Market Research Of

Fast Food Centers

Overview / Outline Of Market Research

Definition & Meaning of Fast

FoodIntroduction of Fast Food

Centres Popular Fast Food Centres Target Audience & Important

Factors By Fast Food Centres Quality, Services & PackagingEmployee Care & TrainingGoal of Fast Food Centres

Definition of Fast Food

Fast food: Foods designed for ready availability, use

or consumption and sold at eating establishments for quick availability or take-out.

MEANING OF FAST FOOD?

• Fast food is any food that is quick, convenient, and usually inexpensive for a busy life style

Introduction of Fast Food Centres

Roadside shops have offered snacks-to-go since time immemorial & the country has a long tradition of indigenous fast-food served by a variety of street vendors.

South had 'Dosas' or the 'Phulkas‘. In the North, the 'VadaPav ', 'Samosas' or 'Bhelpuri. In the West‘ or ‘Rolls’.‘Chops’ and ‘Momo’ in East.

Then, The Tradition Food Was Replaced By Western Food Products Just Like Our Culture.

Finally It Gave A Birth To Fast Food Centres From Street Vendors.

Effects Of Fast Food Centres

Fast Food Centres Brought Standardisation In The Food Industry

Fast Food Centres Saves Time (Easily Food Available), Taste Nice & Simply Cheap.

Centres Became a Meeting & Gathering Place as They Provide a Good Atmosphere.

Popular Fast Food Centres all over the World

International :-

1. Mc Donald’s

2. Dominos Pizza

3. Pizza Hut

4. KFC

National :-

1. Shiv Sagar Restaurants (Mumbai)

2. Jumbo king (Mumbai)

3. Chatkaaz (Baroda)

4. Bollywood Cafe (Delhi)

Target Audience

Students, Youngsters Age Between 13 to 25 Years

To Provide Beautiful Atmosphere with Comfortable Big Space & Nice Furniture & Surroundings.

Important Factors By Fast Food Centres

• “Location”:-This Is the Most Important Factor Location Decides Where We can get Maximum Number Of Customers Such as Fast food Centres Near Colleges, Schools.

• Catchy Brand Slogans:-

Mc Donald's- M Loving It

KFC- Its Finger Licking Good.

• To Provide Cheaper Rates Due to large Competitors in Market

• To Provide maximum tasty fast Food Products varieties.

• An Friendly Atmosphere Such as Providing Large Lcd Screen & Surrounding Music.

Celebrate Special Occasions

• Fast Food Centres provide Special Discounts, Schemes & Combo’s On Special occasions Such As Valentine Day, Children's day, Friendship Day ,etc.

• Such as Buy 2 get 1 Free Cold drink.• Or 50% off.

Quality & Services

• The Basic Common Formula for Success of all fast Food Centers is as Follows

• Quality• Service• Cleanliness• Value

• The First Common Look out of all Customers is Quality, Service & Cleanliness of the Fast Food Centres

• The fast Food Centres have to get Quality License from government so that their food is Certified healthy and which adds a benefit to their Reputation

• Every Fast Food Centre has to Get Three license for their quality Food License, Health License, & Municipal License

Services

• To Provide Services Is the Important Factor For Fast Food Centres

• This Facility Leads To their Reputation of the Centre

• Some Centre Uses this as a weapon of Advertisement

Types Of Services• Self Service• Free Home Delivery• Delivery In 30 Mins• 24-Hour Coffee With Fast Food Center

Packaging

• Fast Food Center’s Not Just have on the Spot Eating Customers but also the Customers Who Demand For parcel

• Fast food Centre's also Maintain the Packaging Factor to on the Spot Customers as they Give food in dishes or Folded in tissues or In Boxes.

• Packaging Is an Effective Tool For Advertising of brand Name

• It also leads to its Reputation• Hence Providing good quality of

Packaging is the best tool For Success Of Fast Food Centres

Types Of Packaging

• Square Box • Tetra Packs• Tray Packaging• Glass Shakers • Cubic Boxes

Employee’s Care & Training

• Employee’s are the Pillars of Fast Food Centres.

• As Cook Is the Basic Need Of Fast Food centres & Other Employees are Requirements to Serve the Customers.

• So the Fast Food Centers Not Just Care their Customers But their Employees Also.

• Incentives to waiters (number of orders on monthly basis)

Training of Employees

• Mostly manual to maintain authenticity of Indian taste

• New training for new machinery installed.• To Serve the Customers Well• To Maintain Cleanliness & less Use Of Energy

Consumption.

Goal of Fast Food Centre’s

• The Common Goal of Fast Food Centre’s Is to Increase Their Profit Margin

• All Fast food Centre's Want to be their Fast Food Centre’s customers' favorite place and way to eat."

• To Improve Better & Better Restaurant• To Introduce More & More New Products

(Varieties)

Conclusion• Fast Food Centre’s Totally Changed the

Tradition Of Street Vendors• Fast Food Centre's Provide better quality

than the Street vendors. Fast Food Centre's Provide More Food

Products Branded Meals at affordable Prices. Hence, Fast Food Centres are Just like Hotel

Restaurants But With Ready to Eat Products

Nikhil Jivnani Yogesh Vyas

Tej hanjAman Doshi

Kuldeep