FILM CAMPAIGNS

Hollywood film; Avengers

As part of the Avengers film campaign, they released “teaser campaigns” to build up the story and characters for the avengers and get audiences interested in the film. These campaigns include,

“The Incredible Hulk”- 2008 “Iron Man” - 2008 “Thor” - 2011 “Captain America”- 2011

The Avengers Teaser Trailer

The Avengers was released in April 2012 in the U.K but the teaser trailer was released in October 2011. The first main character in Nick Fury who is played by well known and respected actor Samuel L Jackson. This proves the film to be expensive as to have the money to employ a high paid actor.

The teaser trailer follows conventions and includes the studio’s logo. This however also proves to fans the film will aim to be true to the marvel comics and this will attract those enthusiasts.

The marvel character of Thor is shown among the many jump cuts, which connote panic, in a low angle with light above showing that he will be part of the resolution to the problem in the film.

Avenger World Premiere

The Avengers is distributed by Walt Disney Pictures and as part of promoting the film it is premiered in all the countries it will be shown. However, the premiere where all of the stars are likely to be present and has the most promotional attention is the world premiere. This can get a lot of media coverage in newspapers, magazines, and television channels such as MTV.

Bollywood film; “Bodyguard” The Bollywood film industry also invest in advertising posters to promote their films. Posters only give away minimal information about the film, the round about time when the film will be released, it’s title and the actors who are starring in it.

Bodyguard trailer

The stylized actions sequences, evil stunts, impressive dialogues mouthed are not typical conventions of a Bollywood film. They typically are have a romantic theme/plot with singing and dancing. Bollywood aren't known for the action genre.

British film industry; Harry Potter and the deathly

hallows part 2 The final instalment of

the Harry Potter films had a massive budget of $250 million and in order for it to be a success it would have to gain a lot more money from the box office. In order to achieve this, the film needed maximum publicity so having being the main story for popular “Entertainment” magazine is a huge advertising boost.

DVD

Harry Potter and the Deathly Hallows Part 2 was the most pre-ordered Blu-ray DVD of all time. Even after the film has hit cinemas, producers will stay with film until it’s DVD release.