INITIAL PITCH

The Unseen

Leila Alimadadi, Lucy Fitzsimmons and Jordan Harrison

Mood board?

Film Synopsis

Young boy as the protagonist. Scary going ons around the family house. Family are unaware of the boy being possessed, just find his

behavior strange and abnormal Father goes missing one night and is found dead. Mother must work out the cause behind his death; senses

something about her child. Calls for an exorcism by a local vicar on the child. In the events, the vicar is also found dead. Mother is left screaming for help, young child stands and

stares at her.

Our teaser trailer will last around 1 minute – typical of most teaser trailers to be short in length in order to create hype and excitement for the film.

We aim to film around 30 minutes of footage which will give us enough footage to be able to cut down and edit when producing our teaser trailer.

USPIn order to make our film different from most other horror films, we have decided to incorporate the following features in order to create the film’s USP:

The use of a ordinary average household and family – relatable to our viewers (target audience) and prime location.

Using real home videos to make it realistic Sub genre of supernatural.

Similar Horror Front Covers/posters.

These film posters would be similar to our horror film as each of them show a young child as the main protagonist. The Paranormal Activity 4 poster used a handheld camera for the main image, which is what we plan to do throughout the film. The Orphan and The Grudge main protagonist is using direct address, which attracts the audience and makes it look more scary and is what our group are planning to use for our front cover.

Similar horror front covers/posters.

These front covers/posters are similar to what our groups will be like as on The Blair Witch Project they used a handheld camera for the main image which our group will be using throughout our trailer. Case 39 and The Others both have similar front covers, the main protagonists face is lit up by a light and both their facial expressions are nervous like they’re expecting something to happen.

TARGET AUDIENCE

Masthead Ideas

These are the 5 different fonts that we have shortlisted from www.dafont.com. As part of our planning, we will be conducting an online poll posted on all our yola sites, asking members of our target audience to select their favourite typography for the film masthead. In doing this, we will be gaining feedback from the people who will be interested in our film whilst making them involved in the planning of this new and exciting horror film.

Character Profiles

Child (boy) – Protagonist. The Villian

Mother – The antagonist. The Hero

Father – Victim

Vicar – The helper

Police officers – The dispatchers

Mother’s Friend – The donor

According to Propp’s theory, our cast adhere the convention of the different characters, although not all character roles from his theory relate to our film.

Actor Profiles Casting for our protagonist

Criteria: Young boy who will be able to act innocent as well as mysterious and strange.

Actor 1: Tom Fitzsimmons (Age 12)

Actor 2: David Smith (Age 10)

Actor 3: Louis Jones (Age 11)

Location Ideas

We have decided to use just the one central location of an isolated house as this will be where all the action will take place.

Shots of the surroundings will also be used. From looking at similar horrors to ours, we

noticed that they also use the one main location where everything happens.

Visual Aesthetics: Trailer

Camera shots such as close up, master shots, point of view to create tension and fear as audiences watch the trailer.

Dark, gloomy shadows and lightening to evoke fear in the audience

Fast pace editing adding intensity of viewing

Marketing and Advertising.

Marketing USP As part of our marketing campaign, we are going

to create a QR code which you scan on most mobile phones. The code that is scanned creates

‘The Unseen scene’ app for phones. Within the app, people will be able to create their

own horror film clip based on our film. E.g. pick their own characters

The app also allows you to record your own voice and create your own scary ring tone.

The app will also give you a certain password and if used in the exclusive time period, it will take 15% off the price of the film at the cinema.

Publishers Who do we want to publish our film?

Why?

• UK media company, creating and distributing commercially driven independent cinema – suitable for our film.

• Smaller company – wouldn’t be competing with high budget films of similar genre.

• Well built brand reputation• The Unseen would fit will within their product portfolio• Similar films to ours – however ours would be unique in that it has…

Films similar to the ‘The Unseen’ that the company have produced and distributed.

Analysis of feedback – Focus Group

Conducted a small focus group, presenting 3 horror trailers similar to the trailer we aim to produce.

Audience were given a handout with a series of questions.

After the viewings of the trailers, questions were asked in order to gain feedback and suggestions about our own ideas.

Analysis Continued…

Idea of using a child protagonist Use of home videos Using a hand held camera

Budgeting- Hollywood Film Budget

• Screen Rights• Screenplay• Producers• Director• Actors• Production Costs• Visual Effects• Music

Our Film Budget For our teaser trailer, we have a very limited budget so

we have had to cut costs to almost nothing. Camera provided. Actors who are willing to work for free. Our own sounds and music we do not need rights to

use. Special Effects: Premiere Pro Free costume and make-up We are the directors. The only cost we will have to consider in production is

transport to locations.

Thank you for your time and we will welcome

any feedback or suggestions!