final copy nets powerpoint
TRANSCRIPT
New Jersey Nets
By: Chad Hamilton2nd Hour
Sports Marketing Final
League and Conference The New Jersey Nets
play in the National Basketball Association
There are 30 teams They are in the
Eastern Conference That involves 15
teams They are almost last
in their Conference Standings
Atlantic Division
The New Jersey Nets are in 4th place out of 5 teams in the Division
They have 19 wins and 43 loses and are 2 games out of last place
Current City Newark, New
Jersey Population:278,15
4 Largest city in NJ 68th largest city in
the U.S. 8 miles west from
Manhattan Home of Rutgers
University
Franchise Players
Deron Williams: Starting Point Guard• PPG: 21.3• RPG: 3.9• APG: 9.7• College: Illinois• Years Pro: 5
Brook Lopez: Starting Center• PPG: 19.3• RPG: 5.8• APG: 1.8• College: Stanford• Years Pro: 2
Coach and Owner
Avery Johnson: Head Coach• Named coach on June 15, 2010• Overall career record: 194-70 (.735)• Nets are currently 17-42 (.288)• Won coach of the year in 2005-06 • Fastest coach to reach 150 wins
Mikhail Prokhorov: Principal Owner• Owns 80% of team• NBA’s first non-North American
owner• Known as Russia’s richest man• Net worth about $9.5 Billion• Plans to move the Nets to
Brooklyn
Mission Statement
The New Jersey Nets mission statement is to always be one of the elite teams in the league, with class and performance on and off the court. To make as much money possible with having some of the most loyal fans that stay true to their team. Always turn the negatives into positives and never turn against one another.
Core Values
Create a winning environment Always put the fans first To make as much money as possible Never treat anyone with disrespect Turn the losing ways upside down Support one another Don’t be all about yourself be about
the Nets organization
How to re-build the Nets
The players and coaches need to realize that their jobs are not set in stone
Make the players work for playing time, but challenge one another to be the best they can
One person can not carry the team, they have to play together
Coaches have to have a positive attitude at all times to not show their players that they have given up
Coaching and Management Keys
Make an environment where the players want to come to work everyday
Make it fun-interact with the fans Talk to fans that come early to games Know how to win in key games Get the team to the playoffs Attract free agents to want to sign with
the Nets to make a better team
Primary Target Market The Nets main target
market is going to be males 20-40 years old
They love watching basketball
They have once played in high school but can no longer fulfill their dream of making it to the NBA so they pay money to watch men do it.
They are in the middle class
With steady jobs making around $40,000-$80,000 a year
They will go to games with the guys to get away from stress back at home
Secondary Target Market
A wife with kids active in sports
Her husband is working a lot and she wants to do something for the kids
They all love basketball, and are loyal fans to the Nets
She does not work or has a part time job
Her husband is the bread winner
Their family is in the upper to middle class
Types of products that target market consumes
Nike shoes
American Eagle Clothing
Shops at Meijer
Ford Cars
“-graphics” of Target Market
Demographics- both target markets will live in the suburbs of Newark with many neighbors surrounding them
Psychographics-Our target markets are very social and interact with others well. They present themselves with class and professionalism.
Geographics-They do not have any financial issues. They are good citizens of the United States and live their lives to the fullest.
2009-2010 Nets Revenue The Nets made a total of $89 million In 2010 the Nets franchise value was at
$312 million The Nets total ticket sales were at $26
million The salary cap in the NBA last year was
$58.68 million
Stadium-the “Prudential Center”
Located in Newark, New Jersey Opened October 25, 2007-Contract is up in 2012 Capacity: 18,711 Cost $375 million New Jersey Devils hockey team also plays there Fans and sports writers have nicknamed the stadium “The Rock”
Barclays Center in 2012
The team will be moving in 2012 to play in Brooklyn, New York and be called the Brooklyn Nets
It is a better market for the team to sell more tickets and make more money The estimated cost for this new stadium will be around $4.9 billion This stadium was designed by the architect firm Ellerbe Becket who has created 7
different NBA stadiums The Estimated capacity for the stadium is 18,000
New Uniforms!
Facts about the Economy
Unemployment Rate in NJ: 10.1% A total of 3.91 million New Jerseyans
remain employed Around 2,300 people in New Jersey lost
their jobs in December and 9,400 people lost their jobs in November
Median Household Income: $68,342-tied for highest in the country with Maryland
Consumer Price Index Price of oil per barrel
as of yesterday was: $104.56
In the next year, the price of oil per barrel is going to be $120
Average price of gasoline per gallon is $3.44
By the summer, the average price of gasoline per gallon will be up to $5
Promotion #1 (T-Shirt Shooter)
At half time of each home game the staff will be going out on the court to shoot t-shirts out with the teams logo on it
It will get the fans excited to get a free t-shirt with their favorite teams logo on the front
Promotion #2 (Scoreboard Race)
At a timeout during the game, there will be a race with animated Nets players on the big screen
Each player will represent a section of the stadium
Whichever section wins the race, they get a free 12 oz Coke at the concession stand
Coke will pay the Nets to do this advertisement so the organization will be making money
That’s all folks!