fill the void recap report
DESCRIPTION
CC efforts promoting the release of Fill The Void in Los Angeles.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
BEFORE MIDNIGHT Online Marketing and Print Advertising Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We
disseminated through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the film through print advertising.
Fill The Void Campaign Recap Banner Ad – 106,000 imp., 129 clicks • Trailer - 136 page views
Dedicated Email– 25K+ sent, Opens – 3,153, Clicks – 382 Newsletter Banner Ad #1 – 25K+ emails, 2,249 page views, 36 clicks
ß Sweepstakes – page views – 1,011, 330 entries Social Media - CC related channels: Facebook – 6,313 Twitter- 2,933 Online Content – 336 page views • Online Calendar - 85 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Fill The Void related Page Views – 6,970 Total Clicks – 547
Print ad in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Print Editorial in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 106K. Clicks – 129.
Dedicated Email
Delivered – 25,180 Opened – 3,153
Clicks – 382
Online Content
Page Views – 336 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Campus Circle
Newsletter Emails – 25,150 Opens – 2,249
Total FTV Clicks – 36
Online Calendar
Post
Page Views – 85 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Before Midnight
Trailer
Page Views – 136 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes Page Views – 1,011
Entries – 330 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Facebook Likes – 6,313
Twitter Followers – 2,933 Instagram followers – 95