•https://www.youtube.com/watch?v=xo-dOf1h8IM

•https://www.youtube.com/watch?v=QkVDQYD-TTs

Target Audience

• Adults in Low and middle class of earning income who likes fashion and styles

• Adults who love to buy their children or baby clothes.

• The target audience will be age between 18 to 50 years

Advertising and Commercials

•Gift

•Fashion

•Style

•Baby

Social Strategies

Becoming a Success

• Using Google AdWords

▫PPC (Pay Per Click)

▫Our Google AdWords Budget : $47,000

▫Day : $100.70

Digital Strategies

Gap App. Make Own Style

• Gap App.• Information of all clothes• You can make your own style

without wearing clothes in shops

• Contents• Information of sale and new

clothes• Post in Social Media• Find Gap stores near by you

Total Budget for advertising• Our budget for GAP will be high potential around $456,000.

1. Google AdWords - ($51,000) 2. Social Media ($52,300)3. Agency Fees ($240,000)4. campaigns, commercial on social media and internet ($112,700).

References

•https://apps.facebook.com/gap-facebook/?ref=br_rs

•https://twitter.com/Gap•http://www.gap.com/•http://www.gapinc.com/content/gapinc/ht

ml/aboutus.html•https://adwords.google.com/cm/Campaign

Mgmt?authuser=0&__u=3335337348&__c=2562047508#c.212227252.ag&app=cm