Final PitchCooking On A Budget

By Mohamed Nemiri

Cooking On A Budget

Original Idea

In South London, Moe goes out and explores the life of young adults, which are either; going university, living on their own or struggling to get money to afford a home meal. Moe will explore what’s really cheap, healthy and recommended for you. He will be interviewing food writer and journalist and chef Rose Prince and her views on what she thinks is really happening and why it’s more expensive now a days to make a healthy meal, compared to a simple fast food meal.

New Idea

In South London, Moe’s hosts an epic cooking battle between two young adults chiefs to see who is the king of producing the cheapest healthiest meal of all time, with special guest Rose Prince giving you the audience and the competitors advice on how to produce a cheap healthy meal without any stress.

Content & Duration

I will be filming in various areas such as Rose Prince’s house/Kitchen, Ryan and Justin’s house/Kitchen and possibly my house. I will also be filming in a cheap vegetable and meat market that I highly recommend and shop in myself.

There will be various shot types to express the competitive and friendly side of this documentary such as; Mid shot, POV, Close Mid Shot, Long shot.

The documentary will be informal and possibly have some funny bits during the documentary of the competitors ‘Pumping’ themselves up saying ‘you know what they call me in the kitchen Ryan Ramsey’ etc just a little bit of ‘banter’ as my viewers are teenagers/young adults and it’ll get them more interested in the documentary.

From research that I have done I found out that the audience want to see a presenter in the documentary as it will get them moreinvolved and feel a part of the show.

I also found out that most people spend £50-£80 a week on food shopping for there home.

Conventions that I will be using:

• Voiceover

• Main Interview

• Archive footage

• Cutaway

• Music

• Text

Target Audience and Key Findings From Research

My primary target audience will be both male and female aged 18-21, this is because my audience will be looking for something like this if they need advice and help on living on a budget, trying to save as much money as they can.

Documentary's I’ve seen:

• Biggie & Tupac

• The Imposter

• Frost & McCartney (Interview)

• The Gadget Man

• The Fried Chicken Show

Purpose and Filling A Gap In The Market

• Specific for teenagers/young adults and fills the gap in the market as there is not another documentary that focus’s on an audience age 16-21 male and female. Focus's on people moving out or going to university on how to cook cheap basic healthy meals.

Distribution And Marketing

• I will distribute this on Facebook, Youtube and Instagram before it officially comes out, ill do like a 10-15 second teaser trailer. All 3 will be free.

I can market it mainly through these social websites especially on Instagram as I nearly have 7000 followers, I can also put a link on the video so it’ll take the viewers to the documentary on Youtube. (2birds with one stone)

Budget, Equipment Needed

I worked out that I would need a budget that would vary from £500-£800 just incase any goes wrong (extra vegetables and meat and ingredients) this is living on a budget so it should be a small budget. I worked out that for a day it would cost £170.50 for the equipment.

Real budget

My real budget is going to be between £10-£20. £5 each for Justin and Ryan, an extra £10 just in case anything goes wrong while cooking.

All the equipment I can get for free such as SLR camera, Tripod, Dolly, Light and Mic.