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THE NEW ONLINE FACE FOR LULULEMON

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Post on 14-Aug-2015

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THE N

EW O

NLINE FA

CE FOR

LULU

LEMON

BIG IDEA!!

Lululemon “Get Fit” campaign that will help shape America

Using online advertising tactics to make people more aware about campaign

GOALS

Increase Sales over the next fiscal year by 10%

Increase customer base by 5%

Keep overall spending on campaign

under $5M

TARGET AUDIENCE

Youth ages 18-37 that hold interest in getting fit and being active

Emphasis on students

STRATEGY

Hold Online Challenge to “Get Fit”

Online Advertising Tactics Website SEM Social Media Video Blogs

ONLINE LULULEMON “GET FIT” CHALLENGE Website designed to motivate users to loose

weight and get fit

Along with using website to get fit, use it to advertise new Lululemon products

SEM

Running Google AdWords for the Lululemon “Get Fit” campaign using words such as:

• Fit• Exercise• Lululemon• Healthy• Running• Hiking• Yoga

SOCIAL MEDIA & VIDEO BLOGS

Facebook Page

Twitter Account

Instagram Account

Daily Video Blogs

BUDGET & MEASURING SUCCESS (KPI)

Website Design + SEM + Social Media Accounts and Video Blogs

Google Analytics

Sales increases

Social Media Followers

CONCLUSION

Goals

Target Audience

Strategy• Online Lululemon “Get Fit” Website• SEM• Social Media• Video Blogs

Budget & Measuring Success

Ben Goldstein