final brand management
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Brand Management
Adam Chai Mayilai Kumaran
Xin WenSue Ann
Leon Galabawa
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Building of trust with employees, customers and stakeholders.
Brand creates the reputation, personality of your business and the uniquenessof your product and services.
Brands give potential clients a firm idea of what they are buying before theybuy it, making the purchasing decision easier.
Branding gets right to the core of your business' values.
Brand is about discovering and communicating the essence of your businessand delivers it to your customers.
Brand colours can reflect your brand values.People have emotional easily responses to particular colours and fonts
Help people to identify an easily remembered and impressed symbol with a product.
An unique logo can help achieve much greater heights of brand recognition.
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Brands give potential clients a firm idea of what they are buying before they buy it,making the purchasing decision easier.
Branding encourages confidence and trust towards consumer in your product or service.
Brand which created is the source of a promise to your consumer and it is also afoundational piece in your marketing communication strategy.
Why branding is important?
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O BJECTIVEOF A G OOD
BRAN D WOULD:
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E ducation
Competitive
NecessitySkills andKnowledge
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R anked the worlds 11 th preferred study destination
viable business endeavour, with consistenly high demand and goodcash flow and rarely has bad debts and faces only limited stockobsolescence (Investing in education, 2003)
Government stressed the importance of educating future generationsand being an export commodity given the limited public funding
Malaysian Quality Agency (MQA) - to ensure the provision of high-end
facilities and locations and to support high quality performing providers.
Ministry of Higher Education - quality assurance, a strong educationalinfrastructure, a healthy ecosystem and branding
P rivate Hig h er Education in Mala y sia
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To attract students to pick your college as their preference
Stakeholders interaction and experience with your organization
Courses and programmes offered by your organization affects studentsdecision making
Importance of Branding in Hig h er Education
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L ower middle to upper middle income prospe
Targetmarket
Affiliated foreign educational programs -eg: UO L ,UEL
Student who seek to transfer credit tooversea
Budgeted
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P erception of Help University College
P ursue education overseas
Accredited with international standard qualifications eg: UOL, UEL, UQ program
Affordable school fees
Employability
Opportunity of scholarship
Extra Curricular Activities - Scholarship
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Sunway University College Help University College
vision to be a first class privateuniversity
to help people succeed in life& to live a life of significance
through education
P hysique + Facilities Main campus@ BandarSunway (22 Acres)
City campus @damansaraheight
Ranking (webometrics) World rank-8326 Work rank-6716
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ACHIEVEMENTSAff iliation with external programs such aA merican degree programs,uk as well asA ustralian programs .
80% highest score in sociology in wholeworld
In 2001, 11 BSc f irst class honor which is 20%o f the whole universityBeing granted in f orm o f ISO 9001:2000certi f ication award f or Development andprovision o f services f or higher educationTan wee Siong was Malaysiarepresentative f or Microso f t o ff icespecialist (MOS)-Word XP challenge 2005Grand f inale in US A .
The upcoming Subang 2 campus whichwill be completed in 2012 willaccommodate 13000 students and HICT.
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BRAND
VALUE
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Brand values
P ride of achievements
To besignificant
To becompassionate
Sharing success
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How toBRANDlah ?
H ow ?
H ow ?
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BRAN D ING
V ersatility
Loyalty
V alue-Add Reputation
Convenience
P rogrammesAffiliations
EmployabilityP racticalTraining
After Sales Engagement
LocationStrategic Services
KnowledgebaseMarketRelevance
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Field
Mission
Niche/
PositioningStatement
Identifying Mission & GoalsFine Tuning Your
Specialisation ! Jack of All Trades, Master
of SOME
Mission
Possible
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Key P rinciples of BRANDING..
D ifferentiation Differentiators must
evolve from current brand
associates and must beinfused into the educationalexperience in very real waysto be credible.
BrandValues
CoreBrand
Message
BrandAmbassador
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THE MOST IMPORTANT
FACTOR OF BRANDING..
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