Final Major ProjectAdvert seeking to stop people from using a

handheld mobile phone while driving

Advert idea

Purpose • To stop people from breaking the law.• Giving a message to road users.• To raise more awareness that using a mobile

phone while driving because it is illegal. Why is it illegal? • People are more likely to have an accident on

the road and kill themselves and other people.

Target audience

• People of both genders aged 17+

Why? • 17 is the legal age for people to drive

Is there enough awareness?

Currently…• There is awareness but people still do it.• Many road users are putting lives at risk.

Screening context

• Young Driver’s Learning coursehttp://flypie.com/alanhamer/yourroad.htm • Think.direct.gov.uk

http://Think.direct.gov.uk/mobile-phones.html • Cinema – Pearl and Deanhttp://pearlanddean.com/ • YouTubehttp://www.youtube.com/ • Television

What would the campaign achieve?

• Increase the awareness• Making it clear that life matters more than a

single phone call or text message• Save a life