final live project

Project of Marketing Management

Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 1


A survey On

Consumer Buying Behavior for Different types of SIMcards

Assigned by: Mr. Sandeep .L. Makwana

Prepared by: Mehul Savaliya (7NBBG008) Kashyap Patel (7NBBG037) Gayrti Bhatt (7NBBG003) Ankur parasaniya (7NBBG026) Khyati Yadav (7NBBG041)

ACKNOWLEDGEMENT

We feel great pleasure to submit this live project as a part of M.B.A studies. The live project is prepared on “A Survey of Consumer buying Behaviour for Diffenrent tyeps of SIMcards”. This work has helped us to in acquiring



valuable knowledge regarding applicability of theoretical knowledge. Only the theoretical and bookish knowledge is not enough for the management student to know the various angle of business unit. This live project is playing a vital role to develop the practical viewpoint of students and making them aware about the practical problem, opportunity and real situation of the organization.

We are heartily thankful to Sandeep.L.Makwana for providing us proper guidance and brought our live project in proper channel. This guidance also helped us gain knowledge and to get confidence. We would also like to thanks to diffenrent people to help in this project. We would also like to thank our colleges & classmates who have also helped us in the preparation of the live project.

INDEX

Particulars Page no.

Preface 04

Objectives 05

Introduction 06

Data Source 07

Methodology 08

Definition 09

Data presentation & Analysis 10



Limitation 34

Suggestions 35

Conclusion 36

Questionnaires 37

Bibliography 39

PREFACE

MBA is a professional course wherein for a student to process only

theoretical knowledge alone is not enough. He/She needs to have a

good knowledge of the current changes & happenings in the field also.

But even the latter can not stand alone without the former i.e. both are

equally important to be known.

Today in this ever changing retail environment where markets are

flooded with various types of branded unbranded products. It is difficult

for consumer to conclude as to what he/she should buy.



With the increasing demand of Cellphones the marketers find

numerous opportunities for new items they launch once, such market is

the different types of SIM cards’ market where every 1st day of month we

find market offering different types of the skim

In this report “A Survey of Consumer Buying Behavior on

different SIMcard use by people in Bhavnagar city”. Presents the

Consumer buying behavior of different SIM cards highlighting their

buying attitudes and preferences.

Objectives

Primary Objectives: As a part of the MBA Programme we have to done a live project as acedamic currculum which is given by the faculy of ICFAI NATIONAL COLLEGE.From this we are getting practical knnowledghe from doing project & we done Project on Survy of Consumer Buing Behaviour of Different SIM cards which is submiited to Sandeep.L.Makawana who is faclulty of Marketing in INC Bhavanagar. Secondayry Objaective

To develop skills to apply Theory into practice.

It helps the students to improve their Communication skills.

It improves the Interviewing skills of the students.

It enhances the Confidence level of the students, which help

them to stand in this competitive world.



It provides the Professional Behavior that is very much

need in this corporate world.

To study the brand loyalty of consumers towads SIM cards.

To study the Perception of consumer about towards different SIM cards.

Inrtoduction

The SIM (Subscriber Identity Mobile) card

(Chip) is the brain of your handset. The SIMcard is approximately the

size of credit card. The SIM chip is removed from the card holder and

insert into the back of the handset. It’s about the size of a Postage stamp,

with embedded circuitry on one side. When insert into GSM handset, the

SIM when activated by cable and wireless. Facilitate mobile service on a

particular GSM network. The card holder contents confidential

information for unlocking your handset should you forget your PIN.

Please store it in a safe place.

The SIM contain general information for your mobile

phone services. It retain the features or services available to you as a

customers, on a particular GSM network and stores information with you

programmed into your handset like your phonebook having a SIM card

make it easy and convenient to change your handset a SIM card will be

included with the handset when you purchase your handset from cable

and wireless.



DATA SOURCE

Primary Data:

A questionnaire was formed and used to collect primary

data. The questionnaire is structured and non-disqualified and the

questions asked are close as well as open ended.

Secondary Data:

Secondary data sources have been used for literature

reviews. The important sources of secondary data are literature available

in books, past repost and internet. This study is of descriptive type of

study. For this quantitative study is likely to be undertaken.



Methodology

Sample size : Total Respondent 50

Age : Less than 16

16 to 25

26 to 35

36 to 45

46 to 55

More than 56

Extent : Bhavnagar city

Time : October (1 week)

Population : People of Bhavnagar City

Element : Individual Consumer

Data has been collected through questionnaire method. Questionnaire was

designed for survey purpose. The questionnaire was designed in such a

way to cover as f\many aspects of consumer behavior as possible. As the

time of designing the questionnaires are way taken to get the needed

information and also to fulfill the research objectives.



Definitions

SIMcards: Subscribers identity modules card – small printed circuit board that

Must be inserted in any GSM base mobile phone when shining

On as a subscribers.

POSTPAID: A postpaid mobile connection is like any other telephone

Connection, where your get a SIM card, use it and pay for your

Monthly bill based on rentals, plan charges and usage charges etc.

PREPAID: A prepaid card is a means of applying airtime to your account. A

Prepaid customers will use both types of cards.

SMS: SMS or short massage service is basically straight text characters,

Simple monophonic sounds and B & W pictures made up of text

Correctly.



DATA PRESENTATION

&

ANALYSIS



DATA PRESENTATION AND ANALYSIS

Q-2 Different age consuming SIMcards.

Age No. of Response

Less than 16 4

16-25 12

26-35 8

36-45 10

46-55 15

More than 56 1

4

12

8

10

15

1

0

2

4

6

8

10

12

14

16

Up to 16 17 to 25 26 to 35 36 to 45 46 to 55 More than 56

Classification of Respondents based on Age



Interpretation:

Out of 50 respondents 4 are in age of less than 16, 12 are of from 16-25 age group, 8 are of 26-35 age group, 10 are of 36-45 age group, 15 are of 46-55 age group and 1 from more than 56 age group. So the age group of 46-55 are the more using SIMcard of different companies.

Q-3 Occupation of Respondents.

Occupation % of Respondents

Professional 24

Housewife 16

Study 28

Service People 30

Retired 2



Classification of Respondents based on Occupation

Professionals24%

House wife16%

Students28%

Service Person30%

Retired2%

Interpretation:

Here out of 50 Respondents 24% are Professionals, 2% are Retired, 30% are Service People, 28% are Students, 16% are House wife. We can say that more SIMcards using by Service people.

Q-4 Consumers are using any Cell phone or SIM cards?

Feedback No. of Response

Yes 50



No 0

Interpretation:

From the survey we studied that all 50 Respondence are using the SIM cards or Cell phone. No one of them are non user of the Cell phone.

Q-5 Which Company’ SIMcards using by them?

Company’ Name No. of Respondence

Vodafone 13

Airtel 9



Idea 4

BSNL 15

RIM 6

Tata 3

Classification of respondentsCurrent choice for differant company's SIMcard

VODAFONE, 13

AIRTEL, 9IDEA, 4

BSNL, 15

RIM, 6 TATA, 3

Interpretation:

Out of 50 respondents 3 are using TATA, 4 are using IDEA, 13 are using 13 VODAFONE, 15 are using BSNL, 6 are using RIM. From this we can say that more no of users are preferring the connection of VODAFONE.

Q-6 What type of SIMcard using by them?



Type of SIMcards No. of Respondence

Prepaid 34

Postpaid 16

34

16

0

5

10

15

20

25

30

35

Prepaid Postpaid

Customers' choise for types of SIMcards

Interpretation:

Out of 50 Respondents 34 Respondents are using Prepaid SIMcards and 16 are using Postpaid SIMcards. From this data we can conclude that most of the Consumers are preferring Prepaid connection of SIMcards.

Q-7 How many SIMcard using by them?



No. of SIMcards No. of Respondence

1 39

2 10

3 1

Cissification of respondents based on number of cards they use

1 sim

2 sim

3 sim

Interpretation:

Out of 50 Responses 39 are using only 1 SIMcard, 10 are using 2 SIMcards & 1 Consumers is using 3 SIMcards. Out that data we can say that there are more no. of Consumers are using only 1 SIMcard.



Q-8 Before using this SIM card did Consumers used any other company’ SIM-

Card in past?

Opinion No. of Respondence

Yes 15

No 35

Interpretation:

Out of 50 Respondents 35 Consumers are not used any company’ SIM cards in past and remaining 15 are using different company’ SIM cards.

Q-9 How many consumers are changing their SIM cards time –n-time?

Opinion No. of Respondence

Yes 15

No 35

Interpretation:

Out of 50 Respondents 35 Consumers are not ready to changing their SIM cards time–n-time but remaining 15 Consumers are changing their SIM card again n again.



Q-10 Which are the Parameters for selecting this card by Consumer?

Parameters No. Of Respondence

Network 28

Roaming 1

Free SMS 2

Talk time 17

Quick dialing 2



Factors / specification comsideration by customer for the selection of SIM cards

28

12

17

2

0

5

10

15

20

25

30

Network Roaming Free sms Talk time Quick dialing

Interpretation:

Out Of the 50 Respondence 8 prefer for network, 1 for roaming, 2 prefer for free SMS, 17 for talk time and 2 are preferring for Quick dialing. Now from this data we can say that most of the consumers are focusing on Network & talk time.

Q-11 How far the consumers are loyal to their SIM cards company?

Opinion No. Of Respondence

Yes 22

No 28



Classification of respondent based on loyalty shown towards a company

22

28

0

5

10

15

20

25

30

Yes NO

Interpretation:

Out Of the 50 Respondence 22 consumers’ are Switchers and 28 Consumer’s are Hard Core that means we can say that they are not changing their cards in any situation.

Q- 12 Factors behind if they are changing SIM card?

Factors No. Of Respondence

Poor Network 13

High Cost 10



Free SMS 3

Poor Service 8

Brand image 7

Others 9

Factors influiencing cutmors for changing the brands / company of SIMcard

Poor netwark13

High cost 10

Free sms3

Poor Servise 8

Brand Image7

Others9

Interpretation:

Out Of the 50 Respondence 13 consumers are changing SIM cards because of Poor Network, 10 for High Cost , 3 for SMS , 8 for Poor Service , 7 for Brand image and 9 for changing their SIM cards for other reasons.

Q-13 From where they were purchased their SIM card?



Purchase Place No. Of Respondence

Company Outlets 22

Dealers 28

Outlet preffered by customers to purchase the SIMcard

Company's outlet/office, 22

Dealers, 28

Interpretation:

Out Of the 50 Respondence 22 Consumers purchase their SIM cards from the Company Outlets and 28 Consumers purchases their SIM cards from Dealers.



Q-14 Factors influenced for purchasing their SIM cards?

Influences No. Of Respondence

Family members 15

Relatives 6

Advertisement 9

Friends 15

Company Representatives 5

15

6

9

15

5

0

2

4

6

8

10

12

14

16

Family member Relatives Advmnt Friends company'srepresentative

Factors influance customers for purchasing SIMcard

Interpretation:



Out Of the 50 Respondence 15 consumer’s are purchases their SIM card influenced by Family members,6 are influenced by their Relatives, 9 are influenced by advertisements, 15 are influenced by Friends and 5 consumer’s are influenced by Company’s Representatives. We are saying that almost Consumers are influencing by Family Members and their Friends.

Q-15 How many consumers are using SIM card under the age of 16?

Company’s Name No. of users

Vodafone 0

Airtel 1

Idea 0

BSNL 1

RIM 1

TATA 1

0

1

0

1 1 1

0

1

2

3

4

VODAFONE AIRTEL IDEA BSNL RIM TATA

Brand of SIM card selected by customers falling under the age group '0 to 16'



Interpretation:

Out Of the 50 Respondence 4 consumers are under the age of 16.Out of them 1 consumer using Airtel,1 is using BSNL,1 is using RIM and 1 consumer is using TATA.

Q-16 How many consumers are using SIM card under the age group of 17-25?


Vodafone 1

Airtel 1

Idea 2

BSNL 5

RIM 2

TATA 1



1 1

2

5

2

1

0

2

4

6



Interpretation:

Out Of the 50 Respondence 12 consumers are under the age group of 16-25.Out of them 1 consumer using Vodafone, 1 is using Airtel, 2 are using Idea, 5 are using BSNL, 2 are using RIM and 1 consumer is using TATA.



Vodafone 6

Airtel 1

Idea 0

BSNL 0



RIM 1

TATA 0

6

1

0 0

1

0

0

2

4

6

8



Interpretation:

Out Of the 50 Respondence 8 consumers are under the age group of 26-35 .Out of them 6 consumer using Vodafone, 1 is using Airtel and 1 is using RIM.





Vodafone 0

Airtel 3

Idea 0

BSNL 5

RIM 1

TATA 1

0

3

0

5

1 1

0

2

4

6

8



Interpretation:

Out Of the 50 Respondence 10 consumers are under the age group of 36-45 .Out of them 3 consumer using Airtel, 5 are using BSNL, 1 is using RIM and 1 consumer using TATA.





Vodafone 6

Airtel 3

Idea 2

BSNL 3

RIM 1

TATA 0

6

3

2

3

1

0

0

2

4

6

8





Interpretation:

Out Of the 50 Respondence 15 consumers are under the age group of 46-55 .Out of them 6 consumers are using Vodafone,3 consumer using Airtel, 2 are using IDEA,3 are using BSNL and 1 is using RIM.

Q-20 How many consumers are using SIM card above the age of 56 years?


Vodafone 0

Airtel 0

Idea 0

BSNL 1

RIM 0

TATA 0



0 0 0

1

0 0

0

2

4

6

8


Brand of SIM card selected by customers falling under the age group 'More then 56'

Interpretation:

Out Of the 50 Respondence 1 consumer is above the age of 56 and he is using only BSNL SIM card.

Q-21 How many Respondence falls under the professionals and which SIM card

using by them?


Vodafone 3



Airtel 2

Idea 4

BSNL 1

RIM 1

TATA 1

3

2

4

1 1 1

0

2

4

6

8


Brand of SIM card selected by Professionals customers

Interpretation:

Out Of the 50 Respondence 12 consumers are Professional consumers. And out them 3 consumers are using Vodafone , 2 are using Airtel, 4 are using IDEA,1 is using BSNL,1 is using RIM and 1 Professional consumer is using TATA.

Q-22 How many Respondence falls under the Housewife and which SIM card

Using by them?




Vodafone 2

Airtel 2

Idea 0

BSNL 3

RIM 0

TATA 1

2 2

0

3

0

1

0

2

4

6

8


Brand of SIM card selected by House wife customers

Interpretation:



Out Of the 50 Respondence 8 consumers are Housewife consumers. And out them 2 consumers are using Vodafone , 2 are using Airtel, 3 are using BSNL and 1 Housewife is using TATA.

Q-23 How many Respondence falls under the Student and which SIM card

Using by them?


Vodafone 2

Airtel 2

Idea 0

BSNL 6

RIM 3

TATA 1



2 2

0

6

3

1

0

2

4

6

8


Brand of SIM card selected by Student customers

Interpretation:

Out Of the 50 Respondence 14 consumers are student consumers. And out them 2 consumers are using Vodafone, 2 are using Airtel, 6 are using BSNL,3 are using RIM and 1 student is using TATA.

Q-24 How many Respondence falls under the Service (job) and which SIM card

Using by them?


Vodafone 6

Airtel 3

Idea 0

BSNL 4



RIM 2

TATA 0

6

3

0

4

2

0

0

2

4

6

8


Brand of SIM card selected by Service people customers

Interpretation:

Out Of the 50 Respondence 15 consumers are student consumers. And out them 6 consumers are using Vodafone, 3 are using Airtel, 4 are using BSNL and 2 are using RIM.

Q-24 How many Respondence falls under the Retired and which SIM card

Using by them?




Vodafone 0

Airtel 0

Idea 0

BSNL 1

RIM 0

TATA 0

0 0 0

1

0 0

0

2

4

6

8


Brand of SIM card selected by Retird customers

Interpretation:

Out Of the 50 Respondence only 1 is Retired consumer and he is only using BSNL SIM card.



Limitation

This study is extended to the limits of Bhavnagar city n Gujarat state in

India.

The study was done under the constraints of limited time, money &

sources.

The sample size is 50 which is comparatively very small.

The size of sample is 50 which is taken randomly.

Our study was confined to Bhavnagar city of Gujarat state.

This type of study is very much time consuming and more paper work is

needed.

The analysis and interpretations are based on the personal responses of

consumers. At time people did hesitate to given answrs. Their personal

biases may have affected the outcome.

Since the sample size on smaller scale no direct conclusion can be drawn

nor can the inferences be generalized



Suggestion

After studying we find some suggestions or some

difficulties from the consumer side which are facing by them so if the

Company wants to increase their sales they must have to take following

suggestions given by different consumers.

As a point of view of consumer of the Hutch, service provided by

them is very good but it’s a costly one.

Their scheme is very comprehensive so most of the consumers are not

understand very well.



Hidden charges & Roaming charges are very high which are affected

to Consumer Buying Behaviors.

At many place the customers are not getting recharge point so

consumer facing many problems.

In many areas the network problem rises like Forest & Hilly Area etc.

Conclusion

After analyzing the data we can conclude that….

Most of the consumers uses BSNL & Vodafone so if these company

lunching new schemes for consumers so it’s market share increased

considerably.

Most of the Consumers are brand loyal so they have no reason for

changing their SIM cards.



Consumer needs a change. This point of view the care of the Consumer

taken by the Cellular Company so that they keep with the Company for

long time.

Cellular Company has to introduce new schemes & if they take better

care of the customer so they will increase their sales.

Questionnaires

A SURVEY ON CONSUMER BUYING BEHAVIOUR FOR DIFFERENT TYPES OF SIMCARDS

1. Name: Mr. \ Ms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . .

2. Age: (2.1) Less than 16 (2.2) 16 – 25 (2.3) 26 -35

(2.4) 36 – 45 (2.5) 46 – 55 (2.6) Above 56

3. Occupation: (3.1) Professionals (3.2) Housewife (3.3) Study (3.4) Service people (3.5) Retired

4. Do you use any cell phone? (4.1) Yes (4.2) No

5. If yes, which company’s SIM card do you use? (5.1) Vodafone (5.2) Airtel (5.3) Idea

(5.4) BSNL (5.5) RIM (5.6) Tata 6. What type of SIM card do you prefer? (6.1) Prepaid (6.2) Postpaid

7. How many SIM cards do you use? 1,.………… 2,…………. 3,.…………A SURVEY ON CONSUMER BUYING BEHAVIOUR FOR DIFFERENT TYPES OF

SIMCARDS



1. Name: Mr. \ Ms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . .

2. Age: (2.1) Less than 16 (2.2) 16 – 25 (2.3) 26 -35

(2.4) 36 – 45 (2.5) 46 – 55 (2.6) Above 56

3. Occupation: (3.1) Professionals (3.2) Housewife (3.3) Study (3.4) Service people (3.5) Retired

4. Do you use any cell phone? (4.1) Yes (4.2) No

5. If yes, which company’s SIM card do you use? (5.1) Vodafone (5.2) Airtel (5.3) Idea

(5.4) BSNL (5.5) RIM (5.6) Tata 6. What type of SIM card do you prefer? (6.1) Prepaid (6.2) Postpaid

7. How many SIM cards do you use? 1,.………… 2,…………. 3,.…………

8. Before using this card did you use any other Company’s card in past? (8.1) If yes which One (8.2) No.

9. Do you generally change the SIM card of different companies?(9.1)Yes (9.2) No

10. Which of the following parameter would you prefer the most for selecting SIMcard?

(10.1) Network (10.2) Roaming (10.3) Free sms (10.4) Talk time (10.5) Quick dialing

11. If you are given more facilities, would you like to switch over SIM card? (11.1) Yes (11.2) No

12. For what reasons would you like to change your SIM card? (12.1) Poor Network (12.2) High Cost (12.3) Free sms

(12.4) Poor Service (12.5) Brand Image (12.6) Others

13. From where would you like to purchase your SIM card? (13.1) Company out late / Office (13.2) Dealers

14. Who influenced you to purchase your SIM card? (14.1) Family member (14.2) Relatives (14.3) Advmnt

(14.4) Friends (14.5) Company representative

8. Before using this card did you use any other Company’s card in past?



(8.1) If yes which One (8.2) No.

9. Do you generally change the SIM card of different companies?(9.1)Yes (9.2) No

10. Which of the following parameter would you prefer the most for selecting SIMcard? (10.1) Network (10.2) Roaming (10.3) Free sms

(10.4) Talk time (10.5) Quick dialing

11. If you are given more facilities, would you like to switch over SIM card? (11.1) Yes (11.2) No

12. For what reasons would you like to change your SIM card? (12.1) Poor Network (12.2) High Cost (12.3) Free sms

(12.4) Poor Service (12.5) Brand Image (12.6) Others

13. From where would you like to purchase your SIM card? (13.1) Company out late / Office (13.2) Dealers

14. Who influenced you to purchase your SIM card?(14.1) Family member (14.2) Relatives (14.3) Advmnt (14.4) Friends (14.5) Company representative

Bibliography

Study book of ICFAI NATIONAL COLLEGE.

Google.com

50 different Consumers of SIM card.


final live project

Education