7/24/2019 Film Poster Analysis Sheet Completed

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Emma Chaplain-Payne

Film Poster Analysis Sheet

Title of Film: Enchanted (2007) Type ofPoster: Main Film Poster

7/24/2019 Film Poster Analysis Sheet Completed

2/3

Emma Chaplain-Payne

Mise-En-Scene odeor on!ention

"etail (description # $hat it means)

Settin% The setting of this poster is in the New York streets; this suggests thatlm is then going to be set in this location. n image of the E!il "ueen

character is blen#e# into the backgroun# which shows that thischaracter is $uite #ominant throughout the lm. %n one of theskyscrapers in the backgroun#& there is the #ragon; this is what the E!il"ueen turns into. 'n the foregroun#& there is an image of the other threemain characters. These images may ha!e been chosen to intro#uce themain characters an# show their personality before the au#ience hase!en watche# the lm. (ark blue is the main colour use# for this posterwitch connotes e!il an# col# but magical.

Props Prince Charming is hol#ing a gol# an# sil!er swor# in the air. Thisrepresents his character to be bra!e an# courageous. lso& thisconforms to the stereotype that males are protecti!e o!er theirbelongings or lo!ers. The colour gol# connotes royalty an# riches as heis a Prince.

7/24/2019 Film Poster Analysis Sheet Completed

3/3

Emma Chaplain-Payne

&on-'eralommnication

Non-!erbal communication use# on this poster is !ery contrasting.)tarting with *The E!il "ueen+& she is frowning e,aggerate#ly an# hereyes are looking scornful. This represents her character to be $uiteangry an# malicious. 'n comparison& the *Princess+ is smilinge,aggerate#ly with her han#s oating at her si#es. This coul# representher character to be na!e an# #elicate. The businessman from the realworl# /in a suit0 is almost smurking which coul# suggest that he isconfuse# or amuse# that the cartoon fairy tale worl# has entere# his

own. 1inally& *Prince Charming+ has a neutral facial e,pression whichsuggests that he is obli!ious to the changes in the real worl#. lso& he ismaking a gran# gesture by hol#ing his swor# up in the air. Thisrepresents his character to be prou# an# bra!e.

ostme * Ma+e-,p

*The E!il "ueen+ is wearing #ark clothing with e,aggerate# #ark make-up. This supports the title of her character; #ark colours connote e!ilan# mystery. 2er #ark eyes an# lips suggest that this character coul# bepoisonous. The *Princess+ is wearing an o!er-the-top white ball gown.The colour white connotes purity or !irginity an# coul# relate toprincess+ wanting to get marrie# to a Prince. )he is also wearing#iamon# 3ewelry& which coul# represent the magic in the story of thelm. gain& *Prince Charming+ is #resse# in royal colours such a gol#an# purple. s for the stereo-typical business man from the real worl#&he is wearing a suit to represent his character as prou# an# professional/conforming to stereotypes of businessmen0.

olor

%!erall& the colour of the poster is #ark blue which blen#s into whitetowar#s the bottom /aroun# the three *goo#+ characters0. The blue is#ominant to show that e!il is o!er-ri#ing the goo# throughout the story.lso& the white that surroun# the Princess coul# represent the magicalelements. colour that is noticeably use# is gol#. 4oth the title an#tagline is this colour which symboli5es magic an# royalty /as she is aprincess an# he is prince charming.0

ma%e

The images use# on this poster show the main setting an# the maincharacters of the lm. 4y looking at this poster& the au#ience caninterpret the lm to be set mainly in New York /or a city0 an# that there

is going to be an element of e!il against other characters.

.an%a%e

The tagline on this poster gi!es a huge clue to what the lm is going tobe about an# the au#ience can imme#iately un#erstan# that this lm isgoing to be a magical come#y genre. %ther te,t use# on this poster isthe lm poster con!ention of a cre#it block.

Typo%raphy

The title an# tagline are in the same font which is commonly foun# inchil#ren+s fairy tale books; the au#ience may be able to recogni5e thisfont an# un#erstan# that this lm is going to be fairy tale base#. lso&the cre#it block follows the font con!entions of using )teel Tongs.

.ayot

E!en though the three characters *goo#+ characters are in theforegroun#& the main image that takes the au#ience+s attention is *The

E!il "ueen+ in the backgroun#. This coul# symboli5e that e!il is alwayswatching the goo# in the worl#. The three characters at the front seemto ha!e been positione# in a triangle which foresha#ows the lo!etriangle that occurs throughout the lm.