final book!
DESCRIPTION
BATEMAN, PRTRANSCRIPT
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2012 Bateman Case Study Competition Team PRide: Sara Sotelo, Amina Kardasevic, Christopher Morris, Mitchell Boggs Faculty Adviser: Vicki S. Bagwell, APR
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I. Executive Summary
Introduction
Situation Analysis
Research
Objectives/Strategies/Tactics
Results
Conclusion
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Objectives/Strategies/Tactics
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Throughout the United States, childhood obesity remains a significant health problem even though some steps to eating
healthy are implemented. Moreover, many health organizations such as the Center for Disease Control (CDC) and the
American Heart Association are considering childhood obesity to be a rising epidemic. With rising numbers of childhood
obesity throughout the United States, it has been recognized that something must be done to spread awareness about the
importance of daily exercise and having a healthy diet. For the 2012 Bateman Case Study Competition, Western Kentucky
University’s Team PRide wanted to increase awareness to help children in Bowling Green, Ky., realize that everyone can
take easy steps to live a healthy lifestyle. The team created the “Moving to the Beat” campaign to inspire change.
With February being American Heart Month, we centered our effort on the simple question of “Do you know your heart rate?”
since having a healthy heart rate is the foundation of staying in shape. Focusing on the measurable numbers of resting and
target heart rates, our campaign provided a real way for children to understand how to increase heart rates and improve his
or her healthy lifestyle.
Bowling Green is located in southern Kentucky and is a city influenced heavily by southern cooking traditions. Not many
individuals are aware that Kentucky ranks as the fifth most obese state in the nation, according to the CDC’S Behavioral Risk
Factor Surveillance System. This statistic is often times overlooked or not taken seriously by parents or guardians because
many do not understand how eating and exercising now will impact their child’s future.
The outcome of this campaign was extremely important because not only does the youth of today impact where our world
health will be years from now, but also will affect many other issues ranging from the economic standpoint to health care.
Now, $147 billion will be paid to health issues related to obesity this year alone.
By taking advantage of the information provided by our client, United Way National, WKU’s Team PRide worked to bring
home a nationwide message by focusing on the children at the local Boys and Girls Club in Bowling Green, a United Way
organization.
According to the 2010 State Obesity Rates from the CDC, Kentucky has a 31.3 percent obesity rate. Individuals are
considered obese if they have a body mass index (BMI) of 30 or greater. With this information, Team PRide researched
attitudes and behaviors associated with childhood obesity.
According to a poll conducted by freshhealthyvending.com, 78 percent of the 1,168 participants polled did not know if they
were underweight or overweight meaning awareness needs to be raised to distinguish between what is considered
overweight and obese. Many kids blame fast food restaurants and say that obesity runs in the family, yet 25 percent of a
child’s time is spent in front of a television. The obesity rate for children ages 12 to 19 has tripled in the past 11 years and out
of the 31.5 million children ages 10 to 17, more than 10 million are overweight or obese.
Childhood obesity needs to be addressed because children, teens and adults are diagnosed every day with diabetes or heart
problems. We found that nine out of 10 people in Kentucky think that obesity is a problem; therefore Team PRide launched a
campaign to educate children and their parents about this issue.
Team PRide chose to work with the local Boys and Girls Club of Bowling Green to raise awareness and inform the children of
the importance of daily exercise and having a healthy heart. The children are at the age to develop habits that will benefit
them for the rest of their life. The campaign was designed to teach the children different exercises they could do to live
healthy lifestyles and get their heart rates up.
Before we could implement our campaign, “Moving to the Beat,” we needed to answer some important questions. What is
the actual definition of obesity? What is the main cause of obesity? Are people aware of the health issues related to
childhood obesity?
Team PRide found related research to answer the questions. Team PRide wanted to know exactly what to communicate to
the public that would result in a change. We researched the following topics that would be the focal points in our awareness
campaign.
Physical Activity:
• Television viewing is considered one of the most controllable causes to obesity.
• According to a national survey, children ages eight to 18 spend about four and a half hours watching TV, whether
it’s programs, movies, or video games. Childhood obesity has become a concern among low-income families.
Obesity affects boys and girls, and all ages, races and ethnic groups.
• The American Public Health Association (APHA) came up with five goals to reduce childhood obesity. One of them
was to reduce the time children spend watching TV, playing video games, etc. Another was to increase the time of
physical activity for children.
Influences:
• Parents are not committed to changing their children’s eating lifestyles or habits. Parents have a hard time
controlling what foods their children eat.
• Obese children are more likely to eat what their teachers, parents, and peers choose. The presence of family is a
key to the prevention of obesity.
• Parents are role models and set rules for their children. The CDC suggests that you should eat healthier by eating
fruits and vegetables, limit drinks that are high in sugar, salt, fat, and calories.
In studying the current status of childhood obesity, Team PRide distributed surveys to children ages 12 to 18 at Boys and
Girls Clubs in Bowling Green, Ky. and Franklin, Ky. The surveys were distributed to collect data on the children's attitudes,
beliefs, eating and healthy lifestyle choices. Based on our survey results, we found that a majority of the children
understood the importance of daily exercise, so we focused our campaign on how daily exercise can affect having a
healthy heart based on exercise heart rates.
Target Audience: Children ages 12-18 at the Boys and Girls Club in Bowling Green, Ky
• 64.1% children think daily exercise is very important
• 57.9% children think that physical activity is more important than eating healthy
• 30.8% children in the past week have played sports
• 5.1% children have not participated in any physical activity
• 46.2% children spend 2 hours or less watching TV/playing video games or spend time on the computer
• 23.1% children spend over 6 hours watching TV/playing video games or spend time on the computer
After analyzing our results, we found that a majority of the children were ages 12 to 14 and African American. We found
that 100 percent of the males were physically active in the past week, and 90.5 percent of the females were physically
active in the past week. Based on our results and February being National Heart Awareness Month, we decided to focus
on the importance of exercise and its effect on a healthy heart rate. Then, in studying childhood obesity, Team PRide distributed surveys to parents of the Boys in Girls Club in Bowling
Green, Ky. The intent was to find out how the parents feel about childhood obesity and if they do anything to educate
their child on the issue. We want to increase the parent’s awareness to act on solving this issue. The following is a
compilation of the results of the parents.
Target Audience: Parents of the children at the Boys and Girls Club in
Bowling Green, Ky.
• 66.7% of the parents believe that daily exercise is very important
• 22.2% of the parents responded that their child spends 6 hours or
more a day watching TV/playing video games or on the computer
• 44.4% of the parents are not concerned about their child being
overweight or obese
• 88.9% of the parents have never put their child on a diet to lose
weight
• 100% of the parents believe eating healthy is more important than
physical activity
• 66.7% of the parents consider nutrition the most important when
choosing food
• 11.1% of the parents consider cost the most important when choosing food
After analyzing our results, we found that all of the parents believe that eating healthy is more important than physical
activity. We found it interesting that a majority of parents have never put their child on a diet. Based on our results, we
need to focus our attention on spreading awareness of the importance of daily exercise with an emphasis on having a
healthy heart rate for American Heart Month.
The focus of our campaign was to raise awareness to the children that exercise is important. We stressed that they should
exercise the recommended 60 minutes a day. We encouraged them to take an initiative and change their habits by having
them participate in the “Moving to the Beat” campaign.
Mitch, Sara, and Amina meeting with kids at Boys and Girls Club.
To motivate 10 percent of the children to cut back their time spent on the computer, watching TV, or playing video games.
Our initial survey results showed that 77 percent of the children spend 5 or fewer hours per day on the computer, watching TV and playing video games. Our team wanted to motivate children to get active and show them that exercising can be fun.
To inform children through the “Moving to the Beat” campaign of the importance of daily exercise in order to live a healthy lifestyle.
• Tactic 1: Implement a variety of exercise activities. In the event we were able to provide the children with a variety of exercise activities which included: cone drills, relay races, jump roping and a dance activity led by WKU dance team members. The exercise program was set up so that each child could participate in each exercise activity for 5-7 minutes and rotate through each activity. We wanted to create a workout at Boys and Girls Club to show the children that the activities at the event were easy ways they could exercise and get their heart rates up on their own.
• Tactic 2: Show a video entitled, “Childhood Obesity Prevention - Looney Tunes Durant” to emphasis the importance of being physically active. Even though we had a full schedule of teaching the children about the importance of exercise, we showed the children a video to inform them that exercising 60 minutes a day is crucial. The video included well-known NBA Superstar Kevin Durant and the famous Looney Tunes.
WKU dance team member teaching a dance at the Boys and Girls Club.
Each child at the Boys and Girls Club received a lanyard to record their heart rates.
Mixed Results: Before the event, 77 percent of the children said they watched 5 or fewer hours of television or playing video games a day. After the event, the percentage went down to 70 percent and children commented during the focus group that they had been more active lately. The children were able to see what types of exercises they could do that would get their heart rates up to its target maximum heart rate for a healthy heart. According to our post survey, there was a 3.9 percent increase in the amount of exercise they did the week after our event. During our focus group, the children said they had been exercising more since the event had taken place.
To inform 60 children about the importance of exercise through the event.
Our initial survey results showed that both males and females that took the survey said that daily exercise was very important- 72.2 percent of the males and 57.1 percent of females said that daily exercise was very important. We want those numbers to continue to go up and we can help that by informing a certain number of children about daily exercise. Raise awareness among children about exercising and how it is important.
• Tactic 1: Implement an event at Boys and Girls Club to show the children how exercise is beneficial for your heart. At the event we reached out to 62 children and raised awareness about childhood obesity and the importance of daily exercise. We were able to get one on one with each child as we had them all participate in the activities and recorded their heart rates on the lanyards passed out at the beginning of the event. We wanted to create an exciting learning experience to teach the children about healthy heart rates. Bringing in college students from WKU brought energy to our event. Nursing students from WKU taught the children how to take their resting heart rate and helped them record it on their lanyards at the beginning of the event. After all of the exercising activities were completed, the nursing students helped count their maximum heart rates and recorded it on their lanyards. Having their heart rates recorded on their lanyards before and after the exercising activities allowed us to compare their heart rates to what it should be for a child their age. We also explained our event title “Moving to the Beat” to the children and how “moving” or exercising daily can improve the health of your heart “beat.”
Motivate the children of the Boys and Girls Club to adopt a walking program.
• Tactic 1: Launch “Walk to Mexico” program. We wanted to challenge Boys and Girls Club by starting a program called “Walk to Mexico.” We figured out how many steps around the gym equaled a mile and calculated how many laps around the gym it would take to “Walk to Mexico.” We provided Boys and Girls Club with a poster that they could keep track of the laps they completed as they “Walk to Mexico.” We also created a structure that the gym teacher could use to encourage the “Walk to Mexico” after February and stay active in their daily exercise.
Success: At the event we reached out to 62 children to spread awareness about childhood obesity. The children participated in activities that they could easily do at home. After visiting Boys and Girls Club the week after our event, we distributed a post-survey to see if their attitudes or behaviors had changed since our event. According to the post-survey results the number of children increased when asked how important is daily exercise? After the event, 65 percent of the children said that daily exercise is “very important” and 20 percent said “somewhat important.” The time they spent in front of the TV/computer decreased in the three to five hour category. It was also exciting to see that they had continued the “Walk to Mexico.” The gym teacher at Boys and Girls Club has continued the program with the children after the event. We gave them a week to see if they would continue “walking” to Mexico, exercising more and checking their heart rates. We found that the children had continued walking laps around the gym in order to “Walk to Mexico.” The program was integrated into their regular gym activities and a majority of the children said they had walked 10 to 20 laps in the last week. Our focus for “Walk to Mexico” was to leave our mark at Boys and Girls Club and allow them to complete a fun exercise activity prior to our event.
To reach out to at least two different types of media.
WKU nurses showing kids at the Boys and Girls Club to take their pulse.
After studying the findings on childhood obesity our team realized that we needed to bring awareness to the media about childhood obesity. Some people do not understand the effects and the number of childhood obesity kids. We thought by reaching out to the media we could bring awareness to our local community. Provide the media information that can bring awareness to the community about childhood obesity.
• Tactic 1: Reach out to local TV stations. Our team reached out to two local TV stations: WBKO Insight Channel 8 and WNKY TV 40 Insight Channel 7. In reaching out to local TV stations, we hoped to reach audiences in the community that were not our primary focus.
• Tactic 2: Create a presence on social media outlets. We wanted to spread awareness about childhood obesity on social media outlets such as Facebook and Twitter to reach out to a larger audience.
• Tactic 3: Provide a story and pictures in the Boys and Girls Club local newsletter. The newsletter is presented to
the Boys and Girls Club board members and anyone from the community who is subscribed to the newsletter. We provided Boys and Girls Club pictures and a summary of our event to include in their next newsletter.
Success: Our goal was to increase media awareness about childhood obesity, which we did successfully. We sent out a media advisory to the media in Bowling Green. The local TV station, WBKO, came out and interviewed team member, Chris Morris, and shot some photographs of the event. The footage they gathered from the event aired on the weeknight 6 o’clock news. There was also a story about our event on WBKO’s website which was posted at 4:41 PM on February 17, 2012. Before our campaign the media awareness of childhood obesity was at a minimum. By reaching out to the local TV stations and getting a story on the weeknight 6 o’clock news about our event, we were able to bring the issue of childhood obesity to the attention of the Bowling Green community. The TV station WBKO also tweeted about our event, which in turn other news outlets on Twitter retweeted, such as Kentucky News. Kentucky News is a local Kentucky Twitter account that reports local news, sports, and weather. The Bowling Green Boys and Girls Club Facebook page also posted a short description and pictures from the event.
We found that the children had continued walking laps around the gym in order to “Walk to
Mexico.” The program was integrated into their regular gym activities and a majority of the
children said they had walked 10 to 20 laps in the last week.
We also found from our post-survey and focus group that more children knew how to check
their heart rate since the day of the event and that 60 percent of the children surveyed had
done so in the last week. This result showed Team PRide that the focus of “Moving to the
Beat” to raise awareness about childhood obesity was in fact relevant to the children of Boys
and Girls Club.
Overall, we found that based on our research, focusing on having a healthy heart rate and daily exercise was perfect for the
children at Boys and Girls Club, so they could learn and benefit from our campaign for a healthier lifestyle. According to our
post-surveys and focus group results, we found that implementing a healthier lifestyle program “Walk to Mexico” and teaching
them about how to live healthier left an impact on the children that they will physically benefit from for years to come. We felt
that not only had we helped spread awareness of childhood obesity by teaching about healthy hearts and living healthier
lifestyles, we made a positive impact on their daily lives as well. We were proud to say that we started a program that Boys
and Girls Club will have to continue throughout the year and that more children know how to check their heart rates. After we completed our campaign, the issue of childhood obesity had become more prevalent in the lives of the people of
Bowling Green. More children understand the importance of exercising daily and how it can lead to having a healthy heart
and prevent childhood obesity. In conclusion, our campaign made an impact on children and parents at Boys and Girls Club
as well as the community of Bowling Green through our campaign and news coverage, which we believe to have been a
great success.
The "Let's Walk to Mexico" chart.
II. APPENDIX
Child Surveys, Pre-Event
Child Surveys, Post-Event
Parent Surveys, Pre-Event
Secondary Research
Media Advisory
Summary for Boys and Girls Club Newsletter
Focus Group Script
Results on Lanyards from Event
Walk to Mexico
Social Media Results
Timeline Chart
Budget
Meet the Team
Event
Event
Summary for Boys and Girls Club Newsletter
Results on Lanyards from Event
A1-A20
A1-A2
B3-A4
C5
D6-D9
E10
F11
G12-A14
H15
I16
J17-J18
K19
L19
M20
1. Gender a. Male 47.5% b. Female 52.5% 2. Age a. 12-14 87.5% b. 15-16 5.0% c. 17-18 7.5%
3. Ethnicity a. Hispanic or Latino 7.5% b. African American 62.5% c. Asian 0% d. White 22.5% e. other 7.5% 4. How important is eating healthy? a. Very Important 67.5% b. Somewhat Important 17.5% c. Neutral 7.5% d. Somewhat unimportant 5.0% e. Not Important 2.5% 5. Why do you choose the foods that you do? a. Cost 15.0% b. Calories 10.0% c. Nutrition 22.5% d. Taste 37.5% e. No Choice 15.0%
6. What would you rather eat? a.Fast Food(Pizza, McDonalds,etc.) b. Home Cooked Meal c. Fruits and Vegetables d. Sweets 7. How important is daily exercise? a. Very Important b. Somewhat Important c. Neutral d. Somewhat Unimportant e. Not Important 8. Which is more important to your health?a. Eating Healthy b. Physical Activity 9. In the past week, which of these activities have you done? Check all that apply. a. Walking for Exercise b. Running c. Playing Sports d. Gym time at school/after school programe. All of the above f. None of the above 10. How many hours a day do you watch TV/play video games/on the computer, etc.? Choose one. a. 2 hours or less b. 3-5 hours c. 6 hours or more d. None
33.3% 43.6% 23.1% 0%
64.1% 17.9% 17.9% 0% 0%
8. Which is more important to your health? 42.1% 52.9%
9. In the past week, which of these activities have you done? Check
10.3% 12.8% 30.8%
d. Gym time at school/after school program 15.4% 43.6% 5.1%
10. How many hours a day do you watch TV/play video games/on the
46.2% 30.8% 23.1% 0%
11. Do you read nutrition labels? Choose one. a. Yes 42.1% b. No 50.0% c. I’m not sure what that is 7.9% 12. Who is your greatest influence on your eating habits/body image? Choose one. a. Parents 62.5% b. Teachers 5.0% c. Friends 12.5% d. Celebrities/tv 7.5%
The statistics below show a deeper evaluation of som
• 50% children do not read nutrition labels• 7.9% children do not know what a nutrition label • 62.5% children eating habits and body image are influenced by their parents• 12.5% children eating habits and body image are influenced by their friends• 35% children drink soft drinks/sodas more than any drink• 80% children have never been on a diet• 57.1% of the females believe eating healthy is very important• 78.9% of the males believe eating healthy is very important• 33.3% of the females drink water more than any drink• 10.5% of the males drink water more than any drink• 57.1% of the females believe daily exercise is very important• 72.2% of the males believe daily exercise is very important
Who is your greatest influence on your eating habits/body image?
The statistics below show a deeper evaluation of some of the questions from the pre-event
50% children do not read nutrition labels 7.9% children do not know what a nutrition label is 62.5% children eating habits and body image are influenced by their parents 12.5% children eating habits and body image are influenced by their friends 35% children drink soft drinks/sodas more than any drink 80% children have never been on a diet
of the females believe eating healthy is very important 78.9% of the males believe eating healthy is very important 33.3% of the females drink water more than any drink 10.5% of the males drink water more than any drink
exercise is very important 72.2% of the males believe daily exercise is very important
13. What do you drink the most? Choose one. a. Gatorade/Powerade b. Soda/Soft Drinks c. Water d. Juice
14. Have you ever been on a diet for your weight? Choose one. a. Yes b. No
event child survey
13. What do you drink the most? Choose
22.5% 35.0% 22.5% 12.5% 12.5%
14. Have you ever been on a diet for your weight?
20.0% 80.0%
1. Gender a. Male 50% b. Female 50%
2. Age a. 12-14 95% b. 15-16 5% c. 17-18 0% 3. Ethnicity a. Hispanic or Latino 17.5% b. African American 42.5% c. Asian 2.5% d. White 12.5% e. other 25%
4. How important is eating healthy? a. Very Important 72.5% b. Somewhat Important 15% c. Neutral 10% d. Somewhat Important 0% e. Not Important 2.5%
5. How important is daily exercise? a. Very Important 65% b. Somewhat Important 20% c. Neutral 12.5% d. Somewhat Unimportant 0% e. Not Important 2.5%
6. Which is more important to your health?a. Eating Healthy b. Physical Activity 7. In the past week, which of these activities have you done? Check all that apply. a. Walking for Exercise b. Running c. Playing Sports d. Gym time at school/after school program e. All of the above f. None of the above 8. How many hours a day to you watch TV/play video games/on the computer, etc.? Choose one.a. 2 hours or less b. 3-5 hours c. 6 hours or more d. None 9. Who is your greatest influence on your eating habits/body image? Choose one.a. Parents b. Teachers c. Friends d. Celebrities/TV e. None of the above 10. What do you drink the most? Choose one. a. Gatorade/Powerade b. Soda/Soft Drinks c. Water d. Juice
6. Which is more important to your health? 50% 50%
7. In the past week, which of these activities have you
10% 20% 27.5%
d. Gym time at school/after 12.5% 47.5% 2.5%
8. How many hours a day to you watch TV/play video games/on the computer, etc.? Choose one.
50% 20% 30% 0%
nfluence on your eating habits/body image? Choose one.
45% 22.5% 17.5% 12.5% 2.5%
What do you drink the most? Choose one. 30% 25% 15% 5%
11. Have you ever been on a diet for your weight? Choose one. a. Yes 45% b. No 55% 12. Did you attend the event “Moving to the Beat?”a. Yes 72.5% b. No 27.5% 13. Have you checked your heart rate in the past week?a. Yes 60% b. No 40% 14. How many laps have you walked around the gym in the past week? (NOT including the day of the event).a. 1-10 57.5% b. 10-20 17.5% c. 20+ 12.5% d. None 12.5%
ever been on a diet for your weight? Choose one.
12. Did you attend the event “Moving to the Beat?”
13. Have you checked your heart rate in the past week?
14. How many laps have you walked around the gym in the past week? (NOT including the day of the event).
(Above) WKU nurses help interacting with Boys and Girls Club
students.
(Left) WKU nurse teaches students how to take their resting heart
rate.
14. How many laps have you walked around the gym in the past week? (NOT including the day of the event).
ng with Boys and Girls Club
(Left) WKU nurse teaches students how to take their resting heart
1. How important is daily exercise for your health? Choose one. a. Very Important 66.7% b. Somewhat Important 22.2% c. Neutral 11.1% d. Not Important 0% e. Don’t care 0%
2. How many hours a day does your child spend watching tc/playing video games/ on the computer, etc.? Choose one. a. 2 hours or less 44.4% b. 3-5 hours 33.3% c. 6 hours or more 22.2% d. None 0%
3. How concerned are you about your child being overweight or obese? Choose one.a. Very concerned 22.2% b. Somewhat concerned 11.1% c. Neutral 22.2% d. Somewhat unconcerned 0% e. Not concerned 44.4%
4. Have you ever put your child on a diet to lose weight? Choose one.a. Yes 11.1% b. No 88.9%
5. Which is more important to your health? Choose one. a. Healthy eating 100.0% b. Physical activity 0%
6. How do you make food choices for your child? Choose one. a. Cost 11.1% b. Calories 0% c. Nutrition 66.7% d. Child’s Preference 22.2% e. Taste 0%
1. How important is daily exercise for your health? Choose one.
2. How many hours a day does your child spend watching tc/playing video games/ on the computer, etc.? Choose one.
3. How concerned are you about your child being overweight or obese? Choose one.
4. Have you ever put your child on a diet to lose weight? Choose one.
5. Which is more important to your health? Choose one.
6. How do you make food choices for your child? Choose one.
2. How many hours a day does your child spend watching tc/playing video games/ on the computer, etc.? Choose one.
1. Facts
www.mayoclinic.com- childhood obesity (http://aspe.hhs.gov/health/reports/child_obesity/
• Food advertising exposure affects rates of childhood obesity
• Annual sales of fast food to youth are about 27 billion
• Advertisers spend one billion on television, 4.5 billion on public relations, and 3 billion on packaging targeted towards chi
• Primary prevention is not an option for already overweight children (1 in 3)
http://www.whatischildhoodobesity.com/
• Childhood obesity is defined as a weight of 20% above the ideal weight for an individual’s specific height, gender, and weigh
• About 30% of kids in the US, Canada, and Australia are obese.
• Fat consumption of children has fallen in the last three decades.
• The same time that childhood obesity was increasing, the consumption of dietary fat was decreasing.
• Anti-obesity drug trying to get FDA approved
http://www.thedailybeast.com/newsweek/2007/12/05/the
• Childhood obesity links to type 2 diabetes, depression, acid reflux, asthma (1 in 3 kids are overweight)
• Coronary heart disease will increase by 16%
• More people will be sick and at the doctor, smaller life expectancy
• Special interests will suffer financially from a national strategy to attack the problem
• Unhealthy populations are less economically productive
http://www.nhlbi.nih.gov/health/public/heart/obesity/wecan/
• Same amount of energy in and out equals same weight over time
• Choose foods that have less fat and fewer calories
• Shop smart initiative with sample eating plans
• Getting active with the energy balance equation, make family time active time
childhood obesity (http://aspe.hhs.gov/health/reports/child_obesity/)
ertising exposure affects rates of childhood obesity
Annual sales of fast food to youth are about 27 billion
Advertisers spend one billion on television, 4.5 billion on public relations, and 3 billion on packaging targeted towards chi
on is not an option for already overweight children (1 in 3)
Childhood obesity is defined as a weight of 20% above the ideal weight for an individual’s specific height, gender, and weigh
, Canada, and Australia are obese.
Fat consumption of children has fallen in the last three decades.
The same time that childhood obesity was increasing, the consumption of dietary fat was decreasing.
obesity drug trying to get FDA approved
://www.thedailybeast.com/newsweek/2007/12/05/the-price-of-childhood-obesity.html
Childhood obesity links to type 2 diabetes, depression, acid reflux, asthma (1 in 3 kids are overweight)
Coronary heart disease will increase by 16%
nd at the doctor, smaller life expectancy
Special interests will suffer financially from a national strategy to attack the problem
Unhealthy populations are less economically productive
http://www.nhlbi.nih.gov/health/public/heart/obesity/wecan/
unt of energy in and out equals same weight over time
Choose foods that have less fat and fewer calories
Shop smart initiative with sample eating plans
Getting active with the energy balance equation, make family time active time
Advertisers spend one billion on television, 4.5 billion on public relations, and 3 billion on packaging targeted towards children
Childhood obesity is defined as a weight of 20% above the ideal weight for an individual’s specific height, gender, and weight.
http://www.nature.com/oby/journal/v9/n1/abs/oby20015a.html
• Social, Educational, and Psychological Correlates of Weight Status in Adolescents• Obese girls surveyed in 7th, 9th and 11th grades were found to
and more likely to have attempted suicide in the previous year; more likely to have been held back a grade; more likely to haconsidered themselves poor compared to average weight g
https://www.healthfoundation.org/hp_docs/What%20Kentuckians%20Think%20about%20Childhood%20Obesity.pdf
• 9 in 10 Kentuckians think childhood obesity is a problem• 55% of the people who do believe it is a problem, think it is a serious problem• 9 in 10 Kentuckians are in favor of physical activity requirements in schools • 87% of the people who are in favor of physical activity in schools are st• The percentage of childhood obesity in Kentucky is higher than in most states at at 37% versus 32% on average in other states
cdc.gov/obesity/childhood/basics
• BMI(Body Mass Index) - KY 31.3% = Obese• Obesity BMI of 30 or greater
2. Attitudes
http://olsonpr.com/2010/04/20/childhood-obesity
• Let’s Move Campaign by first lady Michelle Obama targets millions of kids by getting through on the Disn
• Beverage Industry has an 88% decrease in drinks at school and removal of soft drinks
• 2/3 of quick service restaurants now offer healthy choices for children as opposed to two years ago
http://www.pancommunications .com/prspeak/2011/09/a
• Wholly Guacamole of PAN Communications has started an obesity campaign which advertises that small choices matter
• They ask kids and parents to pick carrots instead of chips
• They have visited and talked to 2000 3rd, 4
http://nccic.acf.hhs.gov/poptopics/childobesity.html
• Federal and state initiatives to reduce childhood obesity
http://www.nature.com/oby/journal/v9/n1/abs/oby20015a.html
Social, Educational, and Psychological Correlates of Weight Status in Adolescents Obese girls surveyed in 7th, 9th and 11th grades were found to be less likely to hang out with friends, have severe emotional problems, and more likely to have attempted suicide in the previous year; more likely to have been held back a grade; more likely to haconsidered themselves poor compared to average weight girls
https://www.healthfoundation.org/hp_docs/What%20Kentuckians%20Think%20about%20Childhood%20Obesity.pdf
od obesity is a problem 55% of the people who do believe it is a problem, think it is a serious problem 9 in 10 Kentuckians are in favor of physical activity requirements in schools 87% of the people who are in favor of physical activity in schools are strongly in favor of it The percentage of childhood obesity in Kentucky is higher than in most states at at 37% versus 32% on average in other states
KY 31.3% = Obese
obesity-%E2%80%94-food-industry-steps-up/
Let’s Move Campaign by first lady Michelle Obama targets millions of kids by getting through on the Disn
Beverage Industry has an 88% decrease in drinks at school and removal of soft drinks
2/3 of quick service restaurants now offer healthy choices for children as opposed to two years ago
http://www.pancommunications .com/prspeak/2011/09/a-motherpr-pros-take-on-childhood-obesity
Wholly Guacamole of PAN Communications has started an obesity campaign which advertises that small choices matter
They ask kids and parents to pick carrots instead of chips
, 4th, and 5th graders in one month
http://nccic.acf.hhs.gov/poptopics/childobesity.html
Federal and state initiatives to reduce childhood obesity
be less likely to hang out with friends, have severe emotional problems, and more likely to have attempted suicide in the previous year; more likely to have been held back a grade; more likely to have
https://www.healthfoundation.org/hp_docs/What%20Kentuckians%20Think%20about%20Childhood%20Obesity.pdf
The percentage of childhood obesity in Kentucky is higher than in most states at at 37% versus 32% on average in other states
Let’s Move Campaign by first lady Michelle Obama targets millions of kids by getting through on the Disney Channel
Wholly Guacamole of PAN Communications has started an obesity campaign which advertises that small choices matter
• Includes education and family tendency sites
• Low income households equals more work and less time with children, the
http://www.aacap.org/cs/root/facts_for_families/obesity_in_children_and_teens
Obesity in childhood and adolescence can be related to:• poor eating habits • overeating or binging • lack of exercise (i.e., couch potato kids) • family history of obesity • medical illnesses (endocrine, neurological problem• medications (steroids, some psychiatric medications• stressful life events or changes (separations,• family and peer problems • low self-esteem • depression or other emotional problems
http://freshhealthyvending.com/healthy-vending/what
• Kids blame fast food restaurants • Kids say obesity runs in the family • In a poll of 1168, 78% of the kids were confused if they wer• Kids said they have tried losing weight. • KidsPoll revealed that 17% went on diet, 64% ate healthy and excised more, and 14% ate out less while 5% took medicines. http://www.apha.org/programs/resources/obesity/obesityactplan.htm
• Goal 1: Increase daily physical activity • Goal 2: Reduce amount of TV, videogames, and internet• Goal 3: Decrease the consumption of ener• Goal 4: Increase fruits, vegetables, whole grains, Skim milk and other nutritious foods• Goal 5: Create social, monetary, and policy
3. Beliefs
http://her.oxfordjournals.org/content/20/2/259.full
• Prevention of childhood obesity is a sensitive subject and the approach should be one of “First, do no harm”
Includes education and family tendency sites
Low income households equals more work and less time with children, therefore, children eat whatever
http://www.aacap.org/cs/root/facts_for_families/obesity_in_children_and_teens
Obesity in childhood and adolescence can be related to:
medical illnesses (endocrine, neurological problems) psychiatric medications)
stressful life events or changes (separations, divorce, moves, deaths, abuse)
vending/what-kids-think-about-childhood-obesity/
In a poll of 1168, 78% of the kids were confused if they were overweight or underweight. So education is obviously needed.
KidsPoll revealed that 17% went on diet, 64% ate healthy and excised more, and 14% ate out less while 5% took medicines.
http://www.apha.org/programs/resources/obesity/obesityactplan.htm
Goal 2: Reduce amount of TV, videogames, and internet Goal 3: Decrease the consumption of energy-dense, high-sugar/high-fat foods like soda, ice cream, junk food, and fast food. Goal 4: Increase fruits, vegetables, whole grains, Skim milk and other nutritious foods Goal 5: Create social, monetary, and policy-driven incentives that reinforce long-term environmental and behavioral change.
http://her.oxfordjournals.org/content/20/2/259.full
Prevention of childhood obesity is a sensitive subject and the approach should be one of “First, do no harm”
e overweight or underweight. So education is obviously needed.
KidsPoll revealed that 17% went on diet, 64% ate healthy and excised more, and 14% ate out less while 5% took medicines.
fat foods like soda, ice cream, junk food, and fast food.
term environmental and behavioral change.
Prevention of childhood obesity is a sensitive subject and the approach should be one of “First, do no harm”
• By pushing kids and allowing negativity into a campaign children are more prone to drastic measures such as eating disorders especially
among young girls
• There is a difference between prevention and treatment
• Avoiding misinformation, discrimination, prejudice, and taking an active role in not bla
• Childhood obesity is fueled by media reports which leave obese children and parents feeling blame, guilt, shame, and hopeless
http://www.washingtonpost.com/wp-srv/health/childhoodobesity/index.html
• 1/3 of US children are overweight leaving the health and productivity of a generation at risk
• Government interaction and you are where you live
• Slimming down schools and parents and the search for solution
http://eppi.ioe.ac.uk/cms/Default.aspx?tabid=2463
• Children’s views on obesity show that bullying is a normal occurrence
• Both boys and girls aspire to have lean body shapes that are unattain
• Overweight children encounter barriers such as lack of support when they try to take action to reduce the size of their bodie
http://www.unco.edu/cebs/psychsci/faculty/PaulKlaczynski/childhood
• The cultural and psychosocial atmosphere of childhood obesity
• Little overlap exists between parents and children’s beliefs on obesity
• Caucasian mothers exaggerated and disto
daughters
http://www.ers.usda.gov/Briefing/foodnutritionassistance/Funding/RIDGEprojectsummary.asp?Summary_ID=58
• Three-fourths of children live in food secure households
• Food insecurity is positively associated with overweight and risk of overweight children
• Older children who are food insecure are more likely to be overweight than those who are food secure.
http://www.cdc.gov/family/tips/ • eat healthy, be active, protect yourself and your family, manage stress, get check ups
to a campaign children are more prone to drastic measures such as eating disorders especially
There is a difference between prevention and treatment
Avoiding misinformation, discrimination, prejudice, and taking an active role in not blaming the victim
Childhood obesity is fueled by media reports which leave obese children and parents feeling blame, guilt, shame, and hopeless
srv/health/childhoodobesity/index.html
1/3 of US children are overweight leaving the health and productivity of a generation at risk
Government interaction and you are where you live
Slimming down schools and parents and the search for solutions
http://eppi.ioe.ac.uk/cms/Default.aspx?tabid=2463
Children’s views on obesity show that bullying is a normal occurrence
Both boys and girls aspire to have lean body shapes that are unattainable and likely to be unhealthy
Overweight children encounter barriers such as lack of support when they try to take action to reduce the size of their bodie
ttp://www.unco.edu/cebs/psychsci/faculty/PaulKlaczynski/childhood-obesity.html
The cultural and psychosocial atmosphere of childhood obesity
Little overlap exists between parents and children’s beliefs on obesity
Caucasian mothers exaggerated and distorted views of their daughter’s beliefs about ideal figures and desired heavier figures for their
foodnutritionassistance/Funding/RIDGEprojectsummary.asp?Summary_ID=58
fourths of children live in food secure households
Food insecurity is positively associated with overweight and risk of overweight children
e more likely to be overweight than those who are food secure.
eat healthy, be active, protect yourself and your family, manage stress, get check ups
to a campaign children are more prone to drastic measures such as eating disorders especially
Childhood obesity is fueled by media reports which leave obese children and parents feeling blame, guilt, shame, and hopelessness
Overweight children encounter barriers such as lack of support when they try to take action to reduce the size of their bodies
rted views of their daughter’s beliefs about ideal figures and desired heavier figures for their
foodnutritionassistance/Funding/RIDGEprojectsummary.asp?Summary_ID=58
MEDIA
FOR IMMEDIATE RELEASEFebruary 16, 2012
WKU Students to Raise Awar
BOWLING GREEN, Ky. take place at the Boys and Girls Club, Bowling Green.
WHO: Pam McIntyre, Executive Director
Abbey Kitchens, Unit Director Boys and Girls ClubBoys and Girls Club Students
WHAT: WKU PR students put on event at Boys and Girls Club.“Moving to the Beat” will host exercise activities which will allow students to participate in anhealthy lifestyle. The program will provide exercise routines, show inspirational videos, and teach students how to record and read healthy heart rates.
WHEN: The event begins 3 p.m. Friday, Feb.
WHERE: Boy and Girls Club
260 Scott Way Bowling Green, KY 42101 Gymnasium
*** To schedule interviews, contact Christopher Morris at (502) 321
MEDIA ADVISORY
FOR IMMEDIATE RELEASE CONTACT: Christopher Morris WKU Student (502) 321-2674
PHOTO/VIDEO OPPORTUNITIES Raise Awareness of Childhood Obesity at Boys and Girls Club
BOWLING GREEN, Ky. – “Moving to the Beat,” an awareness campaign on the importance of a healthy lifestyle, will take place at the Boys and Girls Club, Bowling Green.
Pam McIntyre, Executive Director Boys and Girls Club Abbey Kitchens, Unit Director Boys and Girls Club Boys and Girls Club Students
WHAT: WKU PR students put on event at Boys and Girls Club. “Moving to the Beat” will host exercise activities which will allow students to participate in anhealthy lifestyle. The program will provide exercise routines, show inspirational videos, and teach students how to record and read healthy heart rates.
The event begins 3 p.m. Friday, Feb. 17, and will end at 5:30 p.m.
Boy and Girls Club 260 Scott Way Bowling Green, KY 42101
*** To schedule interviews, contact Christopher Morris at (502) 321-2674.
###
CONTACT: Christopher Morris
eness of Childhood Obesity at Boys and Girls Club
an awareness campaign on the importance of a healthy lifestyle, will
“Moving to the Beat” will host exercise activities which will allow students to participate in and learn how to lead a healthy lifestyle. The program will provide exercise routines, show inspirational videos, and teach students how to
A focus group was conducted with seven children from Boys and Girls Club one week after the event. We were interested in
feedback about our event and measuring any change in behavior or attitude since our event took place
students have started exercising more in the past week. The children talked about how they learned how to check their pulse a
understood what a resting and maximum heart rate was. They talked about how many students have continued
week after the event. The seven children all gave positive feedback of the event and said they had a fun time and lear
can be fun, especially when exercising with friends
Focus Group: Seven children ages from 8-1
Sara: Walking to Mexico, that's what we are going to talk about.
We’re just going to ask you some questions; it’s not a test or anything.
OK, did any of you know how to check your heart rate before the event?
If you knew it before raise your hand. Group: (four raised their hand)
Sara: And then if you learned how to do it at the event raise your hand.
Group: (two raised hand for at the event)
Sara: So have you guys continued your walk to Mexico?
Group: Some responded no, one girl said at gym time
Sara: So you guys have done it a little more at gym time?
Group: One child responded “at school”
Sara: OK, how many laps do you guys normally walk around the gym?
Group: 10, 77, one girl responds 80 all together
Sara: OK so does everyone walk about 5 laps?
Group: One responds “yes 5”
Sara: OK, here's a question, have any of you guys exercised more at home since our event?
Group: One boy runs, another boy says there is football, soccer, and basketball. Another boy asks what about tag? Like you run in ta
girl responds that her mom makes her walk 18 laps around a dog place before she goes to school and after school. Sara: 18 laps wow
Sara: So is there anything specific you guys do at home when you exercise?
Group: A boy goes to his friend's house and does the tr
Sara: Have any of you all played with the Wii before because that is a lot of exercise?
Group: Kinect and Zumba
A focus group was conducted with seven children from Boys and Girls Club one week after the event. We were interested in
measuring any change in behavior or attitude since our event took place. We found th
students have started exercising more in the past week. The children talked about how they learned how to check their pulse a
understood what a resting and maximum heart rate was. They talked about how many students have continued
week after the event. The seven children all gave positive feedback of the event and said they had a fun time and lear
can be fun, especially when exercising with friends.
12
Walking to Mexico, that's what we are going to talk about.
it’s not a test or anything.
OK, did any of you know how to check your heart rate before the event?
And then if you learned how to do it at the event raise your hand.
So have you guys continued your walk to Mexico?
Some responded no, one girl said at gym time
you guys have done it a little more at gym time?
OK, how many laps do you guys normally walk around the gym?
10, 77, one girl responds 80 all together
OK so does everyone walk about 5 laps?
OK, here's a question, have any of you guys exercised more at home since our event?
One boy runs, another boy says there is football, soccer, and basketball. Another boy asks what about tag? Like you run in ta
esponds that her mom makes her walk 18 laps around a dog place before she goes to school and after school.
So is there anything specific you guys do at home when you exercise?
A boy goes to his friend's house and does the treadmill
Have any of you all played with the Wii before because that is a lot of exercise?
A focus group was conducted with seven children from Boys and Girls Club one week after the event. We were interested in receiving
We found that 4 out of the 7
students have started exercising more in the past week. The children talked about how they learned how to check their pulse and
understood what a resting and maximum heart rate was. They talked about how many students have continued their “Walk to Mexico” the
week after the event. The seven children all gave positive feedback of the event and said they had a fun time and learned that exercising
One boy runs, another boy says there is football, soccer, and basketball. Another boy asks what about tag? Like you run in tag. One
esponds that her mom makes her walk 18 laps around a dog place before she goes to school and after school.
Sara: OK, so how many people in your family exercise at home?
Group: One responds not me, another responds just me and my mom
Sara: So you and your mom exercise? What do you do?
Sara: What do you guys do to exercise?
Group: One says zumba, another says “I play football”, one says soccer, one says basketball, some more respond soccer, basketball,
football Sara: How many of you have brothers or sisters?
Group: 5 raise their hand
Sara: Ok, now put your hands down. How many of you exercise or do some type of sport or just exercise with your brothers or sisters?
Group: One reply she is on a softball team, one says he plays basketball
Sara: Ok so here is another question for you guys. How many of you do some sort of exercising with your parents?
Group: Practice football, run, jog, sometimes they ride bikes
Sara: Do you guys exercise more with your siblings or your parents?
Group: Some say siblings and others say parents
Sara: What are some kinds of exercises you guys could do inside your house?
Group: Zumba, Wipeout on the Kinect for XBOX 360, pushups and sit
Sara: Can someone tell me something you learned at the event, “How to walk to Mexico”?
Group: How to take my pulse, how to walk to Mexico, how to exercise with your friends
Sara: Do you think it was fun exercising with your friends?
Group: Yeah
Sara: Ok, Here is another question for all of you. What was your favorite activity at the event?
Group: Dance, Walking to Mexico, jump roping, running the relay races, cone running
Sara: Why do you think your heart rate is important while you exercise?
Group: So you know how much you need to exercise, so you don’t exercise too much or too little.
Sara: Do your parents, or do your friends, or do your teachers tell you how much you need to exercise?
Group: Both No and Yes. One girl replies 60 minutes.
Sara: A day or a week?
Girl: “He said a day but mostly a week”, another kid replies 4 hours a week.
Sara: And who told you that, your parents or your teachers? How do you know that?
Group: Teachers. A girl replies 30-60 minutes a day.
Sara: Who told you that?
Girl: Yesterday there was this lady that came to our school and told us only 30 to 60 minutes a day.
Sara: Ok. She points to a kid raising his hand and says “what were you going to say?”
Boy: Staff
OK, so how many people in your family exercise at home?
One responds not me, another responds just me and my mom
ou and your mom exercise? What do you do?
One says zumba, another says “I play football”, one says soccer, one says basketball, some more respond soccer, basketball,
or sisters?
hands down. How many of you exercise or do some type of sport or just exercise with your brothers or sisters?
she is on a softball team, one says he plays basketball
here is another question for you guys. How many of you do some sort of exercising with your parents?
Practice football, run, jog, sometimes they ride bikes
Do you guys exercise more with your siblings or your parents?
and others say parents
What are some kinds of exercises you guys could do inside your house?
Zumba, Wipeout on the Kinect for XBOX 360, pushups and sit ups
Can someone tell me something you learned at the event, “How to walk to Mexico”?
How to take my pulse, how to walk to Mexico, how to exercise with your friends
Do you think it was fun exercising with your friends?
Ok, Here is another question for all of you. What was your favorite activity at the event?
Dance, Walking to Mexico, jump roping, running the relay races, cone running
Why do you think your heart rate is important while you exercise?
So you know how much you need to exercise, so you don’t exercise too much or too little.
Do your parents, or do your friends, or do your teachers tell you how much you need to exercise?
Both No and Yes. One girl replies 60 minutes.
“He said a day but mostly a week”, another kid replies 4 hours a week.
And who told you that, your parents or your teachers? How do you know that?
60 minutes a day.
Yesterday there was this lady that came to our school and told us only 30 to 60 minutes a day.
Ok. She points to a kid raising his hand and says “what were you going to say?”
One says zumba, another says “I play football”, one says soccer, one says basketball, some more respond soccer, basketball,
hands down. How many of you exercise or do some type of sport or just exercise with your brothers or sisters?
here is another question for you guys. How many of you do some sort of exercising with your parents?
Sara: We have a few questions more and then were finished. Can eating certain foods affect your health?
Group: Replies together “ yes”, a boy replies ” becaus
cavities. Another boy adds, “and you can get Diabetes.”Sara: Alright here is a question for all of you. How many of you love fast food?
Group: Everyone raises their hand.
Sara: Ok, what are your favorite places?
Group: Taco Bell, McDonalds, Wendy’s Sara: Do you guys eat there often?
Group: Mostly Yes, with one or two No’s.
Sara: Alright, Do you think fast food is healthy?
Group: Mostly No, one or two yes, one boy responds, “it
Another child says, “only if you get the foods that are healthy.”Sara: So you guys think they have healthy and unhealthy food at fast food restaurants?
Group: About equal amount said yes and no.
Sara: If you guys go to McDonalds, and they say you can have fries or apples with your
happy meal which would you pick? Group: One says apples
Sara: Ok so if you would say apples raise your hand.
Group: Two raise their hand.
Sara: Alright if you would pick fries raise your hand.
Group: Three raise their hand. One child says she hardly goes there.
Sara: Do you understand the difference between a resting heart rate and a maximum heart rate?
Group: Yes, No, one responds the resting heart rate goes d
heart rate pumps fast. Sara: So did you guys understand that right now, you
rate because you are not doing any high activity.
rate. Why is it important to know both?
Group: A boy replies,” so like you don’t use all your energy like you could keep on running and running.
Sara: Does anyone want to say anything about the event? Did you all have fun at the event?
Group: yells YES back
Sara: Well that is all the questions we have. We are going to add up all the laps you have done so far and tell you what state you
in by now.
We have a few questions more and then were finished. Can eating certain foods affect your health?
Replies together “ yes”, a boy replies ” because candy makes you fat.” A girl adds,” candy can make you fat, and it gives you
cavities. Another boy adds, “and you can get Diabetes.” Alright here is a question for all of you. How many of you love fast food?
Alright, Do you think fast food is healthy?
Mostly No, one or two yes, one boy responds, “it depends on what you get.”
Another child says, “only if you get the foods that are healthy.” So you guys think they have healthy and unhealthy food at fast food restaurants?
, and they say you can have fries or apples with your
Ok so if you would say apples raise your hand.
Alright if you would pick fries raise your hand.
ree raise their hand. One child says she hardly goes there.
Do you understand the difference between a resting heart rate and a maximum heart rate?
Yes, No, one responds the resting heart rate goes down a little. A girl replies, “The resting heart rate is like slow, and the resting
understand that right now, you’re sitting here. If you were to check your pulse now, that would be your resting heart
rate because you are not doing any high activity. But if you start running and jumping and exercising, that would be your maximum heart
A boy replies,” so like you don’t use all your energy like you could keep on running and running.
ay anything about the event? Did you all have fun at the event?
Well that is all the questions we have. We are going to add up all the laps you have done so far and tell you what state you
e candy makes you fat.” A girl adds,” candy can make you fat, and it gives you
heart rate is like slow, and the resting
’re sitting here. If you were to check your pulse now, that would be your resting heart
t if you start running and jumping and exercising, that would be your maximum heart
Well that is all the questions we have. We are going to add up all the laps you have done so far and tell you what state you would be
The nursing students helped the children record their maximum heart rates on their lanyards at the end of the exercising actievent. With the data collected on their lanyards, wshould be for a child their age. According to the results from the lanyards, we found that only one child had his maximum heashould be for a child his age.
During the event, the children were challenged to their full potential during each exercise activity in order to get the most accurate maximum heart rate at the end of the event.
Target Maximum Heart Rate during Exercise
• 7 years old- 213 beat per minute • 8 years old- 212 beats per minute • 9 years old- 211 beats per minute • 10 years old- 210 beats per minute • 11 years old- 209 beats per minute • 12 years old- 208 beats per minute • 13 years old- 207 beats per minute • 14 years old- 206 beats per minute • 15 years old- 205 beats per minute • 16 years old- 204 beats per minute • 17 years old- 203 beats per minute • 18 years old- 202 beats per minute
The nursing students helped the children record their maximum heart rates on their lanyards at the end of the exercising actievent. With the data collected on their lanyards, we used the following chart to determine if the child’s maximum heart rate was where it should be for a child their age. According to the results from the lanyards, we found that only one child had his maximum hea
challenged to their full potential during each exercise activity in order to get the most accurate maximum
Exercise
Lanyard Results
The nursing students helped the children record their maximum heart rates on their lanyards at the end of the exercising activities at the f the child’s maximum heart rate was where it
should be for a child their age. According to the results from the lanyards, we found that only one child had his maximum heart rate where it
challenged to their full potential during each exercise activity in order to get the most accurate maximum
“Walk to Mexico” was an exercise program we presented to Boys and Girls Club
an easy and fun way to be physically active. We figured out that 2,000 steps around the gym equaled one mile. The closest distance
between Bowling Green and Mexico is 1,159 miles. We got the children excited by telling them that if they walked
times they would have “walked” to Mexico! They were very excited to be able to tell friends and family that as a Boys and Gir
were going to “Walk to Mexico.”
After the main exercising activities were over at the event, we
moment. As a large group, we counted how many laps each individ
on the first day!
We kept track of all of the laps on a chart and left it with Boys and Girls
we presented to Boys and Girls Club to adopt alongside their regular gym activities t
We figured out that 2,000 steps around the gym equaled one mile. The closest distance
between Bowling Green and Mexico is 1,159 miles. We got the children excited by telling them that if they walked
times they would have “walked” to Mexico! They were very excited to be able to tell friends and family that as a Boys and Gir
After the main exercising activities were over at the event, we encouraged all of the students to start their “Walk to Mexico”
moment. As a large group, we counted how many laps each individual walked and added them together. As a group, they walked 303 laps
s on a chart and left it with Boys and Girls Club, so they could continue their “Walk to Mexico.”
to adopt alongside their regular gym activities to encourage
We figured out that 2,000 steps around the gym equaled one mile. The closest distance
between Bowling Green and Mexico is 1,159 miles. We got the children excited by telling them that if they walked around the gym 11,590
times they would have “walked” to Mexico! They were very excited to be able to tell friends and family that as a Boys and Girls Club they
encouraged all of the students to start their “Walk to Mexico” that very
together. As a group, they walked 303 laps
their “Walk to Mexico.”
Team PRide spread awareness of childhood obesity through their campaign with a variety of different media outl
station, Twitter and Facebook.
Story posted on WBKO website after they interviewed
team member at the event.
ide spread awareness of childhood obesity through their campaign with a variety of different media outl
Story posted on WBKO website after they interviewed The story is reposted onto another popular news website
based in London, England.
ide spread awareness of childhood obesity through their campaign with a variety of different media outlets such as a local TV
The story is reposted onto another popular news website
Boys & Girls Club of Bowling Green posted pictures
from our event on their Facebook page. The story by
WBKO was also posted onto their wall for the
community to read.
This Twitter account tweets about important news stories
in the state of Kentucky.
Local TV station, WBKO, links story from website onto
Twitter account.
Boys & Girls Club of Bowling Green posted pictures
from our event on their Facebook page. The story by
WBKO was also posted onto their wall for the
account tweets about important news stories
WBKO, links story from website onto
Team PRide easily stayed within the $300 budget with the help of our inthe activities at our event from Boys and Girls Club, such as jump ropes, cones, etc.
In-kind Donations:Lanyard pages: Printed by WKU classroom printer $12
Flip Chart $10
Subtotal: $22
Expenses: Pens and yarn for lanyards $10
Subtotal: $10
Total Campaign Cost: $10
Team PRide easily stayed within the $300 budget with the help of our in-kind donations and being able to borrow mthe activities at our event from Boys and Girls Club, such as jump ropes, cones, etc.
$12$10$22
$1010
10
kind donations and being able to borrow materials needed for
Sara Sotelo is majoring in Public Relations and Spanish. She p
relations. She enjoys volunteering and spending time with family. Sara also recently got engaged and is exciting to begin wed
planning! Throughout the process of the campaign,
planning process.
Amina Kardasevicis a Public Relations major and a Business Administration minor. Upon graduation, she plans to move to
move out of Bowling Green to jump start her career in the Public Relations f
station and learning the basics of the communication industry. Throughout the process of the campaign, Amina worked with
the creative design process and event planning details.
Mitchell Boggs is a Public Relations Major and a Sales Minor. He wants to do P
sports industry when he graduates. He has interned with promoters in the motorcycle racing industry and for one of the top sp
agents in the motorcycle racing industry.
group.
Chris Morris is a Public Relations Major and an Athletic Coaching Minor.
Industry after graduating in May. He is currently doing internships with Southern
Bowling Green Hot Rods. Throughout
Girls Club and was a part of the event planning process.
is majoring in Public Relations and Spanish. She plans on moving to Louisville, Ky.
relations. She enjoys volunteering and spending time with family. Sara also recently got engaged and is exciting to begin wed
Throughout the process of the campaign, Sara helped coordinate with volunteers and was a part of the creative
is a Public Relations major and a Business Administration minor. Upon graduation, she plans to move to
move out of Bowling Green to jump start her career in the Public Relations field. Amina enjoys interning with the local radio
station and learning the basics of the communication industry. Throughout the process of the campaign, Amina worked with
the creative design process and event planning details.
a Public Relations Major and a Sales Minor. He wants to do Public Relations, Sales, or Marketing in the action
sports industry when he graduates. He has interned with promoters in the motorcycle racing industry and for one of the top sp
otorcycle racing industry. Throughout the campaign, Mitchell helped operate the event and assisted with the focus
is a Public Relations Major and an Athletic Coaching Minor. He plans to work in the Sports
He is currently doing internships with Southern Kentucky Soccer and the
the process of the campaign, Chris helped coordinate with the Boys and
Girls Club and was a part of the event planning process.
to pursue a career in public
relations. She enjoys volunteering and spending time with family. Sara also recently got engaged and is exciting to begin wedding
was a part of the creative
is a Public Relations major and a Business Administration minor. Upon graduation, she plans to move to
ield. Amina enjoys interning with the local radio
station and learning the basics of the communication industry. Throughout the process of the campaign, Amina worked with
, Sales, or Marketing in the action
sports industry when he graduates. He has interned with promoters in the motorcycle racing industry and for one of the top sports
operate the event and assisted with the focus
He plans to work in the Sports
Soccer and the
the process of the campaign, Chris helped coordinate with the Boys and