Melanie KohnNew Media Drivers License

“ A luxurious spring break trip awaits you”

Marriott Hotels & Resorts History

•Started with two motels in the 1950’s, after the opening of the second motel; Marriott was released as a brand name•Been on the Forbes Best Companies to Work for list•Was voted the 4th best company to work for •Currently 502 Marriott hotels and resorts

Marriott Hotels “Big Idea”

A campaign to attract college students for spring break

Will be be accomplished through social media sites

Goal: increase number of costumers and sales

Target Audience: College Students

Students have Spring Break each year

Marriott has new room designs

Amenities for college students

Instagram Contest Guidelines

Marriott Hotels & Resorts instagram contest: like the instagram picture follow the user Post picture with hashtags Win ten percent off spring

break trip

Facebook Contest Guidelines

Marriott Hotels & Resorts facebook contest page: For college students going

on a spring break trip only: Like Marriott Facebook page Post a picture on site Best Picture wins 5 days free

How to Measure Success of Campaign

Monitoring via Google Analytics: INSTAGRAM

How many followers The number of “likes”

FACEBOOK How many likes Number of comments Amount of contest entries

Timeline for Contest

Contest only be offered for two month periodFacebook: contest begins January 1, 2012-March 1,

2012Instagram: contest begins January 1, 2012-March

1,2012

Budget Proposal

Need to hire a digital marketing agencyAgency will meet with the Marriott’s PR team and work to

create campaign Meetings held twice a week for two monthsBudget: $500,000.00

Facebook: $300,00.00 Instagram: $200,000.00

In Conclusion…

The campaign will: Increase salesAttract a younger crowd Show off the amenities at the hotelProve the hotel is effective with salesUltimately, promote the hotel in a positive light