1. By: MY HA

2. History behind LongChamp Originated in Paris LongChamp began as a tobacco company, founded by Jean Cassegrain. Started creating leather goods such as wallets, passport covers and lighters. By 1960, Longchamp products were sold to more than 100 countries and known for its accessories by 1970s. Its most famous product, le pliage 3. Brand Quality Leather: something that were passionate about. Even though the company has changed a lot over the years, leisure has remained a focal point. Quality/craftsmanship: We operate our own factories, which is obviously very important to us in maintaining both of those things. Family: weve always been a family business. 4. CAMPAIGN: MORE THAN JUST A BAG The Big Idea Simple Fashionable Versatile Colorful Sophisticated 5. Target Audience Women ages 16-29 6. Potential Social media outlets Twitter Facebook Website Instagram Emails Ads Youtube Commercials 7. Example Ad: 8. Budget YouTube: 30% Facebook: 30% Twitter: 15% Instagram: 10% Website: 15% 30% 15% 15% 10% 30% High: ~$532,680 Low: ~$259,640 9. Celebrity Endorsement Aimee Song www.so ngofstyl e.blogs pot.com Fashion Blogger www.songofst yle.blogspot.c om Rumi Neely