final imc plan good copy

IMC Proposal for

This is an integrated marketing communications booklet created to aid SAITSA in under-

standing the student bodies at SAIT’s Satellite Campuses. This will help SAITSA by giving

them information and ideas to help them make an impact to this market.

The information given in this booklet will help SAITSA with connecting and creating a

community with SAIT’s Satellite Campuses, and to create an impact with the students who go

there. This will help provide them information to stand out at the Satellite Campuses like they

do at the SAIT main campus.

Introduction

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Introduction

Strategy

Objectives

Target Market

Message Development

Marketing Communications

Key Drivers

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TABLE OF CONTENTS

Promotional Tools

Meet The Candidates

SAITSA VOTE Event

SAITSA VOTE Posters

SAITSA VOTE Video

SAITSA Weal

SAITSA Website

Social Media

Gift Card

Giveaways

Master Evaluation

Master Budget

Master Timeline

STRATEGY

Strategy To build our campaign, monthly Weal articles will be distributed, with a video to be released in September, along with strong social media posts. Posters and the website fall in this month as well. In Oct 2016 & March 2017, candidates will visit the Satellite Campuses on Tuesdays. In November 2016 & April 2017, SAITSA Vote Gift Card will be given to randomly selected followers of social media using the hashtag #SAITSAVOTE2017. January is the voting event with different activities provided by SAITSA.

SAITSA’s weaknesses are mainly around the fact that many students on Satellite Campuses are unaware and not engaged with SAITSA which in turn makes it difficult for them to know about voting, why they should vote, and how to vote. This lack of awareness hurts the elections gaining a low number of votes from unaware students.

Certain threats can come about from the weaknesses. This includes not being able to access the Satellite Campuses with information concerning the elections like the culinary campus. This campus is very disconnected to the elections due to a busy schedule and the distant location. Not many events are created for them in comparison to the main campus.

With fresh creative ideas, this creates an experience with SAIT’s outlook. Building a community is vital for the essence of SAIT’s vision, and what SAIT is all about. We aim to stay on brand by inspiring the Satellite students to learn, lead, & be exceptional.

SAITSA’s strengths involve many activities and campaigns that occur throughout the year by students. This includes campaigns on mental health, SAITSA Wellness Wednesdays , lower tuitions, and even a Puppy Room for stressed out students.

Being able to showcase these events would bring more awareness and keep the students connected with the campaigns and SAITSA. This creates many opportunities for SAIT and SAITSA by helping the growth of student involvement. However, these opportunities are limited due to the different campuses.

“Excellence as demonstrated by fresh thinking, best practices, entrepreneurial initiatives, bold solutions to new opportunities and fiscal responsibility.”

(SAIT Polytechnic, 2016)

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http://saitsa.com/event/saitsa-wellness-wednesdays-2016-02-17-2016-03-09/

OBJECTIVES

Objectives

With the SAITSA Vote’s campaign, SAITSA will be able to further promote their ideas, events, and what they do with the Satellite Campuses. SAISTA will focus on creating more awareness using face-to-face visits, social media, and other instruments to the students at the Culinary, Art Smith Aero Centre, and Buck Crump campuses. After our campaign, we will be successful in ensuring that they can fully participate in what SAITSA has available for SAIT students, the elections, events, and amnesties SAITSA offers the Satellite Campuses.

1 Increase the amount of votes for the Board Of Directors candidates for the election in the Satellite Campuses by 10% by the elections in October 2016.

2 Increase the amount of votes for the Executive Council candidates for the election in the Satellite Campuses by 10% by the elections in March 2017.

3 Increase the number of attendees by the students at the Satellite Campuses at the SAITSA events by 15% by the end of the campaign in April 2017.

4 Increase social media engagement on Instagram by 30% from the Satellite campus students by the end of the campaign in April 2017. 7

TARGET MARKET

Target Market

The target market and the archetype outlines the specific characteristics of the

Satellite Campus students at the Art Smith Aero Centre, Mayland Heights, and the

Culinary campus by analyzing four factors: demographic, psychographic, geographic, and

behavioral. The graphic will aid SAITSA in determining the specific target market they will

be reaching out to for the IMC campaign.

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Demographic: Males Millennial—18-30 years old Generally Caucasian Middle class Student Language: English

Psychographic: Lifestyle: Hands on, active, college

students, blue collar, strong work ethic.

Interests: Cooking, planes and con-struction.

Activities: Building, innovating, and creating.

Personality: Prideful, confident, dedicated, and passionate. Out spo-ken, wants their voice to be heard, opinionated.

Behavioral: Hard working Generally works with their hands

Long hours with physically demanding work

Benefits sought: To vote and be a part of the SAITSA election, to be a part of the SAIT community.

Benefits sought: To have their voices and opinions heard in the SAIT community

Benefits sought: To be represented by a leader who works in the best interest of themselves, and the Satellite Campuses.

Geographic: Calgary Satellite Campuses ( 3 locations)

Mayland Heights Campus Art Smith Aero Centre Culinary Campus

Greg is as 21 year old male currently working part time at the Home Depot, while studying civil

engineering technology. He works hard to keep his grades up and attends morning classes so

he is able to work afternoons and weekends to help pay his bills.

ARCHETYPE

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With the three Satellite Campuses, we have to focus on marketing our campaign to mil-

lennial, Caucasian males in college who prefer to work hands on. The three Satellite Cam-

puses focus their school work on cooking, planes and construction, meaning they are general

interests of our target market. The 3 campuses are located downtown as well as in the NE.

They aim to work physical jobs after graduation, and are generally prideful in their work, as

well as passionate about what they do.

SUMMARY

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MESSAGE

Message Development

COLORS USED

The colors used for our campaign will comply

with the SAITSA colors. This way, SAIT students in Sat-

ellite Campuses can easily recognize the organization

that’s running the campaign.

GRAPHIC ELEMENTS

Graphic elements should contain

images that are relevant to SAIT and

SAITSA’s mission. At the same time, they

should comply with the SAITSA colors. This

sample picture shows a number of differ-

ent objects that represent different pro-

grams at SAIT. An example of a graphic element used for SAITSA’s

Facebook cover page photo.

USE OF MEDIA

Facebook Instagram PANTONE

18-1658 TCX

PANTONE

7620 XGC

PANTONE

13-4110 TPX

PANTONE

18-1658 TCX

PANTONE

P1-9 C

Twitter

Facebook, Twitter and Instagram updates concerning the SAITSA

elections should be formally written. With that being said, when announcing

events on social media, it is important to be very specific in specifying the

dates, times, and locations so the students can easily access them.

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IMAGE GUIDELINE

FONTS

Fonts that are used for SAITSA’s campaigns can include SAITSA’s personalized font and the sans-serif fonts. The one that is mainly used is:

Whitney Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

TAGLINES

The taglines are aimed to encourage the satellite students to vote by becoming aware of the services provided for the students by the students. SAITSA’s mission clearly states what they are doing at present that benefits the current students of SAIT.

“SAITSA VOTE”

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SAITSA Logo

Satellite Campus images

Proudly Owned by Students

SAITSA Banner

SAITSA Vote

“SAITSA improves the student experience at every opportunity”

COMMUNICATIONS

Marketing Communications

The advocacy funnel illustrates all promotional tools, such as advertising, public relations, per-sonal selling, sales promotion, direct marketing and digital marketing, that will be used for the IMC campaign to engage the satellite students to vote and learn how to vote, interact with the candi-dates and executives at campus events, and learn about the SAITSA services offered by the stu-dents for the students. The advocacy funnel will aid the satellite students to notice the campaign, demonstrate the benefits, create a dialogue with the candidates, and showing appreciations to-wards the students so they can spread the good work about SAITSA. The advocacy funnel will dem-onstrate a brief outline of which type of promotional tools that will be used for the IMC campaign and a timeline later in this book will demonstrate when these promotional tools will take in effect during the elections.

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AWARENESS

CONSIDERATION

CONVERSATION

LOYALTY

ADVOCACY

PUBLIC RELATIONS SAITSA VOTE Video SAITSA VOTE Event

ADVERTISING The WEAL

PERSONAL SELLING MEET THE CANDIDATES Event

SALES PROMOTION SAITSA VOTE Gift Card

Booth Giveaways

Flag

DIRECT MARKETING SAITSA VOTE Posters

SAITSA Website

DIGITAL #SAITSAVOTE2016

Facebook

Instagram

Twitter

SAITSA VOTE Video on Social Media

The advocacy chart explains how SAITSA will utilize different promotional tools to build awareness to the student community while integrating the key message of “Collaboration and we work together as a learning community to serve our students and partners”. We will be providing creative events which will push forward the relationship between the SAITSA board and the SAIT satellite students. By the use of public relations, advertising, personal selling, sales promotion, and digital marketing, we will be integrating different beneficial elements to our campaign which will benefit the relationship between the SAITSA board and the SAIT satellite students. Public rela-tions and personal selling will be utilized as the main promotional tool for our campaign as the students will have a direct interactions with the candidates and SAITSA executives. Our main ob-jective from this campaign is to build a strong relationship with the satellite students through the use of targeted interactions with the integrated SAITSA message.

SUMMARY

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KEY DRIVERS

Key Drivers

The Key Driver’s illustration is a timeline that outlines the SAITSA Vote campaign that will be crucial to SAITSA’s presence in the Satellite Campuses. The following timeline illustrates all of the promotional elements and key drivers that will be used to increase awareness and engagement in the Satellite Campuses. The most important part of our timeline is the key drivers, the events that will allow interaction between the candidates, SAITSA, and the students at these campuses. We suggest that this IMC campaign will start at the beginning of each semester, and the same IMC campaign will be continued each semester. The bottom of the timeline shows the social media tools that will be used throughout each semester.

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2016 SAITSA VOTE Video

SAITSA VOTE Posters

SAITSA VOTE Event

Meet The Candidates

SAITSA VOTE Posters

SAITSA VOTE Gift Card

#SAITSAVOTE2016 Winners

LEGEND HIGH PRIORITY LOW PRIORITY

SAITSA Website

SAITSA Website

Booth

Flag

The Giveaways

Booth

Flag

The Giveaways

The WEAL The WEAL The WEAL

MEDIUM PRIORITY

#SAITSAVOTE2016 #SAITSAVOTE2016

SAITSA Website

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The WEAL

SAITSA VOTE Video

Meet The Candidates

#SAITSAVOTE2017 #SAITSAVOTE2017 #SAITSAVOTE2017 Winners

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Booth

Flag

The Giveaways

The WEAL The WEAL The WEAL

Booth

Flag

The Giveaways

#SAITSAVOTE2017

MEDIUM PRIORITY HIGH PRIORITY LOW PRIORITY LEGEND

SAITSA VOTE Event

SAITSA VOTE Posters SAITSA VOTE Posters

SAITSA VOTE Gift Card SAITSA Website SAITSA Website SAITSA Website

SAITSA Website

Our ultimate objective is to increase recognition of the elections by establishing a timeline of the pro-

motional tools that will used yearly. In order to do so, the key drivers will be the main tools and focus to

reach out and create awareness about the SAITSA elections and their offerings. Our key drivers are in bold

black to stand out and can be found all throughout the timeline. The other tools in the campaign are con-

sidered as medium or low priority. While these are not as important as the key drivers, they are more like

the building blocks leading up to them.

These ‘building blocks’ will allow the students of the Satellite Campuses to become more aware

through social media, the weal, and the posters that are posted throughout the campuses. The ‘Meet The

Candidates’ event will be our main key driver to allow the students to interact with the candidates about

the upcoming elections for Executive Council and Board Of Directors, which will take place at the Satellite

Campuses. As for the Culinary campus, because of their busy campus, it made it difficult to find ways to

reach them during the elections, but because they travel on and off campus, they are still able to see any

promotions on main campus.

SUMMARY

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PROMOTIONAL TOOLS

PERSONAL SELLING

VOTE

VOTE

VO

TE

Distribute the food to students until quantities last Distribute incentives to the satellite students at the event Engage conversations between the candidates and the Satellite students Promote the running candidates Inform the students of the services provided by SAITSA Evaluate

Attendance

Quantities of food distributed

Quantities of incentives distributed

We are aiming to engage interactions between the candidates and the students so they can personally express their demands to the future representative of SAITSA. Also, we aim to create awareness of the running candidates for the upcoming

elections.

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Item Quantity Cost Volunteers Hours

Executives Hours

Staff Hours

Set up - - 30min - - Take down - - 30min - - Event - - 2 1 1 Booth 1 $350 - - - Hot Dog 50 $3 - - - Water Bottle 5*24

case $3.49 - - -

Total - $517.45 3 hours 1 hour 1 hour

Meet the Candidates Event

KEY TACTICS STRATEGY

BUDGET EVALUATION

PUBLIC RELATIONS

VOTE

VOTE

VO

TE

SAITSA Services—Massage

SAITSA Services Puppy Visit

Set out the booths and the flag in the satellite campus Arrange a massage session or a puppy visit Distribute the food to students until quantities last Distribute incentives to the satellite students at the event Engage conversations between the Executives and the Satellite students Inform the students of the services provided by SAITSA Evaluate

Attendance

Quantities of food distributed

Quantities of incentives distributed

We aim to increase awareness in regards of SAITSA’s services, the elections in general, and inform the students on how to vote for upcoming elections. We also want to interact with the Satellite students and hear their opinions about the elections.

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BUDGET EVALUATION

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SAITSA VOTE Event


Executives Hours

Staff Hours

Set up - - 30min - - Take down - - 30min - - Event - - 2 1 1 Booth 1 $350 - - - Hot Dog 50 $3 - - - Water Bottle 5*24

case $3.49 - - -

Total - $517.45 3 hours 1 hour 1 hour

DIRECT MARKETING

Print 100 posters to be distributed at the Satellite Campuses Distribute the posters three weeks prior to the events Minimum information on the posters to be specific about the events Share the posters on social media Inform students how to vote Evaluate

Distribution

Voter turnout

We aim to inform students of when the voting occurs during the semesters. Also, to inform them how to vote through their e-mails and to especially remind the culinary students to check their e-mails as they and the Satellite Campuses are not on their laptops as much as the main campus students.

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Executives Hours

Staff Hours

Printing 100 $0.25 - - 1 Distribution - - - - 2

Total 100 $25 - - 3 hours

SAITSA VOTE Posters


BUDGET EVALUATION

PUBLIC RELATION Why SHOULD

YOU VOTE ? Intro

The End

Candidates

Intro SAITSA Services

Share the video on campus for students to have a visual of the campaign Share a 15 second video on Instagram Share a 2 minute video on Facebook and Twitter Posting must be made 2 weeks prior to the elections Brief introduction of the candidates will be given Brief information of the SAITSA services will be shown Evaluate

Number of views and likes

Voter turnout

We aim to create a 2 minute video for social media and on-campus to increase awareness regarding the candidates and the SAITSA services. The video for Facebook is specifically designed for its auto play functionality to gain an organic reach targeted towards SAIT students and their friends.


Executives Hours

Staff Hours

Film Crew - - 8 - -

Editing - - 15 - -

Cast/extra - - 8 - -

Posting - - - - 1

Total - - 37 hours - 1 hour

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SAITSA VOTE Video


BUDGET EVALUATION

ADVERTISING

Information about the candidate’s campaign will be featured in the Weal

Information about the events will be in the Weal in September, October, January and March

Information about SAITSA services will be posted every month Distributing the Weal in the Satellite Campuses on Mondays Clear information about how to vote on the SAIT email

Distribution

Voter turnout

The Weal will be used with the goal of creating a more in depth awareness of the SAITSA VOTE Event itself, along with a closer look at the candidates. There will be key dates, information listed, as well as key campaign aspects from each candidates running.

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Executives Hours

Staff Hours

Content - - - - 12

Editing - - - - 4

Total - - - - 16 hours

The Weal


BUDGET EVALUATION

DIRECT MARKETING

Student Services Tab

Label event on the calendar Posting information about the services under the SAITSA services tab Posting information about the SAITSA Vote Event under the Event tab a

month prior to the event Allowing students to find upcoming events on the calendar Evaluate

Number of views

Attendance

The SAITSA website will be used to help the satellite students get informed about the events that will be happening on their campus as well as the main campus that they can attend. The website will also be utilized to know more information about the Student Association, Student Services, upcoming events, and how to get involved with SAITSA.

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Executives Hours

Staff Hours

Content - - - - 10

Editing - - - - 20

Posting - - - - 2


SAITSA Website


BUDGET EVALUATION

DIGITAL MARKETING

Number of views, likes and followers

Number of hashtag used

We aim to post information on Instagram that are aimed

specifically towards the Satellite Campuses. These posts

will include events and information on how to vote. Also,

we want to encourage the students to share and post the

hashtag #SAITSAVOTE2017 to get 1 in 4 chances to win

the SAITSA VOTE Gift Card.

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Executives Hours

Staff Hours

Editing - - - - 30

Posting - - - - 2


Instagram will be the primary source of social media Share information about the candidates and how to vote Share information about the date, time and location of an event at the

Satellite Campuses Daily post about the campaign in the morning Monitor the amount of students following us on Instagram Monitor how many students used the hashtag #SAITSAVOTE2017 Evaluate

Instagram


BUDGET EVALUATION

DIGITAL MARKETING

Second source of social media Share information about the elections for the first three months of the

election Inform students about SAITSA Services and the upcoming elections Daily post about the elections and how to vote at around noon Monitor how many students used the hashtag #SAITSAVOTE2017 Share the SAITSA VOTE video a month prior to the events Evaluate


Number of shares


We aim to post information on Facebook about events that are happening on the Satellite Campus as well as on the main campus that they can attend. Also, the posts will be targeted to the Satellite Campuses about the candidates and SAITSA in general.

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Executives Hours

Staff Hours

Editing - - - - 30

Posting - - - - 2


Facebook


BUDGET EVALUATION

DIGITAL MARKETING

Third source of social media Share information about the candidates and how to vote Share information about upcoming events at the Satellite Campuses Share videos of the candidates and the SAITSA services Daily post about the elections and how to vote in the afternoon Encourage students to share, retweet, and post the hashtag

#SAITSAVOTE2017 Monitor how many students used the hashtag #SAITSAVOTE2017 Evaluate


Number of retweet


We aim to post information on Twitter that is aimed specifically towards the Satellite Campuses. We aim to make posts with information that will catch their attention, and entice them to attend events and vote in the upcoming elections. Also, we want to encourage the students to share, retweet, and post the hashtag #SAITSAVOTEEC2017 to get 1 in 4 chances to win the SAITSA VOTE Gift Card.

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Executives Hours

Staff Hours

Editing - - - - 30

Posting - - - - 2


Twitter


BUDGET EVALUATION

SAFETY IN NUMBERS EMERGENCY.………………...(9) 911 Campus Security…………....(284) 8000 Helpline.……………………..….(210) HELP or 4357 Campus Health……...……....(284) 8666 Safewalk….………………..…..(284) SAFE or 7233

This card remains the property of SAIT Polytechnic and must be returned upon request.

eCARD

1306—16 Avenue NW, Calgary, Alberta, Canada, T2M 0L4

SALES PROMOTION

Gift Card VOTE

Order 250 gift cards in August for future elections Design and print out the gift cards before November and April Monitor the number of students who retweet, share, or write the hash-

tag #SAITSAVOTE2016 Randomly select the #SAITSAVOTE2016 winners Get a hold of the winners by social media Hand out 2 gift cards in November and 2 in April to the hashtag winners Evaluate

Distribution


Voter turnout

We aim to use the gift card as a way to create appreciation for the Satellite students who continuously shared, retweeted, and spread the hashtag #SAITSAVOTEBOD2016 as a means to create awareness of the upcoming elections. This also enhances the chance of having the possibility to be placed in a draw and win 1 in 4 gift cards.

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Executives Hours

Staff Hours

Printing 250 $1.32 - - 1

Gift Card 4 $10 - - 1

Total - $370 - - 2

Gift Card


BUDGET EVALUATION

SALES PROMOTION

SAITSA VOTE BUTTONS

SAITSA VOTE PENS

SAITSA VOTE FLASHLIGHT

Bring 600 pens, flashlight, and buttons to the events Hand out giveaways to the satellite students Promote the upcoming elections with the incentives Spread knowledge about the SAITSA services and their benefits Final count of incentives leftover for future events Evaluate

Distribution

Quantity leftover

Attendance

Voter turnout

We aim to use the giveaways as a way to entice the satellite campus students to attend events within their schools and the main campus, and to create awareness of the upcoming elections.

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Executives Hours

Staff Hours

Buttons 200 - 1 - -

Pens 200 - 30 mins - -

Flashlight 200 $5 30 mins - -

Total 600 $1000 2 hours - -

Giveaways


BUDGET EVALUATION

MASTER EVALUATION

Please find the details for five following evaluation tools used throughout this SAITSA VOTE campaign. You will find a description of each along with frequency recommendations and the promotional tools they are used with.

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Master Evaluation

Attendance Voter

Turnout Distribution Media

Analytics Hashtag

Used Evaluation

Monitor the num-ber of students who attend the events

Measure the number of votes received at the end of the elec-tions

Monitor the amount of students that attend the events and the number of votes received

Monitor the amount of food and incentives leftover

Monitor the amount of tweets, shared post, likes, and views on the SAITSA VOTE Video and the use of the hashtag #SAITSAVOTE2017

Monitor the amount of hashtag #SAITSAVOTE2017 is used during the elections

Evaluation

1. Meet The Can-didates Event

2. SAITSA VOTE Event

1. The Events 2. SAITSA VOTE

Posters 3. Social Media 4. The Weal 5. SAITSA Website

1. The Weal 2. SAITSA VOTE

Posters 3. Giveaways 4. Food 5. Gift Cards

1. Instagram 2. Facebook 3. Twitter

1. Social Media 2. Gift Cards

Promotional tools

Frequency 1. Twice in Sep-tember and twice in March

2. Twice in Octo-ber and twice in January

1. Monitor daily 2. Distribute the

gift cards once in November and once in April

1. Four events in the first semester and four events in the second se-mester

2. Distribute the posters once in September, Oc-tober, January, and March

3. Post once daily 4. Distribute the

Weal every Mon-days

5. Post information weekly

1. Post information once a day in the morning

2. Post information once a day at noon

3. Post information once a day in the after noon

1. Distribute the Weal every Mondays

2. Distribute the post-ers once in Septem-ber, October, Janu-ary, and March

3. Distribute the give-aways once at every event

4. Distribute the food once at the events

5. Distribute the gift cards once in No-vember and once in April

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We are using five main evaluation tools which are all electronic and easy to gather data to

help expedite the work flow associated with this campaign for SAITSA staff. The outlying

evaluations we are using that are particular to certain promotional tools are the Attendance,

Distribution, Media Analytics, Hashtag Used and Voter Turnout numbers. This will help deter-

mine the increase amount of voters during the elections. We also believe that frequent evalua-

tion is the key to success and that most of evaluations tools are already used by SAITSA and

this will allow them to have benchmarks.

SUMMARY

MASTER BUDGET

Item Quantity Cost Volunteers Hours Executives Hours Staff Hours

Meet The Candidates Event

- $517.45 3 hours 1 hour 1 hour

SAITSA VOTE Event - $517.45 3 hours 1 hour 1 hour

SAITSA VOTE Poster 100 $25 - - 3 hours

SAITSA VOTE Video - - 37 hours - 1 hour

The Weal - - - - 16 hours

SAITSA Website - - - - 32 hours

Social Media - - - - 32 hours

Gift Card 4 $370 - - 2 hours

Giveaways 600 $1000 2 hours - -

Total - $2,429.90 45 Hours 2 Hours 88 Hours

The master budget will provide the total cost for each promotional tools used for the SAITSA VOTE campaign along with the internal labor hours from the volun-teers, the executives and the staff.

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Master Budget

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SUMMARY

This campaign will be at a minimal cost of $2,429.90 with SAITSA because it involves

materials that are already produced by SAITSA and volunteer hours. The main cost are fo-

cused on the supplies used for the two events which includes the food and the giveaways

that will be distributed to the Satellite students. The booth and flag will be an excellent in-

vestment for SAITSA as it will allow them to promote the events taking place at the satel-

lite campuses are from SAITSA itself. This will allow the students to become more aware of

what SAITSA provides to students. Also, the SAITSA VOTE gift cards will be bought in bulk

to save money on cost as they will be used for future SAITSA VOTE campaigns. For the

SAITSA Vote video, volunteers from SAIT will be used to help film and edit the video and

this will require the majority of the volunteer labor hours. Finally staff hours will be needed

for website postings and social media postings to keep students up to date on upcoming

events.

MASTER TIMELINE

61

The master timeline provides specific details about when and where the events are oc-

curring at the Satellite Campuses and also how to get informed about the upcoming elections.

High priority are in bold black, medium priority are in a dark red and low priority are in bright

red and can be found all throughout the timeline.

Master Timeline

OC

TO

BE

R

DE

CE

MB

ER


evaluate voter turnout and at-tendees


2016

SAITSA VOTE Event

Evaluate voter turnout and attendees

The SAITSA VOTE Video

evaluate voter turnout and attendees

Evaluate hashtag #SAITSAVOTE2016 used

The Weal Evaluate distribution

Website Post

Evaluate voter turnout

Gift Cards Evaluate hashtag used

Evaluate media analytics

NO

VE

MB

ER

SAITSA VOTE posters evaluate voter turnout and

distribution SAITSA VOTE booth and flag

Evaluate Giveaways distribution

Website Post


Website Post





distribution

SAITSA VOTE booth and flag



SE

PT

EM

BE

R

63

JAN

UA

RY

FE

BR

UA

RY

MA

RC

H

AP

RIL

2017


Website Post


Website Post


Website Post Evaluate voter turnout

Website Post Evaluate voter turnout






distribution

The SAITSA VOTE Video

evaluate voter turnout and attendees

SAITSA VOTE Event

Evaluate voter turnout and attendees


distribution


Evaluate voter turnout and at-tendees

Gift Cards Evaluate hashtag used

Evaluate hashtag #SAITSAVOTE2017 used

Evaluate media analytics






SUMMARY

The master timeline indicates how SAITSA is going to use the promotional tools

throughout the SAITSA VOTE campaign. The key elements of the timeline are the Meet

The Candidates Event, SAITSA VOTE Event, and the SAITSA VOTE Video. These three

key elements will be the main focus for the election campaign due to the fact that the

students will have a direct interaction with the candidates and the executive members of

SAIT. Also, posting the video at the Satellite Campuses and on social media will create a

bigger awareness of the election and will motivate the students to get involved with the

elections. The timeline will also determine when each promotional tool will be used

throughout the year and how they will be evaluated. This will help keep the SAITSA

VOTE campaign on track throughout the elections and will be monitored closely for fu-

ture elections to gain success for the campaign.

65

Produced by:

Renee Boulet, Christine Chery, Katelynn Gagne, Jennifer Hoffert, Bhaveek Mazan, Waleed Sabir, Sabrina Torres, Yi Zhou

final imc plan good copy

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