final aec handbook (edit)7

7/25/2019 Final AEC Handbook (Edit)7

1/121

1


2/121

2


3/121

3

(AEC)

(AEC) 9 600

1 5 (Business Model Canvas :BMC) 8 (Business Roadmap)


4/121

4

1 (AEC) 12 (SWOT Analysis) 6

- 9

- 11

- 13

- 18

- 16

- 18

-

Lifestyle 20- 22

- 24

- 26

3 28- 30

- 31

-

34- 37

- 40

- 43

- 46- 49

- 52

-

554 58

o ()

o ()

o ..


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5

o

o ()

o ()

o

5 SMEs 66-

10SMEs 66- AEC AEC 69

6 71(AEC)

- (AEC) 71-

74

7 (AEC) 77- (Business Model Canvas) 81- (AEC Business Roadmap) 98

- 100

8 101o

8.1 2554 2555o

8.2 (AEC)o

8.3 o

8.4 2554 2555o

8.5o

8.6o

8.7 o

8.8


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6

8 .. 2510 106 4 CLMV

(Cambodia, Lao, Myanmar, Vietnam)

3

- - -

(AFTA) .. 2535 .. 2558(.. 2015) 5

(ASEAN Community: AC) 3

(ASEAN Charter) (Legal Binding)

(ASEAN Economic Community: AEC) .. 2558

1 (AEC)


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7

(Single Market and Single Production Base)

12

(12 Priority Integration Sectors)

(Country Coordinators)

1. 2. 3. 4.

5. 6. 7.

8.

9.

10. 11. 12.


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8

1)

(Spin

Over Effect) 2)

3)

(Consensus)

(Majority Vote)


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4) (Rule-basedSociety)

AEC Blueprint

(AEC Blueprint) 4 2 (Bali Concord II)

:

(1) (Single Market & Production Base) (NTBs)


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10

ASEAN SingleWindow

(2) (Highly Competitive Economies

Region) () (Taxation)

(3) (Equitable EconomicDevelopment) (SMEs) Initiative for ASEAN

Integration (IAI) ASEAN-help-ASEAN Program (4) (Integration into Global Economy)

(IAI)

(AEC Blueprint)

(AFTA)

(AFAS)(AIA)

-

- -

- -

-

SMEs-

-

Initiative for ASEAN

Integration: IAI

- -

2 (SWOT Analysis)


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11

SWOT Analysis

SWOT S-Strength () W-Weakness () O-Opportunity () T-Threat() (AlbertHumphrey) 1960 1970

SWOT Analysis 2

(Strength)

(Weakness)


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12

(Opportunity)

(Threat)

SWOT

SWOT

1.


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13

2.

( ) ( ) (

) ()

SWOT


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14

10,000

85

(AD) (C-bond)

Contract Farming / / /


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15

Logistics /

SWOT

(Strengths)

1.

2.

3.

4.

(Weaknesses)

1.

2.

3.

4.

5.

(Opportunities)

1.

2.

3.


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4.

(Threats)

1.

2.

3.

(Labor

Intensive)

(OEM) (Brand Name)

SWOT

(Strengths)

1.


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17

2.

3.

4.

(Weaknesses)

1.

2.

3.

4.

5.

6.

(Opportunities)

1.

2.

3. CLMV AEC Least Developed

Countries: LDCs

4. (Supply & Value Chain)

(Threats)

1.

2.

90


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18

3 1.

2.

3.

SWOT

(Strengths)

1.

2.

3. Cluster

(Weaknesses)

1.

2.

3.

4. (Supporting Industry) Veneer Fitting


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5.

(Opportunities)

1.

2.

(Threats)

1.

2.

3.

2

()

3

90 (51)10 49


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20

SWOT

(Strengths)

1.

2.

20

(Weaknesses)

1.

2.

3.

4.

5.

6.

(Opportunities)

1.

2.

(Threats)

1.

2.

3.

4.


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40

(Complement Product)

1. 1 (First Tier)

2. 2 (Second Tier)

1 3. 3 (Third Tier) 1

2SWOT

1.


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22

(Strengths) 2.

3.

ISO9000

, ISO 14000

, QS9000

4.

(Weaknesses)

1.

50 602. (OEM)

3.

4.

(Opportunities)

1. CLMV

2. (REM)

(Threats)

1.

2.

3.

4.

5.


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80,000

6-8 20-40 1.2 8020

500 0.9 3,043.9 68.7 2541-2543 (9.2%) (29.4%) (30.1%)

SWOT


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(Strengths)

1. Bangkok Cut

13

2.

3.

4.

(Weaknesses)

1.

2.

3.

4.

(Opportunities)

1.

2. (VAT)

(Threats)

1.

2.

Lifestyle

2553 2,750.39 16.77 11


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3,000 90,000,000,000 10.95 21.23 13.09

23.68

18.43

(SME) (Quality) (Design) (Commission) 2554

10-12%

ASEAN+3 ASEAN+6 Fresh Market G-Mark (Good Design Award) 64 8

SWOT Lifestyle

(Strengths)

1.

2.

3.

4.


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(Weaknesses)

1.

2.

3.

4.

5.

(Opportunities)

1.

2.

3.

(Threats)

1. (Buyers)

2.

3.


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29.016.8

5 2554 5 2554

9,185

22.78

5 2554 13,358 5.27 (IC) (PrintedCircuit) 2-3

SWOT

(Strengths)

1.

2. IC Packaging

3.

4.

(Weaknesses)

1. Education Research Industry

2. Wafer Fabrication IC Design

3.


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4. IC Packaging

5.

6. ()

7. R&D Microelectronics / wafer-bump

8.

9.

(Opportunities)

1.

2.

3.

Medical & Health Care4. Strategic Alliance

(Threats)

1.

2.

3. (AFTA)

4.


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2555 946

103,4

06 5,000500,000

2554 1,835.7

34,779

17,242 15,37614,76011,906

2554 2551 27.5 13.1 19.1

SWOT

(Strengths)

1.

(Weaknesses)

1.

2.


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3.

4.

5.

(Opportunities)

1.

2.

(Threats)

1.

2.

3.

(Supply chain)

20(GDP)


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(Main contractor) SMEs

CLMV

SWOT

(Strengths)

1. (Network)

2. -


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3. ISO9002 ISO14001 ISO GUIDE25

4.

5.

6.

(Weaknesses)

1.

2.

3.

4.

(Opportunities)

1.

2. (EGO CEMENT)

3.

4.

(Threats)

1.

2.

3.

4. Joint venture

5. (Price War)

SMEs

3


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Functional Food

-

Modern Trade

3 / Modern Trade

Modern Trade


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SWOT

-

-

-

-

-


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-

-

AEC

-

- AEC

-

-

-

BOI WTO

- BOI ICT

-

-

-

903


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4.2

(GDP) 46,899 1 1.8 28,967 ( 2554) 90

Brunei Malaysia Philippines East Growth Area (BIMP-EAGA)

SWOT


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- 2

26

-

-

-

0-5

- 4

-

-

-

-

-

-

-

-

-

()


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2556 ""

2534

14 94% 4% 2% ()


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ASEAN/AFTA 2553 (GDP) 11.5 4.8 805 5.3 701785

2

10 ()


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SWOT

-

-

-

-

-

-

-

-

-

- -

-

-

-

-

10

-

-

-

-

-

-

-

-

-


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-

-

Export ProcessingZone 3

GSP

17,500

10 2401 Bahasa Indonesia 583 61 87%, 10% 4


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2554 GDP6.2 GDP 2554 4,379.6 6.5 8.1

2553 13,024.37 1,668.5092.48 (17 ) (LNG)


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(Producing Importer: IP) (Register Importer: IT)

(Import License)

SWOT

-

240

50

6004

-

-

5-7 -

-

-

-

-

-

-

- (Non-

Tariff Barriers)

-

-


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-

8 ()

CEPT 0 5 MFN Tariff

(Non-Tariff Barriers)

(.)

5 16 1 68%, 22%, 9% 6875%


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16% ( ) (2601 )

. 354.4 23.91 2550109.1 43.34 2551 1,915.86

. 395.9 43.46 187.835.52 255022.2 1,370.57

SWOT


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-

(1,500 ) (65 ) (83) (13 ) 200

-

- 1 10

-

- .

(Land Lock)

- (- )

- .

-

-

-

- (MFN )

(GSP) - Normal Trade Relations (NTR)

90 0.8 45 -60 0

-

. ()

-

-

-


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(.) 2554 .87,19064,117 .23,073 2554 -

26,778 2553 18.4

. DDFI 7 1035

31 4 5

.3 1) (-) 2) (-1) 3) (-)

.(GSP)


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2

28.940% 33% 10% 10%60% 19% 11% (0.1014 1 )

2554 GDP 5.1

2554 6,770.24 3.2 3.1

2554 409,284 8.66 224,047.87 185,236.13 LNG

..2551-2553

441,822.00387,296.99497,589.99169,782.81 160,404.50177,186.15 272,039.19 226,892.49 320,403.84


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SWOT

- 3

3 2

- Bio-diesel

-

platform Cyber Jaya

-

MS 1500 :2004

- Logistics

-

-

-

-


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Logistics

- (Internet exchange projects)

-

-

- Proton

-

-

- Pioneer Status (

) Investment Tax Allowance () Pioneer Status Investment Tax Allowance / Oil PalmBiomass 100

5 100 31 2010


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(Myanmar)

(Republic of the Union of Myanmar) 5 (Naypyidaw) 60 7 7 68%, 8%, 7%, 4% 3% 2% 2% 90% 5% 3.8% (201 )

2553 GDP 28,700 2553 469 8.2 8.0

19,977

44.7 2547


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SWOT

-

-

-

-

-

-

-

-

-

-

-

-

- -

-

-

(Export Earning)

-

2540

-


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-

-

255810

2

100 35FIC35

BOT (Build Operate andTransfer) PSC (Production Sharing Contract)

2


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, , 93 40% 33% 10%10% 83% , 5%

GDP 2553 7.3 2519

2553 2,007 7.1 2552 10.1 2553 51.3

33.71

2552


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SWOT

-

12 100

-

IT -

7,000

-

-

-

-

-

6

-

-

-

/


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-

IT -

- (NTB)

-

-

- (Brand

Loyalty) Franchise

-

94.6 4 2,145

1 5 50 15 30 (Foreign Investments Negative Lists: FINL) 2 40

SpecialEconomic Zones 5


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63

2 5.08 76.5% 13.8% 8.1%42.5% 14.9% 14.5% 4% 25% () (1 25 )

, , (Logistics), (Chemical),

GDP

2553 14.5 R&D 3.0- 4.0 2553 661,578.72 28.67 Mineral Fuels, Crude Petroleum, /


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(Re-Export)

SWOT

-

15

-

(4 1. 2. 3. 4. /)(Goods and Services Tax : GST)5

-

- Logistics

- Trading

Firm

- 5.08

-

-

-

- Regionalization

-


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-

-

//OTOP (Re-Export)

49 5-15 22


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331,150

S 3 4

Saigon Port 87.3 13 80% 10% 70% 15% (7001 )

GDP 2553 104.6 6.781,268 2553 156,993 23.5 26.4 21.2


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11.75 2554

SWOT

-

-

54

-

3,260

- 4

7 15 2516

-

-

-

-


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-

86.6

-

-

-

50-62(1,750-2,170)

-

- 4

-

-

-

-

30 40

-

-

(.)

-85

85 25508.5 11 480 2546 810 2550 WTO 2552

(IndustrialZones : IZs) (Export Processing Zones : EPZs)

"" (One Stop Service)

4


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1. ()

()

() SCG Cement "" 100 2556

ASEAN VIP

() VIM () 1

1 Smooth Integration

AEC Partner 2. ()


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Living Together and GrowthTogether 50 (.) .

Middle Income (Middle Income Trap) High Income SMEs AEC High Income AEC Know-How

Knowledge

Green Field Capital Incentive Infrastructure GSP

(Power/Battery of ASEAN) OT

3. ..


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.. 4 70

3 Core Competency Outsource

AEC

AEC 4.


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.. 2539 "" ""

5

1 Value Added

AFTA AEC SMEs Business Matching %


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67

(Exit Plan) (Risk Management)

(AEC) 600 (Business Plan) SWOT

1 2 3 1/ Brand12

5.

()

() 2536 "" ""

"" "" 100% 63 1


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1-2

Full Restaurant

2555

6. ()

(MAZUMA) 20


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1050MAZUMA 4-5 ISO9001 UKAS

re-design logo packaging Innovative Water Solutions

South East Asia () MAZUMA AEC (ASEAN Economic Community)AEC

7.


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7 3 ,

3

5 SMEs


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(DPURC) SMETHAILAND 128201 2555 2558

SMEs (AEC) SMEs

1 SMEs

SMEs

2

3


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4

3

5 /

6 /

7


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SMEs

8

/

9 Cyber Marketing

facebook Cyber Marketing

facebook Cyber Marketing

10


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AEC

1.

AEC ASEAN Economic Commission 2. 10

3.

AEC

4.

5.

AEC6. AEC 2558

7. AEC

8.

(Free Flow of Goods)

9. AEC 10.AEC SMEs ICT


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AEC1) (Association of South east Asia Nation ASEAN)

7 105 9

2) ASEAN

3) ASEAN

4) (ASEAN Economic Community: AEC)

.. 2563.. 2560.. 2558.. 2556

5) ASEAN

6) (ASEAN Community)

ASEAN (Bangkok

Declaration) 82510CLMV 4

7) 2(Declaration of ASEAN Concord II) 3

(ASEANPolitical Security Community : APSC)

(ASEAN EconomicCommunity : AEC)

(ASEANSocio Cultural Community : ASCC)

8) ASEAN+3

3 3 3(EU) (UN) (APEC)

9) (The ASEAN Charter)

10)


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(AEC)

.. 2558 (ASEAN

Economic Community: AEC) /

()

(AEC) 2554 (AEC)

6 (AEC)


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:

1. AEC

2.

1. 2.

2556 9 Lifestyle

1.

AEC

2.

1

: AEC

: (Self Assessment)

2

: AEC

: (Business Roadmap) AEC


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1.

AEC Self Assessment (AEC)

2.

AEC Roadmap (Business Roadmap) (AEC)3.

AEC Cluster

(AEC Self Assessment)

AEC Self Assessment2

(AEC Business Roadmap)

Business Roadmap

(Business Roadmap)5 1. (Business Model Assessment & Generation)

2.

AEC (AEC SWOT Tools)3. AEC (AEC Business Model Generation)

4. 5. AEC (AEC Business Roadmap)


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1. AEC AEC


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2. AEC Economiesof Scale

3.

4. CLMV

CLMV AE Least Developed Countries: LDC

5.

6.

AECAEC

7. (OEM)

1.

SWOT 9 3 6 (ASEAN +3, +6)


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2.

3.

4.

5.

6. Supply

Chain Management

(Best Practice)

7.


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(SME) (OTOP) 2558

(Business Roadmap)

2559 9 11 (ROI) 2 2

(Business Roadmap) -

2555 2559-

-

-

(One Page Management)

7 (AEC)


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-

-

-

-

-

-

-

-

-

-

-

- -

-

-

-

-

-

-

-

-


84/121

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-

-

-

-

- -

5

-

- -

-

-

- (Customer Segmentation)

-

(Value Proposition)- (Customer Relations)

-

(Distribution Channel)

-

(Revenue Streams)-

(Key Partner)- (Key Activity)

- (Key Resources)


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-

(Cost Structure)- (Value Chain Proposition)

-

-

-

-

-

- -

-

5

1)

2)

3)

4)

5) AEC

6) 2559


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(Business Model Canvas)

(Business Model Canvas)(Canvas) Dr. Alexander Osterwalder (Business ModelCanvas)blog

Innovative Business Model Dr. Alexander Osterwalder(Innovative BusinessModel)

(Business Model Canvas) (Demand Side) (Supply Side) 4 (? ? ? ?) 9 7.1


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7.1 4

91 (Customer Segments)2 (Value Propositions)3 (Customer Relationships)4(Channels)5(Revenue Streams)6 (Key Partner)

7(Key Activities)8 (Key Resources)9 (Cost Structure)


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91 97.2

7.2

9

: KP : KA

: VP

:CR

:CS

:KR

: CS : RS

: DC


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= (CS)

? (mass market ())

(niche market)

? ?

?


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= (VP)

Value Proposition

() () ?


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= (CR)

ATM

Amazon.com

(Community)


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= (CH)

(Value Propositions: VP) (Customer Segment: CS) ?

2 (), () () 5

1. (Awareness)

2. (Evaluation)

3. (Purchase)

4. (Delivery)

5.

(After-sales)


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= (RS)

Business Model Canvas: BMC

Amazon.com

DHL FedEx

Netflixstreaming Netflix True Vision

2

(Business Model Canvas)


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= (KP)

()

4


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= (KA)

3

, eBay.com,


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= (KR)

( ) ()

()

(VP) ?

?


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= (CS)

Business Model Canvas

2

( Business Model Canvas)

4 (Fixed Cost)

(Variable Cost)

(Economy of Scale)

(Economy of Scope)

(Business Model) /Business Model


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(BusinessModel Canvas)

(Business Model Canvas) (BusinessModel) BusinessModel Business Plan BusinessPlan

Financial Projections (Business Model)

(Direction) (Concept) Business Model

(Business Model) (Concept) (Logic)

(Value)

(Business Model) 7 1. Infrastructure

- (Core Competencies)

(Capabilities) - Suppliers (Business

Alliances) Complimentors -

Win Win


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2. (value proposition) (effectiveness) (efficiency)

3.

(market segment) Business Model

(Customer Relationship Management) 4.

- - - -

5.

Supplier Complimentors

6.

7.

(Business Model) Business Model 30

(Business Model) Business Model 30


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7.3.1

7.3.2

7.3.3

: KP

: KA

: VP

:CR

:CS

:KR

: CS

40% 35%

10% 15%

: RS

40%

60%

:

DC

: KP

: KA

: VP

: CR

:CS

:KR

15

: CS

75%

15%

10%

: RS

90%

10%

: DC

50%

50%

: KP

: KA

: VP

:CR

:CS


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2554/2555 7.4

7.4 ..

7.5

: KP : KA

: VP

:CR

:CS

:KR

: CS : RS

: DC

:KR

: CS

30%

50%

20%

: RS

60%

40%

: DC


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7.5

2 1) 2) 2559

(AEC) () 8.2

7.6 2559

7.6 2559.................................: KP : KA

: VP

:CR

:CS


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(AEC Business Roadmap)

2545 AEC 2555 7.7

7.7 2555

7.4 2554/2555 7.6 2559 7.8 2556

:KR

: CS : RS

: DC


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2557 2558 AEC 8

2555 2556 2557 2558 2559

(AEC)

(AEC)(CR,CS)

(VP,DC)

(KA)

(KR)(KP)

(C$)

(R$)

7.8(AEC)


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1.

2. (AEC)


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(AEC)

(AEC) 6

8.1 (AEC Business Roadmap)

1. 7 (Business Model Canvas) 8.2 2555 (AEC Business Roadmap) 8.1 ( 2555)

7 (AEC)

1 (BMC)

5 AEC Roadmap

4 BMC (AEC Business Roadmap)

3 (BMC) AEC

2

2 2

6


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2.

8.3 2

28.43.3 (Business Model Canvas) 2559 8.5 /(AEC)

4.(Business Model Canvas) 2559(AEC Business Roadmap) 8.1 ( 2559)

5. 2555 2559 3 2556 25572558AEC 8.6

6.

8.7

8.2 (AEC Business Roadmap)

1. 8.2 BMC 4. 8.5 BMC 2559

2. 8.3AEC

3. 8.4

8.1 AEC Business Roadmap

5. 8.6 AEC

6. 8.7


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8.1 (AEC)

2555 2556 2557 2558

(AEC)(AEC)(CR,CS)

(VP,DC)

(KA)(KR)(KP)

(C$)

(R$)


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8.2 2555

:

6 : KP 7 : KA 2 : VP 3 : C

8 : KR

9: CS 5 : RS

4 : DC


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8.3 (AEC)

(AEC)

1. 1.1 1.1.1

1.1.2

1.1.3 ASEAN Single Window

1.1.4

1.1.5 7

1.2 1.2.1

70%

1.2.2 5 1.2.3

1.2.4

1.3 1.3.1 1.3.2 12

1.4 1.4.1


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(AEC)

1.4.2

1.5 1.5.1 1.5.2

1.6 1.6.1

1.6.2

1.6.3 1.7 1.7.1 1.7.2

1.7.3

2

2.1

2.2

2.3 -

2.4

2.5

2.6

2.7

2.8


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(AEC)

3.3.1

3.2

3.3

3.4

4. 4.1 -

(Trans-Pacific Strategic Economic Partnership Agreement: TPP)

4.2 BRICS ((Brazil) (Russia) (India) (China) (South Africa))

5. 5.1

5.2

8.4

1

2

1

2


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8.5 2559

:

6 : KP 7 : KA 2 : VP 3 :

8 : KR

9: CS 5 : RS

4 : DC


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114

8.6 1.

(CR,CS) -

-

-

-

-

2.

(VP, DC) -

(Function)

- (Enhancement) X 3 30%

- (Attribute) Y -

(Packaging) 30%

- (Sizing)

- ..3. (KA)

-

-

-

-

-


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115

4. (KR) -

-

.- .-

....-

. 5. (KP)

- - ..

-

.6.(Cost Structure: C$)

-

-

7. (Revenue Streams: R$) -

-


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8.7 ..

KPI

2555 2556 255


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(AEC) (). .................................................. ...................................... E

2555 2556 2557 2558

(AEC)(AEC)

(CR,CS)(VP,DC)

(KA)(KR)(KP)

(C$)

(R$)


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118

8.8 (AEC)

....................................................................................................

...........................................

..............................

1. AEC 2. AEC 3.

(AEC Business Roadmap) 4. (BMC)

AEC 2( 2556- 2558) AEC 2 ( 2559) 2556-2558 (AEC) 2559 (AEC)

AEC

AEC

AEC


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119

:

www.industry.go.th- www.dip.go.th-

www.oie.go.th- www.boi.go.th

www.moc.go.th- www.dtn.go.th-

www.dft.go.th-

www.ditp.go.th www.mfa.go.th

-

www.labour.go.th www.mof.go.th

-

www.fpo.go.th- www.custom.go.th

- www.fti.or.th- www.thaicamber.org-

ASEAN Law Association www.asianlawassociation.org

-

Association of Southeast ASEAN Nations www.asean.org

- FTA Watch www.ftawatch.org

-

Thai FTA www.thaifta.com

- Thaitrade www.thaitrade.com


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:

final aec handbook (edit)7

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