film posters james bond 2009

7/27/2019 Film Posters James Bond 2009

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Media Studies

Film


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First we will look at film and the Film

industryAs always make notes and keep for

revision and the final report.


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Genre

Genre means type i.e a type ofmedia text with certaincharacteristics orconventions

Give some examples?

Cross genre orhybrid genre means a mix of genres e.g

Alien.What are the genres of the film Alien?

Genres are constantly changing

Give an example of a recent genre?

Why are they important?Look at some film posters what genres are suggested?


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Narrative

The narrative is basically the story.There are theories that analyse narratives.

Todorovs theory broke down film narratives into

specific stages.Equilibrium.

Disruption..

Recognition of disruption.

Attempt to repair disruption.Reinstatement of equilibrium

Another version of this is..


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Narrative structure

Hero/herione

Disruption....Heros Quest..Return to normality

Agent of change

Use this model to show an example of a movie

Can you use it for a James Bond movie?


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Representation

The way in which people places or events are

re- presented to audiences.

Many representations of people e.g women,

teenagers ethnic groups etc. are oftenstereotypical.

Stereotyping is labelling a group or person in a

certain way usually unfairly (negative)

Can you think of any positive stereotypes


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Intertextuality

Is the link between two media texts.

E.g when watching a Film or TVprogramme you recognise a reference to

another film or programme.

Can you think of any?


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Look at Media Know all

Blockbusters

We will look at analysing a Film poster.
http://www.mediaknowall.com/gcse/Blockbuster/blockintro.htmlhttp://www.mediaknowall.com/gcse/Blockbuster/blockintro.html


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Facial expression-intense

-serious-dangerous-means business

Dressed in stereotypicalbond outfit Loose tie - no longer

playing by the rules

SettingInternationalGlamorous

Could be anywhere

Rule of thirds evident

Colour greysignifies

Dark, violent, action

packed, serious

Body languagesignifies

Moving towards histarget & not to be

messed with.

Shes not happy why ?

Not usual bond girlS

Serious, not part of hisplan

S

Looks like she is passive& not clear if she is a

goodie or baddieS

Romance/Love interest

007 most prominentpart of text x3

James Bondiconography

Internet site

Productioncompany

Release date

Target audiencePoster targeted at men &

women VERY sexy +Alpha male

Enigma = who is heafter?

Produced using

GCI/Desktop publishing

Billing blockS

Barely legible - thefilm/007 brand sellsitself. Actors not

important

Producers

Presentsnew Bond

Change of image and

Much darker themes

indirect mode ofaddress

SFocused on his

target

GunMacho, genreJames Bondstrademark guniconography


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Rule of three stillapplies

What is theEnigma ?

Bow Tie done up

Formal times

Dinner suiticonic image

Facial expression

Slightly humourous,

not serious

Trademarkgun

Macho

Sequel- next inseries?

sexuallyexplicitbut canget away with itbecause they are

drawntodaywould suggest

adult themed film

Poster drawn andpainted

(no computers)

Sexy, fun, suave.Glamorous, much lessdangerous than Daniel

Craig.

Landscape layout

Books were famous &used as a marketing

tool.

Target audience= men

much more

sexually explicit

USPnew technology at the time

Production company

Red RussiaRussia

Uses Russiansymbol

Could symbolise blood, violence & the RedArmy!

Iconic

symbolBilling block much less info

Direct mode of addressappeals to audience which

is maleSurrounded by fantasy

women

hes in control

A-List actor

Marketing

Producers

Lesssophisticatedthan modern

posterpainted

& printed

International setting as

usual

action, thrills, genre

Clues to narrative


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Task 1

Copy out one of the posters and add to the

annotation. Keep for your project.

Find a poster of a similar genre and begin

to annotate for your HW.

Use the previous as a guide and look at

the next slide for analytical terms.


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Key Terms;

use these in your Analysis where appropriate

Typical

Codes and Conventions

Signifies or Connotes

Stereotypical

Camera shots CU, VLS POV etc.

Symbolic codes are hugely significant. You should identify the range of symbolic codes andexplain why they have been used by the makers of the text. You should use the word SIGNIFY orCONNOTE when describing symbolic codes. Eg. The skull and cross bones symbol on the flagsignifies pirates.

Body language e.g his body language signifies he is scared.

Gesture

Dress

Setting

Composition: rule of thirds, perspective,

Colour

Typographic codes: fonts, plain, bold, italic, decorative, serif / sans serif

Anchorage. How do the words used give the image meaning.Mise en scene, a useful word here which often describes many symbolic codes. Eg the mise-en-scene shows an urban setting.

Denotation and Connotation ( same as signify and signified)


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Watch the video of the publicity and marketing of

Judge Dred

Take notes and make references to them in your

report


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Task

Film Poster ProductionTheme: James Bond

Create a Poster campaign (Poster and teasers) for a new James Bond film calledDevil may care this is the latest Bond book but written by Sebastian Faulks not IanFleming the original author.

Or you have one HW only to come up with a title of your own but it must follow the

James Bond themes.Write a synopsis (treatment) for your film, max two paragraphs

What is the sub-genre of Film ? e.g. action comedy

Who will be the target audience ? (Primary/Secondary)

When will the final release date be? Explain why?

Find out what other (real) films are to be released at the same time (competition).

Annotated analysis of a film Poster with similar genre.

Produce ideas for a new Poster campaign (design and produce a poster andteaser posters for your new film.)

Annotated analysis of own Poster/s.


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Use the link to the Media edu site for some

detailed history and links for film.
http://www.mediaedu.co.uk/http://www.mediaedu.co.uk/


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Extension Task

Web page/ site design

Create a front page (and pages if you have time) for yournew film.

You can produce this using a web design software like

Dreamweaver or as a Powerpoint presentation.I will give brief instruction during a lesson but for detailedtraining you can attend a Masterclass after school or anyafter school session on a Tuesday 3.30-5.00 see me.

It is of course possible to produce your whole project asa website. This can then be put on to the school sitewhen finished.


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Report

Finally a 400 -700 word report

Your report should evaluate your task in relationto the aims of the project.

Comment on ideas for promoting anddistributing your film its audience.

How will it attract that target audience?

Does your poster show the genre/s of the film?

What aspects work particularly well? Why?What else is there about the film that will attractthe audience: Director, Stars, Soundtrack. etc.


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Resources

Useful websiteshttp://www.imdb.com/

Video in class Marketing JudgeDred

GCSE Media studies text book

School website - Media Studies.Look at previous years work on

Posters pageMediaedu Site- mediastudies1,

Password media1
http://www.imdb.com/http://localhost/var/www/apps/wwwroot/clavweb/curricareas/media%20studies/index.htmhttp://www.mediaedu.co.uk/index.htmlhttp://www.mediaedu.co.uk/index.htmlhttp://localhost/var/www/apps/wwwroot/clavweb/curricareas/media%20studies/index.htmhttp://www.imdb.com/


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Keywords

Genre, Cross genre

Conventions

NarrativeStereotype

Representation

Intertextuality

film posters james bond 2009

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