Advertising guide

828.210.0340991 Sweeten Creek Rd., Asheville, NC, 28803

sophiemagazine.com

smart I sophisticated I savvy

Why choose Sophie?

Marketing to women is an important part of your advertising campaign because women make over 87% of the buying decisions in a household! Women purchase cars, clothes, travel packages, furnishings, and so much more!

Sophie has a niche in the WNC market. This one-of-a-kind magazine reaches the customers you want — up-scale, educated women who have buying power! 97% of our customers are women.

Women read Sophie cover to cover because they relate to the up-to-date, trendy, and conversationally-written articles on:

Beauty Fashion Health Fitness Relationships Careers Parenting Gardening Cooking Finances Decorating

Why advertise with Sophie?

ADVERTISING GUIDE

15,500 magazines distributed monthly35,000 estimated monthly readers

What are the numbers?

Where is Sophie distributed?Sophie is distributed in the following Western North Carolina counties:

MadisonBuncombeHaywoodJacksonTransylvaniaHenderson

ADVERTISING GUIDE

Ad Design Guidelines

Ads featured in Sophie magazine need to reflect the smart, sophisticated style that readers have come to expect from our magazine.

For best advertising results we recommend that ad designs also abide by the following standards.

Elegant, uncluttered designs are preferred, where the imagery is the focal point instead of text–heavy designs.

The ad design needs to be able to capture the reader’s attention, offering not just a product or a service but a lifestyle for the reader.

Creating a strong brand image for your business can also help you in designing more successful and effective ads.

Please refer to the following design tips for more information on designing your ads for Sophie magazine.

ADVERTISING GUIDE

Color

Deriving the color from the main image used in the ad is one safe way to create unity between the image and the rest of the ad. Select the main dominant colors and use them for the text and background of the ad.

ADVERTISING GUIDE

Layout

Create good flow. The eye needs to travel across the main areas, as shown with the red circles in the ads on the right.

Create hierarchy. Decide on the main elements to emphasise. Narrow down any copy to a few sentences. Make sure the most important feature are the most dominant in some way either by color, size or shape, while the rest go down in size and importance.

Please contact us with any design questions you may have.

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828.667.9119 eden-salon.comThe Village at Biltmore Lake, Biltmore Lake, NC 28715

Find Your

Personal Style

EdEn SalonA Bumble & bumble network salon

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828.667.9119 eden-salon.comThe Village at Biltmore Lake, Biltmore Lake, NC 28715

EdEn SalonA Bumble & bumble network salon

828.667.9119 eden-salon.comThe Village at Biltmore Lake, Biltmore Lake, NC 28715

Find Your

Personal style

ADVERTISING GUIDE

EdEn SalonA Bumble & bumble network salon

EdEn SalonA Bumble & bumble network salon

10% OFFone B&b™ product

when you mention this ad

Receive

828.667.9119 eden-salon.comThe Village at Biltmore Lake, Biltmore Lake, NC 28715

EdEn SalonA Bumble & bumble network salon

10% OFFone B&b™ product

when you mention this ad

Receive

828.667.9119 eden-salon.comThe Village at Biltmore Lake, Biltmore Lake, NC 28715

ADVERTISING GUIDE

Ad Design SamplesThe two examples below show a business advertising their monthly special. Rather than having several specials or a large copy of text about the business, selecting one special per month is advised. Make the special the dominant feature. Make the rest of the copy smaller in scale and only keep essentials: address, logo, motto etc.

EdEn SalonA Bumble & bumble network salon

828.667.9119 eden-salon.comThe Village at Biltmore Lake, Biltmore Lake, NC 28715

Find Your

Personal Style

EdEn SalonA Bumble & bumble network salon

828.667.9119 eden-salon.comThe Village at Biltmore Lake, Biltmore Lake, NC 28715

Find Your

Personal style

Ad Design SamplesThese two examples below show an ad highlighting their motto. If your business has strong identity—when it comes to ad design, less is more. A clean, simple layout works the best. Remember, choose the elements to reflect your identity: the photograph, the logo, the font choice can work together to create a strong brand image.

ADVERTISING GUIDE

SpecificationsWhen supplying camera-ready art, files must be received using the following set-up:

Acceptable MediaCD Email FTP

Photos/ArtworkColor and grayscale artwork needs to be scanned at no less than 150 dpi (preferably 300 dpi), and saved as a JPEG format compressed for highest quality. Line art should be provided as a bitmap at no less than 300 dpi.

ColorFor full color ads, please ensure that all of your graphics and document colors are CMYK process. DO NOT USE RGB COLOR. If using a Pantone color, please convert it to CMYK process. Make all black text 100% black, instead of rich black (mixture of CMYK to create black color).

ADVERTISING GUIDE

Email Submission GuidelinesSophie accepts email advertising submissions for display ads at production@sophiemagazine.com

For very large files (3 MB or larger) contact us for FTP options.

Acceptable AttachmentsFor copy only:

– Use text (.TXT) format – Or place text in the body of your email

For pictures or graphic files: – Send in JPG, TIF or EPS file formats – Keep them at high resolution - 300DPI

For camera ready ads: – PDF format is preferred format (see next page for required PDF settings) – We can also accept the ad in high resolution JPG, TIF or EPS format

ADVERTISING GUIDE

Saving a PDF in InDesignBefore saving the file as PDF make sure there are no missing fonts or images by doing Preflight, found under the File menu.

If there are no errors, proceed to exporting to PDF by going to File, then select Export. A window will pop up where you can select different options. Select export as PDF and click Save. In the Export Adobe PDF box, under General settings make sure the fields are set as follow:

Adobe PDF Preset: PDF/X-1a:2001Standard: PDF/X-1a:2001 Compatibility: Acrobat (PDF 1.3)Color Images: Bicubic Downsampling to 300 pixels per inch for images above: 450 ppiCompression: Automatic (JPEG)Image Quality: MaximumGrayscale Image: Bicubic Downsampling to 300 ppi for images above: 450 ppi

Compression: Automatic (JPEG)Image Quality: MaximumMonochrome Images: Bicubic Downsampling to 1200 ppi for images above: 1800 ppiCompression: CCITT Group 4Check box next to Compress Text and Line Art as well as Crop Image Data to Frames.Leave other settings in the menu as they are. We don't require bleeds or crop marks on ads.

ADVERTISING GUIDE

Saving a PDF in Illustrator

Go to File, and select Save As, then Format: Adobe PDF. In the Export Adobe PDF box make sure the following preset is selected:

Adobe PDF Preset: PDF/X-1a:2001Standard: PDF/X-1a:2001 Compatibility: Acrobat (PDF 1.3)Under Compression menu:Color Images: Bicubic Downsampling to 300 pixels per inch for images above: 450 ppiCompression: Automatic (JPEG)Image Quality: MaximumGrayscale Image: Bicubic Downsamplingto 300 ppi for images above: 450 ppi

Compression: Automatic (JPEG)Image Quality: MaximumMonochrome Images: Bicubic Downsampling to 1200 pixels per inch for images above: 1800 ppiCompression: CCITT Group 4Check box next to Compress Text and Line Art.No other settings need to be changed. We don't require bleeds or crop marks on ads.

IMPORTANT: Does your ad has text in any color other than black? If so, please go to Window menu in Illustrator, open Attributes and make sure the Overprint Fill box is unchecked. Only check this box if text is 100% black. Doing otherwise it may cause the text to disappear when printed. Sophie magazine is not responsible for printing errors with files that are saved incorrectly.

ADVERTISING GUIDE