Live Like The Best

By: Tanner Sorenson

Target Audience• Manufacturer of sports drinks

and sport themes products• Helps athletes recover and

replenish in their desired sports. • Currently targets people aged 13

to 24 with the athletic active lifestyle ad into sports.

• Gatorade drinks are relatively cheap

• Cost does not put a damper on the younger crowd even though they have no technical income.

• Specialty drinks and snacks such as protein shakes, recovery drinks or protein bars is harder because they cost more.

• The target audience would be older aged where they have their own money and can pay for things such as by themselves.

Campaign• Sweat With The Best.• What fan doesn’t want to workout

with one of their favorite players?• Live Like The Best.• An athlete in major sports

documents their summer training, eating and daily lifestyle every Sunday during their offseason on a blog.

• Create a website and track success through traffic, clicks, follows, likes and shares.

• Ads for Gatorade purchasing in hopes of sales, clicks and views.

• Goals will be to increase online sales by 15% by the end of year and increase search engine traffic by the end of the year and to reach out to customers via social media.

Big Idea• Diet Tips• Fitness Tricks• Confidence boost• I know when I was a kid I

always wanted to train and be like Wayne Gretzky.

• Getting a top athlete every kid wants to be like and have him blog for us.

• With help from social media we can create a hashtag for this.

• Promote it at no cost whatsoever and increase traffic on all angles.

Social Media• Twitter, Instagram,

Facebook, and blog will be the main attractions.

• By creating this new blog, it gives us a chance to gain a popular busy website

• Hashtag that people will take notice to.

• In hopes of gaining traffic, purchases and money, this should be very impactful to Gatorade.

• Make sure every aspect of the promotions and blog site to be mobile compatible

• April 22, Google now ranks mobile-friendly websites higher in searches.

• Relatively cheap.• Altering the current advertising budget by advertising for strictly this

campaign.• Follows the same strategy and build as their current campaign of

“sweat with the best” making it easy to just transition.• Allotted a $10 million dollar budget for advertising.• Hire a digital agency to strategize, plan, build, implement, manage and

advertise.• At $250 an hour we will pay them for 40 hours a week for one month

coming to a $40,000 month total. • I would pay the athletes no less than $500,000 no more than 1 million.• HUGE budget

Costs

THE END