Our Deepstar manned submersiblecan explore down to 4.000 ft. We'redesigning one to go 20.000. Ourscanning sonar makes "sound" im-ages of the ocean floor and anythingon it. Our Oceanographic Labora-tory on Chesapeake Bay is theworld's largest.

What does all this have to do with

electricity? Just as much as rebuild-ing slum areas, teaching the hard-core unemployed and desalting theoceans. Westinghouse is deep in allof them.

We're also developing a "fastbreeder" reactor and building anuclear space engine. Plus, ofcourse, everything connected with

electricity, practical or theoretical.But everything's not perfect. We

need your help for our biggestgrowth period, coming up.

Talk to the Westinghouse campusrecruiter, or write Luke Noggle,Westinghouse Education Center,Pittsburgh, Pa. 15221. An equalopportunity employer.

What company was responsible for thefollowing engineering innovations?

The transistorRadio astronomyNegative feedbackHigh Fi and StereoSynthetic crystalsTV transmissionMagnetic tapeSound motion picturesMicrowave relayElectronic switchingThe solar batteryTelstar

The reason we give this "test" is becausethe answer to all of the questions is:the Bell System. And because, if thethought of working for us ever crossesyour mind, we wanted you to know whatkind of company you'd be in.

Be sure to see your Bell System recruit-ing team when they visit your campus.Or ask your Placement Director for thename of the Bell System recruiter at thelocal Bell Telephone Company.

We hope the above final can be the startof something great.

FINAL EXAM

Engineering and Science at IBM

"You're treatedlike a professionalright from the start:"

"The attitude here is, if you're good enough tobe hired, you're good enough to be turned looseon a project," says Don Feistamel.

Don earned a B.S.E.E. in 1965. Today, he's anAssociate Engineer in systems design andevaluation at IBM.

Most of his work consists of determiningmodifications needed to make complexdata processing systems fit the special-ized requirements of IBM customers.

Small teams

Depending on the size of the project, Donworks individually or in a small team. He'snow working with three other engineers onpart of an air traffic control system that willprocess radar information by computer.

Says Don: "There are only general guide-lines. The assignment is simply to come upwith the optimum system."

This informal working environment is typicalof engineering and science at IBM

Don sees a lot of possibilities for the future,He says, "My job requires that I keep upto date with all the latest IBM equipmentand systems programs. With that broadan outlook, I can move into almost anytechnical area at IBM."

Check with your placement office

If you're interested in engineering or scienceat IBM, ask your placement office for moreinformation. Or send a letter or resume toMr. Irv Pfeiffer, IBM Corporation, Dept.BL2002,100 South Wacker Drive,Chicago, Illinois 60606.

We'd like to hear from you even if you'reheaded for graduate school or militaryservice.

STAFF

T. M. Schafer editor

Art Bell features editor

Davis Chase art editor

David Sumner advertising manager

Spike Cline circulation manager

Andrew Levenfeld staff writer

Allen Shratter staff writer

Mary Harvey editorial assistant

ADVISOR

Mr. Logan Blank

ARTICLES:

Introducing Joe Blow—Honorary Invertebrate 9

Allen Shratter

Summary of Fall '68 Enrollment 11

Engineer and Industrialist Harold C. MacDonald 15Art Bell

Superengineer 20Davis Chase

Is There a Coke Machine in Wells Hall? 25Art Bell

DEPARTMENTS:

Editorial 5

Student Organizations 6

Engrineers 36

We feature a sort ofdo-it-yourself training,rather than long, drearyformal programs. It's yourball, but we'll go all outto help you carry it justas far and as fast asyou can go. When youneed a hand, it will bethere—from experiencedpros. Your on-the-job,on-the-project experiencewill be thorough.

And, frankly, we needyou on the job right now.To help us continue agrowth rate that's zoomedfrom 318 million to 1.1billion dollars in salesover the last 10 years.Besides a lot of hard work,we think the reason isthat we are really manycompanies. Fibers.Chemicals. Plastics. Coat-ings. Petroleum. Eachpursuing its area ofexpertise autonomouslyagainst a broad corporateplan. This freedom ofoperation makes itpossible to give you asmuch responsibility asyou're ready for. Andwe'll work along with you

to make sure that youcan grab more as soon asyou can handle it.If you have a degree inchemistry, chemical,mechanical or industrialengineering, physics ormarketing or accounting—plus a large degree ofinitiative and imagina-tion—Celanese has a lotto offer you. In profes-sional growth. In rewardsbased on performance,not how old you are orhow long you've beenwith us.

Discuss us with yourfaculty and placementofficer. Talk to our repre-sentative when he's onyour campus. Or write to:John B. Kuhn, Manager ofUniversity Recruitment,Celanese Corporation,522 Fifth Avenue, NewYork, NY. 10036.an equal opportunity employer

I claim that the Michigan State University College of Engineering isa damn good school. This claim is not based on a "best of all possibleworlds" absolute scale. In fact, there are probably as many genuinedefects in our school and in the quality of education we receive as thereare students. What makes the school great is its potential for changefrom within. I have never seen a bureaucracy of this size where therewere so many open doors to the offices of those who hold suchawesome power over our futures. Any student who has a legitimatecomplaint about his education and hasn't gotten some sort ofsatisfaction simply hasn't made any effort in his own behalf.

Even in the absence of student protests, demonstrations, etc.,which rarely occur in engineering schools, the trend here has beentoward the flexible curriculum and the education of the individual as anindividual. If this were a place where engineers were "trained" I wouldcertainly not have made the claim that I did in the first sentence of thiseditorial. Students here are being educated for the pursuit of the lastjob they will ever have, not trained for their first. Yet this is just atrend. There are those among both the student body and the facultywho are outspoken critics of the status quo but who have never spokenout. The Spartan Engineer wishes to encourage those who have thecourage of their convictions by offering space where their ideas may beheard.

The majority of the non-advertising space in the Spartan Engineerthis year will be devoted to articles which present a view of the Collegeof Engineering not ordinarily seen by the student who only attendsclasses here. The purposes and activities of some of the professionalsocieties having student chapters on campus will be the subject of aregular column. Another series will feature comments on "anengineering education" by MSU engineering graduates who haveachieved high positions in industry or government. Yet another serieswill present a view of faculty members which is not ordinarily seen in aclassroom situation. If, at the end of this year, the average reader isn'tat least a little more impressed with the College of Engineering I will bevery disappointed.

When the American Institute of Chemical Engineers wasformed in 1908 Chemical Engineering had just started to become abranch of engineering. Its literature was almost non-existent, and thefew who could call themselves chemical engineers were widelyscattered. The purposes of the new society were reworded frequentlyin those early years until the present general objectives wereadopted: "The advancement of Chemical Engineering in theory andpractice, and the maintenance of high professional standards amongits members." Even now the ways and means are left to members ofthis professional society.

The A.I.Ch.E. has an established student chapter at MichiganState University and provides the opportunity for students to learnabout the profession of Chemical Engineering. Members of thisorganization have a chance to meet with students at various classlevels and faculty for stimulating discussion and relaxation.Occasionally, outside speakers from the chemical industry are invitedto speak to the group on the latest developments which are ofinterest to chemical engineers. The student chapter also visitschemical plants periodically.

The student chapter of the A.S.C.E. is an organization to helpthe student prepare himself for entry into the civil engineeringprofession and the senior society of A.S.C.E. All students who areenrolled in civil engineering are eligible for membership.

The activities of A.S.C.E. include meetings which are open tostudents, faculty, and alumni; meetings with other societies; fieldtrips to various engineering projects; meetings with professionalgroups; films and picnics. The local meetings consist of a shortbusiness meeting followed by a program consisting of a talk by aprofessional engineer or professor, slides, films, or other items ofinterest to the student engineer.

The student section of ASME is the professional society forstudents in mechanical engineering. It has as its purpose the fosteringof high ideals and the promotion of mechanical engineering as aprofession. One of the main means of accomplishing this is thecommunication of the latest developments and other informationpertaining to the mechanical engineering profession. This is donethrough "Mechanical Engineering," the monthly publication ofASME as well as a number of other journals and publications.

Maybeyou...

shouldtalkto themanfrom

ALLIS-CHALMERS

You'll never get anywhere without it.Nothing helps a young engineer's

career like being given a challenge.Which is another way of saying a chanceto fail now and then. To make his ownmistakes.

At Western Electric we give our newlyrecruited engineers responsibility almostimmediately. They make their own de-cisions. Learn from their own errors.

Don't get us wrong. We keep our

demands reasonable enough so that ourrecruits can make their decisions at theirown pace. But our thinking is, a manfeels awfully good about even a smalldecision when it's his.

If you're the type who'd like the chanceto make your own moves, see our recruiteror write College Relations, 222 Broad-way, New York, N. Y. 10038.

A lot of hard work never hurt anyone.

You'll never get anywhere without it.Nothing helps a young engineer's

career like being given a challenge.Which is another way of saying a chanceto fail now and then. To make his ownmistakes.

At Western Electric we give our newlyrecruited engineers responsibility almostimmediately. They make their own de-cisions. Learn from their own errors.

Don't get us wrong. We keep our

demands reasonable enough so that ourrecruits can make their decisions at theirown pace. But our thinking is, a manfeels awfully good about even a smalldecision when it's his.

If you're the type who'd like the chanceto make your own moves, see our recruiteror write College Relations, 222 Broad-way, New York, N. Y. 10038.

A lot of hard work never hurt anyone.

OK Lead-head, get the sliderule out of your ear, quit suckingyour thumb and for once in yourl ife r e c o g n i z e it whensomebody's trying to do you afavor. You're dumb, Dum-dum.You're being prodded, punched,coerced and kicked around, andyou just sit there and take it.You've been hit so hard and sooften that you don't even knowwhen it hurts any more. Youdon't like it, but you've beenslickered into thinking that youshould like it. You've beenhustled, hoodwinked, taken for aride— you've been sucked in,Lead-head. Wake up!

You may have guessed thatthis isn't going to be a positivearticle—if you want glad-handsand a cheesy grin, try thePlacement Bureau. After nosinga r o u n d t h e College ofEngineering for three plus yearsI've found plenty to laugh at, butnone of it is very funny. Thebiggest laugh-getter is you,Lead-head, and what you'redoing to yourself is the leastfunny of all.

There's something wrong here.How can people shell out whatthey do for tuition and thenattend class practically inabsentia"} How can Joe BlowEngineering-student sit passively,dully, bored to death and hatingthe instructor for this impositionon his life, but still sit there,g r imly s c r i b b l i n g downwhatever's thrown his way? Howcan he spend all that time andincomplete effort on somethingfor which he sees little value andcares even less? How can hestagger from test to test, hangingon by his finger nails, and thenforget everything that happenedto penetrate three seconds afterthe final? How?

Easy. Joe Blow doesn't knowwhat he's doing. Oh, it's notentirely Joe's fault, poor slob,it's the unreasonable academicphilosophy that permeates MSUthat keeps him groggy. It's thephilosophy that assumes a

freshman to have his life mappedout before him, knowing exactlywhat he wants and why. It's thephilosophy that views faculty asteaching units and students aslearning units, both with rigidlyd e f i n e d f u n c t i o n s andc h a r a c t e r i s t i c s . It 's the

philosophy that makes a moralduty out of sticking with thecurriculum, and places a stigmaon any deviation, any droppedcourse, any failed subject.

And Joe Blow falls for it!

CONTINUED ON PAGE 11

Can there be this kind of excitement in engineering?A long beautiful drive... just the hint of a slice... and almost onthe green. Now, address the ball.. . concentrate—and, wham! to a liefour feet from the cup.

That's the excitement of the game that gets a golfer up at dawnon Saturdays.* We think it's analogous to the excitement that keeps someof our technical people on the job after hours: the pleasure of personalachievement in solving problems for which there are no book solutions.

One of the concerns of our management is to see that our professionalpeople experience this kind of excitement. They know where it canlead... a payroll that numbered 3,000 in 1960, for example, now exceeds24,000... products that have literally revolutionized communications andare having a world-wide impact on such problems as illiteracy.

That's why we suggest that if you've been missing out on the kind ofprofessional satisfaction you expected from an engineering career,look into what Xerox can provide in the way of engineeringexcitement. Your degree in Engineering or Science can qualify you forsome intriguing openings in fundamental and applied research,engineering, manufacturing and programming.

See your Placement Director or write to Mr. Roger Vander Ploeg,Xerox Corporation, P.O. Box 251, Webster, New York 14580.

INTRODUCING . . .CONTINUED FROM PAGE 9

Not only falls for it, butreinforces it. Joe Blow has asmug feeling of superiority as hemiserably plugs away at hisstudies. He's working onengineering, baby. He can cut it.Everything else is child's play.All those History and Englishand Poly-sci majors are goofingoff, they're a drag on society.And those bug-eyed Math andPhysics majors—they'll never doanyone any good, fooling aroundwith that wild theoreticalgarbage that has no relevance tothe real world. It's the engineerswho keep everything together;they're the ones who are doingthe work.

This kind of intellectualconceit is what keeps Joe going.He and all the other Joes gathertogether and reassure themselves.The camaraderie of people understress and with similar problemsis universal, and at theEngineering Building it does keepthe atmosphere from becomingunbearably dreary. But thecamaraderie also distorts, it letsJoe Blow kid himself. He looksout the window and laughs at theother people, not realizing thatthe window is a mirror and theother people are laughing back.

Have you ever stopped to askyourself just what you're reallyhere for, Lead-head? A degree?Sure, sure, everybody knowsthat. But a degree serves a purelysocial function. It's a pass key toa Job, a document that assuresyour e m p l o y e r - h o w e v e rfalsely-that you can do thework. It's a piece of paper thatclassifies you. But you, yourself,whether you know it or not,should be looking for somethingmore personal. You should belooking for something that isimportant to you-somethingthat you could with pleasuredevote a good deal of yoursubsequent life.

You're edging away, ehLead-head? Starting to get a littlePhilosophical, right? Somewhere

along the line you were told thata good little engineer isinterested in the Schrodingerequation, cast iron and not muchelse. And you believe it, don'tyou Dum-dum?

The fact is that Joe BlowEngineering-student does notknow what he wants, and thetragedy is that he's never given achance to find out. Look at whatthey do to him. As a freshman hecomes in and it's assumed thathis philosophical goals are clearlydefined. He wants to be anengineer; after all, that's what hechecked on his admissions form.Immediately he is dumped intobasic chemistry and mathcourses —later, the actualengineering courses begin—all ofwhich are big, high-pressured,often tedious and almost alwaysimpersonal. Nowhere along theline is any attempt made to givemotivation, to show Joe Blowwhy it is desirable to be anengineer.

It's sad, it's so sad to watchthose many students grindingaway at their class work,uninterested and unhappy. Bythe time they reach a senior levelcourse—where the class size issufficiently small and the goalsof the course sufficiently flexibleto make the student/facultyi n t e r p l a y a s a t i s f y i n gexperience-the students want toget the hell out. They're so sickand tired of the whole bit thatthey just want to know what'sneeded to get by the exams, andwhat's the most painless way toget through the work. It's just assad to think of those manystudents who are driven awayfrom it all by the heavy-handededucational processes. Studentsfor whom engineering wouldhave been just the thing theywere looking for, right up theiralley, but they never knew itbecause no one ever told them.

OK, you're right-it doesn'thave to be that way. Thestructure doesn't have to be sorigid and impersonal. Perhaps it'sthe only way to run otherdepartments in the University,

but the College of Engineeringhas a paltry several hundredstudents. Surely the curriculumcan be modernized and mademore flexible, the atmospherecan be made more informal andrelaxed, and the class size can bemade smaller.

But when you get down tobasics, it 's your problem,Lead-head. It's your life andyour education and your moneydown the drain. Have some guts.Review yourself—do you reallywant to be an engineer? Why?You don't know? Well find out.If you don't like it get out nowwhile you still have the chance.Make a decision and quitchickening out on yourself. Quitsweating the grade so much andstart demanding that you beeducated. If you have a lot ofhang ups some term, can't findthe handle on a course for somereason, have the courage to dropit and try again some other time.Most importantly, wake up andsee what that man in front of theclass is doing. Think aboutwhat's going on; open yourmouth and ask questions, or giveanswers, or start an argument, orwonder out loud aboutsomething. React, and for achange at something other thanan exam when you look uphorrified and think "what's this?CALCULUS? I can't dothis-you can't find no derivativeon a slide rule."

Don't let yourself be amachine, built to specificationsand shipped after graduation toyour new father figure-thatgreat giant of Americanindustry-Universal Shafting.Quit satisfying other people andstart satisfying yourself. You'reentitled.

To close, I shall quote a manwhom I will not identify-be-cause, mainly, the quote isprobably copywritted and I can'tafford the payments. Anyway, towit: "Let he who don't wantnone, have memories of notgettin' any; and let that not behis punishment, oh Lord, but hisreward."

When youstart knocking

on doorstry ours first.

Looking for excitement, challenge, and opportunity for creativity?Look into Raytheon where electronic frontiers are being exploredfrom inner to outer space . . . in underwater acoustics, radar, space,communications, and missile systems . . . where a healthy mix ofcommercial and government business provides stability.

Looking for growth opportunities? Raytheon's sales doubled in thelast two-year period. 1970 corporate growth goals were achievedby early 1968. Revised goals for 1970 are based on continued growth.

After years preparing for the "right" job . . . take time to select the"right" company. For a copy of Raytheon's latest brochure, or toarrange an on-campus interview, contact your placement director orwrite: Manager of College Relations, Raytheon Company, Lexington,Mass. 02173.

WORD TO THEWISEM.E...

If you are considering physical violenceagainst your Thermo Prof. . . . don't.Prof. F. S. Roop's son was the U. S. A.'s

representative at the1968 Olympics inGreco-Roman wres-tling . . heavyweightdivision.

"Getting a jobis no sweat;it's finding agood one thatbothers me?

You've come to the right place.

IH will give you a good job. One that lets you stand onyour own two feet. Right from the start.

You see, we believe your point of view is just asimportant as ours.

We want new ways to do things. Better ways.And this calls for fresh ideas.

That's why you'll have to be a thinker. An innovator.A guy who has the guts to stand up for what hethinks is right.

You show us your stuff, we'll give you the freedom toswing. You'll find plenty of action in steelmaking,motor trucks, farm and construction equipment.

And the faster you prove yourself, the quicker you'll moveup. Without a lot of red tape.

Get the picture? Now why not get into the act.We need engineers for design, test, manufacturingand research. We need accountants and productionmanagement people. And we need sales people for ourretail and wholesale operations.

So be sure and talk to your campus placement officerabout us. He'll give you the word.

After all, if we give you a good job you'll want to stickwith us.

And that's exactly what we have in mind.

HAROLD C. Mac DONALD

What does the future hold for engineering? Isthere anything we as prospective engineers can doto better prepare ourselves for the challengesahead? I recently talked to Mr. Harold C.MacDonald, a 1940 graduate from M.S.U. inMechanical Engineering, now part of themanagement of Ford Motor Company. Mr.MacDonald is currently the Vice President ofProduct Development Group, which includes theresponsibility for automotive and truckengineering, and the product planning aspects ofboth the automotive and truck activities. Hiscredentials as an authority on engineers comesfrom the three thousand engineers working directlyunder him, a figure that increases when theplanning and complete engineering of the productis considered, to over twelve thousand.

To answer some of the forestated questions, Mr.MacDonald believes "the ability to speak andrepresent ideas orally is of extreme importance.The engineer that is found lacking in this area is ata distinct disadvantage in today's business world. Itused to be that the engineer spent much of his timeat the drafting board either doing the designinghimself or very closely following the designersworking for him, whereas today he has to representhis ideas. He has to plan his whole program himselfand is more of an engineering manager than adesigner and therefore the better job he can dorepresenting himself to his people and tomanagement, the better or more rapidly he willProgress."

Many engineers would like to know whatindustry looks for in the way of skills andcomprehension. Those students in particular thathave an eye on industry should know "how thingsare designed, what the process is within thecompany or corporation as to how the project isstarted and the steps of production itself. It is

important to understand what steps are necessaryto develop an idea so that it is ready forproduction. A person must have some idea of thearea where he would like to work. Thisinformation can best be obtained through summerwork, visitations, or members of industry beingcalled back to the schools to give discussions, talks,and even seminars. These are areas where thecollege itself can help the undergraduate so that heis knowledgeable and well prepared by the time heemerges as a graduate." More on summer jobsshows if a student has some idea about the type ofwork he wants, industry is willing to help "so whenthe final contract is made at graduation, it is ameaningful one and one that will last."

Another area of interest is computers. Will theengineer be replaced by a computer? Hasengineering itself changed through the use ofcomputers? "The young man who knows how totake advantage of the computer and make it a toolof his trade has a real advantage over the personwho doesn't appreciate or understand their use.What engineers are doing now is not reallydifferent from what they were doing say twenty orthirty years ago, but it is more refined. A computeris nothing more than a very complex, multi-milliondollar slide rule. Where we used to calculate with aslide rule, formulas, and long hand figuring, we dothe same with a computer now. It's not anydifferent, but it allows us to do more faster andmuch more thoroughly; as is the same in so manyaspects of our business. We are doing things soexhaustively that the product is much more refinedand sophisticated, and therefore much less apt togive the customer problems, it will last longer, andgive more value. The more automated it can be, themore inexpensive it's probably going to be. Whileindustry is not trying to automate for the sake ofeliminating people from jobs, business is growing

CONTINUED ON PAGE 30

How are you onthe Mow th rough?

The sure sign of a crack skeet shot is a sudden puff of claydust against the sky. But champions share another mark that':

almost as easy to spot. It's follow through.

Like the top-flight skeet shooter illustrated here, our tapered roller bearingand steel engineers get results because they follow through, too.

How about you? Do you like a job that involves your interest, and keeps you involvedtill the finish? Are you up to the challenges thrown our way by the aerospace,

automotive, construction and chemical industries?

Then write to our Manager of College Relations. And tell himyou'd like to take a shot at it. The Timken Roller Bearing

Company, Canton, Ohio 44706.

An Equal Opportunity Employer.

some decisionsare relatively unimportant.Where you putyour engineering talent to workis not

As you contemplate one of the most important decisions of your life,we invite you to consider a career at Pratt & Whitney Aircraft. Here,

you will find wide-open opportunities for professional growth with acompany that enjoys an enviable record of stability in the dynamic

atmosphere of aerospace technology.

We select our engineers and scientists carefully. Motivate them well.Give them the equipment and facilities only a leader can provide. Offer

them company-paid, graduate-education opportunities. Encouragethem to push into fields that have not been explored before. Keep them

reaching for a little bit more responsibility than they can manage.Reward them well when they do manage it.

And your decision is made easier, thanks to the wide range of talentsrequired. Your degree can be a B.S., M.S., or Ph.D. in: MECHANICAL

• AERONAUTICAL e ELECTRICAL • CHEMICAL • CIVIL • MARINE •INDUSTRIAL ENGINEERING • PHYSICS • CHEMISTRY • METALLURGY

• MATERIALS SCIENCE • CERAMICS • MATHEMATICS • STATISTICS• COMPUTER SCIENCE • ENGINEERING SCIENCE • ENGINEERING

MECHANICS.

Consult your college placement officer—or write Mr. William L. Stoner,Engineering Department, Pratt & Whitney Aircraft, East Hartford,

Connecticut 06108.

After 3000 yearswe're just beginning to unravelthe mystery of magnetism.The lodestone was known about forat least 2000 years before someunsung genius put it to work asa compass to guide ships inthe China Seas.

The world had to wait nearlyanother 1000 years before othersignificant uses were found. Butsome of these also promisefar-reaching effects in steeringman's course.

We are now engaged in magneticresearch at RCA that includes thestructure of matter, and what takes

place in a given circuit at a fewdegrees above absolute zero.

From such research we havealready developed superconductivememories; small electromagnets ofincredible field strength; parametricmicrowave amplifiers; infrareddetectors of exceptional sensitivity.And this, we know, is onlythe beginning.

At RCA, these and other broadlyvaried projects are carried on inan atmosphere that fosters creative

freedom, personal satisfaction—and rewards.

But this steady technological thrustinto the unknown (an effort thatranges from atomic to spaceprobes) requires engineers andscientists of the highest caliber.

How about you? If interested, see yourcollege placement director, or writeto College Relations, RCA, Cherry Hill,New Jersey 08101. We are an equalopportunity employer.

Be one of the more than a hundred studentsto win this outstanding opportunity. You willstudy at a prominent university through theHughes Fellowship Program. Work-study andfull-study academic year plans are offered.You will gain professional experience with full-time summer assignments in Hughes researchand development laboratories. You may takeadvantage of a variety of assignments throughplanned rotation.

Requirements: B.S. degree for Master's Fel-lowships; M.S. degree for Engineer and Doc-toral Fellowships; U.S. citizenship; grade pointaverage of 3.0 or better out of a possible 4.0;selection by Hughes Fellowship Committee.

For additional information, complete and air-mail form to:

Maybe you think that 's a funny wayto talk to you.

But we don't think it is.Many people think we're only a big

chemical company.Chemicals being the biggest thing

we have.But. what we'd really like you to

know is that we're also a forest prod-ucts company. Olinkraft.

Plus a lightweight paper company.Ecusta.

Plus a packaging film company.And that we're an aluminum com-

pany. And a brass company.And a sporting arms and ammuni-

tion company. (You've heard aboutWinchester? That's us.)

The reason we're telling you all thisis that the competition to pet you isawfully tough.

And a big corporation that can offeryou the choice of a dozen smaller com-panies, has an edge.

But don't let this steer you awayfrom chemicals, if that's on your mind.There's everything here from inorgan-ics and organics to specialty and agri-cultural.

Now you've heard more about us.That's better.

You can do two things now. Meetwith your Placement Officer. Or writeMonte H. Jacoby, our College RelationsOfficer, here at Olin, 460Park Ave., N. Y. 10022.

The less you've heard about us the better.

men!Now is the time to bear sliderulesand unite to displace the items of integratedresistance. Why are so many brave,industrious, dedicated and loyal engineersfal l ing mor ta l to the M.S.U. Math.Department? Are we to idly stand by andresign ourselves to our inevitable fate, or stopcomplaining and abolish this threat once andfor all? The times are critical, and our honormust be upheld; fight for the preservation of"esprite de corps". If the horrible truth weremade known, this needless slaughter ofcapable minds would rank among the mostviscious planned plots of the decade. Thosegapers, who don't know a farad from a henry,are in the position to dictate our plans andlives. Tell me, what is more evil than a cold,cruel, highly planned test of nothing but maththeory? When the time actually comes for ourwealth of mathematical trivia to be put touse, everything is as clear as mud. One day inan engineering class is equivalent to a term ofMath 007. What will be our plan of action? Ipropose a practical math course taught by ourown lovable engineering professors, where wecan assume A+B=B+A without five pages offormal proofs. Lets unite behind our collegeand show that when it comes to appliedmathematics, the Math Dept. looks sick. TheMath Dept. is not the only way.

You can't buy this piecein a steel warehouse

How do you accommodate multiple functions,high non-uniform stresses and complex config-uration in a single component made of standardsteel shapes? You don't . . . That's why thispower shovel body had to be cast-steel.

Only with the correct steel composition, andintegral one-piece construction, could the de-signer be sure that the equipment would takethe punishing loads and shocks of heavyconstruction work while maintaining the pre-cise alignment of critical shafts and bearings.

Cast-steel means design flexibility. In ad-dition to offering an unlimited range of

shapes, it allows the engineer to put the metalwhere it's needed for load-carrying ability...Then too, cast-steel permits streamlined design—design that minimizes stress-concentration atsharp radii and corners. Can you match suchversatility with assembly methods? Don't try.

Want to know more about cast-steel? We'reoffering individual students free subscriptions

t oourpublication"CASTEEL". . .Clubs andother groups can obtain our sound film "En-gineering Flexibility." Write Steel Founders'Society of America, Westview Towers, 21010Center Ridge Rd., Rocky River, Ohio 44116.

"I never feel like a rookie""Sure it's my first year with B&W, but I've been too

busy to think about that. I've been working in my fieldall along, and the training sort of blends right in."

If Randy Trost sounds like a B&W booster, youshould hear what his supervisor says about him.

We're looking for aggressive, talented young engi-neers like Randy. We want you if you want significantresponsibility from the start. In fact, we need moreengineers than ever before. That's because we're grow-ing faster. Sales were $560 million last year. Up 17Per cent.

That's how it's been from the beginning. We started

out making steam generation equipment. That led toatomic power stations, nuclear marine propulsionequipment, refractories, specialty steel, machine tools,computers, and closed-circuit TV. (And we still makethe best boiler in America.)

If you'd like to talk with Randy Trost about B&W,call him collect at our facility in Lynchburg, Virginia,AC 703 846-7371.

In the meantime, be on the lookout for the B&Wrecruiter when he visits your campus.

The Babcock & Wilcox Company, 161 East 42ndStreet, New York, New York 10017.

The 5 billion dollar corporationyou probably never heard of.

Funny how big you can get and stillremain virtually anonymous.

Somehow we've managed to do it.We're a group of over 60 companies,

making everything from microwave integratedcircuits to color television. And we rank num-ber 9 in the top 500 corporations in the nation.

Pretty hot stuff for a nobody.But though you may not recognize our

name, maybe the name Sylvania rings a bell.It's one of our companies.

You may even live in one of our telephonecompany areas. We operate in 33 states.

So here we are, 5 billion dollars strong,growing all over the place, and looking forengineers and scientists to grow with us.

Why don't you think us over with yourPlacement Director?

Incidentally, we are known in the com-munications field as General Telephone &Electronics.

Pssst. Pass it on.

Its not oftenan engineer

gets todesign

a company.

When he does, he tends to take careof his own kind.

He designs a company that isone heck of a good place for anengineer to work.

You can tell LTV Aerospace CorporationIS an engineering oriented company.The ratio of engineers toeverybody else is exceptionally high.The computer support is tremendous.The Robert McCulloch research

laboratory is the newest and one of thefinest big labs in the country.The engineer who wants to be atechnical specialist here can do as wellas the engineer who gets intoadministration.The engineer who wants to keepworking on an advanced degree cando it right here.And the projects: they range from deepspace to the ocean floor—militaryand commercial aircraft, V/STOL;

launch vehicles; extra vehicularactivity research and development; highmobility ground vehicles; missilesystems; computer, technical andmanagement services.No question about it: the engineersat LTV Aerospace are taking care ofthemselves.Write: College Relations Office,LTV Aerospace Corporation,P. O. Box 5907, Dallas, Texas 75222.An equal opportunity employer.

The Malleable iron industry began itsgrowth in 1826 with the development of aunique cast material by a Yankee geniusnamed Seth Boyden. Malleable was her-alded by pre-Civil War America as the ironwhich "could be hammered and shapedwithout breaking." But in time, as marketschanged and technologies advanced, thematerial made the transition from w a g o n s

and cannons to cars and rocket heads, up-grading its applications from simple struc-tural parts to highly reliable mechanicalcomponents.

In 1965 and again in 1966, sales ofMalleable castings were over 1.1 milliontons, the best years in the industry's longhistory.

The chart at right shows the projectedMalleable growth curve in its four majormarkets through 1972. These figures were

developed after an extensive survey of in-dustry customers, and indicate that Malle-able will soon be a 1.4 million ton-a-yearindustry. And this growth is matched byincreasing opportunities for technicallytrained people.

Currently, the average American new caruses 120 pounds of Malleable castings,some of which are shown above. Readingup, they include a connecting rod, bearingretainer, air conditioner clutch, joint yokeplanet carrier, housing cover, non-slipdifferential case, and the calipers mountedon a disc brake.For more information, write for a copy of"Malleable Iron, Material for America onthe Move."

GROWINGOne of the outstanding characteristicsof the Malleable Castings Industry.

How to keepa cow's mind on milk.

Instead of flies.An informal report on a few current projects at Shell. Some of them might seem like offbeatwork for an oil company. But this is a company that contributes broadly and significantly to society.A company of experts that brings out the best in its engineering, scientific and business people.

This "class photograph" was taken whenBethlehem Steel's 1968 Loop Course convenedin July.

We're proud of them, 180 fine young men and women,representing 88 colleges and universities. And nowthey're on their way toward important managementresponsibilities in this dynamic corporation.

How about you—are you interested in a career withhorizons unlimited?

We need virtually all types of engineers and othertechnical graduates. The assignments we offer were nevermore interesting; your opportunities for progress werenever better.

First step: pick up a copy of our booklet, "Careerswith Bethlehem Steel and the Loop Course," at yourplacement office, or write to our Manager of Personnel.

Maybe next year you'll be in the picture!Bethlehem Steel Corporation, Bethlehem, Pa. 18016

Meet the1968

LoopClass

Mondays never lookthe same to Bob ByseWhen you're breaking ground on a new idea at Delco, you don't see a lot of your owndesk. For Bob Byse, design engineering means work with two dozen solidprofessionals . . . people whose specialties range from microelectronicsto model making to production. Wherever the project leads, Bob Byse is on his way.And every skill is at his disposal. Right through full production.And beyond. If there's trouble shooting under dealer warranty three years from now,Bob Byse is still the man we'll call for. That's why no two Mondaysever look alike to Bob Byse and his colleagues at Delco.The question is . . . can you say the same? Take a good hard look at how yourresponsibility shapes up, compared with Bob's. In fact, why not discuss it with us.By letter or telephone. Collect. Area Code 317/459-2808.Contact: Mr. C. D. Longshore, Supervisor, Salaried Employment,Dept. 300, Delco Radio Division of General Motors, Kokomo, Indiana.

That's right. You, too, can be a pilot.Join the United Stales Air Force and qualify for

pilot training. Become a leader with executiveresponsibility.

Well, what else? A pilot is the officer in chargeof a million dollars worth of high flying, sophisti-cated supersonic equipment, isn't he?

Yes, and you'll wear a snappy blue officer's uni-form, enjoy officer's pay and privileges. You'llprobably travel to exotic foreign landb, and havea secure future in the biggest scientific andresearch organization. World's biggest.

You'll be where all the exciting Space Age break-throughs are. Where it's happening. Now. Today.Right now. This minute. The Air Force is the "now"place to be.

If you yearn to fly and don't try the AerospaceTeam, you'll miss your big chance.

let thai be a lesson!

Hying lessons.

Apply here:

Famous last words: "Hell, hewon't ask us that."

SiRecently we overheard two ME'stalking.My new car has a top speed of155 miles per hour and will stopon a dime," said one.

"What happens then," said theother."A small putty knife emergesand scrapes you gently off thewindshield."

s!Freedom: Being able to do whatyou please without consideringanyone except your wife, thepolice, the boss, the insurancecompany, the state, federal andcity authorities and theneighbors.

SiPilot to Navigator: "Where arewe?"Navigator to pilot: "Due to myextensive training in calculus andtrigonometry, as well as inertialguidance, I have calculated ourposition to be three milessouth-southwest from infinity."

SiRecent tests in the biologyd e p a r t m e n t p rove thatgrasshoppers hear through theirlegs. When a tuning fork wasplaced near a grasshopper, it wasfound that in all cases the insectwould hop. There was noreaction to this stimulus,however, when the insect's legswere removed..

This city slicker bought a farmwith the intention of raising pigs.His farm was five miles from thefarm with the county championpigs, ten miles from the farmwith the state champion pigs,and twenty-five miles from thefarm with the national championpigs. After settling down, he puthis only sow in a wheelbarrow,walked her five miles to thecounty champion pigs, had herbred, and walked back. The nextmorning he awoke, but much tohis disappointment he found nolittle piglets. So he put the sowback in the wheelbarrow, tookher ten miles to the statechampion pigs, had her bred, andwalked back. The next morning,he awoke, but again found nopiglets. He put the sow in thewheelbarrow and walkedtwenty-five miles to the nationalchampion pigs, had her bred, andwalked back. The next morninghe awoke and asked his wife,"Honey, do you see any littlepiglets out there?"

"No," she replied, looking outthe window, "but that old sow isback in the wheelbarrow again."

Si"To me," said one student ofprof., "he's a pain in the neck."

"Strange," said another, "I havea much lower opinion of him."

SiCoroner: "And what were yourhusband's last words, Madam?"Widow: "He said 'I don't seehow they can make any profit onthis stuff at a dollar and aquarter a quart.' "

The entire class sat spellbound asthe professor announced: "Thatconcludes my examination of theh u m a n s e x u a l response.However, there's one more pointI'd like to make before gettingoff the subject . . ."

SiEngineer's definition of a raregirl: One you can have a goodtime with even if you play yourcards wrong.

SiA guy just called by his draftboard happened to think of afriend who was rejected becausehe wore a truss. So he hastilypurchased one and rushed downto the board. After theexamination, he noticed that theofficial had written N.E. after hisname.

"What's the N.E. for?" he asked.

"Near East," was the reply."Anyone who can wear a trussupside down can ride a camel fortwo years."

beA woman approached the pearly

gates and spoke to Saint Peter."Do you know if my husband is

here? His name is Smith.""Lady, we have lots of them here,

you'll have to be more specific.""Joe Smith.""Lotsa those too, you'll have to

have more identification.""Well, when he died he said that

if I was ever untrue to him, he'd turnover in his grave."

"Oh, you mean Pinwheel Smith."

What was crucial six months ago?

Hard to remember.Six months is a long time to a Kodak industrial engineer. Much happens. Men likethese carry on as if the whole company—top to bottom and stem to stern, camerasto industrial adhesives, food emulsifiers to check microfilmers—were a big laboratoryfor the practice of industrial engineering under the best of conditions. Managementfinds it pays to let them think so. Happy, they make their advance as strictly pro-fessional industrial engineers or hide their industrial engineer's insignia and use theirskills to take over other functions in the organization.

Apart from the common denominator of an employer that appreciates industrialengineers and can always use more of them than we get, Heiman and Noxon leadvery different working lives. Without assuring these gentlemen against the possibilitythat six months hence they will have traded specialties, here's the contrast:

Heiman is an accomplished simulation man, a thinker in Fortran,a builder of models for the big computer to manipulate.

He made a good score lately when given six weeks to overhaulthe reasoning behind the design of a chemical manufacturingsystem that had evolved over the last five years as a multi-channelProcessing plant with problems in line interference and flexibility.He and a colleague, checking each other, spent three weekswriting a program that covered building size, reactor size, productnow, and auxiliary equipment. Debugging took another threeweeks. All the while a third man was collecting experience datafrom the old production area.

The experience data were converted into Monte Carlo inputdistributions. Various configurations of the proposed productionequipment were studied in thirty computer experiments, eachsimulating twelve weeks of operation.

Result: a system costing 3% more than the original but with25% more capacity, plus proof that certain manifold connectionsbetween reactors wouldn't work.

Noxon works on mechanical goods. He pities industrial engineerswho don't get to collaborate with their mechanical engineerpartners right from when a project still consists of only roughsketches. He does get called into his projects that early.

His place is in the middle. At his extreme left is the designengineer who created the product idea. Next sits the manufac-turing engineer, devising ways for the production boss to trans-form the idea into reality at the required volume. To the quality-control engineer at the other end of the table is entrusted thewhole reputation of the company as it rides on the proposed newproduct. Between him and Noxon, the production boss awaitsinstructions. Noxon's job is to sell cost awareness right and left.Unless each of the five gets in his licks, there will be trouble.

Noxon can't stay in the conference room all day. The actionis on the factory floor. In putting together job designs, learningcurves, and space requirements for the 1970 line, he cannotignore the ongoing commitment to 1969 product and the livelyremnant of '68 production. And cost reductions had better con-tinue when Noxon and his teammates study the "audit assembly"movies from initial production.

Pete Drobach has a knackfor getting to the root of a problem.

High school students John Magish and John Ripleywould be the first to agree.

They're both student members of a "big brother"program that Pete sponsors. Each week, they spendseveral hours of their own time helping less advancedclassmates with their studies.

Pete is more than a sponsor. He's also a consultant—particularly when they're stumped by the logic of atough "new math" problem.

But when Pete graduated from Rutgers in 1964, itwasn't these youngsters with their homework problemsthat brought him to General Electric. It was the chanceto help people in industry solve tough technical prob-lems. A career in technical marketing at General Elec-tric gave him the opportunity.

Today, Pete's an application engineer in steel mill

drives and automation systems. His ideas on how toapply products from many of GE's 160 separate busi-nesses enable his customers to improve the efficiencyand productivity of their plants.

Like Pete Drobach, you'll find opportunities at Gen-eral Electric in R&D, design, production or marketingthat match your qualifications and interests. Talk toour man when he visits your campus. Or write forcareer information to: General Electric Company,Room 801A, 570 Lexington Avenue, New York, N.Y.10022. 699-24