final country strategy medical tourism belize

Download Final Country Strategy Medical Tourism Belize

Post on 11-Mar-2016

214 views

Category:

Documents

1 download

Embed Size (px)

DESCRIPTION

Medical Tourism Strategy in Belize

TRANSCRIPT

  • Confidentiality: Private Date: September 17, 2012

    ANALYZING THE POTENTIAL OF THE MEDICAL TOURISM SECTOR FOR INVESTMENT PROMOTION BELIZE

    Final Sector Strategy Page 1

    All rights reserved. The information herein is confidential and the recipient will not disclose it to third parties without the written permission of BELTRAIDE

    ANALYZING THE POTENTIAL OF THE MEDICAL TOURISM SECTOR FOR INVESTMENT PROMOTION - BELIZE Final Sector Strategy

    Confidentiality Private Status Proposal Author Massimo Manzi

    Reviewers Approver(s) Copy to Mario Alberto Umaa Mario Alberto Umaa

    Diego Morais Diego Morais

    BELTRAIDE BELTRAIDE

    Ishmael Quiroz Ishmael Quiroz

  • Confidentiality: Private Date: September 17, 2012

    ANALYZING THE POTENTIAL OF THE MEDICAL TOURISM SECTOR FOR INVESTMENT PROMOTION BELIZE

    Final Sector Strategy Page 2

    All rights reserved. The information herein is confidential and the recipient will not disclose it to third parties without the written permission of BELTRAIDE

    Table of contents

    Executive Summary.4 Overview...5 Project Objectives...5

    Project Scope...5

    Sector Strategy: Developing Medical Tourism in Belize..6 1. Introduction...7

    1.1 Medical tourism in the context of the National Development Plan..7

    1.2 Medical tourism: a global industry9

    2. Strategic analysis of the medical tourism industry prospects.11

    2.1 Medical tourism clusters. Benchmarking11

    2.2 Services and Pricing. Benchmarking..14

    2.3 Investment Incentives. Benchmarking15

    2.4 Medical tourism in Belize: SWOT Analysis...17

    2.5 Competitive advantage positioning.17

    2.6 Mapping of the Sector.19

    2.7 Technical Assessment of the Preparedness, Readiness and Competitiveness of the Healthcare and Tourism Sector...20

    2.8 List of Private Stakeholders25

    2.9 Linkages between the healthcare sector and the tourism sector..27

    3. Sector development strategy..33

    3.1 Key components for a successful country strategy.33

    3.2 Public Policies supporting Healthcare Clusters......34

    3.3 Commitment of the private sector...36

    3.4 The Strategy: Three Components for a Three Stages process37

    4. Action plan for the implementation of the strategy.41

  • Confidentiality: Private Date: September 17, 2012

    ANALYZING THE POTENTIAL OF THE MEDICAL TOURISM SECTOR FOR INVESTMENT PROMOTION BELIZE

    Final Sector Strategy Page 3

    All rights reserved. The information herein is confidential and the recipient will not disclose it to third parties without the written permission of BELTRAIDE

    4.1 Legal framework.41

    4.2 Risks mitigation: Belize Safe Destination for Medical Travelers Program.44

    4.3 Cluster structuring...47

    4.4 Human Resources47

    4.5 Capacity Building49

    4.6 Foreign Investments50

    4.7 Role of the Government..52

    5. Communication and marketing strategy..54

    5.1 List of procedures54

    5.2 Most appropriate geographic territories to be targeted...55

    6. Final Recommendations.56

    ANNEXES...58

    Acronym List..........64

    End of Document

  • Confidentiality: Private Date: September 17, 2012

    ANALYZING THE POTENTIAL OF THE MEDICAL TOURISM SECTOR FOR INVESTMENT PROMOTION BELIZE

    Final Sector Strategy Page 4

    All rights reserved. The information herein is confidential and the recipient will not disclose it to third parties without the written permission of BELTRAIDE

    Executive Summary Medical tourism is a growing industry as a result of high cost of care and problems to provide timely attention in developed country. Countries willing to be part of this global economic opportunity have to provide a trustable, quality and coordinated value proposal including not only healthcare procedures but also specialized transportation, recovery and accommodation services.

    The development of a medical tourism industry in Belize is consistent with both the Long Term National Development Framework for Belize HORIZON 2030 and the National Sustainable Tourism Master Plan for Belize 2030.

    As a result of a competitiveness diagnostic, SWOT analysis and benchmarking, Belize showed accounting with a number of competitive advantages that put the country in a good position to become a medical tourism destination. Those are proximity to the US, being an English speaking country, branding as a top natural tourism destination, famous retirement destination, experience with dental tourism.

    Medical tourism is not just a business opportunity for a group of clinics and hospitals. Medical tourism is a country opportunity of development for a wide range of SMEs: from transportation companies to tour operators, from hotels to restaurants.

    This means that the sector strategy requires a broad approach and a comprehensive action plan where both the public and the private sector have to play a key role. The first by setting the rules and making sure everybody get benefits from the initiative and the latter by working together putting aside individualism and promoting fair competition.

    The Belizean way to develop medical tourism consists of a three components strategy: a Local Healthcare Capacity Improving Program; Human resources development; Foreign Investments in New Medical Tourism Projects. On the other hand, the strategy will be developed by stages where variables are the type of investment projects to be expected, degree of participation of existing clinics and hospitals, level of involvement of foreign doctors.

    The implementation of the proposed action plan will require Governmental help and international cooperation in terms of consultancy, financial and technical assistance. But, the first, essential step, is to structure a medical tourism cluster, by promoting the creation of a private, independent body (BELHEALTH), closely supported by the Government, to achieve the important goals of representation of country`s interest to become a medical tourism destination; Self regulation; International promotion; Training; Linkages among sectors; Sectors Competitiveness.

  • Confidentiality: Private Date: September 17, 2012

    ANALYZING THE POTENTIAL OF THE MEDICAL TOURISM SECTOR FOR INVESTMENT PROMOTION BELIZE

    Final Sector Strategy Page 5

    All rights reserved. The information herein is confidential and the recipient will not disclose it to third parties without the written permission of BELTRAIDE

    Overview In 2009 BELTRAIDE initiated an Organizational Evaluation to assess and benchmark the organization against similar Investment and Trade Promotion Organizations in the region. This assessment constitutes a starting point for analyzing the institution, presents a detailed organizational analysis, including recommendations for improving strategic leadership, financial management, human resources management and development, monitoring and evaluation, Information Technology (IT) services, organizational communications, among others. Nevertheless, the assessment lacks an implementation plan, and a solid analysis and recommendations on the operation of its three main functional areas (export promotion, investment attraction, and SME development) and comparisons to regional and international best practices. The Government of Belize has entered into a Technical Cooperation Agreement with the Inter-American Development Bank to access resources under the Compete Caribbean Program to refocus BELTRAIDEs investment attraction efforts towards key sectors that will drive economic growth in the country

    Project Objectives The objective of this consultancy is to develop a comprehensive sector strategy and implementation plan for investment promotion in the medical tourism sector.

    The sector strategy will include the specific trade and investment development profiles, which clearly identify, quantify and assess the resources and advantages of the sector as targets for direct investment.

    This consultancy will include the detailed articulation of the unique selling points for the sector and the development of marketing collaterals to be used in supporting the marketing effort.

    Project Scope The scope of this consultancy is to identify the potential of Belize to be a medical tourism destination and to attract foreign direct investments in this field, and to define an adequate blueprint to achieve the agreed common goals.

  • Confidentiality: Private Date: September 17, 2012

    ANALYZING THE POTENTIAL OF THE MEDICAL TOURISM SECTOR FOR INVESTMENT PROMOTION BELIZE

    Final Sector Strategy Page 6

    All rights reserved. The information herein is confidential and the recipient will not disclose it to third parties without the written permission of BELTRAIDE

    Sector Strategy: Developing Medical Tourism in Belize The development of a sector strategy includes several necessary steps aiming to make sure the program is based on an in depth analysis of the country and the specific sector competitiveness, and on agreed values and vision.

    The cycle that follows is a practical guide to the single phases that brought to the draft of a Sector Strategy and to the following steps such as cluster structuring and implementation.

  • Confidentiality: Private Date: September 17, 2012

    ANALYZING THE POTENTIAL OF THE MEDICAL TOURISM SECTOR FOR INVESTMENT PROMOTION BELIZE

    Final Sector Strategy Page 7

    All rights reserved. The information herein is confidential and the recipient will not disclose it to third parties without the written permission of BELTRAIDE

    1 Introduction

    1.1 Medical tourism in the context of the National Development Plan A strategy

Recommended

View more >