Filmhuis De Keizer Deventer, the Netherlands

Filmhuis De Keizer

• 2 screens (90 and 49 seats)• Supported by the city council and Europa

Cinemas• Non-commercial, staff of 6 and over 70

voluntary workers• Total screenings in 2011: 1 567• Total admissions in 2011: 47 719• Young audience screenings: 296• Young audience admissions: 7 182

Filmhuis De Keizer

Young audience

• Regular youth screenings every Wednesday, every second Sunday and in holidays every day

• Two screenings at the same time, one age 3+ and one age 6+ or 8+

• 2011: 151 screenings, 1.911 admissions• Special membership for children, costs € 4,50

a year and gives € 1,- discount per ticket

Young audience initiatives

• National initiatives: Cinekid op Locatie, Het Fantastisch Kinderfilm Festival, Klassefilm, Moviezone, Upload Cinema.

• Local/own initiatives: screenings for primary and secondary schools, activities in school holidays, SaxEvents.

Cinekid op Locatie

• Festival about film, television and new media for youth (4-12 years)

• Every year in the autumn holiday in 31 cities• http://www.cinekid.nl• 5 or 6 youth films for everyday screenings• Workshops and educational programs• We add 1 or 2 films to the program• We add our own workshops and activities • In 2011: 16 screenings, 2 workshops, 6

activitites, 624 admissions

Cinekid op Locatie

• High brand awareness + good reputation in the Netherlands

• Costs € 1.000,- for all the movies, workshops etc.• A lot of admissions because of the holiday, new

films and interesting workshops. • New people or people who rarely come to our

cinema• Partnership with other cultural organisations• Communication through posters, flyers, press

releases, social media, actions, contact with schools

Screenings primary and secondary school

• Easy, nice excursion for schools and their students• Little work and manpower for the cinema• In the morning or afternoon, during schooltime• Low costs for the cinema and the school• 2011: 26 screenings, 2.365 admissions• Klassefilm : 11 screenings, 1.148 admissions,

http://www.klassefilm.nl• Cultuur & School: initiative from all the cultural

organisations in Deventer• Direct contact with schools

Contact

• www:filmhuisdekeizer.nl• Facebook.com/filmhuisdekeizer• @fhdekeizer