final bdp final
TRANSCRIPT
8/8/2019 Final Bdp Final
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THE RATATOUILLE & CHUII
STORY
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DELIVERMYCAKE.COM
- YOU CLICK WE DELIVER
Online delivery of cakes
Easy mode of payment Varieties of cakes
Affordable price
Bridging the gap
Facilitates networking
Operations in Mumbai
Serves all occasions
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DELIVERMYCAKE.COM
- YOU CLICK WE DELIVER
MISSION:We aim to connect people to their loved ones and enable
them to overcome the constraints of time and space. Wealso aim to facilitate networking by addressing specialoccasions.
VISION:To make delivermycake.com a household name in times of celebration. To have the presence of delivermycake.com in
every part of the globe and spread our services across allcustomer segments. To strive towards a day wheredelivermycake becomes synonymous withdelvermycake.com
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DELIVERMYCAKE.COM
- YOU CLICK WE DELIVER
Objectives of DELIVERMYCAKE.COM
Awareness and brand name
Loyal customers
Extend product line
Expansion across borders
Independent manufacturing unit
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DELIVERMYCAKE.COM
- YOU CLICK WE DELIVER
STRENGHTS
Ease of placing orders
Mode of payment
Delivering across cities
OPPORTUNITIES
Reach of
internet Increasing need
of networking
MNC¶S spurt
WEAKNESS
Dependency on supplier
Virtual interaction by endusers
Limited to net user s
THREATS
Established brands
Collapse of suppliers
Low entry barriers
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www.delivermycake.com
Welcome to the world of cakes and chocolates
Want to wish your loved one¶s on a specialoccasion ?
Choose your flavour?
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Sign in to our website
Put your favourite flavour inyour shopping cart
Make Payments
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MAKE PAYMENTS
Create anaccount onPaypal**
Enter your accountinformation
Makepayments
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Cake¶s onyour
Cake¶s onyour
Way««««.Way««««.
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Age 21 and above
Corporate Clients
Event Management Companies
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Online Marketing
Bulk SMS
Flyers and Pamphlets
Brochures and Presentations
Radio
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Consistent Quality
Timely Delivery
Smooth Payment
Awareness and Advertising
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FINANCIALS
1. COST OF THE PR OJECT
2. MEANS OF FINANCE
Initially the project would be financed by the six partners of
delivermycake.com . No loan required for Fixed Assets or WorkingCapital . The contribution from each partner would be 10000. The
total Capital Employed in the business is 60000.
EXCEL SHEET
1 BIKE 20000
FIRM FORMATIO N EXPENSES 2000
2 CELL PHO NES WEBSITE COST 7400
TOTAL 33400
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IMPORTANT ASSUMPTIONS
There will be no Debtors as every deal would be done by Debit or
credit cards
Tax rate to remain constant for 3 years
There will be no creditors . All the payments will made
immediately to the suppliers.
Bike depreciated at 20% and cell phones at 30% on Straight Line
Method.
Firm formation expenses to be written off in 2 years
Extra transportation expenses would be taken for delivering in
Central Mumbai .
As of now the company delivers cakes only in Mumbai.
There is no manufacturing cost as goods are being outsourced
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Break Even Analysis
PARTICULARS 2011 (RS) PER UNIT 2012 (RS) PER UNIT
NUMBER OF
UNITS
215 260
SALES 111500 518.60 161400 620.77
LESS: VARIABLE
COST
69600 323.72 91200 350.77
CONTRIBUTION 41900 194.88 70200 270.00
LESS: FIXED
COST
36500 169.77 41800 160.77
PROFIT 5400 25.12 28400 109.23
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BREAK EVEN POINTS
PARTICULARS 2011 2012
BEP (RS) 97130.07 96104.27
BEP (UNITS) 187.29 154.81
P/V RATIO 37.58 43.49
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PROJECTED CASH FLOWS
PARTICULARS 2011 2012 2013
OPENING BALANCE 60000 43980 70060
ADD: SALES 111500 161400 221500
TOTAL 171500 205380 291560
LESS:
COGS 68800 91200 109500
OTHER EXPENSES 58720 44120 61580
PROFIT DISTRIBUTED TO PARTNERS NIL 14910 33915
CLOSING BALANCE 43980 55150 71665
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BUSINESS RATIOSGROSS PROFIT RATIO
2011 2012 2013
38.30% 43.49% 50.56%
YEAR 2011 2012 2013
SALES 111500 161400 221500
GROSS
PROFIT
42700 70200 112000
0
50000
100000
150000
200000
250000
2011 2012 2013
SALES
GROSS PROFIT
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BUSINESS RATIOS
RETURN ON INVESTMENTS
2011 2012 2013
9% 44.53% 77.22%
0%
5%
10%
15%
20%
25%
1 2 3
RETURN ON INVESTMENTS
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BUSINESS RATIOS
NET PROFIT AFTER TAX RATIO2011 2012 2013
3.39% 12.32% 20.42%
0%
5%
10%
15%
20%
25%
1 2 3
NPAT
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MANAGEMENT AND OPERATIONS
NO OF PARTNERS
SHARE OF PROFITS
PARTNERS CONTRIBUTION
VARIOUS DEPARTMENT IN OUR COMPANY
OPERATIONS AND LOGISTIC DEPARTMENT
MARKETING AND PR DEPARTMENT
SYSTEM DEPARTMENT
FINANCE DEPARTMENT
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THANK YOU