final lakshya oct dec10

8/7/2019 Final Lakshya Oct Dec10

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Chief Patron

Patrons

Advisor

Chief Editor

Editorial Board

Student Assistants

Shri I. P. Mishra

Dr. P. K. ShrivastavaDr. Neeta Tripathi

Dr. Sumeet Gupta

Saket Jeswani

Tanuka BhattacharyaMahendra Ku. IkharRuby Narayan KhareDeepak ThakurSanjib PalSamir Jaiswal

Geeta Raghav Anand Pratap SinghC. K. Sandhya

Department of Business AdministrationShri Shankaracharya Institute of Technology & Management

Junwani, Bhilai (CG) 490020, Ph: 0788-2291621, Fax: 0788-2291622

LAKSHYAThe Urge to pinnaclehe Urge to pinnacle

A Quarterly Management News Letter Quarterly Management News Letter

VOLUME - IISSUE - 2

Email : [email protected] : http : //mba.ssitm.ac.in

Oct-Dec 2010

Our scientific power has outrun our spiritual power. We have guided missiles and misguided men. Martin Luther King

Index

Department Corner 02

Faculty Corner 03

Students' Corner 04

Guest Corner 05

Photo Gallery 06

Fun vs Knowledge 07

Extra Innings 08

thFinance is the life blood of any business, company and corruption at all levels. For example, recently (24 November,the economy of a country. Finance is the science of money 2010) CBI officials arrested eight finance executives of variousmanagement and is something related to management of well known financial institutions for accepting bribes in lieu ofmoney and other assets. It is also referred to as "Funds" or sanctioning loans. Officers of top management and middle"Capital", when we refer to the financial needs of a management of various public sector banks and financialcorporate body. Now we can finance anything starting f rom institutions were receiving illegal gratifications from the privatehome, business, education etc. Economic development of a financial services company who were acting as mediators andnation is reflected by the progress of the various economic facilitators for corporate loans and other facilities from financialunits, broadly classified into corporate sector, government institutions.and household sector. Here we must think that on the one hand we always say that

Financial System is a composition of various we judge our advancement by the development of infrastructure,institutions, markets, regulations and laws, practices, communication, industrial development, and increase in permoney manager, analysts, transactions and claims and capita income. We want that on international level India should beliabilities. There are areas or people with surplus funds and a powerful economy. But on the other hand we are one of thethere are those with a deficit. A financial system or financial leading countries in the world because of the ubiquitoussector functions as an intermediary and facilitates the flow corruption. Right from the birth of a child to the issue of his/herof funds from the areas of surplus to the areas of deficit. The death certificate from government office there is corruption attask and responsibility of financial intermediaries is to take every stage and corrupt people are weakening the pillars ofmoney from public in the form of different deposit schemes economic structure of our country. The solution of this problem liesand again lend that money to the public in the form of in beginning from our self. We should ourselves oppose bribe andvarious types of loans. be honest for the smooth and healthy development of our nation.

Indian financial system has been badly affected by Mahendra Ikhar, Asst Professor, SSITM

INDIAN FINANCIAL SYSTEM: ADVANCEMENT OR CORRUPTION

understand why these things are important to you? What level ofEditorial commitment are you willing to make to your personal standards andethics? How true do you want to be to your true self ?How well do you know Your Self?

2) Understand your strengths. What natural abilities do youWho are you? No, it's not a trick question and I am not asking for possess and which ones do you want to cultivate and develop? The

your name. I am also not asking for your rsum, marital status, or strengths you have and those you develop are your personal assets.life history. Those things may be a reflection of who you are, but my They give you a unique position in life and you need to be aware ofquestion goes a little deeper than that. them.

We all claim to know many things. We analyze our friends, our 3) Know your passions. What are you passionate about? What is itcolleagues and other people. We try to find out how others act and that gets you excited or demands your undivided attention? Whatbehave. We act like what we know all about others. How about activities and pursuits make you feel really alive? You can't build yourourselves? Do we know ourselves? life around your passions if you haven't figured out what they are.

Finding yourself is an enlightening experience. You become Making sure that your passions align with your values and standardsself-sufficient and do things for others without expectations of is vital when trying to create internal harmony.something in return. You are no longer needy and become utterly 4) Identify your tendencies. Your tendencies often become habits,grateful for all the things people have done for you in the past. either good or bad. Knowing your habitual tendencies can help you toFinding yourself is a time of harmony because you develop that analyze areas that need some improvement. It can also help youphilosophy or belief system that will carry you throughout the rest of identify which tendencies most contribute to your strengths andyour life. When you love yourself and who you are, you will relish successes.and enjoy both life's pain and pleasures. 5) Acknowledge your limitations. You will never be the very best at

If you really want to understand who you are, spend time everything. It's better to know which skills or activities are beyond youranalyzing the major events of your life and consider how they ability for now. That way you can delegate those things to others whileaffected you. Take time to think about your family and contemplate you focus your energy where it's the most effective.how their influence has helped to shape your morals, self esteem, 6) Set your goals. What do you really want to achieve? Clarity is aand even your outlook on life. As you reflect on your past, decide key ingredient when it comes to setting your goals. Clarity leads towhether or not the events of your past are affecting your present and action, lack of clarity leads to confusion and inaction.ultimately your future. For example, are you bitter about a past

7) Establish your direction. Where does your true self want to gorelationship? Until you can forgive the person that caused thewith in life? Once you understand your values, strengths, passions,bitterness, those feelings can leak into a new relationship, causing ittendencies, limitations and goals you need to have a destination toto turn sour.move toward, a direction.Why does it matter who you are?Take the time to know yourselfMost people are not in touch with their self. From a young age we

You are a beautiful and unique individual. You have a wonderfulare asked: What do you want to be when you grow up? I think theblend of amazing abilities and qualities combined in a distinctive andemphasis should be more on WHO you want to be instead of what.exceptional way. Why not spend some time really getting to know yourIn reality, what is just a role we play and it may have very little to doself? It will certainly be time well spent. You can't be yourself if youwith our true identity as a person.don't know, understand, and accept yourself first. It should be your

Discovering our true self can open the door to a life that feel primary goal to find this out. Try to take time to yourself andfulfilling and exciting. Here's a list of seven different aspects of YOU contemplate your life and choices. Be yourself and show the worldthat merit your attention. you're proud of the way you are! Don't worry about anything but being1) Find your values. These are the things that matter most to you yourself and living life to the fullest!

on the deepest levels. What are your personal values and Saket Jeswani, Editor, Lakshyastandards? What are your priorities and your beliefs? Do you


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As we look ahead into the next century, leaders will be those who empower others. Bill Gates

Page 2 LakshyaDEPARTMENT CORNER Oct. - Dec. 2010

On college campuses, extracurricular involvement is a key tool in thesonal development of the students along with academics. For thejority of college and university students, involvement in extracurricularivities plays an integral role in student development. Students becomeolved in extracurricular activities not only for entertainment, social,

d enjoyment purposes, but most important, to gain and improve skills.e Department of Business Administration, SSITM also focuses on theerall development of the student. To accomplish this variouspartmental activities took place to acquaint students with timenagement, critical analysis thinking, how to develop leadershipalities and many more.

th thOn 4 and 5 October 2010, Research Methodology Workshop wasconducted, in which students got acquainted with various businessresearch tools. Dr. Sumeet Gupta and Mr. Saket Ranjan Praveerenriched knowledge of students by introducing them with variousaspects of research methods and how they can be utilised in differentfields of management. Students from various management institutesalso participated in this worshop. Mr. Shubankar Mazumdar seniorconsultant from SPSS, Kolkata also provided valuable insights tostudents regarding tools and techniques of research by using SPSSsoftware. Mr. Abhinna Suresh Khare presented his views towards

carrying research in marketing field and motivated students togenerate interest in doing research activities.Freshers Day was also celebrated on 14th October 2010 with FUN NBLAST. Jovial smiles and high spirits marked the welcome party. Theparty organised at campus auditorium manifested youth's enthusiasmat its zeal. With pulsating ambience, flashing lights and foot tappingmusic,the fresher's party began with a difference. Along with thecultural programme prizes were also distributed to the winners of various events by Dr. P.K.Shrivastava (Director, SSITM) and Dr. Neeta

ACTIVITIES

SN. Activity Datest th1 Inaugration of 1 issue of newsletter 4 October 2010

th th

2 RM Workshop (3rd Sem) 4 and 5 Oct. 20103 Summer Training Project Competition 11 & 12 Sep., 2010

Spark 2010 at Tolani Institute of Management Studies, Gujarat (3rd Sem)

4 Fresher's Eve (Ist Sem) 14th October 2010th5 Training at Tanishq, Bhilai (Ist Sem) 27 October 2010 toth10 November 2010th6 Visit at Zee 24 Ghante Chhattisgarh, 18 Dec 2010

Raipur (Ist Sem)

Tripathi (Principal, SSITM). MBA III semester students participated in Summer Training Project

Competition Spark 2010 organised on 11 & 12 September, 2010 atTolani Institute of Management Studies, Gujarat and receivedapplauds.

Mr. Manoj Lunkad from Tanishq (A TATA BRAND) appreciated learningabilities of students of MBA I semester, SSITM (C.K.Sandhya, KhyatiDubey, Geeta Raghav, Priyanka Sharma, Pratik Bakshi, Shakib Rizvi,Sourabh Chandrakar) during their training session (27.10.201010.11.2010) with them. The students were also awarded withcertificates along with stipend for their performance.

st MBA 1 sem students got an opportunity to visit Zee 24 GhantethChhattisgarh on 18 Dec 2010 for exploring knowledge in media

industry. Mr. Anshuman Verma, 'Output Editor' was the mentor, whointroduced various departments and segments, and their workingprocess to produce efficient output thereby maintaining time andcoordination. This experience has opened new door for students todevelop career in media and entertainment.

FACULTY ACHIEVEMENTS AND PUBLICATIONSDr. Sumeet Gupta is conferred Accredited Management Teacher (MarketingManagement) by All India Management Association (AIMA). AIMA is the apex body of management in India and conducts MAT exam, quiz and other management relatedactivities. This prestigious accreditation is recognition of one's high level of proficiency

or teaching the management in his / her area of specialisation and familiarity with theatest pedagogical tools / instructional methodologies.Saket Jeswani has become the professional life member of two ManagementAssociations namely National HRD Network, Hyderabad and Indian Society of Business Management, Chennai.Saket Jeswani and Sumita Dave, Individual Attributes as Determinants of JobSatisfaction and Employee Retention: A Study on Technical Institutes of ChhattisgarhBhavishya, Journal of Future Business School, Kolkata, Forthcoming in 2011.Hee-Woong Kim and Sumeet Gupta, Investigating Customer Resistance to change inTransaction Relationship with an Internet Vendor, Psychology and Marketing,Forthcoming in 2011.Sumeet Gupta and Sanjib Pal, Enabling Indian Retail Supply Chains for ImprovedVisibility and Efficiency through RFID: An Anlaysis of Issues and Possible Remedies,

thIM Kolkata International Marketing Conference, IIM Kolkata, 27-29 December, 2010.Sumeet Gupta and Meenakshee Sharma, Investigating the Role of Social InfluenceFriends and Family Members) and Self Experience on the Investment Decision of a

thCasual Investor, IIM Kolkata International Finance Conference, IIM Kolkata, 7-9

anuary, 2011.Sumeet Gupta, Meenakshee Sharma and Mahendra Ikhar , Investigating the Role of Prior Investment and Gender on the Investment Decision of a Casual Investor, IndianEducation Society's Management College and Research Centre Mumbai, India,anuary 10, 2011.

Tanuka Bhattacharya, HR Outsourcing : Issues and Challenges for Indian Companies,ndian Education Society's Management College and Research Centre Mumbai, India,anuary 11, 2011.

Sumeet Gupta and Meenakshee Sharma, Role of Subjective Norm in InvestmentDecision Making of Casual Investors, Indian Journal of Finance, Forthcoming in 2011.Sumeet Gupta and Riya Malukani, Factors Influencing Stickiness of Orkut,Prabandhan & Taqniki, Vol - IV, pp 152-157, Laxmi Narain College of TechnologyManagement Education & Research, Indore.Saket Jeswani, Tanuka Bhattacharya and Mahendra Ikhar, Impact of India's Accessiono WTO on its Economy Prabandhan & Taqniki, Vol - IV, pp 250-251, Laxmi Narain

College of Technology Management Education & Research, Indore.

FELICITATIONS The result of MBA II Semester was 96% with Anupriya Agarwal bagging the first

position from SSITM. Himanshu Vaishnaw, Amitesh Mishra, Rahul Shravan & Ashish Singh under the

guidance of Mr. Deepak Thakur & Mr. Sanjib Pal (Assistant Professors)participated in Summer Training Project Competition on 11&12 September,2010 at Tolani Institute of Management Studies, Gujarat and received applauds.

Students of MBA I semester got an opportunity to work with Tanishq, Bhilai for 15days from 27.10.2010 to 10.11.2010 and received valuable inputs in the field of marketing. They were awarded certificates along with stipend.

Anand Pratap Singh of MBA I semester stood first in class test examination. Anupriya Agrawal and Sheetal Swarnkar of MBA III semester stood first in class

test examination.

PLACEMENTS : MARCHING AHEAD Shri Shankaracharya Institute of Technology and Management with its inception

in 2008 has emerged as a premier institution in Chhattisgarh maintaining goodacademic record. The training and placement cell is trying its best to provide alaunch pad for students to make it to the various organizations in the fields of coreindustries and management.

The recruiter list includes ASA advertising Ltd, Idea Cellular, Anagram Finance,HDFC Bank, Airtel, Coupon Mall and many more and we are also looking for some good companies in future.

The students selected in companies are as follows:o ASA Advertising: Himanshu Vaishnaw and Ashish Kumar Sahare.o IDEA Cellular: Ashish Kumar Sahare, Anupriya Agrawal, Amitesh Mishra,

Mitesh Babaria, Sheetal Swarnkar, Ankit Jain, Bhavesh Bawankar, Tilak Ram Anant.

o HDFC: Anupriya Agrawal and Ashish Kumra Sahare. Other than these three of our students named Anupriya Agrawal, Himanshu

Viashnaw and Ashish Sahare has received job offers from more than twocompanies.


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FACULTY CORNER Page 3 LakshyaOct. - Dec. 2010

He who is not courageous enough to take risks will accomplish nothing in life. Mohammed Ali

In the era of organized retailing, the question of their offering. They can easily understand customers'urvival of unorganized retailers is being raised likes and dislikes and the type of products that are inehemently. The retail giants attempt to shake the roots demand.f unorganized retail by their very plans of setting up 3. Priority home delivery: Organized retailers chargeuge retail stores. These retail stores would purchase at some amount for home delivery unless the packetslightly higher price directly from the source and sell to size of purchase is large enough. Obviously, it costs

he end customers at a price lower than the market thus them to deliver. But an unorganized retailer canemoving intermediaries from the picture (or shall we say provide delivery in the neighborhood easily because ithat these giants themselves become the intermediary). doesn't cost him very much. A number of customershe plan seems nice, at least to those sitting in their ivory make monthly or fortnightly or weekly grocery

owers dreaming to control the retail world in India. purchases. Grocery purchases are somewhat lessncreased employment, low cost and quality products, involving, routine and those who are busy will notmproved infrastructure are some of the gimmicks floated want to spend time unless they are on out for windowy these giants. I don't say that these may necessarily be shopping. By providing it s customers with homencorrect but are they really going to benefit the society. delivery service, an unorganized retailer ensuresy removing so many intermediaries they become the strong relationship with its customer and can prevent

ole intermediary (by the way the notion of getting rid of switching.ntermediaries from the market is farce in itself for a 4. Credit Facilities: Organized retailers generally doumber of products, because manufacturers will not sell not provide credit facilities. In a survey on switching toose and end customers will not buy in bulk) and provide organized retail stores, customers responded thatow salary based employment to others. To set up a retail credit facilities provided by their retailer is very usefultore, they have to root our many retail stores or make to them and they need not have to worry about pettygricultural lands barren (or lands that could potentially payments every now and then. An unorganizede used for agriculture). At the outset it does not seem retailer can do this easily because most customers

hat employment will increase. who are in the vicinity, are known, or can be traced A possible scenario is that these retail stores would easily. Moreover, credit facility creates a customer

emain retailers as well as become wholesalers' for small lock-in with the unorganized retailer thus ensuringetailers. Remember that small retailers purchase in bulk customer retention.

when prices are low and store their goods and sell them 5. Store Layout and Ambience: The attractive layoutwhen prices are high. Big retailers however get discounts and ambience of an organized retail store attractsn bulk purchases. So these small retailers can purchase customers. Customers are free to move inside then bulk from big retailers during sale periods and the sell store and select products on their own. Unorganizedt cheap prices during normal times. In essence the small retailers can also improve their layout and ambience.etailers in an attempt to survive and become competitive A supermarket type layout where customers candopt professionalism in their approach. They will move around and look for products on their own isevelop into small organized retailers retailing in their well-suited for grocery because customers areiches. Here, I present seven strategies that small conversant enough to select products themselves.etailers can use for become competitive in the market. 6. Product Range and Variety: One of the benefits of . Play Niche: I was in Nagpur wanting to purchase a purchasing from an organized retail store is that a

purse for my wife and felt that I should try Big-Bazaar. wide range of products is available under one roof.But I was disappointed with the quality and variety of With niche marketing strategies, unorganized

purses in Big-Bazaar. So, I came out looking for a retailers can make a large variety of niche productsstore where nice purses would be available. And under one roof. In Singapore, there are several mallsthere they were. I went to a small (not that small like Takashimaya and Vivocity. These malls have onlythough) retailer which dealt exclusively in purses. And a few supermarkets and a number of small storesthey had a good variety and I got some good one for which focus on specific niche like electronicmy wife and her friend. Naturally, Big Bazaar keeps appliances, woolen apparels, and travel products. Of something of everything and not everything of course, for a small city it may not be cost effective tosomething. Exactly, this is the point. Small retailers open niche in all kinds of products but it is possible tocan become niche players and keep everything of make available a large variety of products if theysomething. focus on niche areas.

. Good Customer Relationships: One of the biggest 7. Organize the Unorganized: Realistically speaking,bene fits that unorga nize d reta iler s enjo y is unorganized retailers are like groups of severaldeveloping close relationships with customers who retailers focusing on specific niche areas. Thelive in their close proximity. However, this is the problems where these unorganized retailer lack isaspect which most unorganized retailers fail to professionalism in management, IT focus andacc omm oda te. The cus tom er rel ati ons hip inventory management. A professional approach tomanagement of organized retailers is largely store management would help unorganized retailersimpersonal, such as accrued points on purchase. The attract more customers. Unorganized retailers canpoint of contact at an unorganized retail store is, focus on training their employees for better customer however, very personal where shopkeeper directly service and sales management. IT focus is largelydeals with the customer. An unorganized retailer can neglected because of small size of the store. Buteasily build good rapport with the customer and linking store sales and purchase through IT softwaregradually become the family retailer of the customer. can not only help the unorganized retailer improve itsWe conducted a survey conducted the results of operations but also attract customers.which revealed that customers are unwilling to switch In summary unorganized retailers should focus on their because of the deep relationship they carry with their strengths rather than competing head-on with thevendors. Deep relationships are very difficult to break organized re tailers. They should fill the gaps that lieand this is where unorganized retailers have between professional management and traditional smallcompetitive advantage over organized retailers. store manag ement. With th ese st rateg ies, a nThere is no question of bargaining in organized retail unorganized retailer would not only survive but alsostor e beca use ever ythin g is auto mate d or become competitive in the market. A little deep pocket iscomputerized. Unorganized retailer can also get required though.important feedback from its customers and improve Dr. Sumeet Gupta, HOD, MBA

ORGANIZING THE UNORGANIZED: COMPETITIVESTRATEGIES FOR UNORGANIZED RETAILERS

When was the last time you were recruitedover the phone or perhaps given an ipod duringthe final round of interview just because youfailed to make it to the final selection? Interesting,isn't it? Well, at a time when recruitment hascome to a standstill and the repercussions of thecurrent economic si tuation have beentremendously felt by companies across IndiaInc., there are few others who are adoptingunique methods of recruiting candidatesEconomies are experiencing a slowdown. Insuch a scenario, all new initiatives are slow totake off and the concentration is more onstabilising and capability building, sayShubhayu Sengupta, senior vice president -human resources, Wells Fargo India.

A unique approach So, what are some of the unique methods

adopted by companies to recruit prospectivecandidates? Organisations these days arecertainly placing more emphasis on recruitingpeople with stronger onground understandingand at the same time those who come up withinnovative ideas. Wells Fargo India's Fuelling

Assertive College Talent (FACT) programstarted in 2008, is an innovative technologybased campus recru i tment processExplaining this further Sengupta points outTypically, campus recruitment process startswith recruiters going to the campus andconducting Pre-Placement Talks (PPTs).Instead of PPTs, we had a specially designedweb-based quiz contest which tested theapplicants' awareness of Wells Fargo.

Aviva has adopted a nontraditional hirinapproach wherein they take on 'CreativeBehaviour Evaluating Interview Process' toattract the best talent. Our hiring processinvolves a wide range of selection tools such ascompetency based interviews, ability andpersonality tests and role-plays to ensure thatassignments are awarded to the rightcandidate for the role. An important aspect ofthe internal recruitment process is that allapplicants are given an opportunity to receivefeedback on their evaluation after the selectionprocess is completed, asserts MohammedShahber, director HR, Aviva Life Insurance(India).

He further adds, In addition to the existinrecruitment process under which a candidateis assessed, we have introduced a newdimension whereby, candidates are nowassessed on certain competencies based onthe Aviva Competency Framework which ifurther aligned to the five core values of Aviva.With more and more organisations making useof innovative talent hunt initiatives, it will onhelp identify and recruit the best of the smartbreed.

Tanuka Bhhattacharya , Asst Profes

RECRUITING THEUNIQUE WAY


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STUDENTS' CORNER

Leaders don't create followers, they create more leaders. Tom Peters

Page 4 Lakshya

Oct. - Dec. 2010

Hope, you all would have gone through the article Build resume for your first growth-oriented, says Mr. Balaji.ob in the previous issue of this newsletter and would have implemented. Now, it's 5. Go Gentle on a Current or Past Employer: In general, you want to talkime for one step ahead. You've finally got that job interview that you've been vying positively about your cur rent or past employer. Badmouthing your previousor. How should you behave when you get there? What if you don't have answers to employer could leave a bad impression on a potential new employer. Find all the questions? How do you make the right impression? neutral w ay t o explain c hallenges y ou m ight h ave f aced a t the p revious

No matter how many years of work experience you have, it's natural to have a company, or reasons why your career growth required that you move on. If million questions buzzing through your head. Here, some recruiters and managers there was a disagreement with your previous manager, communicate it

hare tips to help get you through that interview with flying colours. diplomatically. You could say there were strategic differences in our . Do Your Homework: The number one complaint that recruiters have is that approaches. Don't say you hated your manager.

people turn up for job inte rviews clueless about the company, its top officers, or 6. The Salary Equation: Experts advise leaving the salary discussion to the verythe job. Even very senior people make this mistake. Understand the end of the interview process. As a rule, people shouldn't portray that one is onlyorganization you are going to for an interview, says Ramesh Vaswani, driven by the money, says Mr. Balaji. Talk about salary only if the interviewer executive vice-chairman of computer accessory-maker Intex Technologies brings up the topic. Be truthful about what you earn currently, and be prepared(India) Ltd. Look up the names of the company's top officers, like the chief to give some idea of what you expect in the new position.executive and the chairman, and especially the person in charge of the 7. Manners Count: Don't overlook your basic etiquette. Arrive on time; not toodepartment where you want to work. Study the company Website. Search for early, not too late. Either way can send different kinds of signals, says Nirmitnews articles on the company, and make a note of any recent acquisitions, new Parekh, managing director and chief executive officer of international executiveproducts launched, or new directions the company is taking. research firm 3P Consultants Pvt. Ltd. in Mumbai. If you get there too early, it

. Rehearse: Ahead of the interview, think through the questions you might be can show that you have a lot of time to kill. Switch off your mobile phone beforeasked about your current or past job, why you left your previous position, what the interview. Invariably, I'm standing for a minute because the person isyou're looking for in the new job, and what makes you so suitable for this completing a call, says Mr. Parekh.position. Don't forget to prepare for this trick question that recruiters love to ask. 8. What to Wear: Dress appropriatelynot too casua l, but you needn't be in a suit-Write down your answersthat'll help you remember themand maybe even and-tie either, especially if it's hot outside. A clean shirt, tie and trousers arerehearse them aloud. You'll be more confident at the actual interview. If you good enough for men. Women can wear a modest Indian outfit, or a collareddon't know the answer to a question, say so, politely. shirt and pants.

. Be Specific: When asked about a current or past job, interv iewees spend a lot 9. Body Language: Body posture, according to me, is extremely important whenof time talking about their organization, says Mr. Vaswani. While it's great if you you are talking to and meeting a person, says Mr. Parekh. It immediatelyhave worked for a large or well-known company, what's more important is what reveals away whether the person is confident or overconfident. If someoneyou did there. Talk about specific assignments you have handled, he says. crosses their legs or leans back too casually, you know he's not taking thisInstead of simply saying that you were the chief finance officer for your meeting seriously, he adds. A firm handshake leaves a good impression. Beorganization, talk about a target you helped achieve, such as raising millions of sure you maintain eye contact during the interview. If there is more than onerupees of working capital. interviewer, don't ignore anyone. A smile is always welcome, he says.

. Turn the Tables: Don't be a passive interviewee. When you get the oppor tunity, 10. Follow-up: Send a thank-you note or email to the person you met with. And askask questions. These can be about the company's future plans, growth when you should check back to find out the interview result.prospects, or about what is expected of you from the new job and what growth

rdyou can expect at the company. These questions convey that you're seriously Himanshu Vaishnaw, 3 Sem, MBA

ACING THE JOB INTERVIEW

EXPERIENCE @ ZEE 24*7 CHHATTISGARHZee 24 Ghante Chhattisgarh is the regional set up of Zee News. Managed by

he Zee group, it has 7 bureau offices in the state with 500+ Employees working dayn and day out to bring the best news to the citizens of the country and particularly

sthhattisgarh. With its Inception on 1 October, 2008, it has now become the No. 1ews channel of the state with 70% market share.

Our session with Mr. Abhinna Suresh Khare (Head-Marketing, Zee News) duringSept, 2010 has provided us inspiring educational experience that stimulated our interest in research. Under his guidance we rece ived valuable insights related tothe work culture in the media Industry. Zee News provided us a platform to workon live projects, to learn how to make strategies for promotions to learn humanresource handling and much more.We heartily thank the Department of Business Administration, SSITM for takinginitiative for organising our interaction with Zee News.

rdHimanshu Vaishnaw, 3 Sem, MBA

EXPERIENCE ABOUT TRAINING AT TANISHQTanishq is a prominent jewellery brand of India. It pioneered the concept of randed jewellery and ornaments in India. It is a division of Titan Industries Limited,company promoted by the Tata Group, one of India's largest conglomerates. We

were a group of 7 students and it's my pleasure to share our experience at Tanishq.efore that I would like to express my sincere thanks to SSITM, provides me anpportunity to participate in this program.

In this training schedule of 15 days (27.10.2010 10.11.2010) we receivednsights regarding various market strategies to maintain its brand name and whathould be preparation from company side to stay in market as well as showingoncern towards customer perspective. When working in the marketing field oneeed to be very patient and polite to handle various queries of the customer rather han showing exasperation so as to satisfy customer needs. The internshiprogramme enriched my knowledge in retailing , sales and also about management

stnformation system. Shakib Ahmed Razvi, 1 sem, MBA

INDUSTRIAL VISIT @ ZEE 24*7CHHATTISGARHWe would like to thank the faculty members of our college for giving us such an

opportunity for visiting Zee 24 Ghante Chhattisgarh and expanding our knowledge in the field of media.

In the studio of Zee 24 Ghante Chhattisgarh, Mr. Anshuman verma, 'theoutput editor' took all of us to various departments and segments, and taught usabout the working process and also that how they handle the input and produceoutput from that.

We also learned lots of thing from there related to time management,coordination, competition in the industry, relationship between media and businessadministration, difference between print media and electronic media and manymore

Finally, we would also like to thank Mr. Abhinn Suresh Khare 'marketing head' ,who helped us to clarify our various doubts related to the industry and also to guideus to look forward for a bright future .

st

C. K. Sandhya, Pratik Bakshi, Geeta Raghav, 1 Sem, MBA

EXPERIENCE OF GUJRAT TRIPLife passes away in a flash, but opportunities are important and the way we take itas a advantage. A heartily thanks to SSITM management department for giving usan opportunity to present ourselves at Summer Training Project Competition Spark2010 organised on 11 & 12 September, 2010 by Tolani Institute of Managementand Science, Gujarat. We got a warm welcome and facilities by the TIMS College.This was a new experience to us. But coming to the main point we had tough andwell designed competition there at TIMS. We had strong competitors. Obviouslysome papers presented there were good, some were excellent and some were onan average. But overall we learnt a lot from this competition.We have seen that Global exposure is must for a MBA student. This kind of activitydeliberately imposes a challenge on the student mind, that how they are growingthemselves similar to the corporate. This was great experience on our part

rdRahul Shravan, 3 Sem, MBA


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CORPORATE / GUEST CORNER Page 5Oct. - Dec. 2010

Life is an exciting business, and most exciting when it is lived for others. Helen Keller

Lakshya

RELEVANCE OF MBA PROGRAMMaster of Business Administration (MBA) after MBA, but it will all depend on the best utilization - Gaining experience of the corporate by keeping

welcomes the students on entering this two year of The Two Years of MBA. For deserving these things sharp eyes on the ongoing trends of industryMaster Degree Business Program after graduation or to be happen; one has to walk the path of striving hard - Building and enlarging the networks and relationsrior study. The Two Year of MBA is great to and will have to be entirely focused on objectives i.e. - Sharing experience with seniors and alumnixperience to broaden the networks and relations, goal oriented. It's just all about the efforts, that how - Participating in the activities in collegenteracting with business leaders and players through much efforts we are making and putting in the right - Discussing the case studies after firmly analyzingeminars and Industry interface, knowing the direction and how much we are aware for our career - Learning from peers, alumnus and seniorsusiness world and happenings, learning new skills, goals and opportunities. Here, the aspirant must

- Spend time for understanding business processesmproving overall personality and enjoying the clarify his/her career goals and should be organized and operationsmovements. first.- Developing creativityWhere as a graduate student, we built the Am I well organized? - The answer of this

Here, one thing that is crucially essential in theheoretical approach of the subjects and made a base question should be answered well, where we mustProgram is 'The Summer Internship training'. It's theor a career in business, now in MBA it's the time to identify:-stage, where you interact with the real face of industryhape that approach and to path those specified - Proper scheduling the tasks or dayand gain the real experience at field. The internshipoals, which you planned in graduation or in prior - Defined approach of attempting task must be engrossed with the higher pitch of zest. Oneourse. As a professional course MBA is to 'organize - Basic management skill in daily life should keep in mind during internship that, this is ther project yourself' for better shouldering the tasks - Managing and utilizing the twenty four hour of real platform, where you have to perform; actually.nd to overcome problems by managing the everyday And then enjoy the training; will help you gainingituations efficiently. - Thought clarity and views expressing skills more. As an MBA student, firstly there's need to clearly - Scheduling the timing or time table i.e. time There are some treats which need as consideringefine the expectations from the path, which you have management. factors initiatively regarding to improve personality,hosen by getting admitted in MBA, that what do you

After identifying the above factors and answering building network, projecting yourself, know aboutxpect during and after these two years of MBA. Here,the question or making it answer by organizing specific job and opportunities, learning organizationalwhatever you expect after passing MBA, theoneself; one should focus towards his/her career culture and industry trends. These are the things,utcomes depend on the utilization of the meanwhile(MBA) goals. Now Goal orientation starts to play it's which are needed to be done on the basis of initiativeeriod of MBA. What would be the future shape after role in best utilizing the years of MBA. One who is with the help of faculties. A time to time guideline isassing MBA, will depend on the ongoing years of Goal oriented; will be able to get a better place and also needed to conduct yourself well and to bet ter fit inMBA. After MBA, Do you expect for:-position. the business line. A constructive feedback aboutA good job in a Branded organization

Balancing time is extremely essential to cop up personal and professional skill will help you toA handsome salary package of Rs.4-6 lakh per with stress management. Diet, exercise, sleep etc. eliminate and overcome the weakening areas.annum. are vitally significant as per proper schedule to Now start to sharpen yourself and get ready for theA good work profile maintain good health. new world to begin.Chances for promotions Focus on Gaining Industry Experience as well Ritesh Jindal, Head - Corporate Relations,Opportunities for developing abilities etc. MBA is not just limited up to books or lectures, it's Real Ispat & Power Limited, Raipur

It's good to think all these things to be happen more than that. And it's the diverse segment of :-

According to a study by Higher Education Forum service, which intends to compete with top class It has been observed that B-school students do notBEF) there are gaps that exist between the expectations educational institutes, which is sensitive to the needs of have positive attitudes towards behavioural courses such

the employers and certain skills. the industry and is flexible enough to design & redesign it's as business ethics, human resource management andcourse as per the requirement of the market and industry. organisational behaviour etc.The industries expect new MBAs to come to the

orporate world with the proper attitude. They must be Educational service providers, basically fall under Students seem to view these subjects as impracticalommitted, dedicated, self-disciplined, self-motivated, three categories. in today's corporate world. This attitude towards the

stowing an aptitude and willingness to learn. They must behavioural sciences seems puzzling given the fact that1 category : Govt. aided Universities. Except a few of ossess strong analytical, listening, and communication CEOs and recruiters have expressed concern over lack of these universities, which are maintaining top class qualityills, and they must be able to work in a team and social skills and relatively poor attitudes among the newlyin educational service, others are functioning with typically

ollaborate. recruited management trainees. The fact remains that thebureaucratic, rigid, inflexible approach. Such universitiestop corporate organizations are increasingly moving"Finally, they must come in with at least a basic are least bothered about having syllabi of the professionaltowards & encouraging it's employees to have ethicalnowledge of the organisation and processes within the courses which are in tune with the industries.

nd practices, value based management, harmony withganisation, and an understanding of products, 2 category: Some private institutes which haveenvironment etc. In other words, corporates are expectinglutions, and services - including those of competitors - mushroomed in last few years, they are said to have focushigh level of soft skills in management trainees. So, inwell as consumer behaviour. on 'making money', rather than focussing on 'excellence'order to meet the expectations of the corporates, students Also, the Skills Gap approach could be applied to as educational service provider. Such institutes have least

just can't afford to ignore the behavioural aspect of work-her sectors in India to help other education institutes and concern and sincerity about updating the syllabi of life.dustry in India better understand what corporations professional courses, that meets the needs of the

On Industry-Institute interaction and on Research byeed and what education institutes are providing, and how industry.rd faculty, Prof. Balachandran says that:ny gaps that exist can be reduced," Narayanan said. 3 category : There are some private institutes/

(i) There is an urgent need for developing healthydustry expects more from B-Schoolsuniversities which really mean business. They are not relationship between B-Schools and Industry for As per the opinion poll published in Times of India, mere teaching shops. Faculty in such Institutes put lot of

mutual development and evolving cases inune recently, 60 % of the students feel that syllabi of the effort in Research Work and hence continuously improvemanagement practices.ofessional courses are not in tune with industry. the quality of teaching. They are sensitive about the

(ii) Motivating faculty to write papers on diverse subjectsneeds of the market, industry. They treat the students asThe issue is very relevant when we have to answer and make presentations before knowledgeablethe ambassadors of their institutes. They put-in lot of efforte question: why is it that one MBA gets a job offer of Rs.audience drawn from the Industry and leadingfor value-addition in their students, which will be useful tolac per annum and another MBA struggles hard tobusiness schools'.the industry. They spend a lot of energy & effort in industry-cure a job fetching him even Rs. 1 lac per annum? One

Today, the basics are very clear: Relationshipsacademic interface. Hence, they are very proactive,the reason for this is relevance factor of the syllabus, asbetween industry and well-meaning institutes are gettingflexible, always ready for changing & updating the syllabiquired by the industry.strong. Such institutes are busy preparing qualityof professional courses.Here on this issue, we also need to consider few moreproducts (i.e., the students, who have got the real value-B-Schools need more number of industry -oints. For example, are we talking about the syllabus of addition to serve the industry and who are in demand inexperienced faculty. Most of the Indian B-schools fail toe course of a Govt. aided University ? Or, are we talkingthe market). Industry is also benefitted by tying-up withattract good faculty and most of them who teach do notbout syllabus of the course of any run of the mill institute.such institutes and getting supply of high quality humanhave any industry experience. Not only that, most of themr, are we talking about syllabus of the course of aresources.do not make any efforts to get over this drawback througharticular educational institute which really means

Mr. B. C. Burman, Head Sponge Iron Division,keeping themselves updated on whatever is happening inusiness, which has intention of value-addition, one whichIndian business.as organisational mission of excellence in educational Monnet Ispat Ltd, Raipur

DO NEW MBA GRADS MEET EXPECTATIONS OF THEIR FIRST EMPLOYERS?


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A business that makes nothing but money is a poor business. Henry Ford

SSITM PHOTO GALLERYPage 6 LakshyaOct. - Dec. 2010

st thInauguration of 1 Issue of Newsletter Lakshya on 4 October 2010

stTraining at Tanishq 1 Sem MBA (27.10.2010 10.11.2010) Vishwakarma Pooja Celebration at SSITM on 17 September, 2010

Presentation on SPSS by Mr. Shubankar Mazamdar duringthResearch Methodology Workshop on 5 October, 2010

rd th thResearch Methodology Workshop for 3 Sem MBA on 4 5 October 2010

stIndustrial Visit of 1 SEM MBA at Zee 24 Ghante Chhattisgarh,thRaipur on 18 December, 2010

rdGujarat Trip of 3 Sem MBA on 11-12 September 2010

thFresher's Party-2010 at SSITM on 14 October


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Page 7 Lakshya

Only a life lived for others is a life worthwhile. Abert Einstein

FUN Vs KNOWLEDGEOct. - Dec. 2010

INNOVATIVE PRODUCTS Know your customer... A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, "Why weren' t you successful with the Arabs?The salesman explained, "When I got posted in the Middle East , I was veryconfident that I would make a good sales pitch as Cola is virtually unknown there.But, I had a problem I didn't know how to speak Arabic. So, I planned to convey themessage through three posters...

First poster- A man lying in the hot desert sand...totally exhausted and fainting.Second poster - man is drinking our Cola.Third poster- Our man is now totally refreshed.Then these posters were pasted all over the place"That should have worked," said the friend.

The salesman replied "I also didn't realize that Arabs read from right to left

Laughter Please Actual call centre conversations!!!!!

Customer: 'I've been ringing 0800 2100 for two days and can't get through to

enquiries, can you help?'. Operator: 'Where did you get that number from, sir?'.

Customer: 'It was on the door to the Travel Centre'. Operator: 'Sir, they are our

opening hours'.

The story of Everybody, Somebody, Anybody & Nobody This is a story of four people named Everybody , Somebody, Anybody

Nobod y. There was an important job to be done and Everybody was sure thSomebody would do it. Anybody could have done it but Nobody did it. Somebogot angry about that because it was Everybody's job. Everybody thou Anybody would do it nut Nobody realized Everybody would not do it. It ended upthat Everybody blamed Somebody when Nobody did what Anybody could hdone.

Moral of the story : In the quality culture, shirking of responsibility of passingthe buck will not yield results, therefore, to avoid confusion everybody should dotheir respective jobs with full commitment.

Creative AdCreative Ad

Management Story

Spare parts

for humans

are not

as original as

those for cars.

Don't Drink and Drive.

Indian HellIndian Hell


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Oct. - Dec. 2010

Page 8 LakshyaEXTRA INNINGS

There is more hunger in the world for love and appreciation than for bread. Mother Teresa

Wife mentioned to her husband that for her birthday, she would like somethingthat accelerates from 0 to 100 in four seconds.

But her husband presented her with something very different...

The husband is in a critical but stable condition in ICU!

She was expecting something like this

With Best Compliments from

MeghdootMeghdoot RestaurantRestaurant Power House, Bhilai (Chhattisgarh)

0 to 100 Gift CEO Month - Guest Lectures by CEO of the Companies Industr ial Visit Job Fair

st Research Methodology Workshop for 1 Year students AD MAD Competit ion National Conference - "URVA-Tech"

LITTLE SECRETS OF SUCCESSTake up one idea. Make that one idea your life think of it, dream of it, live on idea. Letthe brain, muscles, nerves, every part of your body, be full of that idea, and just leaveevery other idea alone. This is the way to success.

Swami Vivekanand

1. BAG OF MARBLES You have three bags, each containing two marbles. Bag A contains two white

marbles, Bag B contains two black marbles, and Bag C contains one whitemarble and one black marble. You pick a random bag and take out one marble.It is a white marble.

What is the probability that the remaining marble from the same bag is alsowhite?2. Breaking up a Chocolate Bar How many steps are required to break an m x n bar of chocolate into 1 x 1

pieces? You can break an existing piece of chocolate horizontally or vertica lly.You cannot break two or more pieces at once (so no cutting through stacks) .

3. Knights and Knaves There are three people (Alex, Brook and Cody), one of whom is a knight, one a

knave, and one a spy. The knight always tells the truth, the knave always lies,and the spy can either lie or tell the truth.

Alex says: "Cody is a knave.Brook says: "Alex is a knight.Cody says: "I am the spy.Who is the knight, who the knave, and who the spy?

Solution1. 2/3 (not 1/2)

You know that you do not have Bag B (two black marbles) so there arethree possibilitiesYou chose Bag A, first white marble. The other marble will be whiteYou chose Bag A, second white marble. The other marble will be whiteYou chose Bag C, the white marble. The other marble will be blackSo 2 out of 3 possibilities are white.Why not 1/2 ? You are selecting marbles, not bags.

2. You need mn - 1 steps. By breaking an existing piece horizontally or vertically,you merely increase the total number of pieces by one.You already have 1 piece, so need mn - 1 steps to get to mn pieces.

3. Alex is a Knight, Brook is a Spy, Cody is a KnaveBrook is not the knight, since if he is, then Alex would also be the knight. Codyis not the knight, since his statement would then be a lie.

Therefore Alex is the knight. Hence Cody is the knave, and Brook is the spy.

Drink Water: Increases energy, enhances fat loss, combats headaches andfatigue, reduces hunger, hydrates skin, which could even make one look moreyouthful.

Walk...Walk...Walk: Lowers LDL (low-density lipoprotein) cholesterol ("bad"cholesterol), raises HDL (high-density lipoprotein) cholesterol ("good"cholesterol), lowers blood pressure , manages weight, calms the spirit and clearsthe min.

Chew Your Food Properly: Better digestion with less gas and bloating, bringsout the flavour of foods more, better assimilation of the nutrients in your foodBetter energy after eating.

Meditate: Taking twenty minutes out of your day for quite time to clear your mindis one of the best ways to relieve stress.

Health Mania

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