Business PlanOf

A new flavored drink, under Coca-cola brand

Course Name: Introduction to Business (BUS 101)Semester: Summer 2011

Section: 02

Prepared For:

Afnan Ahmed

Core Faculty, School of Business

Prepared By:Md. Nasir Uddin Rasel : 1030-810-530

Ahsan Zaman : 1030-211-530

Tasmiha Rahman : 1120-703-030

North South University

11 August, 2011

Table of Contents

Contents.........................................................Page No.

1. Acknowledgement...................................................................................03

2. Executive Summary ................................................................................04

3. Purpose of the Report...............................................................................05

4. Product Review........................................................................................06

Marketing Strategy:

5. Our Target Market....................................................................................07

6. Market Segmentation...............................................................................8-9

7. Competitors Review & Situation............................................................9-12

8. SWOT Analysis.....................................................................................12-15

9. 4P's of marketing:

a. Product.......................................................................................15-18

b. Promotion...................................................................................19-22

c. Price............................................................................................23-24

d. Place............................................................................................25-26

10. Our Social & Ethical Responsibilities......................................................27

11. Budget Statement.....................................................................................28

12. Conclusion................................................................................................29

References

- 2 -

ACKNOWLEDGEMENT

First and foremost, we would like to thank the Almighty Allah for giving us the moral

integrity, devotion, patience, and the ability to carry out this comprehensive research

oriented project.

We are greatly indebted to our course instructor, Afnan Ahmed for giving us the

opportunity to work on this project of Coca-cola Vanilla. Her direction,

encouragement, guidance, in particular has been invaluable for the improvement of

this business plan.

This report has enabled us to apply all that we have learned in class and gived us the

practical experience of making a business plan. It enhance our knowledge in

Marketing, on how to do the basic strategies and planing for new product in the

market.

We are also genuinely thankful to all our friends and class mates, who have been co-

operative in every aspect. All the other group leaders have also been equally

supportive. It was indeed pleasurable working in the friendly environment.

- 3 -

EXECUTIVE SUMMARY

Coca-cola is one of the most popular drinks in the whole world and the most widely

consumed beverage in South Asia the demand for cool drinks in Bangladesh is very

high. It’s one of the oldest beverages in our country and we have been drinking Coca-

cola for generations. We have quite stable market demand for Coca-cola in our

country. That’s why it has given birth to quite a number of giant beverage

manufacturers. With a high consumer base competition is very intense among brands

like Pepsi, 7up, Miranda, Virgin, Mojo, Lemu, Frutika, Rc Cola etc.

We, (Coca-cola) are planning to launch Coca-cola Vanilla in Bangladesh, which have

not been produced in Bangladesh before but are availabe in foreign counties by Coca-

cola Company. We believe producing Coca-cola Vanilla in this manner would be a

Hit in Bangladesh. So we have created a business plan for this product. We have

given the description about the market, our competitors and our product. We have

identified the SWOT analysis, Budgeting and have applied 4 P s of marketing mix and

also have created a contingency plan means a backup plan, if somehow our product

fails plan “B” taken to keep us in the market.

- 4 -

PURPOSE OF THE REPORT

Our aim to make this business plan is to introduce a new product with old ingredients

in our country. Considering our current market situation we have seen that the

beverage industry of Bangladesh is one of the fastest growing local markets. In the

last one Decayed if we follow the trend of the beverage industry we can clearly see

shift in higher demand for different beverages and our industry has grown since then.

Quite a number of different local and foreign soft drink and fruit juice brands have

been introduced in Bangladesh. Around the same time line Bangladesh beverage

market has even been able to set quite a good demand for the energy drink industry.

Since 1997 the beverage industry has a boom in demand for the available drinks and

new innovations.

So we want to make a business plan for Coca-cola Vanilla a new flavored drink in

Bangladesh. It increases the sales of the overall Coca-Cola Company and we can

assure that people will prefer it.

- 5 -

PRODUCT REVIEW

Our Coca-cola Vanilla will be a new cold flavored drink and it will have the

nutritional benefits along with the refreshment of soft drink. It will be presented in

funky and eye catching bottle and will be in a ready to drink format and will offer

different flavors like Vanilla coke, Diet coke vanilla and Coke vanilla zero.

Marketing Strategy:

- 6 -

Our Target Market:

To reach the target market, we work through a number of steps to identify our

potential customer. As we are launching an innovative new flavored drink in

Bangladesh. Before launching Coca-cola vanilla we have identified whether there is

any needs or want for this product. The need identified by us is chilled instant such a

drink, which is needed to cool down the heat scorching to sun and give refreshness

and satisfaction to our customers. As the weather of our country is mostly warm and

hot, which lasts around 8 to 9 months, remembering this hot and humid condition of

our country, we have thought that this product will perfectly fit in our country. This

product will be mainly used by the youth of our country as cold drinks are primarily

demanded in this market and so we have identified them as our target market. The

youth is around half of our population and the growth of this population is also very

high. So our product will automatically become successful if we can influence them.

More over the early adopters are mostly from this group, so we will target the early

adopters as they will influence others to buy our product. In recent years demand for

products with optimize productivity and less time consumption has increase

significantly or we can say that demand for convenience products in the food and

beverage industry which are accessible and readily available has increase significantly

in recent years. As our target market are mainly students and new professional who

leads a busy, consumptive and hectic lifestyle our product will easily match their

lifestyle. Today most of the people are health conscious, our product is mainly made

for them as it has nutritional benefit. In addition we will offer them different kinds of

flavors in the form Vanilla coke, Diet coke vanilla and Coke vanilla zero, which will

give them more option to choose the flavor which they like. So our new product is

mainly made for today’s generation that loves to enjoy their life at fullest and chill

out. Instant refreshment is yours at any time with our beverage.

Market Segmentation:

- 7 -

We have decided to segment the consumer market in order to meet consumer needs in

an exclusive way. We have segment the market in the form of demographic,

geographic, psychographic and product related. The table below shows the

segmentation parts.

1. Geographic

Region Dhaka, Chittagong, Shylet, Khulna as

we will target the metropolitan cities.

Density Mainly urban population of the big

cities.

Climate Any, specially hot weather.

2.Demographic

Age 10-40

Gender Male and female.

Income Above 12000 taka.

Occupation Students, professionals & other

general people.

3.Product Related

Occupation Any

Benefit sought Convenient means easy to take out,

nutritional benefits means healthier

than other, soft drinks, easy

availability, offer in different flavors

and brand power of Coca-cola.

User status Regular users, first time user,

professional users and potential user

will be the people who has enters

teem.

Usage rate Seasonal (peak in summer), daily

- 8 -

basis, weekly basis.

Loyalty status Royal Stage.

Attitude towards product Good & attractive.

4.Psychographic

Social class Lower middle class, middle class,

upper middle class, upper class.

Lifestyle Most of them are student who depend

on parents, no major responsibilities,

active and outgoing life highly

influence by peer groups.

Personality Brand conscious, anchors in popular

culture, open minded, very tolerant

towards internationalism, quick

maturation with new modern product.

Competitors review & situation:

Though the establish companies running their business from many years and they

contributing in market shares very well, consumers always wants innovative products.

As we are introducing a new product in the market, we dont have any other producer

producing the same product. But our product has a few competitors with in the

beverage industry which has quite different producers of few different beverages. Our

concern is so stablish our product in a compitative market where maximum market

shares are taken by the following beverage producers of Bangladesh:-

1. Transcom Beverage (Pepsi, 7up, Mirinda)

2. Partex Beverage Limited (RC Cola, Lychena)

- 9 -

3. Akij Group (Mojo, Lemu, Frutika)

4. Agriculture Marketing Company Limited (Pran)

5. Al- amin beverage company Limited (cheaser, Lamon, Thunder)

6. Global Beverage Limited (Virgin)

Competitors Description:

1. Transcom Beverage produces of Pepsi. Pepsi is one of the oldest brands in

Bangladesh. Pepsi first arrived in Dhaka in 1976 with the cola-flavored Pepsi, the

clear-flavored 7up, the orange-flavored Mirinda, later introduced the mango-flavored

Slice and the most favourate drink of the touth Mountain Dew. Most of the Transcom

beverage products have high availability in the market and is direct comptitor of giant

like ours(Coca-Cola). Transcom Beverage Ltd. with 32.44% market shares is

second in market. Transcom beverage has grabed the market of maximum

local food chain like BFC, FFC and international food chain KFC and Pizza

Hut which are franchised by Transcom Foods.

2. Partex Beverage Limited produces of RC Cola, RC Lemon and RC Orange. The

Royal Crown brand managed by Partex are even have Market share of 13.00% which

is quite big, as they sell the same type of soft drink like the Giants.

Partex Beverage is not big threat compaired to ours(Coca-cola) and Pepsi.

3. Akij Group produces Mojo (is a cola flavoured soft drink) and Frutika (Jucie which

delivers the promise of no preservatives. and comes in a number of flavours like

- 10 -

Mango, Grape, Red orange, Mixed fruit). Akij is a local product and being a new

company they have grabed a market share of about 7.36%. They have strong

marketing campain hand & strong brand recognision in Bangladesh.

4. Agriculture Marketing Company Limited (PRAN) is the first local brand to stablish

mango juice as a local company. They have a very strong brand image and market

share in Dhaka & the out side of Dhaka. Over all it has a market share of is 4.22%.

5. Virgin is renowned worldwide through its brand name. It was introduced in our

country by Global Beverages Ltd and Globe Soft Drinks Limited producer of URO

cola and URO lemon have very in significant market share of 0.30% combined.

6. Al- amin beverage company Limited is also a local brand which producing

different kinds of cold drinks like Lamon, Cheaser, and Thunder. Overall it has a

market share of is 1.41%.

Competitors Market Share

- 11 -

Note: Coca-cola is not our competitor. We show it in the chart just because to show

its market share and our brands position also.

SWOT Analysis

A swot analysis is an organized approach to a accessing a company’s internal

strength, weakness, its external opportunities and threats. Swot is an acronym for

strengths, weakness, opportunities and threats. The basic premise of swot is that

internal and external reality check that will lead us to accomplish our objectives.

- 12 -

The internal and external situation analysis can produce a large amount of

information,

much of which may not be highly relevant. The SWOT analysis can serve as an

interpretative filter to reduce the information to a manageable quantity of key issues.

The SWOT analysis classifies the internal aspects of the company as strengths or

weaknesses and the external situational factors as opportunities or threats. Strengths

can serve as a foundation for building a competitive advantage, and weaknesses may

hinder it. By understanding these four aspects of its situation, a firm can better

leverage its strengths, correct its weaknesses, capitalize on golden opportunities, and

deter potentially devastating threats.

Strength:

1. We are multinational manufacturer in Bangladesh although giants like Pepsi

are producing many drinks world wide they haven’t introduced Vanilla flavor

in Bangladesh.

- 13 -

2. It is portable so people can easily carry it with them where ever they go.

3. Strong R&D system.

4. Strong Brand image.

5. We will offer variety of flavors like Vanilla coke, Diet coke vanilla and Coke

vanilla zero.

6. It is an antioxidant drink which is very healthy as it contains half the calories

of any other soft drink.

7. A set of permanent and loyal customers.

8. Maintaining Strong Ethics

Weakness:

1. More substitute soft drink products like Pepsi, 7up, Rc cola etc.

2. The demand is not so high.

3. As it is a new product distribution will be discouraged to keep the product in

their stored due to near awareness.

4. As we are going to introduce new flavor drinks, there might happen some

producing or distributing problems.

5. Government intervention in expansion leading the process to become tedious.

6. Allocative inefficiency of resources.

Opportunities:

1. Huge market which is essential is increasing as the production is increasing.

2. New products in Bangladesh market will capture early adopters.

- 14 -

3. There is a increasing trends towards healthy food.

4. Non carbonates drinks are the fastest growing part of the industry.

5. In the long run there is lucrative market for Coca-cola Vanilla.

6. People may like to drink different flavored version of Coca-Cola, so they can

buy it as substitutes.

7. Increasing demand in local and international market.

8. Expand Product Line

Threats:

1. Strong competitors can easily enter the market.

2. People find to hard to accept a new product.

3. It is quite hard to promote Vanilla flavor due to illiteracy of Bangladeshi

people.

4. Political Instability.

5. Major Competitors taking away skilled worker by paying higher wages.

6. Inflation

The Four P’s of Marketing Mix:

1. Product

Coca-cola has enters the Bangladesh market with a new product Coca-cola Vanilla,

which will add new innovation to their product line.

- 15 -

Core product :

Coca-cola Vanilla in a pre bottle and pre canned, in ready to drink format.

Actual Product:

Product Features: It is a new flavored drink which will come in different flavors like

Vanilla coke, Diet coke vanilla and Coke vanilla zero.It is a healthy nutritious and

refreshing drink which will be available in a ready to drink format in bottle and can. It

is beneficial to your health as it contains anti oxidant properties, Sodium,

Carbohydrates and it contains less than half of the calorie.

\

Nutrition Facts

Augmented product:

People can call us to give feedback about our product for this reason we will assign a

special department. We will launch a website where customers can share problems,

give feedbacks, make us understand our defects, flaws and give us innovative product

ideas.

- 16 -

Average quantity Per 12 oz (~355 mL)

Per 100 mL( ~3.4 oz)

Energy 150 calories 44 calories

Protein 0 g 0 g

Fat, total 0 g 0 g

Saturated 0 g 0 g

Carbohydrates 41.3 g 11.0 g

Sugar 40.9 g 10.9 g

Sodium 35 mg 10 mg

Branding of Product:

Brand Equity:

Our product Coca-cola Vanilla has a strong positive differential effect. From the

brand name Coca-cola as we already have so many existing products in the market,

which is considered to be the best quality beverage has been highly recognised by the

customer for its sustainable taste. Having so many products is a huge advantage as the

customers peception and feeling about Coca-cola is favourable to us. Our other

advantege is that Coca-cola is internationally recognised brand, which itself has a very

intence brand equity in Bangladesh.

Brand position

As our target market is the youth of Bangladesh, we have decided to position our

product to be a refreshing and cool drink for the customers to chill with.

Our campaing slogan is “Reward Your Curiosity!”

As we, Coca-cola have thought ahead and brought a new product in the market we

want to set an image in our customers mind that, they can think ahead if they drink it.

A sucessful brand positioning can highly attract the youth to find Coca-cola Vanilla is

not just a refreshing but motivation drink.

Brand name and sponsorship

We already have a known logo and name of our brand in the market, which is highly

recognised as we have mentioned before. As Coca-cola Vanilla is a new product, &

we have brand image of Coca-cola so, we will surely launch our product as a

manufacture’s brand.

- 17 -

Brand extension

Our product is a brand extention. As Coca-cola is an existing brand which intoduces a

new modified flavor of drink, in a new catagory of bevarage.

Packaging

Coca-cola Vanilla will be available in both cans and bottles. Cans will be available in

330ml, but bottles will be available in varied sizes (550ml, 330ml). Bottles will be

colored according to their flavors. The label on the bottles will have information on

the amount, expiry date, manufacturing date, nutrition facts, certifications,

ingredients, contact info, logo of the brand and picture according to the flavors.

Labeling:

Our bottle and can will include the name of Coca-cola Vanilla and its logo. It will

also consist Ingredients, nutritional benefit, weight and expire date. It will also consist

of the name of the manufacturer of the product.

- 18 -

2. Promotion:

Communication of the value created by the company is very important. In our view

this stage is the trickiest stage of the entire value creation process. It is also equally

important to give importance to communicate the value proposition like developing a

good product, pricing and distributing it attractively. The entire effort of creating

value will go down if the communication is not done properly to the target consumers

or even worse when the consumer gets a wrong message. So it is extremely to know

your promotional objectives, create a promotional strategy, select the media.

PROMOTIONAL OBJECTIVES:

1. To initiate strong awareness about the launch of Coca-cola Vanilla throughout the

country.

2. To create interest among target consumers.

3. To win more market share over our competitors.

PROMOTIONAL STRATEGY:

Initially when our product will enter the market we will have to use mass promotion

for our product to grow awareness and create interest among target market. To do this

we will have to heavily use our different Medias. We will have to highly advertise in

TV commercials, billboards, newspaper, internet, outdoor etc; we will have to do this

so that consumer “find us wherever they look” and we will sponsor social events to

create a good image towards people. As it is a new product so we will have to

strongly build our image in the mindset of the consumers. High promotional strategy

should be consider for long time, we will have the opportunity to boost marketing our

product in the upcoming T20 cricket world cup event so that our sales volume

increases and we automatically gain the recognition from the people. People from

different countries will come in Bangladesh for the world cup and as Coca-cola is a

global brand so the foreigners will also buy as they trust the brand name of Coca-cola.

To create awareness and interest we will sponsor the T20 cricket world cup and other

events where a large number of viewers will be present, this will be a very strong

- 19 -

promotional activity. We also promote the new promotional strategy in internet, like

Banner ads, pop-up ads, pre-roll video ads, search marketing etc.

Promotion Mix

We have blend all the promotional tools that we will use to build customer

relationship and persuasively communicate customer value. They are:

1. Advertising.

2. Sales promotion.

3. Public relation.

4. Personal selling.

Advertising:

At past advertising means only television but now it has shift to mass marketing like

magazine, newspaper, internet, radio etc. although impact for television has decreased

but still it is the most preferable advertising media because here you can reach a mass

customer with only 1 single message but still others a play important role .

Media strength:

Output Example

Television Bangla Vision, Ntv, Atn bangle, Channel I, Etv, Btv, etc.

Radio Radio foorti, Radio Amar, ABC Radio & Radio Today.

Magazine Daily star, Unmad, etc.

Newspaper Daily Kaler Kontho, Daily Prothom Alo, Ittefaq, Jugantor,

Independent, Daily Star etc.

Internet Face book, bd jobs.com, click bd.

Billboard Basundhara City, DU, NSU, AIUB, EWU etc.

- 20 -

We will use these television advertisement in between news, reality shows,

cricket matches because at those times a mass viewer watch TV.

Radio is the 2nd most popular advertising media in our country. As there are

few radio channels our youngster are heavy radio listener.

We will publish our advertise on news paper mostly in sports and

entertainment page as our target market is youngster and they often read only

those two page. We will heavily publish advertise on Friday as more people

read news paper on this day as they notice our advertisement.

We will publish at daily star and unmad magazine because these two

magazines is most popular magazine by our target markets the youngster.

We will advertise at face book because this is popular in our country and its

demand is increasing day by day as more and more people going in face book

so this is as effective as television advertisement and we can even create a face

book social game to increase our popularity. We will also advertise at

bdjobs.com as it was the most popular job site in Bangladesh.

Outdoor:

We will advertise big billboard and social places where it will be easily noticeable.

We will use big billboard in familiar shopping malls like Bashundhara city so that it

will it get notice easily by the lot of people who go over there, top universities like

NSU, DU, AIUB, EWU as our prime target market are there. So they can notice our

product which will help them to know about our product and encourage them to buy

it.

- 21 -

Personal Selling:

It is very effective as here we can have different outlet with the retailers. In personal

selling we will mainly persuade famous food brands in Bangladesh like BFC, FFC,

Captains world, Western grill and all the famous lounges as youngster mainly go over

there. We will be attracting those food brands and lounges by giving them discounts if

they can accomplish a goal. We will give them 5% discount as they can sell our

product 6-7 days to encourage them to keep our product.

Public Relation:

Public relation is believer and seems to be more real and believable than advertise

because the message over here gets as news rather than delay other communication.

For this we have to do press conference, sponsorship cultural events. At our

introduction stage we here to do press conference so crude in the mindset of the

consumers we exist, we will sponsor big event like we are planning to sponsor various

kinds of reality shows and other cultural events which has lot of viewers. This will

automatically influence the buyers to buy our product as they will be attracted by our

product.

SALES PROMOTION:

Sales will be promoted by encouraging sampling, contests etc. For example the target

segments will be given free samples like we will do promotional campaign in top

universities across the country and top school were we will give them free sampling

for just 2 days there we will encourage students to buy our product, they will buy our

product as they will not loose anything. Although the cost is very high in this process

but the revenue we will earn when this people will buy our product at the normal price

will be very high compare to this cost.

- 22 -

3. Pricing:

Price Strategy:

Our product strategy will be a cost-based one. Which means the cost of making with

the target profit margin will accumulate our prices of the range of products. Ours is a

profit oriented approach. We will set our prices so that our cost are dealt with we

achieve our target profit means our main mission is to cover-up our cost and earn

huge revenues so that we can earn a huge profit

Prices:

We are charging different prices for different product form and size. We are intending

to achieve a profit margin of 40% in our 550 ml bottle.

Our initial pricing will start at 35 taka for 550 ml bottle and our cost to produce that

bottle comes to taka 25.

Likewise our 330 ml bottle will be priced at 25 tk with a cost of 17 taka per unit.

As for our can range of Vanilla flavor we are opting for 220ml can at 22 taka with a

15 taka cost of production. If we manage to pull these costs at our target sale, we can

achieve our target profit. After setting our pricing strategy we will have to consider

other 2 factors which are to be considered as

1. Competitors Approach :

Price of potential substitutes and competitors can also be part of our strategy. As we

are competing in a monopolistic competitive soft drink market, so our main motto is

product differentiation. Our differentiation is that we will offer refreshment with

nutritional benefits, so we will have to charge a high price than our competitors,

because having a price make customer aware of our additional benefits and high

- 23 -

quality. But still we can’t charge a price which is too high compare to our

competitors, because the competitors will be attract by too much profit and will

charge lower price which will create a problem for us.

2. Consumer Demands :

It is a crucial factor which is driven by taste, income and availability of similar

products at different prices. For a lot of customer higher price means higher value, so

it will support our pricing strategy. Consequently our intention to position our product

as a new, unique, and attractive product gives us a certain control over the price of the

product.

Pricing Strategy

- 24 -

Product

Type

Cost of production per unit

Profit Margin

Total

550 ml Bottle

25 Tk. 40% 35 Tk.

330 ml Bottle

17 Tk. 40% 25 Tk.

220 ml Can 15Tk 25% 20 Tk.

4.Distribution (Place):

It is not possible for us to sell our product directly to consumers. So, for this reason

we will have to create a marketing channel means a set of independent organization

that will help our product available for consumers. For distributing to our consumers

intermediaries like main distributor to mass retailers and whole sellers are needed who

will use their contacts, experience, specialization and scale of operation will create a

greater efficiency in making goods available to target consumer.

Distribution objectives:

Our distribution objective is to maximize our market coverage. To accomplish this we

will have to use a wide distribution network in the main urban metropolitan cities in

Bangladesh so we will have to use intensive distribution in some selected cities. We

will distribute in the following cities or Divisions:

Dhaka-50%

Chittagong-20%

Others ( Shylet, Khulna, Rajshahi, Barishal, & Rangpur )-30%

In these major cities the company has its ware houses and from warehouses it is

distributed to our company distributors who will supply wholesalers and large

retailers (like Meena Bazar,Genius etc ). The large retailers will directly sell to the

customer, and the wholesaler will distribute to the retailers and ultimately from

retailers it will reach to final consumers. Although most of the transaction with our

distributors will be on cash basis, but we may give credit and allowance to some

major profitable distributors to maintain good relation with them. Our product will

mainly be distributed in super markets, convenience stores, independent food stores,

shopping malls and we will also distribute in some famous Bangladeshi food brands

like BFC, Western Grill, Helvetia, Captains world and top universities like DU, NSU,

- 25 -

IUB AIUB and other educational institutes canteens as our target market are mainly

youngsters. This channel should help us to earn huge revenue.

Distribution Channels:

- 26 -

ProducerProducer

DistributorDistributor

Large Retailer Wholesaler Wholesaler

RetailerRetailer

CustomerCustomer CustomerCustomer

Our Social & Ethical Responsibilities

Coca-cola follows a Company Code of Conducts with the commitment of high ethical standards, that we will also follow such ethical deeds, which includes:

No Child Labor (below18years)

No Discrimination (Gender, age, sex, race, political beliefs, maternity status, religion, etc)

No forced Labor.

Rights to the employees.

Minimizing our impact on the environment.

Safe and healthy work place.

Free of harassment, abuse or corporal punishment.

Standard Hours of Work/Overtime.

Secured Environment and

Fair Wages

Coca-cola is not only following economic responsibilities and legal responsibilities

but follows high ethical standards and also contributes remarkably by carrying out

philanthropic responsibilities for social welfare of the people and community at large.

We will establish a Mosque adjacent to the factory premises for the employees and

the local community. This massive contribution will serve the community for a longer

period of time and thus it can be termed as a strategic philanthropy of our company.

Moreover we will follow corporate social philanthropy such as organizing and

sponsoring sports event. We will sponsor the upcoming various cricket events.

We believe in welfare maximization and therefore our company fits perfectly and

completes the 4 parts of Archie Carroll’s CSR Model.

- 27 -

Coca-cola Vanilla Co. Budget Statement of 2012

Inflow’s : Titles 2012

Jan-Mar2012Apr-June

2012July-Sep

2012Oct-Dec

1. Beginning cash Balance

50,00,000 55,00,000 65,00,000 70,00,000

2. Receipts cash Sales 50,00,000 55,00,000 45,00,000 65,00,000

3. Sales Of Securities 4,50,000 ---- ---- ----

Total Available Cash 1,04,50,000 1,10,00,000 1,10,00,000 1,35,00,000

Outflow’s :

1. Cash Purchases 1,050,000 12,60,000 16,00,000 18,40,000

2. Wages & Salaries 12,00,000 15,00,000 17,00,000 20,00,000

3. Manufacturing Cost 28,50,000 22,60,000 25,00,000 28,00,000

4. Selling & Administrative Expenses

21,50,000 23,90,000 25,00,000 27,00,000

5. Marketing Expenses 13,00,000 10,00,000 8,00,000 12,00,000

6. Tex expenses 4,09,125 4,09,125 4,09,125 4,09,125

7. Track Purchase 8,30,000 ---- ---- 16,60,000

Total Outflow 97,89,125 88,19,125 95,09,125 1,26,09,125

Total [Inflows-Outflows] 6,60,875 21,80,875 14,90,875 8,90,875

- 28 -

Conclusion

Based on the above analysis we believe that our new product Coca-cola Vanilla will

be profitable as it has strong outlook for market share presence and growth

opportunities. Upon implementing the business plan, we will try to win market share

as much as possible. We will be targeting to earn huge revenue and profit by

satisfying our customer as customer satisfaction is our number 1 priority. As Coca-

cola has the image of producing new and successful products and always diversifying

the market so we hope that our product Coca-cola Vanilla will be successful.

- 29 -

-:References:-

1. Product review's images & all other images we used in this business plan that collected from Coca-cola Vanilla's image searching from Google.

2. We provided Market Segmentation of our new product based on "David L. Kurtz's" "Contemporary Business" 13 edition. Page no. 401-407.

3. Competitors review &all other information’s are collected from different websites of competitors.

4. All descriptions we submitted hare like SWOT analysis, 4p's of marketing mix, contingency plan etc are analyzed based on "David L. Kurtz's" "Contemporary Business" 13 edition.

5. The Budgeting part of our product is based on our text book "David L. Kurtz's" "Contemporary Business" 13 edition & "Weygandt, Kimmel, & Kieso" "Accounting Principles" 9th edition.

6. Coke ditches three flavors in US (http://news.bbc.co.uk/2/hi/business/4408914.stm)

Nutrition Facts of Coca-Cola Vanilla is submitted hare from the PDF file of Vanilla, which we found in Google.

Coca-Cola extracting Vanilla Coke in U.S. (http://www.msnbc.msn.com/id/9925169/) MSN. 4 November 2005.

Coca-Cola (http://www.cocacola.com/) website

Retrieved from "http://en.wikipedia.org/wiki/Coca-Cola Vanilla.

- 30 -