PRESENTATION ON HAAILAND

By

G.Sowmya

AGRI GOLD PARENT COMPANY OF

HAAILAND Agri Gold Profile

Agri Gold Group of Companies, since 1995 has been making impressive forays into different sectors with its visionary approach. Team drive and conceptualized business.

The success of the group is based on its ability to built on Forward and Backward Integration. Having the focus on providing

Aaharam (Food), Aarogyam (Health and Wellness), Aavasam(Housing) and Aanandam (Entertainment) to the consumers, customers at large.

Now ,agrigold 15 companies with 82 sister companies having 7000 employees with 3,00,000 marketing strength having 5000 crs., turn over .

Agri Gold Group in the last 15 years focused its industrious mission on generating opportunities and promoting prosperity in

rural and semi urban areas.

THE 9 SECTORS IN AGRI GOLD

FINANCE : Awas info tech ,vivah bandhan

INFRA &POWER :Real estates

HEALTH CARE: Herbal products,ayursuka,gym

AGRIBUSINESS: Milk & dairy products ,organics and

pesticides

MEDIA &PUBLICATIONS :Nadhi ,swarna sad yam

MINING : Granites and iron ore

EXPORTS: exports food & health care products to Malaysia

and Singapore

CHEMICALS : R & D at Chennai

TOURISM : Haailand ,paradise , ganapathivanam, dream land

HAAILAND

HAAILAND the dream of our chairman MR Avvasrao .Which was started with the theme of Buddha for the first time in costal AP

It was started by ARCHA LEISURE AND ENTERTAINMENT Pvt ltd which means raising sun with 43 acres of land

The park was started with a total investment of 250 crores and last years total turn over is 13 crores

“Haailand's spectacular setting creates the ideal destination for nonstop excitement and adventure. “ It was started on May 9th 2010

It was constructed by the architecture of SANDAZANGROUPS of AUSTRALIA

zones, water park , events gym, spa, health village,

Mechanicalrides,banquet,shopping,vendors, meditation center, club house

HAAILAND

THEMEPARK RESORT

The main reason for selecting the Buddha theme is that there are in and around 147 excavations of Buddha around the area where the park was constructed.

They was also a saying that 2200 years back the place near by the park was visited by Buddha .the total area was 42 acres

The place was the dream construction of MR AWAS RAO the CEO of the company .It was constructed with a total investment of 225 crores .the total turnover of the company during the first year was 13 crores .the ways of income are agrigold, loan and government funds

THE PLACE WAS DIVIDED INTO 9 ZONES:

Sun plaza Burma

China Indonesia

Cambodia Japan

Thailand butterfly

Tibet

Every zone was construction based on their origin

and their architecture specialty and the inherence of

the theme of Buddha in them

PLACE: It hasbeen constructed in 43 acres and was divided in two phases’ .The two phases

were theme park and resort .The Park was constructed with all the comforts and the facilities needed in a park.

It was divided into 9 zones. They are

Japan, china, Indonesia, Tibet, Indian, Burma, Cambodia, Thai, butterfly zones

Water parks, shopping, banquet halls, food courts

Food courts are five type’s saanchi, Cleopatra, mamaya, temaya, monalisa

Banquet halls are of six namely rahula, saakya, amrapalli, koolya, haasitha, ysodhara

Water parks ladies pool, kidspool, lazyriver, raindance, wavepool, commonpool

Shopping was by freaks its maintenance was by babutextiles

Resorts

The Resort is set amidst 12 acres of beautifully landscaped gardens, incomparably designed with the architecture dating back to Buddhist era, seamlessly blending contemporary and traditional style while offering modern facilities.

The resort lends itself very well to the twin cities I.e. Vijayawada & Guntur by offering the requisites suitable to a wide array of travelers with over 52 well appointed cottages, 9 boat houses located around a private island of sand.

DEPARTMENTS

CIVIL

ELECTRICAL

MECHANICAL

FACILITIES

HUMAN RESOURCE

MARKETING

HOSPITALITY

EVENTS

INFORMATION TECHNOLOGY

ACCOUNTING

SECURITYS

PROMATION:

The promotional activities are carried out by dividing the entire park into 4 sectors

BANQUET

BRANDING&PROMOTIONS

FRANCHISES

SCHOOLS &COLLEGES

THE DIFFERENT STRATEGIES

Direct marketing

Meeting clients

Attending calls

Follow ups

References

STRATEGIES APPLIED

Meeting clients : Targeting different sectors and getting leads from them and

meeting the concerned marketing heads

DIRECT MARKETING: Meeting the customers directly and explain them regarding

the different packages and offers availing at that period depending upon the

customers requirement or else analyzing the need and explain them about the present

packages what the benefits they are going to get and discounts when compared with

the outside competitors

attending calls : Going along with the company guide to the people and taking

their requirement and explaining them about our packages and taking their concern

and giving them the break up’s

Follow up: After attending the call when a deal is made have to follow up by

sending an email of our proposal and receiving a feedback and calling them and have

to close the call

If the customer is interested with our packages and at present does not have any

requirement we have give him our BUSINESS CARD and has to not the details of

any of his future requirement and has to follow up them with time gap

References: has taken references from friends and family members and also the

clients we have meet

SWOT STRENGTHS:

Brand image

Efficient sales strategies

No competition

One and only theme and resort in costal AP

Buddha’s theme

AP tourism support for development and maintenance

Transport facilities

Legal and political support

WEAKNESS:

High price for food and shopping

Maintenance of low hygienic conditions at some sections due to outsourcing

The transportation facility was not so flexible

No proper guidance

No proper drinking water facility

OPPORTUNITIES:

Area for future expansion

Can be an leading theme park in future as this was unique

Expansion of huge area for marketing

Health village

Can modify the existing park

Tie up with Mahesh bupathi for long tennis in clubhouse

THREATS:

A new competitor may arise

It the hygienic conditions are not maintained properly it may lead bad publicity in future

Mouth publicity problems

Monotone

TASKS & TARGETS:

The main task assigned to us is to achieve a target of rupees 5 lakhs during the first

two months of our sip program .we are assigned to do the job of banquet , group

and bulk booking

In the month of July our task was rescheduled due to the mega event

FRIENDSHIP DAY FUNGAMA which was going to take place in the month of

august i.e. on 7th .as we are from students background we can perform the task

better

We were assigned now with the new task on getting sponsor ships for the event

and also selling of tickets. With our new target of 1, 50,000 to be achieved by the

end of July

The task that has to be fulfilled by us was to get sponsorship for different types

and also to do a sale of 300 tickets by each one of us individual targets

ACHIEVEMENTS

Achievement is the word which describes the way how we have performed our task in

the way of statics .

I have referred to some people and bought a group booking for 30,000 Rs in different

groups

MBS jeweler's had visited the park it was a group

A coke tile party was done

A banquet party was done with a group of 260 members

I sold FRIENDSHIP FUNGAMA TICKETS worth 10,000 /- Rs

My total target achieved was 2,20,000 /-Rs

FINDINGS

The total number of employees in

HAAILAND are 445

o Every department has its own importance but marketing and

facilities department plays the major role

o Its total turn over in the last year was 13 crores

o Some of the activities are given to outsource sing

o Service providing and customer satisfaction are the

main thing that are taken care by HAAILAND

LIMITATIONS

The name and all the activities and schemes were well know in the market

The marketing team of HAAILAND was been in the market very well from past one year .So it has been an repeated visit to most of the places by us

So we had a feedback that we have already has done some programs in HAAILAND earlier

Some of the customers were satisfied by the hospitality and service provided by HAAILAND at the same time some of them also had a bad impact

They were references of the employees working in the HAAILAND. It was a great problem we faced

The prices were felt so high by the general public

The foot falls has decreased because some of the people has repeated visits

Maintenance of low hygienic conditions at some sections due to outsourcing

The transportation facility was not so flexible

LEARNINGS

The entire SIP program has helped us to know what we are lacking from

and helped us and gave us a chance of make our self well prepared and

accumulate the skills and techniques we are lacking from

We are able to built confidence that every “failure is a stepping stone

For the success “

How to work in an team .So that how easily we can achieve our tasks, and

also what is the specific work to be done

What are ways, techniques and strategies to be implemented to convince

number of persons with different behaviors and mind sets

How an organization runs what are the core needs for an industry and how it

should be maintained.

The policies and ideas to be utilized for the profit and the wealth

maximization of a company.

I would like to highlight this, that my experience with haailand was very

memorable and full of learning’s, where I found a lot of positive changes in

my attitude, learning and behavior.

SUGGESTIONS

HAAILAND it was a happening of one of the best entertainment

theme park in AP it has all the best facilities which are needed to

make the visitors most entertain as well as excited for visiting the

park repeatedly

We have to arrange some entertainment programs for the women who

are coming to the park and sitting ideal

As well as infant pools

Some programs for senior citizens

The prices should be reduced as all class of people cannot with stand

with the prices

Feedback collection should be done in a more better way

More inervative contests should be conducted to attract the customers

Hygienic should be maintained in some of the places

Guidance should be provided to the customer regarding the park

with the help of guides

EXPERIENCE

We had a great practical knowledge of what is the market actually. How are things

different in the real world

We faced some problems in our initial days because the market of HAAILAND was

already wide spreader in the market

So it helped us to think innovative way of how to introduce the offers and products so

the we can make the customer get convinced and make them visit the place and make

our task simple

We got an opportunity of meeting customers of different kinds and

CONCLUSION

HAAILAND was the one and only one theme park in costal AP

with tag line of ONE DESTINATION. MANY SENSATIONS

and with an unique theme of Buddha for the first time a theme

park in AP that to with the LED lighting is a great sensation.

The training provided to us by MR .KALYAN GARU has given

us a great knowledge not only regarding the way of doing sales

He has also provide us motivation about personal evaluation as

well as for the development

We had a good practical and market exposure

We came to know the importance of such a humble Buddha and

his Monuments importance at a single destination.

I would like to conclude by saying that every unique experience

we had in the market and in the training will help us to have an

edge in marketing our selves.

“HAAILAND was playing the best role in

providing the entertainment and the knowledge

at the same destination at same time “