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CORPORATE GOVERNANCE AT BAYERISCHE
MORTOREN WERKE(BMW)
SUBMITED BY:-
ADHIP VARMA
ANKI
T BHARDWAJ
CHARU PANT
KUSH
AGRA GOSWAMI
MRIGAS
HIKHA MITRA
PAWAN
SHARMA
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SHOBHIT
RANJAN
AARTI BATRA
Corporate Governance............................................................................................................3
Agency Theory........................................................................................................................5
Why did BMW buy Rover?........................................................................................................6
Acquisition Failure...................................................................................................................7
Cause of Failure Cause of Success.......................................................................................7
Did BMW lose money on Rover?..............................................................................................7
Supervisory Body....................................................................................................................8
Role of Supervisory Body.....................................................................................................8
Corporate Governance-JAPAN..................................................................................................9
A comparison between BMW and General Motors.................................................................10
RECOMMENDATIONS.............................................................................................................17
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Corporate Governance
Corporate Governance is the system by which companies are directed and
controlled.
Cadbury Committee Report
The single over-riding objective shared by all listed companies, whatever their size
or type of business, is the preservation and the greatest practicable enhancement
over time of their shareholders investment. All boards have their responsibility and
their policies, structures, composition and governing processes should reflect this.
The boards task is to approve appropriate policies and to monitor the performance
of management in implementing them.
Kumar Mangalam Birla committee Report
Corporate Governance is not to be measured in terms of stock markets valuation.
For me Corporate Governance is a mindset, a question of value systems. It is a way
of saying that I put public good ahead of private good, of not using the corporate for
personal benefit.
Narayan Murthy
- Chairman, InfosysTechnologies Limited
Corporate governance involves a set of relationships between a companys
management, its board, its shareholders and other stakeholders ..also the
structure through which objectives of the company are set, and the means of
attaining those objectives and monitoring performance are determined.
Preamble to the OECD Principles of Corporate
Governance, 2004
Principles in developing corporate Governance.
Transparency
everything that happens in the company, if it is not shy to share it publicly,
it is transparent
Equanimity
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Rights of all shareholders are equal, of minor or major shareholding.
It involves letting Investors know how the company in which they have
invested is utilizing their money
Accountability
The management is accountable for its decisions
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Agency Theory
The delegation of decision-making authority from principal to agent is problematic
in that;
1. The interests of principal and agent will diverge
2. The principal cannot perfectly and costlessly monitor the actions of the agent
3. The principal cannot perfectly and costlessly monitor and acquire the
information available to or possesed by the agent
These constitute the agency problem - the possibility of opportunistic behaviour
on the part of the agent that works against the welfare of the principal
Agency costs; incur to protect principals interests and to reduce the possibility that
agents will misbehave
Monitoring expenditures by principals
Bonding expenditures by agents
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Residual loss of the principal
Essential sources of agency problems:
Moral hazard; more of the agents actions are hidden from the principal or are
costly to observe
Adverse selection; the agent posseses information that is, for the principal
unobservable or costly to obtain
Risk aversion; as organisations grow managers become risk averse
(they would like to protect their position, managers would like to
max. chance of success by projects that have already brought success,
managers build structures to increase their chances of control)
Principals and agents resolve agency problems through;
Monitoring; observing the behaviour and performance of agents
Bonding; arrangements that penalise agents for acting in ways that violate
the interests of principals or reward them for achieving principals goals
Contracts between agents and principals specify the monitoring and bonding
arrangements
Why did BMW buy Rover?
This is a very interesting question. For a company with the prestige of BMWto have purchased a car company and then dumped Rover after such ashort time, questions must be raised as to why exactly did they buy thecompany in the first place, and did they ever really intend to keep it?
BMW had a highly developed and nurtured image. However, they also had avery limited market into which they sold cars. BMW had been described asa company that 'made only one saloon, but in three different sizes'.Although their market was expanding, global consolidation of the motorindustry threatened either their independence or their ability to continue tomake cars competitively, depending on how you viewed it.
BMW therefore needed to expand their market, and thus their product base.However, to do this threatened to destroy their carefully nurtured image. Ifthey were to develop a cheaper range of cars to compete with VW, Ford,Fiat and other mass market players, surely this would devalue the BMW
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brand. Other companies had already seen it become increasingly difficult tohave a brand stretched between the extremes of a small budget car and alarge luxury car. Ford failed to achieve a quality reputation with theirScorpio when they also produced the Fiesta.
Acquisition Failure
Coopers and Lybrand (1993) present the following study into causes of acquisitionfailure.
Cause of Failure Cause of Success
Target Management attitudes and cultural differences
No post-acquisition integration planning
Lack of knowledge of industry or target
Poor management of target
No prior acquisition experience
Causes of acquisition failure (Coopers and Lybrand, 1993)
Did BMW lose money on Rover?
Publicly, yes. Privately, probably not.
BMW did invest in Rover during it's ownership. However, the vast majorityof that investment they either still own or sold at a fair value or a vastprofit.
They purchased the whole Group for 800,000,000, then soldLand Rover alone for 1,800,000,000. That is a 1bn increaseon its own.
The vast majority of the investment in plant went to Cowley(or Rover Oxford as BMW called it). BMW retained this plant.
BMW invested in a new engine facility (Hamms Hall). BMWhave retained this plant.
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BMW retained the Longbridge Engine & Transmissions facility,thereby forcing Rover to buy components from BMW to be ableto make cars. The same goes for the Swindon panel pressingplant. BMW made money out of Rover car sales, even if Roverwere making a loss. Eventually, they sold these facilities toPhoenix, but it was for a fair value, and not included in the 10.
Supervisory Body
The Supervisory Board appoints the members of the Board of Management and, if
there is good cause, can remove them from office at any time. The Board of
Management keeps the Supervisory Board informed and reports to it regularly,
without delay and comprehensively according to the principles of diligent and
accurate accountability in accordance with the law and the reporting duties laid
down by the Supervisory Board. For certain important transactions the Board of
Management requires the consent of the Supervisory Board. However, the
Supervisory Board is not authorized to take any management measures.
Role of Supervisory Body
1. The task of the Supervisory Board is to advise regularly and supervise the
Board of Management in the management of the BMW Group. It is involved in
all decisions of fundamental importance for the BMW Group.
2. The Supervisory Board appoints and dismisses the members of the Board of
Management. When composing the Board of Management the Supervisory
Board shall also have regard for diversity. Together with the Board of
Management, it ensures that long-term successor planning is in place. The
Supervisory Board has delegated the preparation of appointments to the
Board of Management to a committee (Personnel Committee) which also
handles the terms and conditions of employment contracts including
compensation.
3. The Supervisory Board of BMW AG examines the efficiency of its activities on
a regular basis.
Board of Management
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1. The Board of Management develops the enterprise's strategy, coordinates it
with the Supervisory Board and ensures its implementation.
2. The Board of Management manages the enterprise under its own
responsibility with the objective of creating sustainable added value and in
the enterprise's best interests, i.e. taking into account the interests of theshareholders, the employees and other groups associated with the group
(stakeholders).
3. The Board of Management ensures that all provisions of law and internal
regulations are abided by and works to achieve their compliance throughout
the group.
4. The Board of Management ensures that an appropriate risk management and
risk controlling system is in place throughout the group.
Corporate Governance-JAPAN
Corporate governance in Japan is concerned with ensuring that firms are run in
such a way that societys resources are used efficiently by taking into account a
range of stakeholders such as employees, suppliers, and customers, in addition to
shareholders.
The overwhelming majority of directors in Japanese firms are from inside the
company. Their number is such that they include many people in addition to themost senior members of management. The nominations of individuals for positions
as a director are essentially controlled by the company's CEO.
To take the example of TOYOTA,the Company has total 27 Directors on its Board.None of them are elected from outside the Company. The management philosophy
goes as-
With respect to our system regarding directors, we believe that it is important to
elect individuals that comprehend and engage in TMCs strengths, including
commitment to manufacturingTMC will consider the appointment of outside
directors should there be suitable individuals.
As the focus of Japanese Corporate Governance is on satisfying the various
stakeholders,Toyota is a host to several committees that are formed on theapproval of the Board. Ex:
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CSR Committee Labor Management Council Environment Committee International Advisory Board
ISSUES WITH THE JAPANESE SYSTEM:
The Japanese Companies Act does not require the presence of independent
directors on corporate boards to monitor management. Instead, traditionally
governed Japanese corporations rely internally on corporate auditors and externally
on competition in product markets, team production alliances with suppliers, and
main banks to monitor the performance of corporate management.
Japanese corporate governance makes large companies particularly vulnerable tomishandling a crisis . Such firms typically have a rigid system of seniority and
hierarchy in which people are reluctant to pass bad news up the chain, thus
keeping information from those who need to hear it in a misguided effort to protect
them from losing face.
The lack of an outside perspective is particularly striking in the case of Toyotas
board. It is composed of 29 Japanese menall of them Toyota insiders, none of
them independent
A comparison between BMW and General Motors
FORMATION OF THE COMMITTEES
1) BMW
The committees are formed by the Supervisory Board with sufficient
expertise based on the specific requirement of the Group. These committees
are formed to handle all the complex issues of the business. For this there is
a Presiding Board and four committees.
PRESIDING BOARD
The presiding board consists of the Chairman and the deputy chairpersons of
the Supervisory Board. Together, they prepare the meetings of the
Supervisory Board, including the annual declaration of compliance with the
German Corporate Governance code and the annual efficiency check.
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PERSONNEL COMMITTEE
The Personnel Committee prepares the decisions of the Supervisory Board
with regard to the appointment and revocation of appointment of members of
the Board of Management and with regard to the Board of Managements
compensation and the Supervisory Boards regular review of thecompensation system. The Personnel Committee is responsible for drawing
up, amending and revoking service/employment contracts or, when
necessary, other relevant contracts with members of the Board of
Management. Personnel Committee also has the authority to give the
necessary approval for a particular transaction (instead of the Supervisory
Board). This includes loans to members of the Board of Management or
Supervisory Board, specified contracts with members of the Supervisory
Board (in each case taking account of the consequences of related party
transactions), as well as other activities of members of the Board of
Management, including the acceptance of non-BMW Group supervisory
mandates.
AUDIT COMMITTEE
The Audit Committee deals in particular with issues relating to the
supervision of the financial reporting process, the effectiveness of the
internal control system, the risk management system, internal audit
arrangements, compliance, auditor independence, the compliance of the
audit engagement, the determination of specific areas of audit emphasis and
the fee agreement with the auditor. The audit committee preparesSupervisory Boards resolution relating to the company and group financial
statements and discusses the interim reports with the Board of Management
before publication.
NOMINATION COMMITTEE
The Nomination Committee is responsible for seeking suitable shareholder-
side candidates for the election to the Supervisory Board and proposes
suitable candidates to the Supervisory Board for its election proposals at the
Annual General Meeting. Following the recommendation of the German
Corporate Governance Code the Nomination Committee comprises solely
representatives of the shareholders.
MEDIATION COMMITTEE
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The formation of a Mediation Committee is required under German Co-
Determination Law. The Mediation Committee is responsible for submitting a
proposal to the Supervisory Board, should a resolution of the Supervisory
Board on the appointment of a member of the Board of Management fail to
reach a majority of 2/3. The Mediation Committee is composed of the
Chairman and Deputy Chairperson of the Supervisory Board and one memberof the Supervisory Board elected by the shareholder representatives and one
member elected by the employee representatives.
2) GENERAL MOTORS (United States)
The board of directors may, by resolution passed by a majority of the total
number of directors then in office (and not by a committee thereof),
designate one or more committees, consisting of one or more of the directors
of the Corporation, to be committees of the board. To the extent provided inany resolution of the board, these bylaws, or any charter adopted by such
committee and approved by the board, and to the extent permissible under
Delaware law and the certificate of incorporation, any such committee shall
have and may exercise all the powers and authority of the board in the
management of the business and affairs of the Corporation.
The members and the chairman of each committee shall be elected annually
by the board at its first meeting after each annual meeting of stockholders or
at any other time the board shall determine. The members of other
committees of the board may be designated at such time as the board may
determine. Vacancies in any committee may be filled at such time and in
such manner as the board shall determine. Except to the extent otherwise
provided in these bylaws or any resolution of the board of directors, each
committee of the board may fix its own rules and procedures.
FINANCE AND RISK COMMITTEE
The finance and risk committee shall be responsible for assisting the board of
directors in its oversight of the Corporations financial policies and strategies,including its capital structure. The committee shall also be responsible for
assisting the board of directors in its oversight of the Corporations risk
management strategies and policies, including overseeing management of
market, credit, liquidity and funding risks. In addition, the committee shall
periodically receive reports regarding U.S. employee benefit plans for the
purpose of reviewing the administration, financing, investment performance,
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risk and liability profile, and funding of such plans, in each case including with
respect to regulatory compliance.
AUDIT COMMITTEE
The audit committee shall have and may exercise the powers, authority, and
responsibilities that are normally appropriate for the functions of an audit
committee. The committee shall also annually select the independent
accountants for the following calendar year, and that selection shall be
submitted to the board of directors for their concurrence and to the
stockholders for their ratification or rejection at the annual meeting of
stockholders.
EXECUTIVE COMPENSATION COMMITTEE
The executive compensation committee shall be responsible for matters
related to executive compensation and all other equity-based incentive
compensation plans of the Corporation. The committee shall determine the
compensation of: (a) employees of the Corporation who are directors of the
Corporation; and (b) upon the recommendation of the chief executive officer,
all senior officers of the Corporation and any other employee of the
Corporation who occupies such other position as may be designated by the
committee from time to time.
The committee shall review the compensation of any director, officer or
other employee of any direct or indirect subsidiary of the Corporation as may
be designated by the committee from time to time to determine if it has any
objection to such compensation. The committee shall have and may exercise
the powers and authority granted to it by any incentive compensation plan
for employees of the Corporation.
In the case of any employee benefit or incentive compensation plan that
affects employees of the Corporation or its subsidiaries if the compensation
of such employees is determined or subject to review by the committee, such
plan shall be submitted to the committee for its review before adoption by
the Corporation or its subsidiary. Any such plan or amendment or
modification shall be made effective with respect to employees of the
Corporation only if and to the extent approved by the committee.
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PUBLIC POLICY COMMITTEE
The public policy committee shall, upon its own initiative or otherwise, inquire
into all phases of the Corporations business activities that relate to matters
of public policy. The committee may make recommendations to the board of
directors to assist it in formulating and adopting basic policies calculated to
promote the best interests of the Corporation and the community.
DIRECTORS AND CORPORATE GOVERNANCE COMMITTEE
The directors and corporate governance committee shall be responsible for
matters related to service on the board of directors of the Corporation, and
associated issues of corporate governance. The committee from time to time
shall conduct studies of the size and composition of the board. Prior to eachannual meeting of stockholders, the committee shall recommend to the
board (in accordance with the terms of the Stockholders Agreement) the
individuals to constitute the nominees of the board, so that the board may
solicit proxies for their election. The committee shall review the qualifications
of individuals for consideration as director candidates and shall recommend
to the board, for its consideration, the names of individuals for election by the
board. In addition, the committee shall from time to time conduct studies and
make recommendations to the board regarding compensation of directors.
COMPOSITION OF COMPENSATION
1) BMW
The compensation affairs are being handled by the Personnel Committee
of the Supervisory Board. Upon proposal by the Personnel Committee, the
plenary Supervisory Board fixes the total compensation of the individual
members of the Board of Management and resolves and regularly reviews
the compensation system applicable to the Board of Management. The
total compensation of the members of the Board of Management is fixed
by the plenary Supervisory Board based on performance criteria andtaking into account any remuneration from group companies. The
principal criteria for determining the appropriateness of compensation are
the nature of the tasks allocated to each member of the Board of
Management, an assessment of the performance of those tasks as well as
the economic situation, performance and outlook of the BMW Group as
well as the customariness of the compensation taking into account the
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comparable environment and the compensation structure that otherwise
applies in the Company.
The monetary compensation of members of the Board of Management
comprises fixed and variable components. The Supervisory Board ensures
that in principle the variable compensation components are assessed on a
multi-year basis and that its composition takes into account positive as
well as negative developments. The variable compensation components
are based on exacting, relevant comparators. Performance targets and
comparators are not amended retrospectively. Moreover, upper limits are
agreed for all members of the Board of Management. Furthermore, the
Supervisory Board ensures that all compensation components are
reasonable individually and altogether and do not give rise to any
inducement to enter into any unreasonable risks. The total compensation
of each individual member of the Board of Management will be disclosedin a Compensation Report, broken down into fixed and variable
compensation components.
2) GENERAL MOTORS
Review executive officer compensation for compliance with Section 16 ofthe Securities and Exchange Act and Section 162(m) of the Internal
Revenue Code, as each may be amended from time to time, and otherapplicable laws, rules, and regulations.
Set the CEOs compensation level based on the Committees evaluation ofthe CEOs performance versus goals and objectives set by the Board andreview its determinations with the Board in executive session.
In the exercise of its responsibilities, the Committee shall approve:a. The desired mix of compensation elements, eligibility, aggregate levelsof equity compensation, and annual run rate and dilutionb. With respect to the various incentive plans
i. Performance measures
ii. Applicable threshold, target, and maximum award performanceand payout levels
iii. Maximum aggregate funding levels for employees who are notexecutive officers of the Companyc. Any benefit plans and perquisites limited to the executive population ora subset thereof. Any executive severance policy, benefit, or arrangement
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TRANSPARENCY1) BMW
The Board of Management is expected to disclose without delay anynew facts which arise within the company and are not known publicly.
BMW treats all its shareholders equally when it comes to providing
information. The company uses suitable media to communicate theinformation such as the internet, to shareholders and investorspromptly.
Purchase and sale of shares or derivative instruments related to BMWby the members of BOM and SB have to be reported to BMW withoutany delay where the value of transaction with BMW stock exceed25000 Euros in 30 days in an appropriate electronic informationsystem or in a journal.
The essential publications such as the annual reports, interim andquarterly reports are published sufficiently in advance in a financial
calendar. The information should also be available on the Internet Siteof BMW.
The Consolidated financial statements are made publicly availablewithin 90 days of the end of the financial year.
2) GENERAL MOTORSThey believe transparency.
CONFLICT OF INTERESTS
1) BMWEach member of the Supervisory Board has to act in the interest of thecompany. The members of SB cannot pursue personal interests whiletaking decisions or taking advantage of business opportunitiesintended for the enterprise.
Each member of SB is expected to inform the SB about any conflict ofinterest and those that may result from a consultant or directrelationship with the clients, suppliers, lenders and other businesspartners.
Material conflict of interests and those that are not temporary in natureresult in the termination of the mandate of the relevant SB member.
2) GENERAL MOTORSA conflict of interest arises when an individuals personal interests, orthose of an Immediate Family Member (defined below), improperlyinterfere, or appear to interfere, with the interests of the Company.
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GMs code of ethics and business conduct, Winning With Integrity: OurValues and Guidelines for Employee Conduct (the Code), whichapplies to all employees and directors when engaged in the Companysbusiness, provides that all conflicts of interest should be avoided.
It is the Companys policy that all Related Party Transactions will be
approved or ratified in accordance with this policy by the Committee orby the President and Chief Executive Officer (the CEO) and the VicePresident and General Counsel. Executive officers and directors of theCompany must seek approval in accordance with the procedures setforth below prior to entering into any transaction or establishing anyrelationship that they reasonably believe may possibly constitute aRelated Party Transaction.
RECOMMENDATIONS
We recommend to go for 2 tier corporate governance as in the case of BMW
Opening the Board to independent directors - making management more agile,
improving management transparency and strengthening group management
According to the McKinseys Global investor opinion survey on Corporate
Governance, 2002 we have the corporate governance of Japan rated much over
than that of U.S and Germany.
References
http://www.referenceforbusiness.com/encyclopedia/A-Ar/Agency-Theory.html
http://www.docstoc.com/docs/23288382/BMW-%E2%80%93-A-Case-Study
http://www.economist.com/node/15498249
http://www.itbusinessedge.com/cm/blogs/all/governance-was-missing-link-at-
toyota/?cs=39610
ICFAI knowledge center case Corporate governance at BMW
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http://www.toyota-
global.com/sustainability/csr_initiatives/corporate_governance.html
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