Filling your COURSES

By Lindsey Fair

#pseweb

The Course Selection Process as reported by students

Using several places to find information, some Queen’s, some social, some random

Mobile first, desktop second

Referrals number 1, even from unvetted sources

Start on social, Facebook mostly

“wish I had known” cited many times – ‘wish I had known that course was offered, I would’ve taken that’

The Mafia has been a problem for a while

The Recipe

Tip #1 > It’s all in the name

Tip #2 > Find your influencers

Ask them to review & respond

Tip #3 > Make a deal

Cross-Promote (music = math)

Tip #4 > Social listening –

STOP talking

Tip #5 > Find new lands

Find new audiences (staff, students in other Faculties), find new channels.

Tip #6 > Be top of mind

be CREATIVE

Consistent

Relevant

Element of Surprise

Appealing

Timely

In their Face

Value

Exciting & Engaging