DEMOGRAPHICS

• Females in their 20s and early 30s• Embodies the classic, simple yet

modern• Seeks affordable and good quality

garments• Trendy but long for comfortable

pieces

GEOGRAPHICS

• Located in the trendy neighbourhood of Queen St. West

MARKETING STRATEGY

• Promotional ads on magazines• Reach out to famous

bloggers/Youtubers to promote products

• Connecting with customers through the use of social media:• Instagram• Facebook• Twitter• Blog• Pinterest

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• Summer theme• Inspired by the

sea and natural textures

• Soft and flowy garment

• Light-weight• Effortless

DESIGN & MOOD