EXPO 2015-WORLD FAIR: THE USA PARTICIPATIONMilan, January 2014

Expo Milano 2015 – WORLD FAIR: a place where the world meets

Expo 2015 will be the largest global and universal exhibition held in Milan from May 1 st to October 31st, 2015. It will represent 141 countries and is expected to attract 20-30 million visitors from all over the world, thus providing its participants with a unique opportunity to connect with a broad international audience of businesses, consumers, public institutions and governments during the same event. This time, Expo will address one of the most pressing issues of our time: how to feed the world’s growing population in the most sustainable way? Under the slogan “Feeding the Planet, energy for Life”, Expo 2015 connects all stakeholders in the global food supply chains including their technical innovations and contributions to progress and sustainability. Along those lines, the entire exhibition grounds are designed as a ‘Smart City’ with green and end energy-efficient buildings, next-generation telecommunication and Smart Contactless Payment Systems.

Expo 2015 – The USA Pavilion

The USA pavilion provides a platform for US businesses to engage with partners, suppliers, customers and other stakeholders

US companies, known for being at the forefront of technological progress and innovation, will have the opportunity to leverage not only the pavilion, but also Expo’s facilities to showcase their latest products and services as well as to organize meetings with partners, suppliers and customers.

We can help create several opportunities for our US pavilion partners, for instance:

Organize technical conferences for educational or informative purposes with potential partners, customers or suppliers

Use VIP space integrated in the pavilion for scheduling business meetings with partners, suppliers or customers or receiving smaller delegations of key stakeholders

Leverage the pavilion to put latest innovation and technologies on display, e.g. examples of work in Research & Development departments

Hosting press conferences with international and specialized media presence on-site at the pavilion or other Expo meeting facilities, e.g. for new product launches, research presentations, etc.

Organize social events with key customers or partners and leverage Expo’s wide entertainment offering incl. dinners, restaurants, evening events, etc.

Increasing brand visibility through being featured on the food truck (see attached brochure for details) that will promote Expo and tour through North America and Europe before arriving at the exhibition grounds in May 2015

Run educational events with key international universities, academics, students or research labs Engage with key European public and political institutions and regulators in light of the newly voted

parliament, commission and expected progress on the Transatlantic Trade and Investment Partnership (TTIP) discussing several regulatory aspects of interested for a number of US companies

Partnering with the USA pavilion at Expo 2015

The American Chamber of Commerce, together with the International Culinary Center and the James Beard Foundation was mandated by the US State Department to deliver the US participation (i.e. designing, building, managing, and dismantling the pavilion) and also has the responsibility to establish financials resources to realize the project. By law, the United States Government is not allowed to provide federal funding for participating in international expositions abroad. Therefore, AmCham is currently working closely with the US State Department, Ambassador Thorne, and the US Ambassador to Italy John R. Phillips to secure the 45 million dollars necessary to deliver the whole project.We are looking forward to meeting the leading US corporations interested in exploring opportunities for involvement in the project. Please see the next featuring few first ideas for opening technical tables to discuss the details of a tailored-made sponsorships.

WHAT’S IN FOR INTEL

The USA Pavilion at Expo 2015 could connect Intel with a diverse international audience interested in smart city development and technological innovations in the field of telecommunication or energy efficiency

Since its inception, the only universal Expo worldwide has been shaping innovation and revolutionary technical progress through bringing the world’s largest businesses, best researchers and influential politicians at one table and facilitating an exchange of ideas and contributions continuing beyond Expo in long-standing strategic alliances and collaboration among the leading players in the field. Expo aims to be an educational, scientific, and cultural event of excellence leveraging the Sustainable Smart City grounds to bring together best practices, innovative, sustainable solutions, and new ways of working together for the cities of the future.

Intel’s findings from the Smart City Project address several of the issues that are impairing sustainable city development and a number of countries and delegations present at Expo are trying to find solutions for their respective geographies and cities. Besides, Intelligent Transportation Systems, as part of the Smart City Project’s work will be the cornerstone of traffic management and the organization of a city’s supply and logistics in an efficient and sustainable way. In many countries participating in Expo, the question of how to cope with the exponential growth of the urban population and resulting effects on the environment and the economy in the long run, are the most pressing issues.

The USA pavilion at Expo will provide Intel with a platform for meeting with governments, public institutions and regulators as well as potential partners and customers investing in technological innovation, for example through:

Meeting future customers or partners from automotive or transportation sectors (e.g. FIAT-Chrysler, Expo’s Sustainable Mobility Partner providing all delegations with transportation services as well as Volkswagen that developed a project for a new-generation electrical taxi).

Connecting with leading universities: for example, Italy’s most prominent technical university (Milan Politecnico) together with larger corporations participates in the "Themed Tables" organized by Milan's Camera di Commercio around the main topics addressed during Expo.

Discussing financing of research and implementation projects with the Italian CDP (Cassa Depositi e Prestiti, the operative arm of the Ministry of Finance and the main private-public financial institution in Italy), which is the main financial partner of Expo. CDP has also recently published a 50-page report on how to finance and fuel Smart City development. At a European level, CDP is financing the project together with the European Commission, the European Investment Bank and Deutsche Bank through the European Energy Efficiency fund.

Furthermore, Intel’s work on Silicon Photonics represents a breakthrough technology, which might change the way “we do business” today and will trigger strong interests from almost any organization present during Expo. Taking the example of food supply chains, it became obvious that the more global, fast-paced and integrated they get, the more crucial it is to transfer large volumes of data as fast as possible around the world to ensure efficient and sustainable food supply. For instance, Intel could:

Host technical conferences or roundtables to exchange the latest research and engaging with the leading players in the telecommunication industries (e.g. Telecom Italia, the integrated connectivity & service provider as the Official Global Partner, or Cisco, the IP Network and Solution Partner that signed up for a 40 million Euros investment to establish a digital smart city project on the exhibition grounds, etc.)

Organize business meetings with potential partners to discuss pilot programs with industry partners

In the context of Expo being an educational and scientific event, Intel could have the opportunity to present the Intel Science Talent Search or the International Science and Engineering Fair and engage with students, teachers and professors to pursue its objective of integrating more technological innovations in the educational day-to-day life.