final business stratagy

Upload: rapols9

Post on 02-Jun-2018

220 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/11/2019 Final Business Stratagy

    1/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    1

    PADMASHREE ANNASAHEB JADHAV BHARATIYA SAMAJ UNNATI MANDALS

    B.N.N. COLLEGE, BHIWANDI

    DIST. THANE 421 305

    UNIERSITY OF MUMBAI

    A PROJECT ON

    BUSINESS STRATAGY AND

    MANAGEMENT CONTROL TO

    MEASURE SUCCESSSUBMITTED BY

    NEELAM EKNATH PATIL

    ROLL NO. 120

    IN PARTIAL FULFILMENT OF

    THE REQUIRMENT FOR

    THE AWARD OF THE DEGREE OF

    M.COM IN MANAGEMENT

    UNIVERSITY OF MUMBAI

    UNDER GUIDENCE OF

    PROF.AMEERUL HASAN

  • 8/11/2019 Final Business Stratagy

    2/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    2

    PADMASHREE ANNASAHEB JADHAV BHARATIYA SAMAJ UNNATI MANDALS

    B.N.N. COLLEGE, BHIWANDI

    DIST. THANE 421 305

    CERTIFICATE

    This is to certify that, NEELAM EKNATH PATIL.ROLL NO.120 of

    M.COM IN MANAGEMENT (Academic Year 2013-2014) has

    successfully completed the project on BUSINESS STRATAGY

    AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    and submitted the project report in partial fulfillment of the

    requirement for the award of the M.COM(MANAGEMENT)

    students of University of Mumbai.

    Signature

    I/C Principal Prof. U.D.KADAM

    Course Co-coordinators Prof. Suwarna Rawal

    Project Guide Prof.AMEERUL HASAN

    External Examiner

  • 8/11/2019 Final Business Stratagy

    3/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    3

    ACKNOWLEDGEMENT

    I,MISS PATIL NEELAM (Roll No. 120)of MASTER OF COMMERCE,

    studying in B.N.N COLLEGE, Bhiwandi, hereby that declare that the

    information contained in the project titledBUSINESS STRATAGY AND

    MANAGEMENT CONTROL TO MEASUR SUCCESS is true and

    correct to the best of my knowledge & belief.

    ( NEELAM PATIL)

  • 8/11/2019 Final Business Stratagy

    4/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    4

    DECLARATION

    I am indebted to my project guide Prof. SHAH AMEERUL

    HASAN for helping me out in the successful completion of my project report

    ,on BUSINESS STRATAGY AND MANAGEMENT CONTROL TO

    MEASURE SUCCESS I am thankful to my other teacher for providing me

    the information as and when required.

    I am extremely thankful to my family members for their constant

    support.

    Last, but not least, came my friends who discussed with me the

    various issues in my project finally; I want to thank one and all who helped me

    directly or indirectly through the project work.

    (NEELAM PATIL)

  • 8/11/2019 Final Business Stratagy

    5/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    5

    INDEXSR.NO TOPIC NAME PAGE NO.

    1 INTRODUCTION OF BUSINESS

    STRATAGY

    6-8

    2 BUSINESS STRATEGIC

    ANALYSIS

    9-11

    3 BUSINESS STRATAGY MODEL

    BUSINESS STRATAGY

    TECHNIQUES

    I.

    SWOTII. 5&6 FORCES

    III. PEST

    IV. PESTEL

    V. MOST

    VI. DBONOS 6 THINKING

    HATS

    12-14

    15-24

    4 CRITICAL SUCCESS FACTOR 25-27

    5 RESEARCH METHODOLOGY

    OBJECTIVES OF STUDY

    SOURCES OF DATA

    LIMITATIONS OF STUDY

    28-29

    6 GUIDE TO INTERNAL

    CONTROL-

    (CAMPES PHILOSOPHY ON

    FISCAL MANAGEMENT)

    31

    7 COMPONENTS OF INTERNAL

    CONTROL

    32-43

    8 ROLE OF INTERNAL AUDIT 44

    9 CONCLUSION 45

    10 REFERENCE 46

  • 8/11/2019 Final Business Stratagy

    6/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    6

    PROJECT ON

    BUSINESS STRATAGIES AND MANAGEMENT

    CONTROL TO MEASURE SUCCESS

  • 8/11/2019 Final Business Stratagy

    7/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    7

    INTRODUCTION OF BUSINESS STRATEGY

    MEANING OF STRATEGY

    Author:Jim Riley Last updated: Sunday 23 September, 2012

    Overall Definition:

    Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows:

    "Strategy is the direction and scopeof an organization over the long-

    term:which achieves advantage for the organization through its configuration

    of resourceswithin a challenging environment, to meet the needs

    of marketsand to fulfill stakeholderexpectations".

    In other words, strategy is about:

    * Where is the business trying to get to in the long-term (direction)

    * Which markets should a business compete in and what kind of activities are

    involved in such markets? (markets; scope)

    * How can the business perform better than the competition in those markets? (

    advantage )?

    * What resources (skills, assets, finance, relationships, technical competence,

    facilities are required in order to be able to compete? (resources )?

    * What external, environmental factors affect the businesses' ability to compete?

    (environment)?

    * What are the values and expectations of those who have power in and around

    the business? (stakeholders)

    http://www.tutor2u.net/blog/index.php/site/author/11/http://www.amazon.co.uk/exec/obidos/ASIN/0273651129/tutor2u00http://www.amazon.co.uk/exec/obidos/ASIN/0273651129/tutor2u00http://www.tutor2u.net/blog/index.php/site/author/11/
  • 8/11/2019 Final Business Stratagy

    8/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    8

    STRATEGY AT DIFFERENT LEVELS OF A BUSINESS

    STRATEGY

    Strategy is also a hierarchical conceptit takes place at three different

    levels: corporate, business, and functional. These levels correspond with theactivities of managers in different parts of the organization.

    o Corporate strategy is the set of explicit or implicit decision rules

    that determines what business(es) a firm will be in and not be in,

    and how it will allocate resources among them.

    o

    Business strategy is how a firm develops and sustains acompetitive advantage within an industry.

    o Functional strategy is the set of decisions made in marketing,

    operations, finance, research and development, and human

    resources that supports the business strategy.

  • 8/11/2019 Final Business Stratagy

    9/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    9

    Corporate Strategy- Corporate strategy, typically located at

    headquarters, determines which industries the firm will compete in and which

    ones it will exit.

    Business Strategy. Business strategy, typically located at the business

    unit or division level, determines how a company will compete within a given

    industry.

    Functional Strategy. Functional strategies are typically the responsibility of

    the heads (often vice presidents) of the various functions within a product

    division or business unit.

    BUSINESS STRATEGY ANALYSIS

    To many managers, and most strategic planners, the idea of thinking about

    and influencing the futures of their firms is an exciting one. Most managers are

    eager to set corporate goals and then to start formulating strategies that will help

    achieve those goals. However, two fundamental problems are inherent in

    approaching the strategic management task this way. First, most businesses are

    ongoing concerns and have set in motion certain activities that are a reflection

    of decisions made in the past. To think about the future without a thorough

    understanding of what is actually taking place may lead managers to formulate

    strategies that are either unrealistic or impossible to implement. Second,

    managers sometimes are tempted to engage in a strategic redirection of their

    firms without a thorough understanding of the healthyparts of their existing

    strategy. This tendency to throw the baby out with the bathwater can be

    thwarted only by making sure that management thoroughly understands the

    basis and the results of its present strategy.

    All firms have a realized strategy, whether or not management has made

    that strategy explicit in advance. As we have seen, a firms actual strategy can

  • 8/11/2019 Final Business Stratagy

    10/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    10

    be quite different from what management thinks it is or from what it was

    intended to be. The process of delineating the realized strategy is

    called strategy identification.

    This section will describe how to identify a business strategy. After this

    identification process is complete, then a manager can assess the quality of that

    strategy in order to ascertain which aspects of strategy might be candidates for

    change and which are certain candidates for retention. (Note that a perfectly

    acceptable outcome is for management to conclude that no changes are

    necessary. This process then results in validating an already sound strategy.)

    IDENTIFYING YOUR FIRMS BUSINESS STRATEGY

    Strategy identification at the business level is a straightforward process. In

    essence, a business strategy is built on a set of functional strategies, representing

    the competitive weapons that a company employs to compete in a given

    industry. The way to identify a business strategy is simply to first go through

    each of the functional areas and identify what pattern of decisions have been

    made in each, as follows.

    Marketing Strategy. Marketing strategy consulting firms price their

    services at a multiple closer to five times the consultants hourly salary rate.

    Therefore, Sigma would be considered a standard-rate price, whereas some of

    the specialized strategy consultants would be considered premium-rate

    consulting firms.

    Operations Strategy. Here, management should consider the question of

    how it transforms inputs into outputs for the marketplace. For example, what

    kinds of facilities does the company use? Are they concentrated in one location,

    or are they dispersed over a broader area? What is the companys capacity

    strategy.

  • 8/11/2019 Final Business Stratagy

    11/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    11

    Financial Strategy. Although many firms are fairly explicit about the

    marketing and production strategies that they follow, some of these same firms

    are vague when it comes to articulating their financial strategies.

    Research-and-Development Strategy. Firms vary considerably in the ex-

    tent to which they include research and development as a salient component of

    their business strategies.

    Human Resources Strategy. The types of people hired to operate a company

    is not only a reflection of the other functional strategies, but they also determine

    what kinds of future strategies can be pursued. Why? Because the human assets

    represent the capability set of the firm.

    EVALUATING YOUR FIRMS BUSINESS STRATEGY

    Disciplining oneself to go through the strategy evaluation process is

    important because only after gaining a thorough understanding of the strategys

    quality can one know what elements of strategy should be changed and, equally

    important, which elements of strategy are sound and should not be altered. In

    addition, the evaluation process itself will suggest strategic alternatives.

    The complexity of a corporation defies its being evaluated in any single

    dimension. As any security analyst knows, the quality of a companys stock

    must be judged on more than the historical performance of the firm; equallyimportant are the firms plan for the future, the quality of its internal resources,

    and its management.

  • 8/11/2019 Final Business Stratagy

    12/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    12

    BUSINESS STRATAGY

    A Definition of Business Strategy

    The definition of business strategy is a long term plan of action designed to

    achieve a particular goal or set ofgoals or objectives.

    Strategy is management's game plan for strengthening the performance of the

    enterprise.

    It states how business should be conduct to achieve the desired goals. Without a

    strategy management has no roadmap to guide them.

    Creating a business strategy is a core management function .It must be said that

    having a good strategy and executing the strategy well, does not guarantee

    success. Organizations can face unforeseen circumstances and adverse

    conditions through no fault of their own.

    The strategy needs to be frequently reviewed against prevailing

    external and internal environment (SWOT analysis ).This is wherebusiness

    http://www.rapid-business-intelligence-success.com/why-is-goal-setting-so-important.htmlhttp://www.rapid-business-intelligence-success.com/creating-a-business-strategy.htmlhttp://www.rapid-business-intelligence-success.com/definition-of-swot-analysis.htmlhttp://www.rapid-business-intelligence-success.com/what-is-business-intelligence.htmlhttp://commons.wikimedia.org/wiki/File:Business_Strategy_Cover.pnghttp://www.rapid-business-intelligence-success.com/what-is-business-intelligence.htmlhttp://www.rapid-business-intelligence-success.com/definition-of-swot-analysis.htmlhttp://www.rapid-business-intelligence-success.com/creating-a-business-strategy.htmlhttp://www.rapid-business-intelligence-success.com/why-is-goal-setting-so-important.html
  • 8/11/2019 Final Business Stratagy

    13/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    13

    intelligence comes in where you need to constantly monitor how the strategy

    and the objectives are being executed.

    Business (or Strategic) management is the art, science, and craft offormulating, implementing and evaluating cross-functional decisions that will

    enable an organization to achieve its long-term objectives. It is the process of

    specifying the organization's mission, vision and objectives, developing policies

    and plans, often in terms of projects and programs, which are designed to

    achieve these objectives, and then allocating resources to implement the policies

    and plans, projects and programs. Strategic management seeks to coordinate and

    integrate the activities of the various functional areas of a business in order to

    achieve long-term organizational objectives. A balanced scorecard is often used

    to evaluate the overall performance of the business and its progress towards

    objectives.

    The Business Architecture Model

    Business Architecture Model. Where a framework is a higher level

    basic conceptual structure of related things, the model is a pattern of things that

    can be repeated to achieve a desired result. In other words, the model simply

    represents an actionable approach, or pattern, for delivering on the conceptual

    framework.

    http://www.rapid-business-intelligence-success.com/what-is-business-intelligence.htmlhttp://www.rapid-business-intelligence-success.com/what-is-business-intelligence.html
  • 8/11/2019 Final Business Stratagy

    14/47

  • 8/11/2019 Final Business Stratagy

    15/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    15

    BUSINESS STRATAGY TECHNIQUES

    While operating at business level to get success in business

    operations businessman have to adopt business strategies. There are many

    business strategies some of them discussed below,

    I. SWOT ANALYSIS

    Strengths:What are the productstrengths that differentiate it from the

    competition? What organizational strengths do we bring to the table?

    Weaknesses:Where are features lacking or underdeveloped? Are there

    alliances or organizational weaknesses that erode market share?

  • 8/11/2019 Final Business Stratagy

    16/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    16

    Opportunities:Where can we differentiate the product? What strategies can we

    put in place to gain greater market share?

    Threats:How could this product fail? What factors in the market or the

    roadmap can bring it to obsolescence or lose market share?

    In my opinion, SWOT tends to primarily focus on your product and the

    competitors around it. This framework is a bit too close when looking purely at

    how an organization can meet objectives set for a product and narrow when

    looking only at your product vs. the competition. Often market research is

    sought in determining the objectives themselves, and this is where it can be

    limited. Often the organization looks to the product to set the objectives of the

    productor at least recommend them. SWOT will not help you set the product

    objectives because it assumes they have already been set.

    Example SWOT Analysis,

    A start-up small consultancy business might draw up the following SWOT

    Analysis:

    Strengths:

    We are able to respond very quickly as we have no red tape, and no need

    for higher management approval.

    We are able to give really good customer care, as the current small

    amount of work means we have plenty of time to devote to customers.

    Our lead consultant has strong reputation in the market.

    We can change direction quickly if we find that our marketing is not

    working.

  • 8/11/2019 Final Business Stratagy

    17/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    17

    We have low overheads, so we can offer good value to customers.

    Weaknesses:

    Our company has little market presence or reputation.

    We have a small staff, with a shallow skills base in many areas.

    We are vulnerable to vital staff being sick, and leaving.

    Our cash flow will be unreliable in the early stages.

    Opportunities:

    Our business sector is expanding, with many future opportunities for

    success.

    Local government wants to encourage local businesses.

    Our competitors may be slow to adopt new technologies.

    Threats:

    Developments in technology may change this market beyond our ability

    to adapt.

    A small change in the focus of a large competitor might wipe out any

    market position we achieve.

  • 8/11/2019 Final Business Stratagy

    18/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    18

    II. THE 5 AND 6 FORCES MODEL

    The 5 and 6 Forces Model

    The 5 and 6 Forces Model look at product as 5 (or 6) key forces that shape

    a business strategy .This framework goes deeper into the market dynamics of

    where you are investigating a product .Each of the forces evaluates the

    competitive intensity of a market. If there is intense competition, there is both

    strong interest from potential buyers to purchase a product, and business

    model(s) that ensure companies make a profit to meet this demand.

    The forces include:1) Competition for your product.

    2) New entrants that would compete in your space, often with new business

    models.

    3) End users/Buyers and their bargaining power on influencing price,

    integration, and concentration.

    4) Suppliers of raw materials, components and services for your product andtheir bargaining power on business strategy.

  • 8/11/2019 Final Business Stratagy

    19/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    19

    5) Substitute products and those factors that influence it (cost of product,

    perceived value, cost to switch, etc).

    6) Complementary products/ The government/ The public. This 6th factor takes

    into account strategic alliances and how the government or public can influence

    business strategy for a particular product

    III. PORTERS FIVE FORCES MODEL

    The Porter's Five Forces tool is a simple but powerful tool for

    understanding where power lies in a business situation. This is useful, because it

    helps you understand both the strength of your current competitive position, and

    the strength of a position you're considering moving into.

  • 8/11/2019 Final Business Stratagy

    20/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    20

    With a clear understanding of where power lies, you can take fair advantage of a

    situation of strength, improve a situation of weakness, and avoid taking wrong

    steps. This makes it an important part of your planning toolkit.

    Conventionally, the tool is used to identify whether new products, services or

    businesses have the potential to be profitable. However it can be very

    illuminating when used to understand the balance of power in other situations.

    Five Forces Analysis assumes that there are five important forces that determine

    competitive power in a business situation. These are:

    Supplier Power

    Buyer Power

    Competitive Rivalry

    Threat of Substitution

    Threat of New Entry

  • 8/11/2019 Final Business Stratagy

    21/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    21

    IV. PEST ANALYSIS

    PEST analysis is a strategic business measurement tool.

  • 8/11/2019 Final Business Stratagy

    22/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    22

    PEST is an acronym for Political, Economic, Social and Technological

    factors.These factors are primarily external factors which are used prior to doing

    a SWOT analysis (which is used to assess both internal and external factors).

    PEST is used to assess business/strategy planning, marketing positioning,

    business and product development, product introduction, new idea, business

    diversification or to review the strategy or position of a organization.There are

    variations to the PEST analysis like the PESTLE (includes Legal and

    Ecological/Environmental)

    There are many situations where systematic PEST analysis gives clarity

    about the external factors which can affect the decisions such as :

    Brand in relation to a market

    Product Launch

    Merger and Acquisition

    Entering a new market

    Potential Partnership

    Investment opportunity

    Company assessing the market conditions

    Product versus competition

    I. PESTLE

    This is used to perform an external environmental analysis by

    examining the many different external factors affecting an organization.

    The six attributes ofPESTLE:

    Political (current and potential influences from political pressures)

    Economic (the local, national and world economy impact)

    http://en.wikipedia.org/wiki/PESTLEhttp://en.wikipedia.org/wiki/PESTLE
  • 8/11/2019 Final Business Stratagy

    23/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    23

    Sociological (the ways in which a society can affect an organization)

    Technological (the effect of new and emerging technology)

    Legal (the effect of national and world legislation)

    Environmental (the local, national and world environmental issues)

    II. HEPTALYSIS

    This is used to perform an in-depth analysis of early stage

    businesses/ventures on seven important categories.

    Market opportunity

    Product/solution

    Execution plan

    Financial engine

    Human capital

    Potential return Margin of safety

    III. MOST

    This is used to perform an internal environmental analysis by

    defining the attributes of MOST to ensure that the project you are working on is

    aligned to each of the four attributes.

    The four attributes of MOST.

    Mission (where the business intends to go)

    Objectives (the key goals which will help achieve the mission)

    Strategies (options for moving forward)

    Tactics (how strategies are put into action

  • 8/11/2019 Final Business Stratagy

    24/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    24

    IV. DE BONO'S SIX THINKING HATS

    This is often used in a brainstorming session to generate and

    analyze ideas and options. It is useful to encourage specific types of thinking

    and can be a convenient and symbolic way to request someone to switch

    gears". It involves restricting the group to only thinking in specific ways -

    giving ideas & analysis in the mood of the time. Also known as theSix

    Thinking Hats.

    White: Pure facts, logical.

    Green: Creative.

    Yellow: Bright, optimistic, positive.

    Black: Negative, devils advocate.

    Red: Emotional.

    Blue: Cold, control.

    http://en.wikipedia.org/wiki/Six_Thinking_Hatshttp://en.wikipedia.org/wiki/Six_Thinking_Hatshttp://en.wikipedia.org/wiki/Six_Thinking_Hatshttp://en.wikipedia.org/wiki/Six_Thinking_Hatshttp://en.wikipedia.org/wiki/Six_Thinking_Hats
  • 8/11/2019 Final Business Stratagy

    25/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    25

    CRITICAL SUCCESS FACTORS

    Identifying the Things That Really Matter for Success

    How will you measure success?

    So many important matters can compete for your attention in business

    that it's often difficult to see the "wood for the trees". What's more, it can be

    extremely difficult to get everyone in the team pulling in the same direction and

    focusing on the true essentials .That's where Critical Success Factors (CSFs) can

    help. CSFs, also known as Key Results Areas (KRAs), are the essential areas of

    activity that must be performed well if you are to achieve the mission,

    objectives or goals for your business or project.

    The idea of CSFs was first presented by D. Ronald Daniel in the 1960s. It

    was then built on and popularized a decade later by John F. Rockart, of MIT's

    Sloan School of Management, and has since been used extensively to help

    businesses implement their strategies and projects.

  • 8/11/2019 Final Business Stratagy

    26/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    26

    Inevitably, the CSF concept has evolved, and you may have seen it

    implemented in different ways. This article provides a simple definition and

    approach based on Rockart's original ideas.

    Rockart defined CSFs as:

    "The limited number of areas in which results, if they are satisfactory, will

    ensure successful competitive performance for the organization. They are

    the few key areas where things must go right for the business to flourish. If

    results in these areas are not adequate, the organization's efforts for the

    period will be less than desired."

    He also concluded that CSFs are "areas of activity that should

    receive constant and careful attention from management."Critical Success

    Factors are strongly related to the mission and strategic goals of your business

    or project. Whereas the mission and goals focus on the aims and what is to be

    achieved, Critical Success Factors focus on the most important areas and get to

    the very heart of both what is to be achieved and how you will achieve it.

  • 8/11/2019 Final Business Stratagy

    27/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    27

  • 8/11/2019 Final Business Stratagy

    28/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    28

    RESEARCH METHODOLOGY

    Research methodology is a careful investigation for inquiring in a

    systematic method and finding solution of a problem. It comprises the defining

    and redefining of problem collection and evaluating data, making detection and

    reaching conclusion. This research consists of following element.

    Objectives of study

    Sources of data

    Research design

    Sample design

    Objectives of study

    To analysis overview of Business stratagy.

    To understand the various business strategies measures to success.

    To study strategies and internal controls.

    To analysis business strategies.

    Sources of data

    a. Primary data

    b. Secondary data-

  • 8/11/2019 Final Business Stratagy

    29/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    29

    Secondary data are those, which have already been collected by some

    other purpose and published. Secondary data are the shape of finished products.

    External Data, was generated from magazines ,research books and internet .In

    this study secondary data is collected .it is collected through internet ,magazines

    and books.

    Limitations of the study

    The following limitations have been found,

    The research study has been done from a selective material on the

    internet.

    Only selective journals, papers and articles have been put to use because

    of the time factor.

    There is the possibility of further updating of this research paper because

    of limited sources.

  • 8/11/2019 Final Business Stratagy

    30/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    30

    GUIDE TO INTERNAL CONTROL

  • 8/11/2019 Final Business Stratagy

    31/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    31

    CAMPUS PHILOSOPHY ON FISCAL RESPONSIBILITY

    (Shared Responsibility for Maintaining Internal Controls)

    Every individual within the University has some role in effecting

    internal control, including each employee, manager, and supervisor, department

    head, dean, director, senior executive, President and Curator. Roles vary with

    responsibility. Managers are ultimately responsible for the appropriate use and

    control of the funds entrusted to them. Management is accountable to the Board

    of Curators, which provides governance, guidance and oversight, and is also at

    times accountable to the IRS and funding agencies of federal, state and private

    grants and contract.

    KEY CONCEPTS OF INTERNAL CONTROL

    Internal control is a process. It is a mea ns to an end, not an end in

    itself. The goal is reliable financial reporting, effective and efficientoperations, and compliance with laws and regulations.

    Internal control is affected by people. It's not merely policy manuals

    and forms, but people's actions at every level of the organization.

    COMPONENTS OF INTERNAL CONTROL

    Key steps taken to achieve internal control are:

    Preventative control activities

    Preventive controls attempt to prevent or deter undesirable acts from occurring.

    They are proactive controls, designed to prevent a loss, error, or omission.

    Examples of preventive controls are:

  • 8/11/2019 Final Business Stratagy

    32/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    32

    separation of duties

    proper authorizations

    adequate documentation

    physical securityover cash and other assets

    Detective control activities (Monitoring)

    Detectivecontrols attempt to detect undesirable acts that have occurred. They

    provide evidence after-the-fact that a loss or error has occurred, but do not

    prevent them from occurring.

    Regular supervisory reviewof account activity, reports, reconciliations.

    Routine spot-checkingof transactions, records and reconciliations (do

    things make sense and look reasonable)

    Variance analysis, including budget to actual comparisons

    Physical inventories

    Control self assessment(such as this Guide and related Self-assessment

    Questionnaire)

    Internal auditreview of business units controls

    Information and communications

    Administrative information systems that provide necessary information to

    the appropriate people, at the necessary level of detail, on a timely basis

    Channels for employees to communicate suspected improprieties

    upstream through other than a direct supervisor

    Risk assessment-Management is responsible for assessing risks that could

    undermine these objectives of financial statements:

  • 8/11/2019 Final Business Stratagy

    33/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    33

    Establishing the existence/ownership of assets and liabilities

    Proper valuation of assets and liabilities

    Contain all transactions of the reporting period

    Proper presentation and disclosure

    Control environment

    A control-conscious environmentis also necessary. It is an environment that

    supports ethical values and business practices. Management is responsible for

    "setting the tone" for their areas and encouraging the highest levels of integrity

    and ethical behavior, as well as exhibiting leadership behavior that promotes

    internal control and accountability.

    The following steps are examples of this leadership behavior:

    Communicate to employees that fraud and conflicts of interest will

    not be tolerated.

    Communicate to employees that University policies and procedures

    are important and will be followed.

    Make employees fully aware of their responsibilities, including

    internal controls.

    Monitor the internal controls system on an on-going basis.

    SUSPECTED THEFT OR MISUSE OF ASSETS

    SeeBusiness Policy and Procedure Manual Section 8:010 for procedures that

    should be followed to report the loss of money, securities and property. A

    written report is required, and in certain cases a telephone report.

    http://bppm.missouri.edu/chapter8/8_010.htmlhttp://bppm.missouri.edu/chapter8/8_010.html
  • 8/11/2019 Final Business Stratagy

    34/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    34

    SEGREGATION OF DUTIES

    No single person should:

    o

    record transactions and reconcile balances.

    o handle cash and verify deposits.

    o handle assets and reconcile perpetual records to physical

    counts.

    o enter or approve a check request and have the check returned

    to themselves.

    Segregation of duties is essential to effective internal control. It reduces the risk

    of both erroneous and inappropriate actions. It is a deterrent to fraud. Key

    functions that must be adequately separated are described above. When it is

    extremely difficult to separate these functions, a detailed supervisory review of

    related activities or transactions is required as a compensating control activity.

    To ensure proper separation of duties, a person should never approve atransaction for which they are the payee.

    REVIEWS BY MANAGEMENT

    Perform budget to actual expense comparisons and investigate significant

    differences. Routinely spot-check transactions, records, and reconciliations to ensure

    expectations are met as to timeliness, completeness, segregation of duties,

    propriety of the transaction, etc.

    Follow up on unexpected results or unusual transactions. They might be

    indications of theft or fraud. Ask for explanations of unexpected results

    and ask for reasons for unusual transactions. Question the explanationsand reasons if they dont seem right, ask to see the items that were

  • 8/11/2019 Final Business Stratagy

    35/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    35

    purchased, etc. (See Suspected Theft or Misuse of Assets section in this

    Guide.)

    Document your reviews of reports and reconciliations by initialing and

    dating them and briefly indicating the resolution of any follow-up you

    performed on unexpected results or unusual transactions.

    RECONCILIATIONS

    Broadly defined, reconciliationis a comparison of different sets of data in order

    to ensure the accuracy and completeness of transactions. Integral parts of the

    reconciliation process include identifying and investigating differences, and

    taking corrective action, when necessary, to resolve differences.

    To ensure proper separation of duties, the person who enters or approves

    transactions or handles cash receipts should not be the person who performs the

    related reconciliations.

    Reconciliations should be performed timely, documented, and approved by

    management.

    Examples of important reconciliations that should be performed are:

    Reconciling the dollar amount of cash and checks received per

    original records (not per the receipt vouchers) to the dollar amount

    actually deposited.

    Reconciling actual payroll expenses to expected payroll expenses.

  • 8/11/2019 Final Business Stratagy

    36/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    36

    APPROVALS

    Approval authority should only be given to individuals with sufficient

    authority and knowledge to recognize and challenge unusual transactions.

    Control authority to approve with limits on both transaction amount

    and number of employees granted authority

    Review supporting documentation

    Compliance with University policies and procedures

    Question unusual items

    Determine if budget exists

    Determine if charges to grants are allowable

    No "rubber stamps" or "blind" approvals

    No sharing of passwords

    No splitting of transactions to avoid higher approval levels

    To ensure proper separation of duties, a person should never approve a

    transaction for which they are the payee.If the reviewer notes any transaction(s)

    that, after his/her investigation, is not a legitimate department expense, he/she

    should contact his/her supervisor.Password security should be adjusted upon an

    employee's termination, transfer, or change in responsibilities.

    ASSETS

    In addition to cash and inventory, all equipment and supplies, irregardless of

    original cost, are consideredassetsof the University.

    Physically secure your areas assets.

    Cash, inventory, equipment, and supplies must be safeguarded from

    unauthorized access, use or theft. Examples of access controls to safeguard

    assets are locked doors, filing cabinets, and drawers, and safes. The number

  • 8/11/2019 Final Business Stratagy

    37/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    37

    of individuals with access to the keys or lock combinations should be as few

    as possible. Locks should be changed when employees who had keys to

    significant amounts of assets terminate.

    Conduct periodic counts of inventories.

    Compare inventory counts to your departments perpetual inventory

    book records and investigate differences.

    Departments with significant inventories should maintain inventory

    controls over the items. Inventory items received and issued should be recorded,

    so that a current "book" balance is always known. Periodically, a person who is

    independent of the inventory purchasing and inventory custody functions should

    physically count the inventory items. The counts should be compared to the

    "book" balances. Missing items should be investigated, resolved, and analyzed

    for possible control deficiencies. Book records should be adjusted to the

    physically counted quantities if missing items cannot be located.

    Update the fixed asset information distributed to you bi-annually.

    Record asset disposals and transfers between areas timely.

    Fixed asset listings should be periodically reviewed and compared to assets

    physically on-hand. Missing items should be investigated, resolved, and

    analyzed for possible control deficiencies. Fixed asset listings should be updated

    accordingly.

    BANK ACCOUNTS

    Individual schools, departments, and divisions cannot establish bank

    accounts without the approval of MU Administrative Services.

    PETTY CASH

  • 8/11/2019 Final Business Stratagy

    38/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    38

    There are a limited number of petty cash funds on campus. The following

    guidelines are for those departments with a petty cash fund.

    Keep the petty cash fund in a locked, secure place.

    Access to the petty cash fund should be restricted to the custodian and a

    back-up person.

    Petty cash should be disbursed only by the custodian (or a back-up person

    in the custodian's absence).

    Require original receipts in order to disburse petty cash. Maintain the

    receipts in the petty cash fund box for reconciling.

    The person to be reimbursed should indicate on the original receipt what

    was purchased (if not obvious on the receipt), the business purpose, and

    account and fund to be charged.

    The original receipts should be approved and signed by an appropriate,

    authorized individual, such as the supervisor of the person to be

    reimbursed.

    The petty cash fund should not be used for personal expenses, personal

    loans, or the cashing of personal checks.

    The Custodian is responsible for regularly reconciling the petty cash

    fund. (The sum of cash plus original receipts plus any outstanding

    reimbursements should equal the full, original amount of the fund.)

    Periodic, surprise counts of the petty cash fund should be performed by

    someone other than the custodian, such as a supervisor.

    A petty cash fund remains open on the records of the Accounting

    Services Department until you request that it be closed. The Accounting

    Services Department performs an annual written confirmation of the petty

    cash account balances.

    Decide if you really need a petty cash fund. If not, contact the Accounting

  • 8/11/2019 Final Business Stratagy

    39/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    39

    Services Department to close the fund. Deposit the petty cash fund

    money, indicating on the receipt voucher that it is the closing of the petty

    cash fund.

    In the event of an unexplained petty cash shortage, see the section on

    Suspected Theft or Misuse of Assets

    CASH,CHECK, CREDIT CARD RECEIPTS

    Procedures should be followed for depositing cash as follows:

    o

    Locations that deposit directly to the bank should follow the

    procedures described in theCash Receipts Manual

    o Locations that deposit with campus Cashiers should follow the

    procedures described inBusiness Policy and Procedure Manual

    Section 2.060.

    Maintain a manual or electronic log of all cash, checks, and credit card

    payments received (include check numbers). This log should list the

    amount received, its form (cash, check, or credit card), the payor, and the

    purpose of the payment.

    Provide numbered receipts for all payments received, regardless of

    payment type (cash, check, or credit card). Two-part forms should be

    used, with one copy being kept and one copy provided to the payor.

    All receipts should be properly accounted for and should agree with thelog used to record monies received.

    Immediately restrictively endorse checks received with a stamp as

    described inCash Receipts Manual.

    Keep cash, checks, and credit card forms in a locked, secure, and

    restricted facility, such as a drawer or safe, until they are deposited. Limit

    who has access and keys/combinations to the locked facility.

    http://www.umsystem.edu/ums/departments/fa/treasurer/manual/http://bppm.missouri.edu/chapter2/2_060.htmlhttp://bppm.missouri.edu/chapter2/2_060.htmlhttp://www.umsystem.edu/ums/departments/fa/treasurer/manual/crm204.shtmlhttp://www.umsystem.edu/ums/departments/fa/treasurer/manual/crm204.shtmlhttp://www.umsystem.edu/ums/departments/fa/treasurer/manual/crm204.shtmlhttp://www.umsystem.edu/ums/departments/fa/treasurer/manual/crm204.shtmlhttp://bppm.missouri.edu/chapter2/2_060.htmlhttp://bppm.missouri.edu/chapter2/2_060.htmlhttp://www.umsystem.edu/ums/departments/fa/treasurer/manual/
  • 8/11/2019 Final Business Stratagy

    40/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    40

    Deposits must be made at least once daily unless otherwise authorized in

    writing by Campus Administrative Services. If minimal dollar amounts

    are received, deposits should be made when amounts total $100 or at least

    weekly.

    Prepare on-line receipt entries (CRRs) to the general ledger for each

    deposit.

    Require an employee with no cash handling responsibilities to verify that

    the amounts actually deposited equal the amounts from the log or

    receipts, not from the receipt voucher.

    GIFTS

    Restrictively endorse checks upon receipt by stamping as described in

    Cash Receipts Manual.

    Make a record of all incoming gift and endowment checks and cash.

    Deposit the endorsed checks and cash with other types of cash receipts

    immediately, using the Gift CRR application.

    Reconcile your record of incoming gift and endowment checks and cash

    to the Universitys gift system (ADIS) to ensure all amounts have been

    received and deposited.

    Notify the campus Development office upon receipt of non-cash gifts.

    Appraisals of non-cash gifts must be made by an outside appraiser and

    must be paid for by the donor.

    (See Business Policy and Procedure Manual Section 2:130)

    PAYROLL/PERSONNEL

    http://www.umsystem.edu/ums/departments/fa/treasurer/manual/crm204.shtmlhttp://bppm.missouri.edu/chapter2/2_130.htmlhttp://bppm.missouri.edu/chapter2/2_130.htmlhttp://bppm.missouri.edu/chapter2/2_130.htmlhttp://bppm.missouri.edu/chapter2/2_130.htmlhttp://www.umsystem.edu/ums/departments/fa/treasurer/manual/crm204.shtml
  • 8/11/2019 Final Business Stratagy

    41/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    41

    Non-exempt employees (employees eligible for overtime pay) must

    complete timesheets of the number of hours they worked each day. This

    is a federal requirement.

    Timesheets must be approved and signed by appropriate supervisors.

    Overtime requires the advance approval of a supervisor, i.e., before it is

    worked.

    Track each employee's sick leave and vacation time.

    Access to payroll information should be very limited.

    Direct deposit of paychecks is required for all new employees.

    Do not release wage information externally without the written consent of

    the employee (or a subpoena).

    Question whether any independent contractors in your area should instead

    be classified as employees. The U.S. Internal Revenue Service has rules

    defining independent contractors versus employees. For more information

    contact Administrative Services, 882-7254.

    ACCOUNTS PAYABLE

    Do not request checks to parties outside the University to be returned to

    departments or employees.

    Original invoices should be sent directly to Accounts Payable by vendors.

    Don't request a rush check or an online (hand-drawn) check if the

    issuance of the check is not critical.

    Keep supporting documentation for auto-approved (recurring) check

    requests in the departments.

    Review invoices related to blanket purchase orders for reasonableness.

    An employee should not also be paid as an independent contractor.

  • 8/11/2019 Final Business Stratagy

    42/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    42

    TRAVEL

    Spouse or guest travel is unallowable as a charge to federal grants and

    usually unallowable as a University expense - look at meal and hotel

    receipts for evidence of multiple travelers.

    Alcohol is unallowable as a charge to federal grants - look at meal and

    hotel receipts.

    Encourage the use of the Universitys travel portal for information about

    travel.

    HUMAN RESOURCES

    Ensure terminated employees are promptly removed from the Payroll

    system.

    Form I-9 (employment eligibility verification) data must be collected and

    verified within three days of hire.

    Any court-ordered garnishments, child support orders, and tax levies

    should be forwarded immediately to your respective Human Resources

    Office.

    Employees must be paid at least minimum wage and be 16 years old.

    PURCHASING

    Do not permit purchases of personal items, even if employees will

    reimburse.

    Sales tax should not be incurred.

    When purchasing products or services from employees and/or relatives of

  • 8/11/2019 Final Business Stratagy

    43/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    43

    employees, follow conflict of interest and disclosure policies.

    Competitive bids or sole source justifications must be obtained by the

    Purchasing Department in advance of any purchase of $5,000 or more.

    Encourage the use of the Universitys preferred suppliers in order to

    receive special rates based on contracts the Universitys Purchasing

    Services Department has negotiated.

    Purchase Orders:

    Obtain purchase orders in advance of purchases.

    Procurement cards:

    Procurement cards should be kept in a secure location.

    The only person authorized to use a procurement card is the cardholder

    whose name is on the front of the card.

    Because of the potential personal use of procurement cards, the approvals

    of such transactions should be serious and thorough. Any unusual items

    or use of unusual vendors should be questioned. Personal use of

    procurement cards is not permitted.

    Original receipts, not copies of receipts, should be on file in

    departments/schools for all procurement card transactions.

    CONTACTS FOR ASSISTANCE

    For assistance with any questions about internal control, please contact these

    offices:

    Cash, check, credit cards Cashiers Paul Toler 882-

    4959

    [email protected]

    du

    Payroll Payroll Amy

    McKenzie

    882-

    6548

    Mckenziea@missou

    ri.edu

    http://localhost/var/www/apps/conversion/tmp/scratch_5/[email protected]://localhost/var/www/apps/conversion/tmp/scratch_5/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://localhost/var/www/apps/conversion/tmp/scratch_5/[email protected]://localhost/var/www/apps/conversion/tmp/scratch_5/[email protected]
  • 8/11/2019 Final Business Stratagy

    44/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    44

    Accounts payable

    disbursements

    Accounti

    ng

    Rita Wells 882-

    2483

    [email protected]

    u

    Human resources HR Jatha

    Sadowski

    882-

    4859

    sadowskij@missour

    i.edu

    ROLE OF INTERNAL AUDIT

    The UM Internal Auditing Department is responsible for performing internal

    audits at the University. Internal audits assist management by providing

    independent and objective analyses of activities and controls. Audit scopes can

    range from a single process to all business activities in a division, department,

    or school. Internal Auditing makes recommendations as a result of those

    analyses. Internal Audit makes regular reports to the audit subcommittee of the

    Board of Curators and the President on the results of internal audits and the

    completion status of audit recommendations .The Administrative Services office

    is responsible for coordinating the on-campus activities of all internal audits on

    the Columbia campus and serves as liaison between internal auditors and

    campus departments when appropriate. If your office is contacted by anyone

    who represents themselves as internal auditors, contact Administrative Services

    at 882-7348.

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
  • 8/11/2019 Final Business Stratagy

    45/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    45

    CONCLUSION

    BUSINESS Strategy perform a very important role to get success in ourbusiness. but it is necessary to put right strategy. Strategy is about making

    choices. You should be able to see the impact of your strategic planning work

    and how it will benefit the business through the following issues :Take one

    analysis technique as an example,PEST Analysis.

    As you work through the difficult categories of political, social, economic

    and technological changes you may spot an opportunity or a threat much earlier

    than you would have done normally.

    This gives you a chance to think deeply about it, decide how it will

    potentially impact on your business and then decide what you will do about it.

    As you take action and watch the situation unfold, you see your competitors

    scrambling to catch up.

    How much of the full strategy process you need depends on your

    situation, both the business and its competitive environment and also on the

    time and resources you have .When Ive spoken to turnaround experts, they

    believe in the strategy process but often there is only time for a limited amount

    of work before the big decisions have to be made.

    http://www.differentiateyourbusiness.co.uk/pest-analysis-the-way-to-understand-the-wider-environmenthttp://www.differentiateyourbusiness.co.uk/pest-analysis-the-way-to-understand-the-wider-environment
  • 8/11/2019 Final Business Stratagy

    46/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS

    46

    REFERENCE

    BIBILIOGRAPHY-

    STRATAGIC MANAGEMENT-M.COM

    BUSINESS STRATAGY

    WEBIOGRAPHY-

    WWW.GOOGLE.COM

    WWW.BUSINESSSTRATAGY.COM

    WWW.STRATEGICMANAGEMENT.COM

    http://www.google.com/http://www.google.com/http://www.business/http://www.business/http://www.strategicmanagement.com/http://www.strategicmanagement.com/http://www.strategicmanagement.com/http://www.business/http://www.google.com/
  • 8/11/2019 Final Business Stratagy

    47/47

    BUSINESS STRATAGIES AND MANAGEMENT CONTROL TO MEASURE SUCCESS