• Type I activities: Significant intellectual contributions

1. Peer-reviewed international journal paper2. Editorially reviewed international journal article3. Scholarly or practitioner books, text books, or book revision4. Scholarly book chapters

• Type II activities: Major intellectual contributions1. Peer-reviewed national journal paper2. Cases in a refereed journal or published by an international case

clearing house3. Cases in scholarly, practitioner or text-books4. Externally funded (national or international) research grants with

funding of more than reuppes two lakhs5. Articles in proceedings of an academic or professional conference


Categories of Intellectual Contributions (cont.)

• Type II activities: Major intellectual contributions (cont.)

6. Instructional software/game, instructional materials such as instructor’s resource manual for text books

7. Paper presentation at an academic or professional conference8. Serving as editor or associate editor for an international peer

reviewed journal• Type III activities: Other intellectual contributions

1. Publicly available material describing the design and implementation of new curricula, new courses, or new teaching methods. Publicly available research working papers; book reviews; published reports on consulting projects

2. Other scholarship products that exist in written form, either electronic or hard copy, and are available for scrutiny by academic peers or practioners: Blogs/blog-posts; leading discussion forums; podcasts, etc.


Which topic/domain to study?


Start-up

High growth

Mature domain

[High risk, high gain

[Low risk, low gaine.g. Consumer Behaviour, Leadership, Supply Chain Management]

[e.g. digital marketing, crowdsourcing, cloud computing]

e.g. social media processes, business model innovation, business practices engineering]

Getting Funding for Research• Self-support: make it your PhD thesis project.• Seed project – FIIB funding• AICTE funding• International collaboration funding• International agency [EU, UN bodies, etc.] funding


Seed Research Projects• Seed research projects can be proposed by FIIB

faculty to kick-start new research projects targeted at external research sponsorship.

• The seed research grant would be given on the basis of the merit of the proposal for projects of duration not more than 6 months.

• Seed research grants are mainly for the support of data collection, such as conducting surveys and research-based travelling expenses, research assistant hiring, etc.


Research through Centres of Excellence“Excellence is the result of caring more than others think is WISE, risking more than others think is SAFE, dreaming more than others think is PRACTICAL, and expecting more than others think is POSSIBLE.”

-Anonymous

There are two Centres of Excellence at FIIB:1. Sustainability Development Centre (SDC)2. Centre for Service Innovation and Business Agility

(CeSIBA)There is also a practitioner centre:

3. FIIB Case Research Centre (FCRC)


Centres of Excellence Benefits• Individual Membership• Corporate Membership• Research Collaboration• Sponsored Research• Consulting Projects• Executive Training


Environment Change(FCRC)

Agility(CeSIBA))

Sustainability(SDC)

Innovation(CeSIBA)

Managing Sustainability at FIIB: Research for Sensing and Design


Current Key Research Themes

»Sustainability »Open Innovation»Social Media»Business Models»Business Practices


Sustainability Development Centre (SDC)• Founded in 2011, with a mission to lead the study and

practice of sustainable development in the NCR, the India, and the world through complementary programs of research, education and community outreach.

• The SDC is unique in its integration of diverse interests to develop creative, balanced, achievable solutions to the environmental, economic and social challenges facing the organisations and communities.

• We see the interconnected nature of the ‘sustainability challenge’ as central to SDC’s work – through its projects, interdisciplinary teaching, training and research – to better understand the connection between environment, economic prosperity and social justice.


SDC’s Key Focus Areas• Business sustainability• Green supply chain management• Green information technology• Green marketing


Recent Research at SDC• Green supply chain practices in India (Dr Sadia Samar

Ali)• Developing a green IT maturity model (Prof Swanand

Deodhar and Dr KBC Saxena)• Strategic green marketing: Impact of green

marketing on overall corporate strategy in B2B industry (Prof Kalpana Chauhan)


CeSIBA – A Profile• CeSIBA has been founded to pioneer the study of services

innovativeness and agility for competing globally.• It is established to ideate, design and nurture innovation in

services, often with a view to improve business agility in public, private as well as social sectors.

• With one foot firmly anchored in sound academic thinking and the other in business world practicality, CeSIBA combines the latest advances from the academic world with the best of business strategies.


Key Focus of CeSIBA• Key focus of CeSIBA is leadership in service innovation. The

Centre adopts a multi-disciplinary perspective on the management of innovation.

• CeSIBA creates an academic environment and knowledge network that supports service innovation research.

• CeSIBA develops new opportunities for doctoral students to enhance their competencies in the process of analyzing, understanding and implementing service innovations in public, ptivate and social sector organizations.

• Through research and executive education CeSIBA fcilitates executives and managersn in service organisations in their ambitions to become more effective in their innovation processes and create new valuable services for their stakeholders.


CeSIBA’s Research & Consulting Themes

• Business and service process innovation• Sustainable/green business process management• Reinventing business practices• Co-creation and open innovation processes• Social media processes• Business model innovations


CeSIBA’s Collaborating Institutions

• Center for Research on Information, Customer & Innovation Management, University of Tampere, Tampere, Finland.

• INPAQT, Rotterdam School of Management, Erasmus University, Rotterdam, the Netherlands.


Publishing Research• Researchers are expected to publish the findings of their

research with full responsibility and with an awareness of the consequences of any such dissemination in the public realm.

• Researchers should make every effort to ensure their research findings are peer reviewed before it is published or disseminated. If research is placed in the public realm before any peer review has been undertaken, this must be made clear by the researcher.

• Researchers should acknowledge all fellow research collaborators and all sources of funding openly in any publication or publicity.


Best Researcher Award• Aim: The aim of the Best Researcher Award is to

facilitate the FIIB’s objective of building research capability among FIIB faculty and building FIIB’s reputation for quality research.

• Frequency and Number of Awards: The Best Researcher Award is an annual award. There is only one award at FIIB, New Delhi.

• Amount: Rupees 75,000 each award, subject to availability of funds.


Good luck for our research


Research output/ impact

Research as Intellectual Competence44

Questions?

fiib research as intellectual competence-kbc saxena

Education

intellectual competence

academic research

pedagogical research

cycle research

new economy

practice oriented research

electronic business

new knowledge creation