MARKETING MANAGEMENT

103

Distribution and Supply chain management

Effects of Internet and Telephone Ordering in

Distribution System

Activity 1

Publisher

National Distributor

Printer

Wholesaler

Retailer

Publisher

E-book Uploader(Distributor)

Reader / Customer

Vs.

Typical Distribution Channel Online Distribution System

Customer

Books/Library Services

Post Office

Products & Services Affected by the Electronic Telecommunication Channels

in the Future

Walk-in stores

Camera Film Developing

Snail mail

Personal Selling

ACTIVITY 2

Face-Face with a Distributor

Questions:1.)What are the activities involved the distribution of your products?

2.)How do you interact with your customers?

3.)How do you use the internet?

4.)What are your company’s strengths? weaknesses?

5.)What do they think the future holds for the industry you are in?

Reece RecaboOwner of Reece auto parts and exclusive distributor of federal tires

Other Suppliers

Product

Federal Tires SupplierOther Suppliers

Other Suppliers Other Suppliers

Product

Product

Product

Product

Wholesaler Retailer

End-Customers

DISTRIBUTOR

They have more than 180 Suppliers of auto parts

Activity 3

SUPPLY CHAIN

A SUPPLY CHAIN is...

a system of organizations, people, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform raw materials and components into a finished product that is delivered to the end customer.

HOW SUPPLY CHAIN IS FORMED?

En

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usto

mers

Group Picture

Prepared by:

Egot, Cristina C.Barton, Karen Grace S.Salo, Dana Mae G.Gader, Kevin Joseph L.Gales, RyanMagallano, Justien Jan

Submitted to:

Dr. Felsa Avan Labis