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File: Technology_Convergence..PPT 1

Technology Convergence

IT Futures Briefing Presenter: Yogi Schulz

InformationTechnology

Convergence

26 September 2005 Copyright © 2005 Corvelle Management Consultants

Television

Telephone

Radio Computing


Technology ConvergenceManagement Consultants

Yogi SchulzBiography

President of Corvelle Management Consultants

Information technology related management consulting

Project management and systems development

Computing Canada & Calgary Herald columnist

PPDM Association board member

Industry presenter:

– Project World - 4 years

– CIPS Informatics - 7 years

– PMI - Information Systems SIG - 2 years

– Convergence - 4 years

– PPDM Association - several years



Technology convergence . .

. . describes the effect of enabling “leaps of technical progress when a technology performance parameter advances in multiples over previous capability”.

Frederick Betz, 1993



GPSRadio

LCD display

MP3

Dick Tracy



PresentationOutline

Presentation Objectives

The world before convergence

Enablers of convergence

Value of convergence

Speculation about the future of convergence

Conclusions & Recommendations

Questions & Answers

Stay tuned for the test at the end of the presentation



PresentationObjectives

Better understand the drivers that are taking us toward increasing convergence

Recognize how convergence can bring value to the oil and gas industry

Better understand likely trends in convergence

Presentation intended to spark an ideayou can explore to apply convergence



SneakerConvergence

Adidas - 1



Computing and Storage

Information technology components

Networks

Software development

Use of standards

Evolution from analog to digital

Enablers ofConvergence



Analog vs. DigitalCommunication Signals

Digital Advantages

Perfect copies

Superior noise reduction capabilities

Unique special effects

Compression

Less susceptible to interference

Digital Disadvantages

Analog to digital conversion

More bandwidth

More storage

New equipment



Evolutionfrom Analog to Digital

Radio

Television

Telephone

Computing

AnalogBroadcast

AnalogBroadcast

DedicatedAnalog

AnalogTube

AnalogCable

DigitalSatellite

DigitalInternet

DigitalInternet

AnalogCable

MultiplexDigital

DigitalInternet

MultiplexAnalog

DigitalCable

DigitalCable

DigitalTransistor

DigitalIntegrated

Circuit

DigitalSatellite

DigitalMicro-

processor

DigitalSatellite& Fiber

DigitalMicro-

processor



Telephone Convergence

VOIP telephone



Oil & Gas IndustryConvergence

Measurement While Drilling

Field Optimization Technologies

Staff Development

Exploration Technology



Horizontal DrillingMeasurement While Drilling (MWD)

Description:

– down hole hardware

– telemetry systems

– signal processing

Results:

– multi-lateral and "exotic" wells

– "smart" or "intelligent" wells



Oil & Gas FieldOptimization Technologies

Low-cost data acquisition at wells and fields

High band-width communications

Software for simulation and optimization techniques

Well and field level automation systems

Web-enabled well and field monitoring and control

Data management systems



Optimizing Existing Reservoirs/Wells/Facilities

2% improvement in up-time of facilities

Value: up to $10 billion additional annual income worldwide

Production improvements through gas-lift optimization:

– 5-10% additional oil from reasonably well-managed fields

– 10-25% production improvement from fields less well-managed

Value: up to $50 billion annually from oil

Value: $30 - $50 billion annually from gas



Staff Development

Move to online delivery:

– Improves availability

– Reduces delivery costs

Use of online communities:

– Exploits peers for learning

– Enhances interactivity

Shift to learner-centered staff development:

– Focuses on learner needs/goals

Enhance the staff developmentexperience



Seismic processing & interpretation

Reservoir modeling

LiDAR elevation models

Immersive visualization

ExplorationTechnology



Convergence that ledto the Digital Camera

Electronic light sensors

Component miniaturization

Fiber optics

The Internet

Personal computers

High-resolution home printers

KodakDigital camera prototypeDecember 1975



ConvergenceIssues

Information overload for staff

Reluctance to share information

Excessive pace of change

Inadequate security

Limitations:

– Insufficient reliability

– Excessive operational complexity

Incompatible standards



LG InternetRefrigerator

Shows television

Plays music

Surfs the Web

Handles scheduling and e-mail

Calls service if a part is about to fail

Serves ice & cold water

Keeps food cold



Speculation about theFuture of Convergence - 1

Miniaturization

Nanotechnology

Robotics

Price/performance improvements

Network capacity increases

Resolution increases

Electrical power consumption reduction



Speculation about theFuture of Convergence - 2

Instant messaging

Video on demand

Personal audio and video conferencing

Computing and home entertainment



Home EntertainmentConvergence

Server660 DVDs per serverin cluster

Kaleidescape rack-mountable components

Movie player

DVD Reader

DVDplayer

Diskstorage

Server

Videodistribution



Conclusions

Convergence of various technologies is creating more powerful devices for:

– Entertainment

– Business

– Science

Convergence of various technologies is helping Nexen achieve its business plan



EnergyBusiness Trends

Asset Mix/Optimization

Shareholder Return

Oil & Natural Gas Price

Technology

Workforce Demographics

Globalization

Environment



Intel WirelessTechnology Surfboard

Check your e-mailwhile surfing



Recommendations

Explore applications of converged technology with your Nexen business units

Presentations available at:S:\IT\Presentations



Convergence Remote



Questions &Discussion



1800, 250 - 6th Ave. S.W.Calgary, Alberta Canada T2P 3H7

Phone/Fax: (403) 249-5255E-mail: [email protected]

Web: www.corvelle.com

Information technology related management consulting

Project management and systems development

Computing Canada & Calgary Herald columnist

PPDM Association board member

Information TechnologyConvergence

Management Consultants



MissedConvergences

Calculators

Railway locomotives

Cameras

Fibers



Video ProductionAnycast

Replaces small truck load of gear and cables

Video Switcher

Audio Mixer

Camera Control

FireWire

Intercom I/O



Potential Future TopicsUpstream Business Themes

How much exploration & production software is enough?

Linking IT investments in exploration & production to business value

Cost-benefit analysis

Potential impact of an Avian flu epidemic

Working from home; Telecommuting; Workforce demographics

Globalization

Regulatory compliance

Overview of what specific Nexen business units are doing

Technologies for offshore drilling

Past, present and future of oil & gas technologies that use IT: mapping, reservoir modeling, seismic interpretation, drilling



Potential Future Topics Upstream Technology Themes

Windows vs. Linux vs. UNIX – Desktop and server

Document and content management trends

GIS

Emerging IT trends – O/S, Java, process flows, work flows, middleware

Define value that IT brings to business

Holistic approach to computing – business, IT, human beings

Data management

Security

Knowledge management as it pertains to IT

Collaboration



Bibliography- 1

Adidas-1– www.adidas.com/campaigns/adidas_1/content/index.asp?

strCountry_adidascom=ca&strBrand_adidascom=performance

The Broadcast Archive - Radio History on the Web– www.oldradio.com

– www.oldradio.com/current/bc_faq.htm

Business Data Communications, 3rd Edition - Figures– William Stallings & Richard Van Slyke

– users.uma.maine.edu/faculty/rsm/slides/figures.htm

Converged communications hits South Africa – By: Computing SA staff, Computing South Africa, 03 Sep 2004

– www.itworldcanada.com/Pages/Docbase/ViewArticle.aspx?id=idgml-197536b8-54cb-459a&s=108297

Convergence and Content on the Move– HP presents media and entertainment technology in action at NAB2005

– www.hp.com/hpinfo/newsroom/feature_stories/2005/05nab.html

Convergence blog– www.bigbrainboy.com/blog/bigbrainboy/category/Convergence



Bibliography- 2

Convergence, Interactive Media and Innovation– www.innovation.ca/innovation2/essay_murphy.html

Convergence: The Future Is. . .Soon – Chris Chiarella

– www.hometheatermag.com/custominstallation/204con/

Convergence: Journal of Research into New Media Technologies– www.luton.ac.uk/Convergence

Chronology of Personal Computers– www.islandnet.com/~kpolsson/comphist/

Delivering on digital content’s full potential– istresults.cordis.lu/index.cfm/section/news/tpl/article/ID/78495/BrowsingType/Features

Digital Convergence: Insight into the future of Web design– Dirk Knemeyer

– www.digital-web.com/articles/digital_convergence/



Bibliography- 3

Digital television – www.museum.tv/archives/etv/D/htmlD/digitaltelev/digitaltelev.htm

Documenting Digital– research.microsoft.com/~gbell/Digital/timeline/dechistory.htm

First Phone Call– www.chevroncars.com/wocc/lrn/artcl/artcl.jhtml?id=/content/History/US/a1727.xml

Fixed-Mobile Convergence: Creating Value With Successful Business Models

– www.pyramidresearch.com/rp_fmc.htm?SC=GGfmc

Historical Periods in Television Technology– www.fcc.gov/omd/history/tv

HP Videos– www.hp.com/hpinfo/newsroom/feature_stories/video/index.html#digent

If only Kodak had phased out celluloid sooner ...– biz.thestar.com.my/news/story.asp?file=/2005/9/13/business/

20050913152155&sec=business

– www.technologyreview.com/articles/05/09/ap/ap_091305.asp



Bibliography- 4

Information Society and Media Directorate-General– europa.eu.int/comm/dgs/information_society/index_en.htm

Information Society Technologies– www.cordis.lu/ist

Improving performance using new technology and intelligent asset management– www.findarticles.com/p/articles/mi_m3159/is_3_223/ai_84308705

International Association for Management of Technology– www.iamot.org

Internet: The Wired Home– Erlend Gram Simonsen

– www.scandoil.com/moxie_issue/issue_7-8/2004_7-8/internet-the-wired-home.shtml

The Media Center at API– www.mediacenter.org/mediacenter

Media Convergence– www.uta.fi/viesverk/fmcs/convergence.html



Bibliography- 5

Media Convergence and Semantic Computing– www.hiit.fi/mc

Media convergence, intermedial relations and the role of ideology – www.lboro.ac.uk/research/changing.media/YS%20London/media_convergence-Juha.htm

Media Convergence Lab at the University of Central Florida– www.mcl.ucf.edu

Massachusetts Institute of Technology Convergence Cultures Consortium– web.mit.edu/cms/bcc/index.htm

– web.mit.edu/cms/bcc/knowledge.htm

Mobilizing Multimedia Applications: Services, Devices, and Consumer (M2C2)

– www.tdgresearch.com/programs_c2_mm.htm

The Museum of Communications– www.scn.org/web.root/tech/telmuseum/index.html



Bibliography- 6

SolidWorks - Case Studies and Videos– www.solidworks.com/pages/successes/success_stories.html

Technological Convergence, Media Ownership And Content Diversity– Ernest J. Wilson III

– www.cidcm.umd.edu/wilson/visions.pdf

Technology convergence: strategy assessment in ICT– www.tmu.ethz.ch/services/ictconvergence

Telecom and the New Media Economy– Daniel M. Downes

– www.law.mcgill.ca/institutes/csri/paper-downes.php3

Telephone History Web Site– atcaonline.com/phone

Timeline of computing– en.wikipedia.org/wiki/Timeline_of_computing

Towards a European Media Culture - which Culture, which Media, which Europe? – Andreas Broeckmann, Rotterdam/Berlin, January 1998

– Convergence: Journal of Research into New Media Technologies, Vol. 4, No. 2, University of Luton Press / GB, Summer 1998 [ISSN 1354-8565] [ISBN 1-86020-032-X], pp. 94-101]

– www.v2.nl/~arns/Projects/Converge/Cbroeck.html



Bibliography- 7

Training for convergence

– By: Chuck Yoke, Network World (U.S.) 13 Aug 2004

– www.itworldcanada.com/Pages/Docbase/ViewArticle.aspx?id=idgml-4926d176-f599-449a&Portal=1fa35bf9-d296-4571-8fff-c665a851ec1d&s=82461

TurnTool – Product design visualizations

– www.turntool.com/index.php?pageid=27

Will Web and Television Converge?

– graphics.stanford.edu/~bjohanso/cs448/

file: technology_convergence..ppt 1 technology convergence it futures briefing presenter: yogi...

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technology convergence

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