final presentation adv 420
TRANSCRIPT
Vinsetta Garage Digital Strategy
Vinsetta GarageWe’re a joint and we’re proud of it!
Woodward landmark revived
Nothing too fancy, just great food at a great price with an amazing atmosphere
Vinsetta Garage
Target Audience food-goers in Metro Detroit Want great food and unique experience Gear toward 25-40 years old Looking for a good time
Vinsetta Garage
What’s the Big Idea? Create interaction
with customers Focus on mobile
strategy and social media strategy
Acknowledge regular customers
Vinsetta Garage
Customer Interaction Key to building our community Let’s customers feel they’re a part of
our joint Just as important in social media as it is
at Vinsetta Garage itself NO negative responses
Vinsetta Garage
Social Media Strategy Respond to all posts
within 24 hours with at least a “like” or “favorite”
Tweet and update status at least 3 times a week
Post pictures to Instagram at least twice a week
Vinsetta Garage
Social Media Strategy Post pictures of
new menu items and restaurant itself
Update tweets and statuses that refer to VG
Vinsetta Garage
Mobile Strategy Check-ins using
smartphones or tablets
Facebook and Foursquare
Reward Mayor Offer deals by tracking
check-ins Advertise gluten free
and vegan friendly on restaurant apps
Vinsetta Garage
Internet Marketing Locally based Focus on Google for SEO Keywords:
Joint Custom eats Vinsetta Garage Metro Detroit Woodward restaurants
Enhance vinsettagarage.com
Vinsetta Garage
Budget $6,000 every 6 months
Social media- $3,000 Mobile strategy- $2,000 Internet marketing- $1,000
Vinsetta Garage
Recap Customer
interaction is key! Focus on social
media and mobile strategy
Acknowledge and reward regulars
Build our community!
Vinsetta Garage