Selected Business Article:

“The design

firms pioneering

space suit

fashion” http://www.bbc.co.uk/news/business-

23947790

Mariana Martinez Professor Klinkowstein

-Russian man owns space

suit company

-Humble beginnings

challenge success

-Innovative design brings fame

Mariana Martinez Professor Klinkowstein

Mr. Southern shows off suit to NASA

Mariana Martinez Professor Klinkowstein

Personal Ethnographic Research

-Marketing students analyzed

products

-Each student wrote down particular

details of product

-They noticed what aspects made

each product different

Mariana Martinez Professor Klinkowstein

-Jennifer analyzed

restaurant cup

-Noticed how font

adds to character

of restaurant

-Neutral colors

suggest laid back

environment

Mariana Martinez Professor Klinkowstein

Interview With Jennifer Q: Do you know what type of business you

want to start?

A: Yes, I want to open my own restaurant

Q: What types of hardships do you think

you will face through this process?

A: The biggest challenge is standing out

from the crowd and being different from

all the other restaurants

Mariana Martinez Professor Klinkowstein

Interview With Jennifer cont.

Q: How do you plan to achieve

this?

A: I’m not sure yet, I know that

every detail counts and I hope in

the future I will be able to know how to stand out.

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

-Arielle

connected the

graphic with the

product

-Product ties

history with

quality

-Picture makes

product stand out

Mariana Martinez Professor Klinkowstein

Interview With Arrielle Q: What type of business do you want to

open?

A: I want to start my own fashion line

Q: What challenges do you think you

might come across?

A: I think being unique from other

fashion lines, and getting my name out there.

Mariana Martinez Professor Klinkowstein

Interview With Arrielle Cont.

Q: How do you think you will

overcome this challenge?

A: By continuing to learn more

about design and thinking of

what types of clothing people

want most.

Mariana Martinez Professor Klinkowstein

Conclusion 1.The people interviewed

were unsure of how to stand

out among other businesses

2.A challenge with

entrepreneurship is being

unique

3. One way to over come this

is by reflecting how your life

can be better and

implementing that problem

into a business

Mariana Martinez Professor Klinkowstein

Arch

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

Black And White

Mariana Martinez Professor Klinkowstein

Bright

Mariana Martinez Professor Klinkowstein

Monochrome

Mariana Martinez Professor Klinkowstein

Dark

Mariana Martinez Professor Klinkowstein

Diagonals

Mariana Martinez Professor Klinkowstein

Using robotic arms the iCloset stores clothing

electronically. Inserting the garments

captures a picture and each clothing can be

accessed through the screen and dispensed

when necessary.

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

Comfort

Straight Forward

Modern

Robotic

Time saving

Tag Line

Mariana Martinez Professor Klinkowstein

1.Works like a dream

-Ambien

2. Do more – American

Express

3. Life's Messy! Clean it

up -Bissel

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein