Declaration:

This is research being conducted by students of Xcellon Institute School of Business, Ahmedabad.

The objective of this research is to study consumer behaviour in coffee cafe in Ahmedabad. The

information provided by you will be used for academic purpose and it does not have any commercial

uses. We request you fill the form and help us in our learning process.

Personal Information

Name: _____________________________________________

Area: East Ahmedabad West Ahmedabad

South Ahmedabad North Ahmedabad

Mobile No. : _____________________

Email id: ____________________________________________

Gender: Female Male

Age: 13-19 20-29 30 above

Occupation: Student Service Business Other

Questionnaires

1. Do you visit Coffee cafe?

Yes No

2. Which coffee cafe you generally like to visit. (rank them on the basis of your preference 1 to 7)

Cafe Rank

CCD

Shambh’s

Danny’s

Shiva’s

Coffee culture

Mc Cafe

Other

3. What is the time generally you spend in a café in a week

Less than1 Hour 2 hours More than 2 hour

4. How frequently do you visit the café?

Never Rarely Sometimes Often Always

5. On what basis you select coffee café?

Not at all

important

Slightly

important

Moderately

important

Very

important

Extremely

important

Variety of coffee

Music

Services

Theme

Price

Infrastructure

Location

Seating

6. How do you rate following cafe on the basis of given factors?

Factors CCD Shiva’s Danny’s Shambhu’s Mc Coffee Coffee

Culture

Service

Quality

Product

Presentation

Ambience

Variety

Crowd

Wifi

Infrastructure

Music

Theme

7. At what time you generally visit cafe?

8am to 11 am 12pm to 3 pm 4pm to 6pm 7pm to 12am

8. What influence you to visit particular coffee café?

Friends Popularity Advertisement Celebrity

Location

9. State your satisfaction and dissatisfaction on given parameter with respect to the café generally you

visit?

Strongly

disagreed

Disagreed Neither agree or nor

disagree

Agree Strongly

agree

variety of coffee

Service

I like to visit Coffee cafe

Taste of coffee

Facilities

Snacks

Infrastructure

Music

Theme

Ambience

10. Would you like to purchase coffee cream pouch from cafe?

Definitely will Not Buy Probably Will Not Buy Might or Might Not Buy

Probably Will Buy Definitely Will Buy

11. To improve performance of the café would you like to give any suggestion?

1.

2.

3.