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    THE RATATOUILLE & CHUII

    STORY

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    DELIVERMYCAKE.COM

    -YOU CLICK WE DELIVER

    Online delivery of cakes

    Easy mode of payment Varieties of cakes

    Affordable price

    Bridging the gap

    Facilitates networking

    Operations in Mumbai

    Serves all occasions

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    DELIVERMYCAKE.COM

    -YOU CLICK WE DELIVER

    MISSION:We aim to connect people to their loved ones and enable

    them to overcome the constraints of time and space. Wealso aim to facilitate networking by addressing specialoccasions.

    VISION:To make delivermycake.com a household name in times ofcelebration. To have the presence of delivermycake.com in

    every part of the globe and spread our services across allcustomer segments. To strive towards a day wheredelivermycake becomes synonymous withdelvermycake.com

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    DELIVERMYCAKE.COM

    -YOU CLICK WE DELIVER

    Objectives of DELIVERMYCAKE.COM

    Awareness and brand name

    Loyal customers

    Extend product line

    Expansion across borders

    Independent manufacturing unit

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    DELIVERMYCAKE.COM

    -YOU CLICK WE DELIVER

    STRENGHTS

    Ease of placing orders

    Mode of payment

    Delivering across cities

    OPPORTUNITIES

    Reach of

    internet Increasing need

    of networking

    MNCS spurt

    WEAKNESS

    Dependency on supplier

    Virtual interaction by endusers

    Limited to net users

    THREATS

    Established brands

    Collapse of suppliers

    Low entry barriers

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    www.delivermycake.com

    Welcome to the world of cakes and chocolates

    Want to wish your loved ones on a specialoccasion ?

    Choose your flavour?

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    Sign in to our website

    Put your favourite flavour inyour shopping cart

    Make Payments

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    MAKE PAYMENTS

    Create anaccount onPaypal**

    Enter youraccountinformation

    Makepayments

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    Cakes onyour

    Cakes onyour

    Way.Way.

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    Age 21 and above

    Corporate Clients

    Event Management Companies

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    Online Marketing

    Bulk SMS

    Flyers and Pamphlets

    Brochures and Presentations

    Radio

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    Consistent Quality

    Timely Delivery

    Smooth Payment

    Awareness and Advertising

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    FINANCIALS

    1. COST OF THE PROJECT

    2. MEANS OF FINANCE

    Initially the project would be financed by the six partners of

    delivermycake.com . No loan required for Fixed Assets or WorkingCapital . The contribution from each partner would be 10000. The

    total Capital Employed in the business is 60000.

    EXCEL SHEET

    1 BIKE 20000

    FIRM FORMATION EXPENSES 2000

    2 CELL PHO NES WEBSITE COST 7400

    TOTAL 33400

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    IMPORTANT ASSUMPTIONS

    There will be no Debtors as every deal would be done by Debit or

    credit cards

    Tax rate to remain constant for3 years

    There will be no creditors . All the payments will made

    immediately to the suppliers.

    Bike depreciated at 20% and cell phones at 30% on Straight Line

    Method.

    Firm formation expenses to be written off in 2 years

    Extra transportation expenses would be taken for delivering in

    Central Mumbai .

    As of now the company delivers cakes only in Mumbai.

    There is no manufacturing cost as goods are being outsourced

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    BreakEven Analysis

    PARTICULARS 2011 (RS) PER UNIT 2012 (RS) PER UNIT

    NUMBER OF

    UNITS

    215 260

    SALES 111500 518.60 161400 620.77

    LESS: VARIABLE

    COST

    69600 323.72 91200 350.77

    CONTRIBUTION 41900 194.88 70200 270.00

    LESS: FIXED

    COST

    36500 169.77 41800 160.77

    PROFIT 5400 25.12 28400 109.23

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    BREAK EVEN POINTS

    PARTICULARS 2011 2012

    BEP (RS) 97130.07 96104.27

    BEP (UNITS) 187.29 154.81

    P/V RATIO 37.58 43.49

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    PROJECTED CASH FLOWSPARTICULARS 2011 2012 2013

    OPENING BALANCE 60000 43980 70060

    ADD: SALES 111500 161400 221500

    TOTAL 171500 205380 291560

    LESS:

    COGS 68800 91200 109500

    OTHER EXPENSES 58720 44120 61580

    PROFIT DISTRIBUTED TO PARTNERS NIL 14910 33915

    CLOSING BALANCE 43980 55150 71665

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    BUSINESS RATIOSGROSS PROFIT RATIO

    2011 2012 2013

    38.30% 43.49% 50.56%

    YEAR 2011 2012 2013

    SALES 111500 161400 221500

    GROSS

    PROFIT

    42700 70200 112000

    0

    50000

    100000

    150000

    200000

    250000

    2011 2012 2013

    SALES

    GROSS PROFIT

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    BUSINESS RATIOS

    RETURN ON INVESTMENTS

    2011 2012 2013

    9% 44.53% 77.22%

    0%

    5%

    10%

    15%

    20%

    25%

    1 2 3

    RETURN ON INVESTMENTS

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    BUSINESS RATIOS

    NET PROFIT AFTER TAX RATIO2011 2012 2013

    3.39% 12.32% 20.42%

    0%

    5%

    10%

    15%

    20%

    25%

    1 2 3

    NPAT

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    MANAGEMENT AND OPERATIONS

    NO OF PARTNERS

    SHARE OF PROFITS

    PARTNERS CONTRIBUTION

    VARIOUS DEPARTMENT IN OUR COMPANY

    OPERATIONS AND LOGISTIC DEPARTMENT

    MARKETING AND PR DEPARTMENT

    SYSTEM DEPARTMENT

    FINANCE DEPARTMENT

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    THANK YOU