Post Script Production Final Presentation

Market analysis Is there a market?

What is the competition?

Scope of Work

Identify a pricing strategy

Feasibility Technology – a complex application

Can it be executed?

Capital What are the costs associated with this development?

Scope of Work

Recommendations and Exploration of Alternative future

Internal Analyses SWOT VRIO

External Analysis PESTEL

Porter’s 6 forces Target market

Potential market share App market saturation

Financial Analysis 5 year discounted cash flow analysis

Sensitivity and scenario analysis

PSP Model Canvas

Key Findings

There is essentially no Software Middle Class. Only winners

and Losers. Most are Losers, even when the products are well-made due to high competition, availability and low cost leadership.

Software Development, Product Testing and Marketing are Active and costly Expenses

Most Software Developers operate with a similar business model as TV stations, utilizing themselves as Ad Platforms; creating and facilitating mostly free content, selling small amounts of

products and selling lots of Ad Space and Customer Segmentation Information

The Software Industry makes the majority of their revenue

from B2B, Enterprise, Multiprogram Packages or Commissioned development

Price (PC) Capabilities (PC) Market Size (Mobile)

The major difference between PC and Mobile Software:

Overview

Overview

In-App Advertising

There are 4 main Software choices.

Paid (One time or Subscription) Paidium (Purchase with in-app purchases)FreeFreemium:

In-App Purchase

In-App Upgrade

3 major operating systems for software

The consumer software industry is moving to mobile

Overview

Personal Computer vs Mobile

Personal Computer vs Mobile

Mobile Software Economy

Mobile Software

Google Play Installs 50,000,000 - 100,000,000

Mobile Software Business Models

Mobile Software Success

Mobile Market Size

Census 2013

Mobile Market Share

Tablets

Smartphones

Apple Vs Google Mobile

Mobile Software Usage

Mobile Software Usage

Mobile Software Usage

comScore (2014) The US Mobile App Report

Mobile Software Usage

Apple

3,840 avg. minutes per month 153 minutes per month

Total Photo/Video Pinterest

38 minutes per month

10 minutes a month would be difficult to acquire

Mobile Customer Acquisition

Search Ad Campaign

Google Analytics Benchmark Averages for Bounce Rate

• 40-60% Content websites • 30-50% Lead generation sites • 70-98% Blogs • 20-40% Retail sites • 10-30% Service sites • 70-90% Landing pages

10k-30,000 Visitors a year who see more than one page or

action

1k-3,000 installs at a 10% conversion rate would be good

Competitive AnalysisStory Creation App Story Creation Software Story Creation Website

Adobe Voice Free, Premium

StoryCatcher Free, Premium

StoryRobe $0.99

StoreHouse Free

Explory Free, Premium

Present Free

Broadcastr Free

HistoryPin Free

Stellar Free

Snapchat Free

Instagram Free

Youtube Free Free

Facebook Free Free

Vine Free Free

Video Memoir $24.99

OneStory Free, Premium Free, Premium

Exposure Free

Cowbird Free

Storify Free

Interlude Free, Premium

Dejehouti Free, Premium

Racontr Free, Premium

Mindlogr Free, Premium

My Memories Are Free, Premium

My Life Here on Earth Free

Red =Major Target Segment Competitor Blue = Major Social Sharing Competitors

Competitive Analysis

StoryCatcher

Adobe Voice

Interlude

Target Market Mainstream Market State of the Art

Competitive Analysis

Editor Social

Story Telling

Financial

Financial

Conclusion

Looking at the research, we would conclude there is too much risk and

cost involved to move forward with the development of PSP software

Without a clear path-to-market and technical expertise in the

industry it will be difficult for PSP to compete in a market with high fragmentation, low industry success and high competition

Capital and Resources will be better served Scaling the current business

Alternative Conclusion

use minimal marketing & development capital

If the project was to move forward we would suggest

primarily target females 18-45 with strong family values, social media consumption and photo & video app experience.

use freemium model and in-app ads

start with iPhone and iPad

frame the brand around demographic and psychographic profile

build up website & marketing appeal with engagement metrics

Questions

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