New York Region January/February 2014 Sales & Order Analysis

New York Region

February, 2014

Active Safety Market Trend – IIHS

Product Information

OE Industry Trend

Highlander and RAV4 Option Availability

NY Region January Sales & February Order Data

Appendix – Reference Information

Frontal offset test results

Technical measurements (driver-side occupant compartment intrusion and driver injury)

Side impact test results

Technical measurements (structure, driver injury, and passenger injury)

Roof strength test results

To measure roof strength, a metal plate is pushed against one corner of a vehicle's roof at a

constant speed.

Rear crash protection/head restraint ratings

For each seat/head restraint, rear-end crash protection is an assessment of occupant protection

against neck injury in rear impacts at low to moderate speeds.

Electronic Stability Control (ESC)

Vehicles equipped with Electronic Stability Control (ESC)

The Insurance Institute for Highway Safety rates a vehicle for how well it

protects its occupants from front and side impacts, rollovers and rear impacts.

Pre-Collision System (PCS)

Vehicles equipped with Pre-Collision System

STD

Future +

Current Good Acceptable Marginal Poor

OPT

STD

OPT

IIHS Top Safety Picks

In the future both IIHS and other government rating companies have

stated, PCS will be required to be considered a Top Safety Pick 3

13MY 14MY 15MY 16MY 17MY 18MY

IIHS (Top Safety Pick+)

FCW PCS PCS + Pedestrian

1. Assessment (Forecast)

2. Competitors （13MY）

Conservative

Aggressive

Forward Collision Lane departure

Warning Auto

Brake Warning Prevention BSM

Combined = PCS

Non Premium

GM ○ - ○ - ○

Ford ○ - ○ ○ ○

Chysler ○ - ○ - ○

Honda ○ - ○ - ○

Nissan ○ - ○ - ○

Hundai ○ - ○ - ○

Toyota ○ ○ ○ ○

Premium

MB ○ ○ ○ ○ ○

BMW ○ ○ ○ ○ ○

Lexus ○ ○ ○ ○ ○

Volvo ○ ○ ○ ○ ○

3.JD-Power result

2012 2010 2008

Active Safety Market Trend

<Interest rank >

*JD Power Emerging technology

PCS ($750)

LDA ($500)

ACC ($900)

2

6

14

1st

10th

20th

PCS: Pre-Collision System, FCW: Forward Collision Warning, ACC: Active Cruise Control, LDA, Lane Departure Assist,

BSM: Blind Spot Monitoring

What is Pre-Collision System (PCS)?

※Highlander does not have pre-collision seat belts

PCS HELPS alert the driver if a collision is imminent, and helps reduce impact speeds if a collision is unavoidable. PCS is fully automatic and always ON (unless pre collision disabled switch is turned ON)

17TH

10TH

2ND 1

5

9

13

17

21

25

Co

ns

um

er

Inte

res

t R

an

kin

g

2008 2010 2012

Source: JD Power emerging technology

5

Consumer Interest Ranking

What is Dynamic Radar Cruise Control (DRCC)?

<DRCC Limitations> ・Will not work if vehicle speed falls below

25mph. ・Wipers on Max speed ・Dirty grill sensor limits performance

Following distance at 50 mph are approximately : 1- Long ---160ft 2- Medium --130ft 3- Short-100ft

2008 2010 2012

6

Consumer Interest Ranking

What is Lane Departure Alert (LDA)?

<LDA Limitations> ・Will not work under 30 mph ・Will not work with obstructed camera ・Will not work with wipers on max ・Will not work if system cannot read obscured, faded or non-existing road markings.

Monitors lane markings on the road

and cautions the driver of unintentional

lane drift. The system can help minimize

accidents by addressing the main causes of

collisions: driver error, distractions,

and drowsiness

2008 2012 2010

7

Consumer Interest Ranking

Industry Trend ■Mid SUV

■Small SUV

MODEL GRADE PCS ACC LDA BSM

TOYOTA 14MY HIGHLANDER

LTD

&

PLT

OPT OPT OPT OPT

STD STD STD STD

FORD 14MY EXPLORER

XLT

&

LTD

OPT OPT OPT OPT

OPT OPT OPT OPT

GM 14MY TRAVERSE

2LT

&

LTZ

OPT - OPT -

STD - STD STD

HONDA 14MY PILOT TOURING - - - -

NISSAN 14MY PATHFINDER PLATINUM

PREMIUM - - - -

MODEL GRADE PCS ACC LDA BSM

TOYOTA 14MY RAV4 LTD - - OPT OPT

NISSAN 14MY ROGUE

SL

&

SV

OPT

OPT OPT

OPT OPT OPT

GM 14MY EQUINOX

2LT

&

LTZ

OPT -

OPT -

STD STD

FORD 14MY ESCAPE TITANIUM - - - OPT

HONDA 14MY CR-V AWD-EXL - - - -

8 PCS: Pre-Collision Collision Warning, ACC: Active Cruise Control, LDA, Lane Departure Assist, BSM: Blind Spot Monitoring

Comparisons are based on OE web-site information 11/13 & LA Autoshow

6954 OPT AT

6955 STD PT

6956 OPT AT

6957 STD PT

4450 OPT TP

4452 OPT TP

2014MY Highlander 2014MY RAV4

Option Availability

AT or PT package =

PCS + ACC + LDA

TP package = LDA

9 PCS-Pre-Collision System, ACC- Active Cruise Control, LDA-Lane Departure Assist

14MY RAV4

Nat’l Avg. Order- 4450-60% & 4452-55% NY order for 4450-0% & 4452-25%. 10

RAV

January Sales

NEW YORK REGION NAT'L CENTRAL ATLANTIC GULF STATES

NY Mix TP TP% NAT'L Mix TP TP% CAT Mix TP TP% GST Mix TP TP%

4430 LE - FWD 33 1%

1,466 9%

98 5%

248 17%

4432 LE - AWD 898 37% 2,474 16% 380 18% 3 0%

4440 XLE - FWD 1 0% 2,837 18% 88 4% 814 56%

4442 XLE - AWD 889 36% 4,039 25% 825 39% 17 1%

4450 LTD - FWD - - - - 1,544 10% 440 28% 3 - 2 67% 316 22% 163 52%

4452 LTD - AWD 638 26% 75 12% 3,522 22% 618 18% 705 34% 96 14% 56 4% 19 34% TOTALS 2,459 100% 75 3% 15,882 100% 1,058 7% 2,099 100% 98 5% 1,454 100% 182 13%

RAV

February Orders

NEW YORK REGION NAT'L CENTRAL ATLANTIC GULF STATES

NY Mix TP TP% NAT'L Mix TP TP% CAT Mix TP TP% GST Mix TP TP%

4430 LE - FWD 85 2%

3,790 15%

333 11%

868 43%

4432 LE - AWD 1,309 31% 3,692 15% 396 13% 0 0%

4440 XLE - FWD - 0% 3,833 15% 211 7% 504 25%

4442 XLE - AWD 1,689 40% 6,401 25% 1,166 37% 0 0%

4450 LTD - FWD - - - - 2,062 8% 1,240 60% - - - - 504 25% 504 100%

4452 LTD - AWD 1,140 27% 285 25% 5,445 22% 3,020 55% 1,038 33% 778 75% 141 7% 141 100% TOTALS 4,223 100% 285 7% 25,223 100% 4,260 17% 3,144 100% 778 25% 2,017 100% 645 32%

14MY Highlander Region Comparison Sales & Orders

Nat’l Order on LTD 6954/6956 -7% % / NY Order LTD 6956 - 0% WHY? 11

HIGHLANDER

January Sales

NEW YORK REGION NAT'L CENTRAL ATLANTIC GULF STATES

NY Mix AT/PT % NAT'L Mix AT/PT % CAT Mix AT/PT % GST Mix AT/PT % 6942 BASE i4 3 1%

68 2%

4 1%

12 2%

6946 FWD V-6 8 2% 62 2% 0 0% 19 3%

6947 PLUS FWD V-6 0 0% 218 6% 0 0% 92 17%

6948 4WD V-6 21 6% 53 1% 2 1% 0 0%

6949 PLUS 4WD V-6 57 16% 240 7% 45 12% 0 0%

6951 SE FWD V-6 1 0% 535 15% 2 1% 165 30%

6953 SE 4WD V-6 153 43% 831 23% 155 40% 2 0%

6954 LTD FWD V-6 0 0% 0 - 374 11% 86 23% 2 1% 0 - 197 36% 11 6%

6955 PLT FWD 0 0% 0 - 122 3% 122 100% 0 0% 0 - 28 5% 28 14%

6956 LTD 4WD V-6 82 23% 2 2% 716 20% 106 15% 123 32% 13 11% 4 1% 0 -

6957 PLT AWD 31 9% 31 100% 325 9% 325 100% 50 13% 50 100% 34 6% 34 17%

TOTALS 356 100% 33 9% 3,544 100% 639 18% 383 100% 63 16% 553 100% 0 0%

HIGHLANDER

February Orders

NEW YORK REGION NAT'L CENTRAL ATLANTIC GULF STATES

NY Mix AT/PT % NAT'L Mix AT/PT % CAT Mix AT/PT % GST Mix AT/PT % 6942 BASE i4 48 3%

386 3%

30 2%

50 3%

6946 FWD V-6 33 2% 132 1% 0 0% 0 0%

6947 PLUS FWD V-6 0 0% 877 7% 49 3% 177 11%

6948 4WD V-6 83 5% 283 2% 47 3% 0 0%

6949 PLUS 4WD V-6 424 27% 1,214 9% 178 12% 0 0%

6951 SE FWD V-6 0 0% 1,837 14% 42 3% 364 22%

6953 SE 4WD V-6 487 30% 2,639 20% 355 23% 0 0%

6954 LTD FWD V-6 0 0% 0 - 1,599 12% 112 7% 30 2% 0 - 768 46% 10 1%

6955 PLT FWD 0 0% 0 - 231 2% 231 100% 0 - 0 - 116 7% 116 100%

6956 LTD 4WD V-6 328 21% 1 - 2,559 20% 151 6% 584 39% 19 3% 0 - 0 -

6957 PLT AWD 194 12% 194 100% 1,265 10% 1265 100% 197 13% 197 100% 185 11% 185 100%

TOTALS 1,597 100% 195 12% 13,022 100% 1,759 14% 1,512 100% 216 14% 1,660 100% 311 19%

Sienna Dealer Sales and Orders Volume & Percentage: NY Region vs. National

•The regions DNE sales and orders are slightly ahead of the Nat’l average. 12

SIENNA

January Sales February Orders

Vehicle Sales DNE % MOP % Orders DNE % MOP %

Nat'l Mix Rgn Mix Nat'l Rgn Nat'l Rgn Nat'l Mix Rgn Mix Nat'l Rgn Nat'l Rgn

5312 Base 0 0% 0 0% 0 0% 0 0%

5314 LE 0 0% 0 0% 0 0% 0 0%

5328 Base 442 7% 31 4% 941 10% 53 4%

5335 LE 4 0% 0 0% 0 0% 0 0%

5338 LE 2,047 33% 321 36% 7% 11% 3,081 31% 492 37% 12% 20%

5342 SE 421 7% 36 4% 48% 94% 659 7% 40 3% 53% 100%

5345 XLE 14 0% 0 0% 71% - 1 0% 0 0% 100% -

5348 XLE 1,884 30% 227 26% 42% 38% 10% - 2,955 30% 373 28% 44% 49% 8% -

5356 LTD 274 4% 2 0% 94% 100% 426 4% 0 0% 93% -

5366 LE 343 5% 72 8% 21% 4% 402 4% 93 7% 27% 30%

5376 XLE 493 8% 119 13% 49% 48% 12% - 724 7% 160 12% 47% 50% 18% -

5386 LTD 351 6% 76 9% 98% 100% 608 6% 121 9% 100% 100%

Totals 6,273 100% 884 100% 23% 26% 14% 9% 9,797 100% 1332 100% 25% 32% 14% 9%

NY Sienna DNE Sales vs. Other Regions (Dealer Sales I/R ) Model 5342 SE

13

0% 2% 1% 0% 0% 3% 0%

83% 92% 88%

95% 90%

97% 97%

0%

20%

40%

60%

80%

100%

120%

Jun Jul Aug Sep Oct Nov Dec

GST NY

•The regions sales on this model lead the nation.

NY Sienna DNE Sales vs. Other Regions (Dealer Sales I/R ) Model 5348 XLE

14

54% 52%

59% 64%

58% 56% 61%

41% 40% 38% 32%

46% 42% 43%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Jun Jul Aug Sep Oct Nov Dec

GST NY

•The regions sales mirror CAT & Nat’l percentages.

Appendix ( For Reference)

15

TOYOTA Vehicles with Active Safety

PCS/ACC

LDW/AHB

DEC ‘13 2014

Avalon Prius PriusV PHV LC Sienna

2014MY Highlander

2014MY RAV4

16 PCS: Pre-Crash System, ACC: Active Cruise Control, LDA, Lane Departure Assist, AHB: Automatic High Beam

17